Rare Book Monthly

Articles - September - 2005 Issue

Can Google Redirect Your Customers to Another's Website?

Bnn

The ISBN number near the bottom of this Barnes & Noble listing is highlighted by Google to show it is a link.


By Michael Stillman

It is every bookseller's worst nightmare. You post a book for sale, on a bookselling website, or maybe even your own site. However, somewhere along the way, some insidious software redirects your customers to another site where someone else makes the sale. In an era where computers get hijacked by spyware, adware, and various pop-up windows, these nightmares are no longer beyond the pale. Such software can readily be developed and stuck on your customers' computers by unscrupulous merchants or promoters. But could it be done by Google, the epitome of online ethical behavior?

A few years ago, a program to convert copy on a website to links to an advertiser was apparently developed by Microsoft. The idea was that the software would look for terms, for example, "Rolex watches," on the site. If they showed up, the words "Rolex watches" would become a link to an advertiser who was selling them. While that might sound harmless, it becomes downright insidious when the term "Rolex watches" appears on Jeweler 1's website, but the link redirects you to Jeweler 2's page. Jeweler 1 invests the advertising and promotional dollars to bring buyers to his site, then Jeweler 2 steals the customer. Not having to invest in advertising, Jeweler 2 may even undercut Jeweler 1's price. It is downright sinister.

When rumors came out that Microsoft planned to add such a feature to their software, the response was ferocious. Microsoft doesn't carry the friendliest of reputations for the manner in which it competes. Some people believe the company shows few restraints when it comes to finding ways to monopolize their business. Nevertheless, if they ever had any thoughts of adding such a program to their software, they quickly backed down. Microsoft may be the quintessential 800-pound gorilla, but not even they were prepared to deal with the level of ire this idea generated.

So it is perhaps a surprise to see a piece of this concept sneak in the back door through Google, the friendly giant. The concept has not appeared in such a bludgeoning form as people imagined would happen with Microsoft. It has come in unobtrusively, in a relatively insignificant, totally voluntary, and seemingly harmless way with Google. However, it could be the tip of an iceberg. Whether it ever becomes more than what it is now, a small tip which will have little impact on your business, or someday reveals itself to be the hidden iceberg that can sink your business, is impossible to tell. However, it is something worth being aware of in its infancy, because no one can tell for sure how much this infant might grow.

