Rare Book Monthly

Articles - September - 2005 Issue

Can Google Redirect Your Customers to Another's Website?

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The ISBN number near the bottom of this Barnes & Noble listing is highlighted by Google to show it is a link.


By Michael Stillman

It is every bookseller's worst nightmare. You post a book for sale, on a bookselling website, or maybe even your own site. However, somewhere along the way, some insidious software redirects your customers to another site where someone else makes the sale. In an era where computers get hijacked by spyware, adware, and various pop-up windows, these nightmares are no longer beyond the pale. Such software can readily be developed and stuck on your customers' computers by unscrupulous merchants or promoters. But could it be done by Google, the epitome of online ethical behavior?

A few years ago, a program to convert copy on a website to links to an advertiser was apparently developed by Microsoft. The idea was that the software would look for terms, for example, "Rolex watches," on the site. If they showed up, the words "Rolex watches" would become a link to an advertiser who was selling them. While that might sound harmless, it becomes downright insidious when the term "Rolex watches" appears on Jeweler 1's website, but the link redirects you to Jeweler 2's page. Jeweler 1 invests the advertising and promotional dollars to bring buyers to his site, then Jeweler 2 steals the customer. Not having to invest in advertising, Jeweler 2 may even undercut Jeweler 1's price. It is downright sinister.

When rumors came out that Microsoft planned to add such a feature to their software, the response was ferocious. Microsoft doesn't carry the friendliest of reputations for the manner in which it competes. Some people believe the company shows few restraints when it comes to finding ways to monopolize their business. Nevertheless, if they ever had any thoughts of adding such a program to their software, they quickly backed down. Microsoft may be the quintessential 800-pound gorilla, but not even they were prepared to deal with the level of ire this idea generated.

So it is perhaps a surprise to see a piece of this concept sneak in the back door through Google, the friendly giant. The concept has not appeared in such a bludgeoning form as people imagined would happen with Microsoft. It has come in unobtrusively, in a relatively insignificant, totally voluntary, and seemingly harmless way with Google. However, it could be the tip of an iceberg. Whether it ever becomes more than what it is now, a small tip which will have little impact on your business, or someday reveals itself to be the hidden iceberg that can sink your business, is impossible to tell. However, it is something worth being aware of in its infancy, because no one can tell for sure how much this infant might grow.

