Rare Book Monthly

Articles - December - 2003 Issue

There&#146;s a <i>Reason </i>It&#146;s a Big River — A Guide to Swimming in the Amazon

99.9% of this title sold on Amazon Marketplace.


On the other hand, Marketplace only enables a limited descriptive field in its listings, while the Z-Shop setup includes ample room for a detailed description, as well as an uploaded image of the book itself. Because you can also designate search paths for books listed on the Z-Shops, you can create virtual catalogues of interesting titles and specialties. The Z-Shops site also contains information about your store, including the addresses of your other Internet domains.

I performed an interesting experiment recently to see if I could generate increased traffic in my Z-Shop (www.amazon.com/shops/roses-books-capecod) by significantly lowering prices. I selected for my experiment a book that we also publish (Britt-Mari Näsström, Freyja, Goddess of the North) and which, as a used book, is very scarce. What we discovered was that even if we lowered the price by 1/3 in the Z-Shop and on other sites, we still sold 99.9% of our titles in Marketplace. The Marketplace real estate is that valuable.

Why is this so? It’s because Amazon customers looking for rare books are more security-conscious than they are price-sensitive, and they are also in a hurry. Antiquarian sellers know that there are plenty of good ways to find out where to buy rare titles, including the obvious sites like ABE, Alibris, ZVAB, Bibliology, and Antiqbook. There are also national antiquarian dealer sites, and of course numerous stand-alone sites run by individual booksellers. There’s also the telephone: you can reach out and “touch somebody”, actually talk to a real, live expert in whatever it is you seek. We sell about half of our books directly to customers and on other sites — many to other dealers — and the rest on Amazon.

Customers, however, know that Amazon guarantees every transaction. They feel completely safe on Amazon, and many have open accounts that make it easy for them to buy. They are not comfortable inputting their credit card information into alien sites. The Amazon engine, as well, gives customers a lot of useful reinforcement, acknowledges each transaction, allows them to review their accounts, and to ask for help if they need it. If they find a rare book in their price range, they do not, as far as I can determine, spend much time price-shopping in other venues.

Marketplace selling on Amazon, however, is not entirely free of aggravation, even beyond the high cost of the commission structure. For example, Amazon uses fixed shipping costs and inexplicably takes a small piece of each shipping allotment, even though it incurs no expense in shipping other sellers’ books. Most of the time, the shipping allocation just about covers the seller’s out-of-pocket expense. However, in the case of books that are expensive, require special handling, are oversized, or that are very heavy, the Amazon-mandated shipping charge can fall well sort of covering the seller’s actual shipping expenses.

Unfortunately, sellers are not allowed to ask customers for additional shipping and there is no way on Amazon’s site to do so. However, I have found that people are usually very reasonable. If they want an expensive set of books shipped from Massachusetts to the U.K., they are going to want insurance and in some cases special handling or a specific carrier.