Rare Book Monthly

  • <center><b>Bonhams<br>Fine Books and Manuscripts<br>Online Only<br>25 June to 8 July 2020</b>
    <b>Bonhams, Jun. 25 – Jul. 8:</b> SHAKESPEARE, WILLIAM. <i>Macbeth: A Tragedy.</i> Acted at the Dukes-Theatre. London: printed for William Cademan, 1673. $60,000 to $90,000.
    <b>Bonhams, Jun. 25 – Jul. 8:</b> MUYBRIDGE, EADWEARD. Panorama of San Francisco, from California-St. Hill. [San Francisco:] Morse's Gallery, 1877. $15,000 to $25,000.
    <b>Bonhams, Jun. 25 – Jul. 8:</b> BRUNUS ARETINUS, LEONARDUS. <i>De bello Italico adversus Gothos gesto.</i> Venice: Nicolas Jenson, 1471. $12,000 to $18,000.
    <center><b>Bonhams<br>Fine Books and Manuscripts<br>Online Only<br>25 June to 8 July 2020</b>
    <b>Bonhams, Jun. 25 – Jul. 8:</b> HILL, JOHN. <i>Compleat Body of Gardening.</i> London: printed for T. Osborne; T. Trye; S. Crowder and Co.; and H. Woodgate, 1757. $10,000 to $15,000.
    <b>Bonhams, Jun. 25 – Jul. 8:</b> GASPAR DE PORTOLA. Document Signed Twice ("Gaspar de Portola," & "M. Portola"), 29 pp, Puebla, Mexico, December 10, 1780. $8,000 to $12,000.
    <b>Bonhams, Jun. 25 – Jul. 8:</b> VINGTIEME SIECLE. A complete set of the second series of <i>Vingtieme Siecle (XXe Siecle),</i> together with all fourteen special numbers. $8,000 to $12,000.
    <center><b>Bonhams<br>Fine Books and Manuscripts<br>Online Only<br>25 June to 8 July 2020</b>
    <b>Bonhams, Jun. 25 – Jul. 8:</b> ROOSEVELT, FRANKLIN DELANO. Autograph Letter Signed ("F.D.R.") as President, Washington, [1941], to Norman Davis, on White House stationery. $6,000 to $8,000.
    <b>Bonhams, Jun. 25 – Jul. 8:</b> HAYEK, FRIEDRICH AUGUST. Autograph Manuscript, "Discipline of Civilisation." $4,000 to $6,000.
    <b>Bonhams, Jun. 25 – Jul. 8:</b> ADAMS, HANNAH; ADAMS, THOMAS "BOOK". Daubuz, Charles. <i>A Perpetual Commentary On The Revelation Of St. John.</i> London: Printed for Benj. Tooke, 1720. $4,000 to $6,000.
    <b>Bonhams, Jun. 25 – Jul. 8:</b> EMPEROR NORTON. Photograph signed ("Norton I"), albumen print carte-de-visite. $4,000 to $6,000.
    <b>Bonhams, Jun. 25 – Jul. 8:</b> ROBERTS, DAVID. <i>Egypt and Nubia from Drawings Made on the Spot ... with Historical Descriptions by William Brockendon.</i> London: F.G. Moon, 1846-9. $4,000 to $6,000.
  • <center><b>Sotheby’s<br>Fine Books and Manuscripts<br>Including the Eric C. Caren Collection Part 8<br>Online July 6 - 21, 2020</b>
    <b>Sotheby’s, Jul. 6 to 21:</b> Albert Einstein, typed letter signed, explaining the nature of his personal atheism and belief in God. $70,000 to $100,000.
    <b>Sotheby’s, Jul. 6 to 21:</b> George Washington. Autograph letter signed to Bryan Fairfax, looking forward to the Treaty of Paris, 5 February 1783. $60,000 to $80,000.
    <b>Sotheby’s, Jul. 6 to 21:</b> Alfred Swaine Taylor. Early “photogenic drawing,” photograph of a fern, dated 2 December 1839. $10,000 to $15,000.
    <center><b>Sotheby’s<br>Fine Books and Manuscripts<br>Including the Eric C. Caren Collection Part 8<br>Online July 6 - 21, 2020</b>
    <b>Sotheby’s, Jul. 6 to 21:</b> "Departure of Mr. Lincoln—Parting Address" in the <i>Weekly Illinois State Journal,</i> Vol. XXX, No. 1541, Springfield, February 13, 1861. $4,000 to $6,000
    <b>Sotheby’s, Jul. 6 to 21:</b> Benjamin Harrison document signed certifying the service of Daniel Cumbo, a black Revolutionary soldier. $10,000 to $15,000.
    <b>Sotheby’s, Jul. 6 to 21:</b> Front page printing of the Articles of Confederation in the <i>New-Jersey Gazette,</i> Vol. 1, No. 22. Trenton, April 29, 1778. $4,000 to $6,000.
    <center><b>Sotheby’s<br>Fine Books and Manuscripts<br>Including the Eric C. Caren Collection Part 8<br>Online July 6 - 21, 2020</b>
    <b>Sotheby’s, Jul. 6 to 21:</b> George Washington Funeral Procession Broadside. Boston, January 6, 1800. $5,000 to $7,000.
