Rare Book Monthly

Articles - September - 2008 Issue

A Traditional Cataloguer in Search of the New Collector

Tc.45

Lot 59 online benefits from images.


By Bruce McKinney

Thomas, Tom, Cullen, the upstate New York bookseller doing business as the Rockland Bookman in Orchard Park, has issued an interesting catalogue in both traditional and electronic forms that combine affordable and appealing material with up-to-date cataloguing techniques. In traditional form it's his Catalogue 45: Books & Manuscripts, 134 lots and four illustrations. Included in item 59 are 29 individually priced 19th century letterheads from the workshop of Charles Magnus. This catalogue is separately reviewed in Section II. This article focuses on the electronic presentation of the same catalogue. This second version is in color, includes 50 images and 12 footnote files drawn from the Americana Exchange Database of auction, dealer and bibliographic records.

These days the rare and collectible book business is under siege. The audience is always increasing but so too are buyers' choices. What was a concentrated, focused business a few decades ago has become a free-for-all as collectors have moved to the net. Behind the larger number of collectors are two unsettling facts: committed buyers are aging and the next generation of collectors is often finding their material in innovative ways that preclude and elude dealers. For more than a decade now material has been uploaded to listing sites in expectation of sales that often have not occurred. What has inexorably increased have been listing fees and commissions. For many booksellers this is the worst of all worlds: slowing sales, often falling prices and higher costs.

In the midst of this decline it's apparent that dealers who have continued to issue catalogues have done better than those who never did or no longer do. Catalogues have not been a panacea but rather one aspect of a broader strategy to connect with both the older generation and the next. Almost everyone interested in old books is also interested in browsing catalogues. The question has been how to entice the next generation to see them. The old theory was that the collector would find the dealer. Today the onus is on the dealer to find the collector.

To issue catalogues you need focused inventory, command of the language and a knack for enticing description, a reasonably priced printer, and a mailing list. Most dealers have some of the ingredients, only a few all of them. Tom Cullen has all these elements and the need to find the new collector, so he is providing both a traditional catalogue and an augmented one online. He issues several each year.

Recently he released an electronic version in conjunction with his printed presentation and it's interesting to compare these complimentary efforts. Both have 134 lots although the electronic version also offers a break-out of one lot - 45-59, sixteen Charles Magnus maps, views and images. The printed version has been mailed to his list and other copies will be given out at the Rochester Book Fair on September 13th, the ABAA Show in Boston Nov 13-14, and the Ephemera Fair in Connecticut next March [if enough material remains]. The electronic version is available as a stand-alone document in AE's Booksellers Directory, and as an attachment for him to send to interested parties. Every item also comes up in AE's Books of Sale searches and his material is directly accessible to the major search engines.

Rare Book Monthly

  • <center><b>Swann Auction Galleries<br>View Our Record Breaking Results</b>
    <b>Swann:</b> Scott Joplin, <i>Treemonisha: Opera in Three Acts,</i> New York, 1911. Sold March 24 — $40,000.
    <b>Swann:</b> Louisa May Alcott, autograph letter signed, 1868. Sold June 2 — $23,750.
    <b>Swann:</b> Anne Bradstreet, <i>Several Poems Compiled with Great Variety of Wit and Learning, full of Delight,</i> Boston, 1758. Sold June 2 — $21,250.
    <b>Swann:</b> William Shakespeare, <i>Comedies, Histories, and Tragedies. Published according to the true Originall Copies. The Second Impression,</i> London, 1632. Sold May 5 — $161,000.
    <center><b>Swann Auction Galleries<br>View Our Record Breaking Results</b>
    <b>Swann:</b> John Bachmann, <i>Panorama of the Seat of War,</i> New York, 1861-62. Sold June 23 — $35,000.
    <b>Swann:</b> Charlotte Bronte, <i>Jane Eyre,</i> first edition, London, 1847. Sold June 16 — $23,750.
    <b>Swann:</b> Elihu Vedder, <i>Simple Simon, His Book,</i> 1913. Sold June 9 — $12,350.
    <b>Swann:</b> Frederick Catherwood, <i>Views of Ancient Monuments in Central America, Chiapas and Yucatan,</i> London, 1844. Sold April 7 — $37,500.
  • <center><b>University Archives<br>Rare Autographs, Manuscripts & Books<br>August 17, 2022</b>
    <b>University Archives, Aug. 17:</b> George Washington ADS, One of the Earliest in His Hand, A Survey from 1752, the Same Year He Inherited Mount Vernon.
    <b>University Archives, Aug. 17:</b> Rare JFK Signed Check & Transmittal Letter During Campaign for 1956 VP Nomination, Both BAS Slabbed; Possibly A Unique Combo!
    <b>University Archives, Aug. 17:</b> Daniel Boone Signed Receipt as VA Delegate; During His 1st of 3 Terms, Boone Was Kidnapped by British Forces Gunning for Gov. T. Jefferson & Other Legislators.
    <center><b>University Archives<br>Rare Autographs, Manuscripts & Books<br>August 17, 2022</b>
    <b>University Archives, Aug. 17:</b> Benjamin Franklin Signed Receipt for “Pennsylvania Gazette,” Important & Beautifully Displayed
    <b>University Archives, Aug. 17:</b> Lincoln & His Civil War Cabinet: 8 Signatures, Beautifully Presented!
    <b>University Archives, Aug. 17:</b> G.A. Custer ALS from Fort Lincoln, Dakota Territory to Capt. Yates, Who Also Died at Little Bighorn, Re: Acquiring “good horses” from Kentucky for 7th Cavalry.
    <center><b>University Archives<br>Rare Autographs, Manuscripts & Books<br>August 17, 2022</b>
    <b>University Archives, Aug. 17:</b> Jefferson Davis ALS: “the negroes are humble and generally inclined to cling to their masters…neither crop or stock could be protected from their thieving” – Incredible!
    <b>University Archives, Aug. 17:</b> Lee Harvey Oswald Signed Letter: “if we finally get back to the states…maybe we’ll…settle in Texas,” Warren Commission Exhibit.
    <b>University Archives, Aug. 17:</b> Babe Ruth First Edition Biography Signed Just Months Before His Death, Excellent Signature!
    <center><b>University Archives<br>Rare Autographs, Manuscripts & Books<br>August 17, 2022</b>
    <b>University Archives, Aug. 17:</b> “B Arnold” ANS on Pre-Revolutionary War Promissory Note Dating From His Days as a New Haven Merchant
    <b>University Archives, Aug. 17:</b> Bob Dylan Signed LP “Blonde on Blonde” with Jeff Rosen COA.
    <b>University Archives, Aug. 17:</b> Marilyn Monroe & Joe DiMaggio Signed Checks, Handsomely Displayed.

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