Rare Book Monthly
Articles - September - 2005 Issue
Can Google Redirect Your Customers to Another's Website?
The ISBN link shown on the Barnes and Noble site leads to a listing on ... Amazon!
As we said, Google is not sneaking this feature in involuntarily, as some feared Microsoft would do. It works only for those who want it. First, you have to download and install the Google toolbar on your computer, a totally voluntary action. Listings cannot become links for you if you do not have the Google toolbar installed. If you do, you will then have an option called "AutoLink." AutoLink enables you to turn several things into links: street addresses, motor vehicle VIN numbers, and book ISBN numbers. We should point out that Google cannot turn book titles into links, at least not yet. It can only convert ISBN numbers to links.
Next, you get to decide whether you even want to use this feature. It is totally voluntary. You can have the Google toolbar but still leave AutoLink disabled. If you don't use it, Google will never convert ISBN numbers it finds on websites to links. If you do activate this feature, Google will enable ISBN numbers on websites to become links. Whereto, you might ask. The default answer is a name well known to us all: Amazon! If AutoLink is activated, ISBN numbers on others' websites, perhaps your own, become links to for sale listings on Amazon. Surely this is not what you intended, but Google enables your customer to convert ISBN numbers on your website to links to Amazon listings.
The customer can choose to change those ISBN links to links to four sites other than Amazon if they prefer. They can link to the relatively harmless WorldCat library listings, Barnes and Noble, Booksense, or their own Froogle. If the customer changes the default from Amazon to, say, WorldCat, then the ISBN numbers on your site will become links to WorldCat instead of Amazon. My guess is that most people will leave the setting on Amazon, but that is only my guess.
Now, if the ISBN number in your listing is already a link, AutoLink will not override it. That link will still redirect the visitor to the intended page. AutoLink will only convert ISBN numbers that are plain text, not links already, to links to Amazon or another chosen site.
So let's go to a couple of Amazon's competitors to see what happens. First I went to Abebooks, which recently added ISBN numbers to their listings as part of a group of changes that have not entirely pleased all of their booksellers. AutoLink might have caused those booksellers even more consternation, since those ISBN numbers are now displayed right next to the titles in Abe listings. However, the Abe sellers were saved by the fact that the ISBN numbers on Abe are also links to the detailed descriptions. As noted above, AutoLink does not override existing links. Clicking on the Abe ISBN's takes you to the Abe details, not Amazon. However, when I looked up "Tom Sawyer," I found one dealer who also included the ISBN number in the basic description. Since this ISBN was not a link to the detailed description, Google highlighted it for me, and when I clicked the ISBN number, it took me to Amazon's site. The dealer wanted $1 for his copy, while Amazon offered copies as low as $.01.
Rare Book Monthly
-
Sotheby’s
Shelf Life: Books, Manuscripts and Works on Paper from the Library of Stanley J. Seeger and Christopher Cone
25 June – July 7Sotheby’s, July 7: Ludwig van Beethoven. Autograph sketches for the overture "Die Weihe des Hauses", op.124, [1822], UNPUBLISHED. £150,000 to £200,000.Sotheby’s, July 7: Jane Austen. Pride and Prejudice, 1813, first edition, 3 volumes, contemporary half calf. £50,000 to £70,000.Sotheby’s, July 7: Walt Whitman. Leaves of Grass, Brooklyn, 1855, first edition, first issue, original green cloth, the Doheny copy. £50,000 to £70,000.Sotheby’s, July 7: Binding—Sangorski & Sutcliffe—Omar Khayyam. Rubaiyat, London, 1872, third edition, in a magnificent jewelled Peacock binding. £15,000 to £20,000.Sotheby’s, July 7: George Eliot. Middlemarch, Edinburgh and London, 1871, first edition in the original parts. £20,000 to £30,000. -
Forum Auctions
The Private Library:
Fine Printing & Private Press books, the collection of the late David Chambers
July 9, 2026Forum, July 9: Hassall (Joan) A large collection of over 300 original woodblocks of engravings for various books, v.d., with Hassall's engraver's glass water-globe (Qty) - Est. £10,000-15,000Forum, July 9: Eragny Press.- [Bradley (Katherine Harris) & Edith Emma Cooper], "Michael Field." Whym Chow, Flame of Love, one of only 27 copies, inscribed by Bradley, the rarest book from the press, 1914. - Est. £3,000-4,000Forum, July 9: [Moore (Thomas Sturge)] [Wood Engravings], 71 wood-engravings printed by David Chambers from the original blocks, the only set on Japanese Hosho paper, from an edition of 5 sets, [1970]. - Est. £3,000-4,000Forum Auctions
