LIFEBOAT: Staying Afloat in the Rising Floodwaters of Internet Book Sales
By Renée Magriel Roberts Harwich Port. With the success of Amazon.com in the realm of bookselling, we may perceive the Internet as revolutionizing — in the sense of improving — the bookselling business. From the point of view of the customer, some things have certainly improved dramatically. For example, a single click of a mouse now gives the customer access to an incredibly wide selection of new and used books that were previously unavailable unless a buyer was willing to invest considerable time, money, and effort. However, from the point of view of the traditional bricks-and-mortar s...