Rare Book Monthly

  • <b>Swann Auction Galleries:</b> Abraham Lincoln, <i>Emancipation Proclamation by the President of the United States,</i> pamphlet, 1862. $10,000 to $15,000.
    <b>Swann Auction Galleries:</b> Family papers of the distinguished Ruby-Jackson family, Portland, Maine, 1853-1961. $3,000 to $4,000.
    <b>Swann Auction Galleries:</b> Family papers of the Confederate Vice President Alexander Stephens & the persons who served him, 1866-1907. $25,000 to $35,000.
    <b>Swann Auction Galleries:</b> Autograph book with inscriptions by orators Moses Roper & Peter Williams, 1821-54. $10,000 to $15,000.
    <b>Swann Auction Galleries:</b> Archive of letters, postcards, and greeting cards sent by Romare Bearden, 1949-87. $5,000 to $7,500.
    <b>Swann Auction Galleries:</b><br>E. Simms Campbell, <i>A Night-Club Map of Harlem,</i> in inaugural issue of Manhattan, 1933. $10,000 to $15,000.
    <b>Swann Auction Galleries:</b> Papers of the comedian Nipsey Russell, including a letter from MLK, 1929-2000. $6,000 to $9,000.
    <b>Swann Auction Galleries:</b> Early German-American anti-slavery broadside, <i>Sclaven-Handel,</i> Philadelphia, 1794. $12,000 to $18,000.
    <b>Swann Auction Galleries:</b> Edmonia Lewis, prominent sculptor, carte-de-visite by Henry Rocher, c. 1866-71. $3,000 to $4,000.
    <b>Swann Auction Galleries:</b><br><i>The Black Panther: Black Community News Service,</i> 44 issues, San Francisco, 1967-1971. $3,000 to $4,000.
    <b>Swann Auction Galleries:</b> Ernest Withers, <i>I Am A Man, Sanitation Workers Strike,</i> silver print, 1968. $5,000 to $7,500.
    <b>Swann Auction Galleries:</b> <i>March For Freedom Now!,</i> poster for the 1960 Republican Convention. $4,000 to $6,000.
  • <center><b>Chiswick Auctions<br>Books & Works on Paper<br>Including Autographs & Memorabilia<br>31 March 2020</b>
    <b>Chiswick Auctions, Mar. 31:</b> Rackham (Arthur). The Old Hag Standing Outside a Cottage, original drawing, signed by the artist, [c.1909]. £10,000 to £15,000.
    <b>Chiswick Auctions, Mar. 31:</b> Rowling (J.K.) <i>Harry Potter and the Philosopher's Stone,</i> FIRST EDITION, first printing, signed by the author, original pictorial wrappers, 1997. £4,000 to £6,000.
    <b>Chiswick Auctions, Mar. 31:</b> Castiglione (Giuseppe, after). Twelve plates from <i>Twenty views of the European Palaces of the Yuanming yuan,</i> 1783-1786. £4,000 to £6,000.
    <center><b>Chiswick Auctions<br>Books & Works on Paper<br>Including Autographs & Memorabilia<br>31 March 2020</b>
    <b>Chiswick Auctions, Mar. 31:</b> Spanish Antiphonal.- Antiphonal manuscript, [Spain], ca. 1650. £4,000 to £6,000.
    <b>Chiswick Auctions, Mar. 31:</b> Almanach de Gotha.- Almost complete run 1769 to 1945, 12mo & 8vo, Gotha, C.W. Ettinger [- Justus Perthes]. £4,000 to £6,000.
    <b>Chiswick Auctions, Mar. 31:</b> Bible, Greek.- New Testament [Greek], Novum Iesu Christi D.N. testamentum, ex bibliotheca regia, 2 parts in one, Robert Estienne, Paris, 1550. £2,000 to £3,000.
    <center><b>Chiswick Auctions<br>Books & Works on Paper<br>Including Autographs & Memorabilia<br>31 March 2020</b>
    <b>Chiswick Auctions, Mar. 31:</b> Lithgow (William). <i>The Total Discourse of the rare Adventures… from Scotland, to the most famous kingdoms in Europe, Asia, and Affrica…,</i> woodcut illustrations, 4to, I. Oakes, 1640. £2,000 to £3,000.
    <b>Chiswick Auctions, Mar. 31:</b> Spanish Interest.-16th -18th Century. Large collection of letters related to prominent members of the Spanish court and clergymen,; v.s., late 16th-mid 18th century. £1,800 to £2,200.
    <b>Chiswick Auctions, Mar. 31:</b> Darwin (Charles). <i>The Descent of Man, and Selection in Relation to Sex,</i> 2 vol., FIRST EDITION, first issue8vo, John Murray, 1871. £1,500 to £2,000.
    <center><b>Chiswick Auctions<br>Books & Works on Paper<br>Including Autographs & Memorabilia<br>31 March 2020</b>
    <b>Chiswick Auctions, Mar. 31:</b> Loewy (Raymond) ARR. Mickey Mouse, original gouache and air brush illustration of Mickey Mouse, signed by artist., n.p. [1946]. £1,500 to £2,000.
    <b>Chiswick Auctions, Mar. 31:</b> Potter (Beatrix) & Sendak (Maurice). <i>The Tale of Peter Rabbit,</i> NUMBER 2 OF 250 SIGNED COPIES, WITH AN ORIGINAL DRAWING BY SENDAK, New York, 1995. £1,500 to £2,000.
    <b>Chiswick Auctions, Mar. 31:</b> Wolstenholm (Jonathan) ARR. Books on Books, original watercolor, signed and dated by the artist, 2005.
  • <center><b>Arader Galleries<br>April Auction<br>April 4, 2020</b>
    <b>Arader Galleries, Apr. 4:</b> MITCHELL, John (1711-1768). A Map of the British and French Dominions in North America. Copperplate engraving with original hand color. London, 1755. $250,000 to $350,000.
    <b>Arader Galleries, Apr. 4:</b> AUDUBON, John James (1785 - 1851). Brown Pelican (Standing), Plate 251. Aquatint engraving with original hand color. London, 1827-1838. $175,000 to $225,000.
    <b>Arader Galleries, Apr. 4:</b> AUDUBON, John James (1785 - 1851). Fish Hawk or Osprey, Plate 81. Aquatint engraving with original hand color. London: 1827-1838. $100,000 to $150,000.
    <center><b>Arader Galleries<br>April Auction<br>April 4, 2020</b>
    <b>Arader Galleries, Apr. 4:</b> GONZALES DE MENDOZA, Juan (1545 - 1618). <i>The Historie of the great and mightie kingdome of China…</i> London, 1588. $100,000 to $150,000.
    <b>Arader Galleries, Apr. 4:</b> VERBIEST, Ferdinand (1623-1688). [World Map] Kun-Yu Ch'uan-Tu. Engraved twelve sheet map with vertical sections joined to form six sheets. Korea, Seoul, c. 1860. $100,000 to $150,000.
    <b>Arader Galleries, Apr. 4:</b> SANGGI, Chong (1678-1752). Korean Atlas. Manuscript map on mulberry bark paper. C. 1750-1790. $100,000 to $150,000.
    <center><b>Arader Galleries<br>April Auction<br>April 4, 2020</b>
    <b>Arader Galleries, Apr. 4:</b> AUDUBON, John James (1785 - 1851). Ivory-billed Woodpecker, Plate 66. Aquatint engraving with original hand color. London, 1827-1838. $80,000 to $120,000.
    <b>Arader Galleries, Apr. 4:</b> AKERMAN, Anders (1721-1778). & AKREL, Frederik (1779-1868). Pair of Celestial and Terrestrial Globes. Stockholm, c. 1800. 23 inch diameter, each. $60,000 to $100,000.
    <b>Arader Galleries, Apr. 4:</b> BENNETT, Lieut. William Pyt (d. in action, 1916). AN IMPORTANT AND APPARENTLY UNPUBLISHED SERIES OF GELATIN SILVER PHOTOGRAPHS OF LHASA AND TIBET TAKEN DURING THE CELEBRATED YOUNGHUSBAND MISSION OF 1904. $60,000 to $80,000

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