Rare Book Monthly

Articles - June - 2007 Issue

Google Introduces Universal Search -- What's the Difference?

Now when you search Google for "Mona Lisa," you actually find her picture.

Now when you search Google for "Mona Lisa," you actually find her picture.


By Michael Stillman

Google took a quantum leap forward in its search listings this past month, though it was a stealth leap. One look at Google's very simple search page, virtually unchanged in a decade, makes clear that Google is determined to maintain an image of consistency, even as its world spins forward at a dizzying pace. Nevertheless, the old Google search you have known for years has been replaced by something called "universal search," even if you didn't immediately notice the difference.

What has changed is that Google has integrated several of its separate searches into the main search. So now when you do an internet search on Google, it will also list matches from their videos, images, maps, news, and books. If you didn't think you were getting enough matches before, there will be many more now. Of course many searches were already bringing in millions of matches, and if you try to make your way to the end, you will find that after maybe a thousand, Google won't show you any more anyway. Quantity was never much of an issue. What universal search adds are matches that may (or may not) be more in line with what you want.

For example, if you search for "Mona Lisa," you will now find, at the top of the listings, pictures from Google Images. Prior to May 15, you would not have found these unless you searched Google Images separately. You would only have seen text. A little further down the results, you will find matches from YouTube. Who would have thought YouTube would be ranked with the Louvre website in searches for "Mona Lisa?" Actually, YouTube ranks higher! Our culture is rapidly changing.

You can still search images or videos separately to better target your results. What's odd is that you can't search websites for standard matches alone such as Google previously provided. It's either a niche or all. For most searchers, this is probably a plus, although some may prefer not to have these other types of listings mixed in.

Book collectors can compare the changes to one that has happened in many collections. Think of the old Google search as a collection of books; books, that is, and nothing else. The new Google search is more like a collection that is focused on books, but also includes broadsides, manuscripts, photographs and other forms of ephemera. It is more, though traditionalists may not wish to broaden their horizons. Certainly it adds greatly to the convenience of those who wish to find everything, as what was half a dozen searches are now combined into one.

