Rare Book Monthly

Articles - February - 2021 Issue

New Record Price for a Baseball Card - $5.2 Million

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The $5.2 million baseball card (PWCC photo).

A new record price has been set for a baseball card, and this time it topped $5 million. The card is a Tops 1952 Mickey Mantle rookie card, sold by PWCC to Indianapolis native Rob Gough. The final price was $5.2 million. It leapt over the previous high price of $3.93 million paid for a Bowman Chrome Superfactor purchased last year. That was a rookie prospect one-of-a-kind Mike Trout card created in 2009. If you are wondering what the Mantle card cost new, it was 5¢, and with that you got four other cards and a stick of gum.

 

For reference, the highest salary Mantle ever made was $100,000 and his total career earnings were $1.12 million.

 

This Mickey Mantle card is graded a 9 on a scale where the very best condition is a 10. It is one of only 6 known cards graded at 9. There are also 3 that are graded a 10 and one can only imagine what those might bring.

 

While many people remember watching (or listening to) Mantle play, Rob Gough was not one of them. He was born in 1969, the year after Mantle retired. Nonetheless, he has been looking for this card for years. He has owned Mantle rookie cards before, but always of a lower grade. He has described the card he purchased as the “Holy Grail” and the “Mona Lisa” of baseball cards (although, in fairness to the Mona Lisa, it is more like a superfractor card – one of a kind).

 

Your immediate reaction may be that Gough is an idle rich man foolishly throwing his money around. Gough is no fool or amateur investor. He made his fortune as an entrepreneur and investor, buying and selling businesses, most recently the clothing brand Dope. He is a savvy investor. That is not to say this is merely an investment. He is a collector who has long dreamed of owning this card. Nonetheless, he has a keen eye for value. Overpaying is not part of his nature. Forbes quoted him as saying “I think I got a tremendous deal on this card,” and that he believed it was “massively undervalued.” That might sound like an exaggeration it having sold just a little over two years ago for only $2.88 million (the second highest price ever paid for a baseball card at the time). Again, Gough is a smart investor and he has his reasons for saying it is a deal. He told the Indy Star that less iconic cards have sold for ten times their previous price over the same time period. This one is less than a double. Maybe he is onto something.

 

However, Gough made one claim to the Star that I still question. Noting that “anything is possible,” he said “Anybody from Indianapolis can do the same thing.” If so, those Indianapolitans are wealthier than residents of any other city I know.