    <b>Sotheby’s, Jul. 6 to 21:</b> Philippe Laroque, printed score for “The Heroe of New Orleans Battle.” Philadelphia, 1815. $3,000 to $5,000.
    <b>Sotheby’s, Jul. 6 to 21:</b> Report of the Battle of Queenston Heights, the first major battle in the War of 1812, in <i>Supplement to the Quebec Gazette,</i> 24th October 1812. $2,000 to $3,000.
    <center><b>Sotheby’s<br>Fine Books and Manuscripts<br>Including the Eric C. Caren Collection Part 8<br>Online July 6 - 21, 2020</b>
    <b>Sotheby’s, Jul. 6 to 21:</b> His Majesty's Most Gracious Speech to both Houses of Parliament, On Tuesday the Eighteenth Day of November, 1760. London, 1760. $2,000 to $3,000.
    <b>Sotheby’s, Jul. 6 to 21:</b> Elegy on the Death of James Lawrence, Esq. late Commander of the U.S. Frigate Chesapeake. [Boston]: A. Bowen, 1813. $2,000 to $3,000.
    <b>Sotheby’s, Jul. 6 to 21:</b> Benjamin Lincoln's Commission as Major General, signed by John Hancock, 19 February 1777. $30,000 to $50,000.
  • <center><b> Ketterer Rare Books<br>Auction on July 6th</b>
    <b>Ketterer Rare Books, July 6:</b><br>Latin Book of Hours, around 1480.<br>Est: € 30,000
    <b>Ketterer Rare Books, July 6:</b><br>Northern journeys - Collection of around 120 works, 17th-19th century.
    <b>Ketterer Rare Books, July 6:</b><br>J. Joyce, <i>Ulysses,</i> 1922. Est: € 8,000
    <center><b> Ketterer Rare Books<br>Auction on July 6th</b>
    <b>Ketterer Rare Books, July 6:</b><br>Florilegium, <i>Fleurs du Printemps et de l‘Este,</i> around 1630. Est: € 35,000
    <b>Ketterer Rare Books, July 6:</b><br>T. R. Malthus, <i>An essay on the principle of population,</i> 1798. Est: € 60,000
    <b>Ketterer Rare Books, July 6:</b><br>E. Cerillo, <i>Dipinti murali di Pompei,</i> 1886. Est: € 2,000
    <center><b> Ketterer Rare Books<br>Auction on July 6th</b>
    <b>Ketterer Rare Books, July 6:</b><br><i>Bulla aurea,</i> 1485. Est: € 40,000
    <b>Ketterer Rare Books, July 6:</b><br>A. Verschaffelt, <i>Iconographie des Camellias,</i> 1848-60. Est: € 10,000
    <b>Ketterer Rare Books, July 6:</b><br>M. Duchamp & A. Breton, <i>Le surréalisme en 1947,</i> 1947.<br>Est: € 16,000
    <center><b> Ketterer Rare Books<br>Auction on July 6th</b>
    <b>Ketterer Rare Books, July 6:</b><br>H. Schedel, <i>Liber chronicarum,</i> 1493.<br>Est: € 25,000
    <b>Ketterer Rare Books, July 6:</b><br>M. E. Chevreul, <i>De la loi du contraste simultané des couleurs,</i> 1839.<br>Est: € 5,000
    <b>Ketterer Rare Books, July 6:</b><br>F. Léger & P. Éluard, <i>Liberté j‘écris ton nom,</i> 1953. Est: € 15,000
  • <b>Swann Auction Galleries July 9:</b><br>John James Audubon, <i>Great Blue Heron,</i> hand-colored aquatint and engraved plate, 1834. $40,000 to $60,000.
    <b>Swann Auction Galleries July 9:</b> Joshua Fry & Peter Jefferson, <i>A Map of the Most Inhabited Part of Virginia,</i> Dalrymple edition, 1755. $12,000 to $18,000.
    <b>Swann Auction Galleries July 9:</b><br>John James Audubon, <i>The Birds of America,</i> sign & inscribed to Brantz Mayer, 1840-44. $18,000 to $22,000.
    <b>Swann Auction Galleries July 9:</b> Vincenzo Maria Coronelli & Jean Baptiste Nolin, Paris, 1688. $7,000 to $10,000.
    <b>Swann Auction Galleries July 9:</b> Henri Abraham Chatelain, <i>Atlas Historique,</i> 7 volumes, Amsterdam, 1705-1720. $15,000 to $20,000.
    <b>Swann Auction Galleries July 9:</b> Johann Baptist Homann, <i>Atlas Mapparum Geographicarum...,</i> Nuremberg, circa 1750s. $12,000 to $15,000.
    <b>Swann Auction Galleries July 9:</b> Lowell Mason, <i>Musical Exercises for Singing Schools,</i> Boston, 1838. $1,500 to $2,500.
    <b>Swann Auction Galleries July 9:</b> Alexander Wilson, <i>American Ornithology,</i> 9 volumes, Philadelphia, 1808-14. $6,000 to $9,000.

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