Rare Book Monthly

Articles - September - 2008 Issue

A Traditional Cataloguer in Search of the New Collector

Tc.45

Lot 59 online benefits from images.


By Bruce McKinney

Thomas, Tom, Cullen, the upstate New York bookseller doing business as the Rockland Bookman in Orchard Park, has issued an interesting catalogue in both traditional and electronic forms that combine affordable and appealing material with up-to-date cataloguing techniques. In traditional form it's his Catalogue 45: Books & Manuscripts, 134 lots and four illustrations. Included in item 59 are 29 individually priced 19th century letterheads from the workshop of Charles Magnus. This catalogue is separately reviewed in Section II. This article focuses on the electronic presentation of the same catalogue. This second version is in color, includes 50 images and 12 footnote files drawn from the Americana Exchange Database of auction, dealer and bibliographic records.

These days the rare and collectible book business is under siege. The audience is always increasing but so too are buyers' choices. What was a concentrated, focused business a few decades ago has become a free-for-all as collectors have moved to the net. Behind the larger number of collectors are two unsettling facts: committed buyers are aging and the next generation of collectors is often finding their material in innovative ways that preclude and elude dealers. For more than a decade now material has been uploaded to listing sites in expectation of sales that often have not occurred. What has inexorably increased have been listing fees and commissions. For many booksellers this is the worst of all worlds: slowing sales, often falling prices and higher costs.

In the midst of this decline it's apparent that dealers who have continued to issue catalogues have done better than those who never did or no longer do. Catalogues have not been a panacea but rather one aspect of a broader strategy to connect with both the older generation and the next. Almost everyone interested in old books is also interested in browsing catalogues. The question has been how to entice the next generation to see them. The old theory was that the collector would find the dealer. Today the onus is on the dealer to find the collector.

To issue catalogues you need focused inventory, command of the language and a knack for enticing description, a reasonably priced printer, and a mailing list. Most dealers have some of the ingredients, only a few all of them. Tom Cullen has all these elements and the need to find the new collector, so he is providing both a traditional catalogue and an augmented one online. He issues several each year.

Recently he released an electronic version in conjunction with his printed presentation and it's interesting to compare these complimentary efforts. Both have 134 lots although the electronic version also offers a break-out of one lot - 45-59, sixteen Charles Magnus maps, views and images. The printed version has been mailed to his list and other copies will be given out at the Rochester Book Fair on September 13th, the ABAA Show in Boston Nov 13-14, and the Ephemera Fair in Connecticut next March [if enough material remains]. The electronic version is available as a stand-alone document in AE's Booksellers Directory, and as an attachment for him to send to interested parties. Every item also comes up in AE's Books of Sale searches and his material is directly accessible to the major search engines.

