Rare Book Monthly

Articles - July - 2010 Issue

Bud Plant - Pop Culture Specialist Celebrates 40th Year

Plant-daughter

Bud Plant, his daughter Alison, and Joe Douville from his staff.


By Susan Halas

"What a long strange trip it’s been...." This year Bud Plant celebrates the 40th year of Bud's Art Books. That's forty years since 1970, when he started in the mail order book business with a specialty in comic arts and illustration. That's forty years that's seen "pop culture" go from an obscure cult to one of the heavy hitters in the collectible world.

It's the same forty years that catapulted old favorites like Superman, Batman and Spiderman, their underground cousins like Zap and Mr. Natural from a stash under your brother's bed (described by your mother as "junk") to some of highest value contemporary printed materials extant. This year for the first time two individual issues of vintage comic books topped the $1,000,000 mark. These eye-popping results were achieved at recent auctions for first appearances of Superman (Action #1) and Batman (Detective 27).

There are some people, this writer included, who thought Bud Plant had to be a pseudonym. But no, Bud Plant is his real name, and at 58 he and his business are still going strong. It's hard to find a segment of the pop world where he hasn't left his mark. Over the years he's been a retailer, wholesaler, distributor, publisher, exhibitor, antiquarian specialist, dealer in original comic art, collector and fan.

Today Plant is best known for new books and comics. His typical customer is older, not an avid internet user and likes to order by phone using a credit card. At any given time Bud's Art Books stocks about 1,600 in-print titles including fantasy art, illustration, nostalgia, pin-up cuties and adult material. His headquarters is a 10,000 square foot warehouse in Grass Valley, CA not far from Sacramento. The firm employs ten workers (down from a high of eighty during his heyday as a leading comic distributor).

Bud's Art Books publishes twelve high circulation catalogs a year. In 2007 they mailed a million pieces. "This year the numbers are smaller," but they are all meticulously photographed and vividly described. The 40th anniversary issue runs 122 pages in full color on slick paper and it's free on request. There is also a high traffic website and an interesting blog by the man himself. (www.budsartbooks.com).

But even scaled back, "It's still a pretty big business," says Plant. He estimates gross revenues at about $2.8 million annually. New books account for 90 percent of sales. The other 10 percent comes from his less well known antiquarian side: He is a partner in Plant & Hutchison Books ABAA, which specializes in vintage art and illustrated books, also children's illustrated books listed on line with his partner Anne Hutchison (www.abebooks.com/bookseller/hutchison, bpandhbooks@mac.com). He is also a member of Booktown Books, an old and rare book store Grass Valley with 12 cooperative members. (http://booktownbooks.com)

Roots back to the 1960s
To be totally accurate Plant's roots reach back even farther than 1970. They go into the 1960s in San Jose where he was as a teenage comic fan and collector. He went on to start a comic book shop there in 1968 which grew to be a seven store chain called Comics & Comix featuring both above and underground stock.

About 1972 he crossed over to books because "comics became too expensive and I found a better value in books." During this period with the help of fellow enthusiast Ken Sanders of Salt Lake City and Oscar Graham of Graham Book Gallery ABAA in Houston he was introduced to the antiquarian trade and discovered classic illustrators like Maxfield Parrish, NC Wyeth and Arthur Rackham. Another influence on the antiquarian side was Jim Lorson of Lorson Books and Prints who died in 2008. "He was one of the greats,” says Plant.

Plant credits his friendship with Phil Seuling, the man responsible for popularizing the NYC Comic Art Con, as a big influence in his early years. "I knew him well in my late teens. I'd load my van with books, go to his show, stay at his house. I learned a lot from Phil." (http://en.wikipedia.org/wiki/Comic_Art_Convention)

Plant describes 1972-1988 as "a period of tremendous growth" for his industry. "Interest in the shows grew and distribution was concurrent." In 1982 he started to distribute new comics and eventually became the nation's 3rd largest distributor. This lasted until 1988 when he left the retail trade and sold the distribution business to Diamond Comics. "I guess you can say we burned out," Plant says of the downsizing.