The Private Library:
Fine Printing & Private Press books, the collection of the late David Chambers
July 9, 2026Forum, July 9: La Fontaine (Jean de) Contes et Nouvelles en vers, 2 vol., engraved plates after Eisen, fine early 19th century blue morocco, gilt, by Bradel l'ainé, Amsterdam [Paris], 1762. - Est. £2,000-3,000Forum, July 9: Erotica.- Prostitution.- Pretty Women of Paris (The); Their Names and Addresses, Qualities and Faults..., [Paris], privately printed at the Press of the Prefecture de Police, 1883. - Est. £3,000-4,000Forum, July 9: Vale Press.- Ricketts (Charles) & Lucien Pissarro. De la Typographie et de l'Harmonie de la Page Imprimée…, [one of 216 copies], bound in dark blue morocco tooled in gilt, by Sarah T.Prideaux, 1898. - Est. £1,000-1,500Forum Auctions
The Private Library:
Fine Printing & Private Press books, the collection of the late David Chambers
July 9, 2026Forum, July 9: Martin (John) Illustrations of the Bible, complete set of 20 mezzotints, good impressions, rarely found in early states, [c.1831-1835]. - Est. £1,000-1,500Forum, July 9: Golden Cockerel Press.- Four Gospels of the Lord Jesus Christ (The), one of 500 copies, Mary Gill's copy, Waltham St. Lawrence, 1931 with a signed proof of engraving on japon numbered 10/10 (2) - Est. £5,000-7,000Forum, July 9: Boccaccio (Giovanni) The Decameron, 3 vol., vol.1 extra-illustrated by John Buckland Wright with c.150 erotic original drawings in pen & ink and pencil, 1886 [extra-illustrated c.1940]. - Est. £10,000-15,000Forum Auctions
The Private Library:
Fine Printing & Private Press books, the collection of the late David Chambers
July 9, 2026Forum, July 9: Cox (Morris) Collection of Gogmagog Press Books, 35 vol., rare complete collection of printed books issued by the press, limited editions, most signed by Cox, 1957-83. - Est. £10,000-15,000Forum, July 9: Wynkyn de Worde.- [Terentius Afer (Publius)] [Comedie...], [Paris, Josse Badius: sold in London by Wynkyn de Worde, & others], [15 July 1504]. - Est. £4,000-6,000Forum, July 9: Mosley (James) Ornamented Types. Twenty-Three Alphabets from the Foundry of Louis John Pouchée, 2 vol., one of 10 copies for presentation, from an edition of 210, 1992-93. - Est. £1,000-2,000 -
Forum Auctions
The 10th Anniversary Sale
Fine Books, Manuscripts and Works on Paper
July 16, 2026Forum, July 16: Inundation papyrus. P.Michael 4, the ‘Inundation papyrus’, a geographical account of the Nile near Canopus, in Greek, remains of two columns from a manuscript scroll on papyrus, Egypt, second century CE. £12,000-18,000Forum, July 16: Book of Hours, use of Sarum, manuscript on vellum, 6 full-page miniatures, with famous Middle English inscriptions, Southern Netherlands for the English market, [c.1430]. £30,000-50,000Forum, July 16: Qu'ran, Arabic manuscript on burnished, stencilled, and gold-flecked paper, 447ff., Sultanate Gujarat, Ahmadabad, [after 1411 but no later than 1442]. £15,000-20,000Forum Auctions
The 10th Anniversary Sale
Fine Books, Manuscripts and Works on Paper
July 16, 2026Forum, July 16: Turner (William). A New boke of the natures and properties of all wines that are commonly vsed here in England, rare first edition of the first English book on wine, By William Seres, 1568. £20,000-£30,000Forum, July 16: Spenser (Edmund). The Faerie Queene. first edition, Printed [by John Wolfe] for William Ponsonbie, 1590. £30,000-40,000Forum, July 16: Shakespeare (William). The Comedie of Errors, extracted from the first folio, Isaac Jaggard and Edward Blount, 1623. £15,000-20,000Forum Auctions
The 10th Anniversary Sale
Fine Books, Manuscripts and Works on Paper
July 16, 2026Forum, July 16: Fleming (Ian). Casino Royale, first edition, signed presentation inscription from the author, 1953. £40,000-60,000Forum, July 16: d'Agoty (Jacques-Fabien Gautier). Anatomie de la Tête, first edition, Paris, chez le Sieur Gautier, 1748. £10,000-15,000Forum, July 16: Martial Arts.- Lee (Bruce). 'Praying Mantis style' Kung Fu book, containing numerous annotations, diagrams and graphs in Bruce Lee's hand, c. 1960. £50,000-70,000Forum Auctions
The 10th Anniversary Sale
Fine Books, Manuscripts and Works on Paper
July 16, 2026Forum, July 16: Warre (Capt. Henry James). Sketches in North America and the Oregon Territory, first edition, rare hand-coloured issue, 1848. £30,000-40,000Forum, July 16: Norie (John William). The Marine Atlas, or Seaman's Complete Pilot for all the principal places in the known world..., 1826. £30,000-50,000Forum, July 16: Mao Tse-tung.- Kim Il-sung.-[Note book for visitors from China to Korea], signed by Mao and Kim, [Beijing, 1954]. £10,000-15,000