Rare Book Monthly

Articles - November - 2005 Issue

Biblio: Number Three Tries Much Harder

Biblio

Biblio has grown to be the third most popular book listing site.


By Michael Stillman

If Number 2 needs to try harder, what must Number 3 do? This month we posed that question to Biblio, the online bookselling site that has moved into third position in this extremely competitive and narrowing field. Perhaps they are the ideal candidate to ask this question, as somehow, Biblio has been defying the odds and managing to grow in an environment that ought to be choking them.

At the turn of the millennium (a literary-sounding way of saying 2000), there were dozens of online bookselling sites competing for market share. Biblio wasn't one of them. They arrived in 2003, long after most bookselling sites were deep into retrenchment. To understand how remarkable their success has been, just take a look at the normal evolution of new technologies. New technologies spawn new businesses in a predictable manner. In the early stages, dozens compete to get a foothold. Soon, a very small number, perhaps just one or two, emerge as leaders. The others hang on, hoping for a miracle, or at least a combination or buy out which will enable them to make another run at the top. A few may evolve into something else, perhaps surviving by serving some highly specific small niche. But, for the most part, it is over for those who were not among the first few to emerge as leaders.

If you look back to the pre-2000 internet "bubble" days, you will find there were many search engines that people selected among. Today there is Google. Sure, some people use the searches on major destination sites like Yahoo and MSN, but for pure search, who else is of significance? "Google" has even become a verb. We may "google" something, but does anyone ever "altavista" something, or "lycos" it? Once upon a time there were several online auction sites. There still are, but can you name any that don't begin with the letters e-b-a-y?

So into this maturing online bookselling environment, with Abebooks and Alibris already established as the leaders, and the rest fighting for either a niche or mere survival, Biblio was born. Born too late. By all logic, the game was already over. This baby should have died in infancy. Yet here it is. Biblio is not only still around, it is growing. It has managed to leapfrog the entire field save the two megalisters at the top. And, its environment is even tougher than having two strong market leaders ahead of you implies. There may be only two pure competitors ahead, but there are also the likes of Amazon, Barnes and Noble, and eBay/Half up there. They aren't pure competitors in that they do much more than old books, but they compete for old book listings nonetheless, and each carries far more market recognition than any of the pure book listing sites.

From its beginnings in 2003, Biblio has grown from nothing to carry 25 million listings from 3,500 dealers today. The market leaders are Abebooks, with a stated 75 million listings from 13,000 dealers, followed by Alibris with 50 million listings. After Biblio, the next in line is believed to be ZVAB/Choosebooks. While Biblio still has a long way to go to catch the top two, their growth has been extraordinary. Besides which, they really aren't that focused on Abe's and Alibris' numbers anyway. Perhaps that explains their surprising success while most book listing sites have been slipping into oblivion. To discover how Biblio has done so well in a seemingly impossible environment, we went to Kevin Donaldson, Biblio's Director of Sales and Marketing.

Rare Book Monthly

  • <b>Swann Auction Galleries:</b> Abraham Lincoln, <i>Emancipation Proclamation by the President of the United States,</i> pamphlet, 1862. $10,000 to $15,000.
    <b>Swann Auction Galleries:</b> Family papers of the distinguished Ruby-Jackson family, Portland, Maine, 1853-1961. $3,000 to $4,000.
    <b>Swann Auction Galleries:</b> Family papers of the Confederate Vice President Alexander Stephens & the persons who served him, 1866-1907. $25,000 to $35,000.
    <b>Swann Auction Galleries:</b> Autograph book with inscriptions by orators Moses Roper & Peter Williams, 1821-54. $10,000 to $15,000.
    <b>Swann Auction Galleries:</b> Archive of letters, postcards, and greeting cards sent by Romare Bearden, 1949-87. $5,000 to $7,500.
    <b>Swann Auction Galleries:</b><br>E. Simms Campbell, <i>A Night-Club Map of Harlem,</i> in inaugural issue of Manhattan, 1933. $10,000 to $15,000.
    <b>Swann Auction Galleries:</b> Papers of the comedian Nipsey Russell, including a letter from MLK, 1929-2000. $6,000 to $9,000.
    <b>Swann Auction Galleries:</b> Early German-American anti-slavery broadside, <i>Sclaven-Handel,</i> Philadelphia, 1794. $12,000 to $18,000.
    <b>Swann Auction Galleries:</b> Edmonia Lewis, prominent sculptor, carte-de-visite by Henry Rocher, c. 1866-71. $3,000 to $4,000.
    <b>Swann Auction Galleries:</b><br><i>The Black Panther: Black Community News Service,</i> 44 issues, San Francisco, 1967-1971. $3,000 to $4,000.
    <b>Swann Auction Galleries:</b> Ernest Withers, <i>I Am A Man, Sanitation Workers Strike,</i> silver print, 1968. $5,000 to $7,500.
    <b>Swann Auction Galleries:</b> <i>March For Freedom Now!,</i> poster for the 1960 Republican Convention. $4,000 to $6,000.
  • <center><b>Arader Galleries<br>April Auction<br>April 4, 2020</b>
    <b>Arader Galleries, Apr. 4:</b> MITCHELL, John (1711-1768). A Map of the British and French Dominions in North America. Copperplate engraving with original hand color. London, 1755. $250,000 to $350,000.
    <b>Arader Galleries, Apr. 4:</b> AUDUBON, John James (1785 - 1851). Brown Pelican (Standing), Plate 251. Aquatint engraving with original hand color. London, 1827-1838. $175,000 to $225,000.
    <b>Arader Galleries, Apr. 4:</b> AUDUBON, John James (1785 - 1851). Fish Hawk or Osprey, Plate 81. Aquatint engraving with original hand color. London: 1827-1838. $100,000 to $150,000.
    <center><b>Arader Galleries<br>April Auction<br>April 4, 2020</b>
    <b>Arader Galleries, Apr. 4:</b> GONZALES DE MENDOZA, Juan (1545 - 1618). <i>The Historie of the great and mightie kingdome of China…</i> London, 1588. $100,000 to $150,000.
    <b>Arader Galleries, Apr. 4:</b> VERBIEST, Ferdinand (1623-1688). [World Map] Kun-Yu Ch'uan-Tu. Engraved twelve sheet map with vertical sections joined to form six sheets. Korea, Seoul, c. 1860. $100,000 to $150,000.
    <b>Arader Galleries, Apr. 4:</b> SANGGI, Chong (1678-1752). Korean Atlas. Manuscript map on mulberry bark paper. C. 1750-1790. $100,000 to $150,000.
    <center><b>Arader Galleries<br>April Auction<br>April 4, 2020</b>
    <b>Arader Galleries, Apr. 4:</b> AUDUBON, John James (1785 - 1851). Ivory-billed Woodpecker, Plate 66. Aquatint engraving with original hand color. London, 1827-1838. $80,000 to $120,000.
    <b>Arader Galleries, Apr. 4:</b> AKERMAN, Anders (1721-1778). & AKREL, Frederik (1779-1868). Pair of Celestial and Terrestrial Globes. Stockholm, c. 1800. 23 inch diameter, each. $60,000 to $100,000.
    <b>Arader Galleries, Apr. 4:</b> BENNETT, Lieut. William Pyt (d. in action, 1916). AN IMPORTANT AND APPARENTLY UNPUBLISHED SERIES OF GELATIN SILVER PHOTOGRAPHS OF LHASA AND TIBET TAKEN DURING THE CELEBRATED YOUNGHUSBAND MISSION OF 1904. $60,000 to $80,000

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