Advertising is Coming to Your Books Soon, Like It or Not
- by Michael Stillman
Named patent applicant Hanning Zhou of Amazon (from IFP Group website).
By Michael Stillman
It's coming to a Kindle near you, and it's as ugly as it is inevitable. Remember when the value of subscription television channels was that you didn't have to watch advertising? The advertising-free virtual book may soon be as rare as the advertising-free premium television channel. It should be no surprise that what long ago happened to newspapers, more recently premium TV channels and even our schools, will one day soon happen to books. Like germs, pollution, and bad taste, advertising quickly seeps into every open pore of society. Advertising abhors a vacuum.
Two recent patent applications credited to Hanning Zhou, a manager for the Amazon Print-on-Demand Group, reveals what may be the company's plan for downloaded and print-on-demand books. One pertains to books downloaded to a displaying device, such as a computer terminal or Amazon's Kindle book reader, the other to print-on-demand books. Here is the "abstract" (summary) for the electronic reader:
"A method of providing fixed computer-displayable content in response to a consumer request for content is presented. Upon obtaining a digital image corresponding to the requested content, an advertisement is selected. The advertisement is to be included in an on-demand electronic content corresponding to the requested content. The advertisement is included with the digital image corresponding to the requested content. A fixed computer-displayable content corresponding to the requested content is generated. The fixed computer-displayable content is then provided to the consumer."
So, let's say a consumer requests some "content," for example, a book. Based on the request, an advertisement is selected along with the content. The advertisement is then inserted within the content, which is then sent to the consumer. In other words, your book downloaded to your Kindle contains specifically selected advertisements. With the second patent, the same is done to your print-on-demand copy. The genius of this, as opposed to the old advertisements that used to be bound in to the back of books, is that it can be placed anywhere within the text, and can be updated and changed whenever Amazon wishes.
For example, suppose you download a copy of Valentine Davies' Miracle on 34th Street. At the appropriate point, Amazon simply inserts an advertisement for Macy's. Perhaps Macy's targets its advertising to the Christmas season, with a heading like "The Miracle Lives on at Macy's." Makes you sick to your stomach, no? But, this is 100% inevitable so get used to it. Of course, Gimbels could have outbid Macy's for the space in your e-book, but that won't happen because Gimbels is no more. However, Wal Mart might want to take advantage of the opportunity by running an advertisement on "The Miracle of Low Prices" or some such ad saying that you can save money by buying at Wal Mart instead of Macy's. Of course, this may run contrary to the spirit of Miracle on 34th Street, but as we all know, that story was always fiction.
Of course, claims will be made that adding advertising will keep prices down. Sure it will keep prices down, just like it has kept the price of cable TV down. Books are priced according to what retailers believe will bring in the most amount of money, and no number of ads will change that fact. Authors and publishers will demand their cut of advertising revenue from books still under copyright, which may help them but not consumers. As readers we will have to get used to the ads, at least until that second inevitable day, when someone invents a TiVo for Kindles.
Sotheby’s Bibliotheca Brookeriana: A Renaissance Library. The Aldine Collection D-M 18 October 2024
Sotheby’s, Oct. 18: Herodianus Syrus, Herodiani Historiarum, Venice, Heirs of Aldo & Torresano, 1524, Parisian binding for Jean Grolier by Jean Picard, ca. 1540
Sotheby’s, Oct. 18: Musaeus, Opusculum de Herone et Leandro, Venice, Aldo, 1495 (Greek text), interleaved with 1497–1498 (Latin text), English olive morocco by Charles Lewis, the Botfield copy