Rare Book Monthly

  • <b>Swann Auction Galleries:</b> Abraham Lincoln, <i>Emancipation Proclamation by the President of the United States,</i> pamphlet, 1862. $10,000 to $15,000.
    <b>Swann Auction Galleries:</b> Family papers of the distinguished Ruby-Jackson family, Portland, Maine, 1853-1961. $3,000 to $4,000.
    <b>Swann Auction Galleries:</b> Family papers of the Confederate Vice President Alexander Stephens & the persons who served him, 1866-1907. $25,000 to $35,000.
    <b>Swann Auction Galleries:</b> Autograph book with inscriptions by orators Moses Roper & Peter Williams, 1821-54. $10,000 to $15,000.
    <b>Swann Auction Galleries:</b> Archive of letters, postcards, and greeting cards sent by Romare Bearden, 1949-87. $5,000 to $7,500.
    <b>Swann Auction Galleries:</b><br>E. Simms Campbell, <i>A Night-Club Map of Harlem,</i> in inaugural issue of Manhattan, 1933. $10,000 to $15,000.
    <b>Swann Auction Galleries:</b> Papers of the comedian Nipsey Russell, including a letter from MLK, 1929-2000. $6,000 to $9,000.
    <b>Swann Auction Galleries:</b> Early German-American anti-slavery broadside, <i>Sclaven-Handel,</i> Philadelphia, 1794. $12,000 to $18,000.
    <b>Swann Auction Galleries:</b> Edmonia Lewis, prominent sculptor, carte-de-visite by Henry Rocher, c. 1866-71. $3,000 to $4,000.
    <b>Swann Auction Galleries:</b><br><i>The Black Panther: Black Community News Service,</i> 44 issues, San Francisco, 1967-1971. $3,000 to $4,000.
    <b>Swann Auction Galleries:</b> Ernest Withers, <i>I Am A Man, Sanitation Workers Strike,</i> silver print, 1968. $5,000 to $7,500.
    <b>Swann Auction Galleries:</b> <i>March For Freedom Now!,</i> poster for the 1960 Republican Convention. $4,000 to $6,000.
  • <center><b>Chiswick Auctions<br>Books & Works on Paper<br>Including Autographs & Memorabilia<br>31 March 2020</b>
    <b>Chiswick Auctions, Mar. 31:</b> Rackham (Arthur). The Old Hag Standing Outside a Cottage, original drawing, signed by the artist, [c.1909]. £10,000 to £15,000.
    <b>Chiswick Auctions, Mar. 31:</b> Rowling (J.K.) <i>Harry Potter and the Philosopher's Stone,</i> FIRST EDITION, first printing, signed by the author, original pictorial wrappers, 1997. £4,000 to £6,000.
    <b>Chiswick Auctions, Mar. 31:</b> Castiglione (Giuseppe, after). Twelve plates from <i>Twenty views of the European Palaces of the Yuanming yuan,</i> 1783-1786. £4,000 to £6,000.
    <center><b>Chiswick Auctions<br>Books & Works on Paper<br>Including Autographs & Memorabilia<br>31 March 2020</b>
    <b>Chiswick Auctions, Mar. 31:</b> Spanish Antiphonal.- Antiphonal manuscript, [Spain], ca. 1650. £4,000 to £6,000.
    <b>Chiswick Auctions, Mar. 31:</b> Almanach de Gotha.- Almost complete run 1769 to 1945, 12mo & 8vo, Gotha, C.W. Ettinger [- Justus Perthes]. £4,000 to £6,000.
    <b>Chiswick Auctions, Mar. 31:</b> Bible, Greek.- New Testament [Greek], Novum Iesu Christi D.N. testamentum, ex bibliotheca regia, 2 parts in one, Robert Estienne, Paris, 1550. £2,000 to £3,000.
    <center><b>Chiswick Auctions<br>Books & Works on Paper<br>Including Autographs & Memorabilia<br>31 March 2020</b>
    <b>Chiswick Auctions, Mar. 31:</b> Lithgow (William). <i>The Total Discourse of the rare Adventures… from Scotland, to the most famous kingdoms in Europe, Asia, and Affrica…,</i> woodcut illustrations, 4to, I. Oakes, 1640. £2,000 to £3,000.
    <b>Chiswick Auctions, Mar. 31:</b> Spanish Interest.-16th -18th Century. Large collection of letters related to prominent members of the Spanish court and clergymen,; v.s., late 16th-mid 18th century. £1,800 to £2,200.
    <b>Chiswick Auctions, Mar. 31:</b> Darwin (Charles). <i>The Descent of Man, and Selection in Relation to Sex,</i> 2 vol., FIRST EDITION, first issue8vo, John Murray, 1871. £1,500 to £2,000.
    <center><b>Chiswick Auctions<br>Books & Works on Paper<br>Including Autographs & Memorabilia<br>31 March 2020</b>
    <b>Chiswick Auctions, Mar. 31:</b> Loewy (Raymond) ARR. Mickey Mouse, original gouache and air brush illustration of Mickey Mouse, signed by artist., n.p. [1946]. £1,500 to £2,000.
    <b>Chiswick Auctions, Mar. 31:</b> Potter (Beatrix) & Sendak (Maurice). <i>The Tale of Peter Rabbit,</i> NUMBER 2 OF 250 SIGNED COPIES, WITH AN ORIGINAL DRAWING BY SENDAK, New York, 1995. £1,500 to £2,000.
    <b>Chiswick Auctions, Mar. 31:</b> Wolstenholm (Jonathan) ARR. Books on Books, original watercolor, signed and dated by the artist, 2005.

Article Search

Archived Articles

Ask Questions