Results from the new MSN search don't carry many ads ... yet
All of this brings us full circle back to where we started, with the search engines. Here is why the search engines are so important: in the internet age, they are a direct connection between you and your customers. The book sites will connect your books to your customers, but they won't connect you. If you believe this connection is still important, and you believe it is important for you to be able to establish your own image for the world to see, then you need to understand the search engines, because without them, you are invisible to most of the world.
Obviously, the first thing you need to be visible is a website. And, you need your own, not a derivative site, such as a page on the Abebooks or other website. You need your own web address. Then you need two more things: content, and some books to sell. Content simply means information. Tell them about yourself, your specialty, about books. Tell them something! People like sites that inform them, and will be far more impressed with a bookseller who appears knowledgeable than with one who has nothing to share. Search engines feel the same. They will reward you with better placement if they find you informative. But, this is an issue for another day. Right now we want to focus on listings.
In the past, no one could find your listings (on your own website) unless they first came to your site. They had to find you first, and then search your site for specific titles. It couldn't happen the other way around. People couldn't find you as a result of finding your listings in a web search. So, it really didn't matter whether your "listings" were just a link to the books you were selling on Abe or somewhere else. People weren't going to find you through your book listings anyway.
No more. In the past few years, we have seen the search business concentrated in a few hands, and by far the largest pair of hands belongs to Google. One of the things Google has done is expand the reach of their searches. They don't just find your home page, or the pages that link to it with just a click or two anymore. Now they dig deeply into your site. You can list thousands of individual titles, and as long as the structure of your site allows Google to reach them, they can be available for searches.
What does this mean? What it means is that people can now find your books (again, if your site structure is correct) through an internet search. Just as they can find the book you listed on Abe or Alibris or Amazon by doing a search of those sites, they can find the books you have listed on your own site with an internet search. There is no middleman to go through. No one structures your listing, decides what it looks like, prevents you from providing information about yourself, or stops the customer from contacting you directly. You are there for the whole world to see and you get to choose exactly how you look. And for this, you don't even pay a commission! You get to control your own destiny, so to speak.
Sotheby’s: The Shem Tov Bible, 1312 | A Masterpiece from the Golden Age of Spain. Sold: 6,960,000 USD
Sotheby’s: Ten Commandments Tablet, 300-800 CE | One of humanity's earliest and most enduring moral codes. Sold: 5,040,000 USD
Sotheby’s: William Blake | Songs of Innocence and of Experience. Sold: 4,320,000 USD
Sotheby’s: The Declaration of Independence | The Holt printing, the only copy in private hands. Sold: 3,360,000 USD
Sotheby's Sell Your Fine Books & Manuscripts
Sotheby’s: Thomas Taylor | The original cover art for Harry Potter and the Philosopher's Stone. Sold: 1,920,000 USD
Sotheby’s: Machiavelli | Il Principe, a previously unrecorded copy of the book where modern political thought began. Sold: 576,000 GBP
Sotheby’s: Leonardo da Vinci | Trattato della pittura, ca. 1639, a very fine pre-publication manuscript. Sold: 381,000 GBP
Sotheby’s: Henri Matisse | Jazz, Paris 1947, the complete portfolio. Sold: 312,000 EUR
Leland Little, Jan. 22: The First Issue of Robert Frost's A Boy's Will, In Extremely Scarce Binding.
Leland Little, Jan. 22: Knight's An Account of the Remains of the Worship of Priapus.
Leland Little, Jan. 22: First Edition of Locke's Important Treatise Some Thoughts Concerning Education.
Leland Little, Jan. 22: The Richly Illustrated First French Edition of Voyages de Corneille Le Brun par la Moscovie, en Perse, et aux Indes Orientales.
Leland Little, Jan. 22: Scarce First Issue of An Account of the Province of Carolina in America, Finely Bound and With Celebrated John Speed Map.
Leland Little, Jan. 22: Humphrey's An Historical Account, Complete with Scarce Folding Maps.
Leland Little, Jan. 22: First Edition of Chamberlain's Scarce Civil War Memoir The Passing of the Armies.
Leland Little, Jan. 22: A Rare Photograph of David Bruce Brown and #48 Fiat.
Leland Little, Jan. 22: George Cruikshank (England, 1792-1878), Archive of Sketches, Notes, and Letters.
Leland Little, Jan. 22: Extremely Scarce Copy of Die Samländische Ode (The Samland Ode), Signed by Max Pechstein.
Leland Little, Jan. 22: Andy Warhol's The Thirteen Most Wanted Men Exhibition Catalogue.
Leland Little, Jan. 22: Edward Ruscha (American, b. 1937), Every Building on the Sunset Strip.
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Institutional Collections & Deacccessioned Books
RareBookBuyer.com We Buy Librairies & Rare Books Nationwide
RareBookBuyer.com Specialized in Purchasing
Institutional Collections & Deacccessioned Books
RareBookBuyer.com We Buy Librairies & Rare Books Nationwide
RareBookBuyer.com Specialized in Purchasing
Institutional Collections & Deacccessioned Books
RareBookBuyer.com We Buy Librairies & Rare Books Nationwide