Rare Book Monthly

  • Ketterer Rare Books
    Auction May 27th
    Ketterer Rare Books, May 27:
    K. Marx, Das Kapital,1867. Dedication copy. Est: € 120,000
    Ketterer Rare Books, May 27:
    Latin and French Book of Hours, around 1380. Est: € 25,000
    Ketterer Rare Books, May 27:
    Theodor de Bry, Indiae Orientalis, 1598-1625. Est: € 80,000
    Ketterer Rare Books
    Auction May 27th
    Ketterer Rare Books, May 27:
    Breviary, Latin manuscript, around 1450-75. Est: € 10,000
    Ketterer Rare Books, May 27:
    G. B. Piranesi, Vedute di Roma, 1748-69. Est: € 60,000
    Ketterer Rare Books, May 27:
    K. Schmidt-Rottluff, Arbeiter, 1921. Orig. watercolour on postcard. Est: € 18,000
    Ketterer Rare Books
    Auction May 27th
    Ketterer Rare Books, May 27:
    Breviarium Romanum, Latin manuscript, 1474. Est: € 20,000
    Ketterer Rare Books, May 27:
    C. J. Trew, Plantae selectae, 1750-73. Est: € 28,000
    Ketterer Rare Books, May 27:
    M. Beckmann, Apokalypse, 1943. Est: € 50,000
    Ketterer Rare Books
    Auction May 27th
    Ketterer Rare Books, May 27:
    Ulrich von Richenthal, Das Concilium, 1536. Est: € 9,000
    Ketterer Rare Books, May 27:
    I. Kant, Critik der reinen Vernunft, 1781. Est: €12,000
    Ketterer Rare Books, May 27:
    Arbeiter-Illustrierte Zeitung (AIZ) / Die Volks-Illustrierte (VI), 1932-38. Est: €8,000
  • ALDE, May 28: KIPLING (RUDYARD). Le Livre de la Jungle. – Le IIe livre de la Jungle. Paris, Sagittaire, Simon Kra, 1924-1925. €3,000 to €4,000.
    ALDE, May 28: NOAILLES (ANNA DE). Les Climats. Paris, Société du Livre contemporain, 1924. €50,000 to €60,000.
    ALDE, May 28: MILTON (JOHN). Paradis perdu. Quatrième chant. S.l., Les Bibliophiles de l'Automobile-Club de France, 1974. €2,000 to €3,000.
    ALDE, May 28: LEBEDEV (VLADIMIR). Russian Placards - Placard Russe 1917-1922. Saint-Petersbourg, Sterletz, 1923. €1,000 to €1,200.
    ALDE, May 28: MARDRUS (JOSEPH-CHARLES). Histoire charmante de l'adolescente sucre d'amour. Paris, F.-L. Schmied, 1927. €1,500 to €2,000.
    ALDE, May 28: TABLEAUX DE PARIS. Paris, Émile-Paul Frères, 1927. €2,000 to €3,000.
    ALDE, May 28: LA FONTAINE (JEAN DE). Les Fables illustrées par Paul Jouve. S.l. [Lausanne], Gonin & Cie, 1929. €4,000 to €5,000.
    ALDE, May 28: SARTRE (JEAN-PAUL). Vingt-deux dessins sur le thème du désir. Paris, Fernand Mourlot, 1961. €1,500 to €2,000.
    ALDE, May 28: [BRAQUE (GEORGES)]. 13 mai 1962. Alès, PAB, 1962. €3,000 to €4,000.
    ALDE, May 28: MIRÓ (JOAN). Je travaille comme un jardinier. Avant-propos d'Yvon Taillandier. Paris, Société intenationale d'art XXe siècle, 1963. €1,000 to €2,000.
    ALDE, May 28: MAGNAN (JEAN-MARIE). Taureaux. Paris, Michèle Trinckvel, 1965. €3,000 to €4,000.
    ALDE, May 28: PICASSO (PABLO). Dans l'atelier de Picasso. 1960. €15,000 to €20,000.
  • Sotheby’s
    Modern First Editions
    Available for Immediate Purchase
    Sotheby’s, Available Now: Winston Churchill. The Second World War. Set of First-Edition Volumes. 6,000 USD
    Sotheby’s, Available Now: A.A. Milne, Ernest H. Shepard. A Collection of The Pooh Books. Set of First-Editions. 18,600 USD
    Sotheby’s, Available Now: Salvador Dalí, Lewis Carroll. Alice's Adventures in Wonderland. Finely Bound and Signed Limited Edition. 15,000 USD
    Sotheby’s
    Modern First Editions
    Available for Immediate Purchase
    Sotheby’s, Available Now: Ian Fleming. Live and Let Die. First Edition. 9,500 USD
    Sotheby’s, Available Now: J.K. Rowling. Harry Potter Series. Finely Bound First Printing Set of Complete Series. 5,650 USD
    Sotheby’s, Available Now: Ernest Hemingway. A Farewell to Arms. First Edition, First Printing. 4,200 USD
  • Forum Auctions
    Fine Books, Manuscripts and Works on Paper
    30th May 2024
    Forum, May 30: Potter (Beatrix). Complete set of four original illustrations for the nursery rhyme, 'This pig went to market', 1890s. £60,000 to £80,000.
    Forum, May 30: Dante Alighieri.- Lactantius (Lucius Coelius Firmianus). Opera, second edition, Rome, 1468. £40,000 to £60,000.
    Forum, May 30: Distilling.- Brunschwig (Hieronymus). Liber de arte Distillandi de Compositis, first edition of the so-called 'Grosses Destillierbuch', Strassburg, 1512. £22,000 to £28,000.
    Forum, May 30: Eliot (T.S.), W. H. Auden, Ted Hughes, Philip Larkin, Robert Lowell, Seamus Heaney, Ted Hughes, & others. A Personal Anthology for Eric Walter White, 60 autograph poems. £20,000 to £30,000.
    Forum, May 30: Cornerstone of French Enlightenment Philosophy.- Helvetius (Claude Adrien). De l'Esprit, true first issue "A" of the suppressed first edition, Paris, 1758. £20,000 to £30,000.
    Forum Auctions
    Fine Books, Manuscripts and Works on Paper
    30th May 2024
    Forum, May 30: Szyk (Arthur). The Haggadah, one of 125 copies, this out-of-series, Beaconsfield Press, 1940. £15,000 to £20,000.
    Forum, May 30: Fleming (Ian). Casino Royale, first edition, first impression, 1953. £15,000 to £20,000.
    Forum, May 30: Japan.- Ryusui (Katsuma). Umi no Sachi [Wealth of the Sea], 2 vol., Tokyo, 1762. £8,000 to £12,000.
    Forum, May 30: Computing.- Operating and maintenance manual for the BINAC binary automatic computer built for Northrop Aircraft Corporation 1949, Philadelphia, 1949. £8,000 to £12,000.
    Forum, May 30: Burmese School (probably circa 1870s). Folding manuscript, or parabaik, from the Court Workshop at the Royal Court at Manadaly, Burma, [c.1870s]. £8,000 to £12,000.

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