Rare Book Monthly

  • <b>ALDE, Apr. 18:</b> CASAS (BARTOLOMÉ DE LAS). <i>La Découverte des Indes occidentales par les Espagnols,</i> Paris, 1697. €1,500 to €2,000.
    <b>ALDE, Apr. 18:</b> GARCILASO DE LA VEGA. <i>Primera parte de los commentarios reales, que tratan del orígen de los Yncas…,</i> Lisbonne, 1609 [1608 au colophon]. €8,000 to €10,000.
    <b>ALDE, Apr. 18:</b> GARCILASO DE LA VEGA. <i>Histoire des Yncas rois du Pérou. On a joint à cette édition l'Histoire de la conquête de la Floride,</i> Amsterdam, 1737. €800 to €1,000.
    <b>ALDE, Apr. 18:</b> LAET (JOHANNES DE). <i>L'Histoire du nouveau monde, ou description des Indes occidentales,</i> Leyde, 1640. €8,000 to €10,000.
    <b>ALDE, Apr. 18:</b> LAFITAU (JOSEPH-FRANÇOIS). <i>Mœurs des sauvages amériquains, comparées aux mœurs des premiers temps,</i> Paris, 1724. €1,200 to €1,500.
    <b>ALDE, Apr. 18:</b> ORRIO (FRANCISCO XAVIER ALEXO DE). <i>Solución del gran problema acerca de la población de las Americas,</i> Mexico, 1763. €1,500 to €2,000.
    <b>ALDE, Apr. 18:</b> [ROCHEFORT (CHARLES DE)]. <i>Histoire naturelle et morale des Îles Antilles de l'Amérique,</i> Amsterdam, 1716. €800 to €1,000.
    <b>ALDE, Apr. 18:</b> TURGOT (ANNE-ROBERT-JACQUES). <i>Mémoire sur les colonies américaines, sur leurs relations politiques avec leurs métropoles…,</i> Paris, 1791. €1,000 to €1,200.
  • <center><b>Dominic Winter Auctioneers<br>April 5<br>Printed Books, Maps, Atlases & Caricatures</b>
    <b>Dominic Winter, Apr. 5:</b> Speed (John). <i>The Theatre of the Empire of Great Britaine...</i> bound with <i>The Prospect of the most Famous parts of the World,</i> Thomas Bassett & Richard Chiswell, 1676. £20,000 to £30,000.
    <b>Dominic Winter, Apr. 5:</b> China. De Jode (Cornelis), <i>China Regnum,</i> Antwerp [1593]. £7,000 to £10,000.
    <b>Dominic Winter, Apr. 5:</b> World. Hondius (Henricus), <i>Nova totius Terrarum Orbis Geographica ac Hydrographica Tabula.</i> Auct: Henr. Hondio. Amsterdam, circa 1630. £5,000 to £8,000.
    <center><b>Dominic Winter Auctioneers<br>April 5<br>Printed Books, Maps, Atlases & Caricatures</b>
    <b>Dominic Winter, Apr. 5:</b> World. Blaeu (Willem Janszoon), <i>Nova Totius Terrarum Orbis Geographica ac Hydrographica Tabula</i> auct: Guilelmo Blaeuw, Amsterdam [1635 - 58]. £5,000 to £8,000.
    <b>Dominic Winter, Apr. 5:</b> Acosta (Emanuel). <i>Rerum a Societate Iesu in Oriente gestarum ad annum usque à Deipara Virgine…,</i> 1st edition, Dillingen: Sebald Mayer, 1571. £3,000 to £5,000.
    <b>Dominic Winter, Apr. 5:</b> Ruggieri (Francesco). <i>Scelta di Architetture Antiche e Moderne della Citta di Firenze…,</i> 4 volumes bound in two, Florence, Appresso l'Editore, 1755. £3,000 to £4,000.
    <center><b>Dominic Winter Auctioneers<br>April 5<br>Printed Books, Maps, Atlases & Caricatures</b>
    <b>Dominic Winter, Apr. 5:</b> Parry (William). <i>Journal of a Voyage for the Discovery of a North-West Passage,</i> 6 vols in 5, 1st editions, 1821-27. £2,000 to £3,000.
    <b>Dominic Winter, Apr. 5:</b> Hunter (John). <i>A Treatise on the Blood, Inflammation, and Gun-Shot Wounds,</i> 1st edition, 1794. £1,000 to £1,500.
    <b>Dominic Winter, Apr. 5:</b> Furber (Robert). <i>The Flower-Garden Display'd, in above Four Hundred Curious Representations of the most Beautiful Flowers…,</i> 1st quarto edition, London, 1732. £1,000 to £1,500.
    <center><b>Dominic Winter Auctioneers<br>April 5<br>Printed Books, Maps, Atlases & Caricatures</b>
    <b>Dominic Winter, Apr. 5:</b> Friedman (Milton). <i>A Theory of the Consumption Function,</i> 1st edition, 1957. £500 to £800.
    <b>Dominic Winter, Apr. 5:</b> Clarkson (Thomas). <i>The history of the ... abolition of the African slave-trade,</i> 2 vols., 1808. £800 to £1,200.
    <b>Dominic Winter, Apr. 5:</b> Civil War Pamphlets. A sammelband of 19 pamphlets relating to events of the English Civil War, 1640-1661. £2,000 to £3,000.
  • <b><center>Swann Auction Galleries<br>Printed & Manuscript African Americana:<br>March 30, 2023</b>
    <b>Swann March 30:</b> Victor H. Green, <i>The Negro Motorist Green Book,</i> New York, 1949. $10,000 to $15,000.
    <b>Swann March 30:</b> Papers of pianist-composer Lawrence Brown relating to Paul Robeson & more, various places, 1925-54. $5,000 to $7,500.
    <b>Swann March 30:</b> Freedom Summer archive of civil rights activist Karen Haberman Trusty, Atlanta & elsewhere, 1963-64. $5,000 to $7,500.
    <b>Swann March 30:</b> E. Simms Campbell, <i>A Night-Club Map of Harlem,</i> New York, 1933. $8,000 to $12,000.
    <b>Swann March 30:</b> Archive of letters from the sculptor Richmond Barthé to a close Jamaican friend, various places, 1966-85. $25,000 to $35,000.

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