Rare Book Monthly

  • <b><center>Swann Auction Galleries<br>View Our Record Breaking Results</b>
    <b>Swann:</b> Gideon Welles, <i>Extensive archive of personal and family papers of Lincoln’s Secretary of the Navy,</i> 1791-1914. Sold September 29 — $281,000.
    <b>Swann:</b> Charles Addams, <i>Rock Climbers,</i> cartoon for <i>The New Yorker,</i> watercolor, ink and gouache, 1954. Sold December 15 — $37,500.
    <b>Swann:</b> Charlotte Brontë, <i>Jane Eyre. An Autobiography. Edited by Currer Bell,</i> three volumes, first edition, 1847. Sold June 16, 2022 — $23,750.
    <b>Swann:</b> Geoffrey Chaucer, <i>The Workes of Geffray Chaucer Newlye Printed,</i> London, 1542. Sold October 13 — $106,250.
    <b><center>Swann Auction Galleries<br>View Our Record Breaking Results</b>
    <b>Swann:</b> Dorothea Lange, <i>Migrant Mother, Nipomo, California (Destitute pea pickers in California. Mother of seven children. Age 32),</i> silver print, 1936. Sold October 20 — $305,000.
    <b>Swann:</b> George Washington, Autograph Document Signed, with two manuscript plat maps in holograph, 1751. Sold October 27 — $37,500.
    <b>Swann:</b> Winfred Rembert, <i>Winfred Rembert and Class of 1959,</i> dye on carved & tooled leather, 1999. Sold October 6 — $233,000.
    <b>Swann:</b> M.C. Escher, <i>Relativity,</i> lithograph, 1953. Sold November 3 — $81,250.
  • <b><center>Sotheby’s<br>Original Film Posters<br>27 January - 10 February 2023</b>
    <b>Sotheby’s, Jan. 27-Feb. 10:</b> Vertigo (1958), poster, US. The ultimate poster on this classic Hitchcock title, one of three known examples. £40,000 to £60,000.
    <b>Sotheby’s, Jan. 27-Feb. 10:</b> Lawrence of Arabia (1962), roadshow poster, US. £8,000 to £12,000.
    <b>Sotheby’s, Jan. 27-Feb. 10:</b> Star Wars (1977), style C poster, printer's proof, US. £7,000 to £10,000.
    <b>Sotheby’s, Jan. 27-Feb. 10:</b> The Navigator/ La Croisiere du Navigator (1924), re-release poster (1931), French. £5,000 to £8,000.
    <b>Sotheby’s, Jan. 27-Feb. 10:</b> Bullitt (1968), special test poster, US. £3,000 to £5,000.
  • <b>Old World Auctions (Feb 8):</b> Lot 817. Bellin's complete five-volume maritime atlas with 581 maps & plates (1764). $24,000 to $30,000.
    <b>Old World Auctions (Feb 8):</b> Lot 325. An early and important map of the Republic of Texas (1837). $11,000 to $14,000.
    <b>Old World Auctions (Feb 8):</b> Lot 45. De Bry's early map of North Pole depicting Willem Barentsz' expedition (1601). $3,500 to $4,250.
    <b>Old World Auctions (Feb 8):</b> Lot 154. Poignant map of the United States documenting lynchings (1931). $250 to $325.
    <b>Old World Auctions (Feb 8):</b> Lot 457. Extremely rare matching set of pro-German propaganda from WWI (1914). $2,000 to $2,400.
    <b>Old World Auctions (Feb 8):</b> Lot 815. Homann's world atlas featuring 110 maps in contemporary color (1751). $14,000 to $16,000.
    <b>Old World Auctions (Feb 8):</b> Lot 60. Miniature pocket globe based on Herman Moll (1785). $3,500 to $4,500.
    <b>Old World Auctions (Feb 8):</b> Lot 8. Visscher's rare carte-a-figures world map (1652). $14,000 to $16,000.