Sotheby’s, Oct. 18: Horatius Flaccus, Horatius, Venice, Aldo, 1501, Bolognese brown goatskin (between 1501 and 1503), arms of Mino Rossi and illuminated initials throughout
Sotheby’s, Oct. 18: Lucretius, De rerum natura, Venice, Aldo, 1500, English early eighteenth-century red morocco, the Fletcher copy
Bonhams, now to Oct. 24: CATESBY, MARK. 1683-1749. The Natural History of Carolina, Florida, and the Bahama Islands. $100,000 - $150,000
Bonhams, now to Oct. 24: AUDUBON, JOHN JAMES. 1785-1851. The Birds of America, from Drawings Made in the United States and their Territories. $30,000 - $50,000
Bonhams, now to Oct. 24: ADAMS ON HIS PEAR TREES AND A LOST PORTRAIT BY SALEM ARTIST HANNAH CROWNINSHIELD. ADAMS, JOHN. 1735-1826. $10,000 - $15,000
Bonhams, now to Oct. 24: EARLIEST MAP DEVOTED TO NORTH AMERICA. FORLANI, PAULO. fl.1560-1571. $20,000 - $30,000
Bonhams, now to Oct. 24: HAMILTON DEFENDS THE CONSTITUTION. HAMILTON, ALEXANDER. 1757-1804. $20,000 - $30,000
Bonhams, now to Oct. 24: NO TAXATION WITHOUT REPRESENTATION BROADSIDE. Boston, September 14, 1768. $5,000 - $8,000
Bonhams, now to Oct. 23: ONE OF THE EARLIEST ILLUSTRATIONS OF A SURGICAL PROCEDURE. BARTHOLOMAEUS ANGLICUS. $10,000 - $15,000
Bonhams, now to Oct. 23: RICHARD FEYNMAN'S ANNOTATED COPY, WITH TWO EARLY FEYNMAN AUTOGRAPH MANUSCRIPTS. $15,000 - $25,000
Bonhams, now to Oct. 23: THE FOUNDATIONS OF MODERN COMPUTING. TURING, ALAN MATHISON. 1912-1954. $30,000 - $50,000
Bonhams, now to Oct. 23: FINE OIL PORTRAIT OF ALBERT EINSTEIN BY EUGEN SPIRO. $40,000 - $60,000
Bonhams, now to Oct. 23: PENICILLIN MOLD MEDALLION INSCRIBED BY ALEXANDER FLEMING. FLEMING, ALEXANDER. 1881-1955. $30,000 - $50,000
Bonhams, now to Oct. 23: APPLE "TWIGGY" MACINTOSH PROTOTYPE USED IN THE DEVELOPMENT OF DEMONSTRATION SOFTWARE. $80,000 - $120,000
Freeman’s | Hindman, Oct. 24: A Superb Extra-illustrated Copy of Nicolay and Hay’s Work About Lincoln. $50,000 – 70,000.
Freeman’s | Hindman, Oct. 24: The First Volume of De Bry's Great Voyages, Thomas Hariot's Description of Virginia. $50,000 – 70,000.
Freeman’s | Hindman, Oct. 24: An autographed cabinet card of Custer as lieutenant colonel. From his last sitting. $800 – 1,200.
Freeman’s | Hindman, Oct. 24: The Congressional Committee, Lincoln's Funeral Springfield Illinois, 3 May 1865. $4,000 – 6,000.
Freeman’s | Hindman, Oct. 25: A remarkable ninth plate daguerreotype of an interracial couple. $30,000 – 50,000.
Freeman’s | Hindman, Oct. 25: What may be the earliest known images of an identified plantation and enslaved African Americans posed with their owner. $20,000 – 30,000.
Freeman’s | Hindman, Oct. 25: Through Tickets to All Principal Points West Via Chicago Burlington and Quincy Railroad For Sale at This Office. $500 – 700.
Freeman’s | Hindman, Oct. 25: 15th New York Infantry / Regiment of Engineers GAR regimental colors. Ca 1880. $1,500 – 2,500.
Jeschke Jádi Auction 153 Friday October 25 and Saturday October 26, 2024
Jeschke Jádi, Oct. 25-26: Lot 1556. Senghor, Les Élégies Majeures. Geneve 1978.
Jeschke Jádi, Oct. 25-26: Lot 1572. Lew Tolstoy. Anna Karenina. First Edition, Moscow, 1878.
Jeschke Jádi, Oct. 25-26: Lot 49. Petrarca. Das Gluecksbuch, Augsburg, 1536.
Jeschke Jádi Auction 153 Friday October 25 and Saturday October 26, 2024
Jeschke Jádi, Oct. 25-26: Lot 1060. Immanuel Kant, Critik der reinen Vernunft. First Edition, Riga, 1781.
Jeschke Jádi, Oct. 25-26: Lot 585. Bonaparte, Iconografia della fauna Italica. Rome, 1832f.
Jeschke Jádi, Oct. 25-26: Lot 548. Robert Fludd. Utriusque cosmi maioris, Frankfurt, 1617f.
Jeschke Jádi Auction 153 Friday October 25 and Saturday October 26, 2024
Jeschke Jádi, Oct. 25-26: Lot 1496. Jacob / Picasso. Chronique des Temps, 1956.
Jeschke Jádi, Oct. 25-26: Lot 571. Christian von Wolff. Works, Halle 1741f.
Jeschke Jádi, Oct. 25-26: Lot 969. Karl Friedrich Schinkel, Dekorationen innerer Raeume. Berlin 1874.
Jeschke Jádi Auction 153 Friday October 25 and Saturday October 26, 2024
Jeschke Jádi, Oct. 25-26: Lot 1457. Goethe. Das Tagebuch. Print on Vellum. Berlin, Officina Serpentis. 1934.