Rare Book Monthly

  • Gros & Delettrez
    Travel: Books & Cartography
    6 February 2025
    Gros & Delettrez, Feb. 6: MUNSTER (Sebastian). Cosmographiae universalis lib. VI. Basilea
    Gros & Delettrez, Feb. 6: ORTELIUS (Abraham). Typus Orbis Terrarum. [Antwerp, 1587]
    Gros & Delettrez, Feb. 6: BRION DE LA TOUR (Louis). Atlas Monde. Paris, Desnos ou Jaillot, [1783 - An XIII-1799].
    Gros & Delettrez
    Travel: Books & Cartography
    6 February 2025
    Gros & Delettrez, Feb. 6: ORTELIUS (Abraham). Theatrum Orbis Terrarum. Anvers, Christophe Plantin, 1579.
    Gros & Delettrez, Feb. 6: VISSCHER (Nicolas Joannes). Theatrum praecipuarum urbium [...]
    Gros & Delettrez, Feb. 6: DE BRUYN (Cornelis). Voyage au Levant.
    Gros & Delettrez
    Travel: Books & Cartography
    6 February 2025
    Gros & Delettrez, Feb. 6: AZARA (Félix de). Voyages dans l'Amérique Méridionale.
    Gros & Delettrez, Feb. 6: JOUTEL (Henri). Journal historique du dernier voyage que feu M. de la Sale […]
    Gros & Delettrez, Feb. 6: LA SALLE (René Robert Cavelier de) ; TONTI (Henri de). Dernières découvertes dans l’Amérique Septentrionale
    Gros & Delettrez
    Travel: Books & Cartography
    6 February 2025
    Gros & Delettrez, Feb. 6: NOLIN (Jean-Baptiste) ; CORONELLI (Vincenzo). L'Amérique septentrionale, ou, la partie septentrionale des Indes Occidentales […]
    Gros & Delettrez, Feb. 6: [Caroline du Sud]. A large draft of South Carolina from Cape Roman to Port Royal.
    Gros & Delettrez, Feb. 6: PÉRON (François) ; FREYCINET (Louis de). Voyage de découverte aux terres australes.
  • Old World Auctions (Feb 12):
    Lot 746. Speed's Dual Atlas of Britain & the World with 96 Maps (1676). Est. $70,000 - $85,000
    Old World Auctions (Feb 12):
    Lot 9. Visscher's Superb Double-Hemisphere World Map with Representations of the Elements (1658). Est. $4,750 - $6,000
    Old World Auctions (Feb 12):
    Lot 58. One of the Most Important 16th Century Maps of the New World (1554). Est. $5,000 - $6,000
    Old World Auctions (Feb 12):
    Lot 745. A Complete Example of Ortelius' Atlas of Ancient Geography (1624). Est. $12,000 - $15,000
    Old World Auctions (Feb 12):
    Lot 73. First English Map to Show California as an Island (1625). Est. $16,000 - $19,000
    Old World Auctions (Feb 12):
    Lot 156. Bachmann's Dramatic View of the Mid-Atlantic Region (1861). Est. $1,800 - $2,200
    Old World Auctions (Feb 12):
    Lot 741. Early Announcement of Continental Congress' Declaration of Independence (1776). Est. $9,000 - $11,000
    Old World Auctions (Feb 12):
    Lot 695. The First Printed Map Devoted to the Pacific (1589). Est. $8,000 - $9,500
    Old World Auctions (Feb 12):
    Lot 733. Superb Image of the Presentation of Jesus in Hand Color (1502). Est. $700 - $850
    Old World Auctions (Feb 12):
    Lot 52. Produced by the Psychological Warfare Branch to Encourage Surrender (1945). Est. $200 - $230
  • Il Ponte, Feb. 25-26: ALDROVANDI, Ulisse (1522-1605) - [Opera omnia]. Bologna: Bellagamba, Benacci, Bonomi, Tebaldini, Ferroni, 1599-1668. €22.000-€28.000
    Il Ponte, Feb. 25-26: [CANALETTO] - VISENTINI, Antonio (1688-1782) da Giovanni Antonio CANAL (1697-1768, detto 'Il Canaletto') - Urbis Venetiarum prospectus celebriores. Venezia: Giovanni Battista Pasquale, 1742-51. €7.000-€10.000
    Il Ponte, Feb. 25-26: LA FONTAINE, Jean de (1621-1695) - Fables Choisies. Parigi: Claude Barbin, 1668. €7.000-€10.000
    Il Ponte, Feb. 25-26: MERCATOR, Rumold (1545-1599) - [I continenti] - Europa; Africa; America Sive India Nova; Asia. Amsterdam: S.d. [ca. 1633]. €2.000-€3.000
  • Sotheby's
    Sell Your Fine Books & Manuscripts
    Sotheby’s: The Shem Tov Bible, 1312 | A Masterpiece from the Golden Age of Spain. Sold: 6,960,000 USD
    Sotheby’s: Ten Commandments Tablet, 300-800 CE | One of humanity's earliest and most enduring moral codes. Sold: 5,040,000 USD
    Sotheby’s: William Blake | Songs of Innocence and of Experience. Sold: 4,320,000 USD
    Sotheby’s: The Declaration of Independence | The Holt printing, the only copy in private hands. Sold: 3,360,000 USD
    Sotheby's
    Sell Your Fine Books & Manuscripts
    Sotheby’s: Thomas Taylor | The original cover art for Harry Potter and the Philosopher's Stone. Sold: 1,920,000 USD
    Sotheby’s: Machiavelli | Il Principe, a previously unrecorded copy of the book where modern political thought began. Sold: 576,000 GBP
    Sotheby’s: Leonardo da Vinci | Trattato della pittura, ca. 1639, a very fine pre-publication manuscript. Sold: 381,000 GBP
    Sotheby’s: Henri Matisse | Jazz, Paris 1947, the complete portfolio. Sold: 312,000 EUR

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