    <b>Old World Auctions (Feb 8):</b> Lot 158. Matching satirical maps of the US by McCandlish: "Ration Map" & "Bootlegger's Map" (1944). $3,000 to $4,000.
    <b>Old World Auctions (Feb 8):</b> Lot 820. One of the finest English atlases of the early 19th century (1808). $4,750 to $6,000.
    <b>Old World Auctions (Feb 8):</b> Lot 59. Important milestone in preparation for 1969 moon landing (1963). $750 to $900.
    <b>Old World Auctions (Feb 8):</b> Lot 805. Superb bible leaf with image of crucifixion of Jesus with gilt highlights (1518). $800 to $950.
  • <center><b>Potter & Potter Auctions<br>Fine Books & Manuscripts,<br>including Americana<br>February 16, 2023</b>
    <b>Potter & Potter, Feb. 16:</b> [KELMSCOTT PRESS]. CHAUCER, Geoffrey. <i>The Works…now newly imprinted.</i> Edited by F.S. Ellis. Hammersmith: Kelmscott Press, 1896. $100,000 to $125,000.
    <b>Potter & Potter, Feb. 16:</b> [EINSTEIN, Albert (1879–1955)]. –– ORLIK, Emil (1870–1932), artist. Lithograph signed (“Albert Einstein”). N.p., 1928. $10,000 to $15,000.
    <b>Potter & Potter, Feb. 16:</b> TOLKIEN, John Ronald Reuel. <i>[The Lord of the Rings trilogy:] The Fellowship of the Ring.</i> 1954. –– <i>The Two Towers.</i> 1954. –– <i>The Return of the King.</i> 1955. $10,000 to $15,000.
    <b>Potter & Potter, Feb. 16:</b> CLEMENS, Samuel Langhorne ("Mark Twain") and Charles Dudley WARNER. <i>The Gilded Age: A Tale of Today.</i> Hartford and Chicago, 1873. $6,000 to $8,000.
    <b>Potter & Potter, Feb. 16:</b> LOVECRAFT, Howard Phillips. <i>Beyond the Wall of Sleep.</i> Collected by August Derleth and Donald Wandrei. Sauk City, WI: Arkham House, 1943. $2,000 to $3,000.
  • <center><b>California International Antiquarian Book Fair<br>February 10-12, 2023<br>Pasadena Convention Center<br> abaa.org/cabookfair
    <center><b>California International Antiquarian Book Fair<br>February 10-12, 2023<br>Pasadena Convention Center<br> abaa.org/cabookfair
    <center><b>California International Antiquarian Book Fair<br>February 10-12, 2023<br>Pasadena Convention Center<br> abaa.org/cabookfair
    <center><b>California International Antiquarian Book Fair<br>February 10-12, 2023<br>Pasadena Convention Center<br> abaa.org/cabookfair
    <center><b>California International Antiquarian Book Fair<br>February 10-12, 2023<br>Pasadena Convention Center<br> abaa.org/cabookfair
    <center><b>California International Antiquarian Book Fair<br>February 10-12, 2023<br>Pasadena Convention Center<br> abaa.org/cabookfair
    <center><b>California International Antiquarian Book Fair<br>February 10-12, 2023<br>Pasadena Convention Center<br> abaa.org/cabookfair
    <center><b>California International Antiquarian Book Fair<br>February 10-12, 2023<br>Pasadena Convention Center<br> abaa.org/cabookfair
    <center><b>California International Antiquarian Book Fair<br>February 10-12, 2023<br>Pasadena Convention Center<br> abaa.org/cabookfair
    <center><b>California International Antiquarian Book Fair<br>February 10-12, 2023<br>Pasadena Convention Center<br> abaa.org/cabookfair
    <center><b>California International Antiquarian Book Fair<br>February 10-12, 2023<br>Pasadena Convention Center<br> abaa.org/cabookfair

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