• Freeman’s, June 30. Thomas Jefferson’s “Birth of the New Nation” letter, carried to Paris with the Treaty of Peace, by a Jewish patriot. $100,000-200,000.
    Freeman’s, June 30. “The rockets’ red glare.” A British midshipman’s log recording the bombardment of Fort McHenry. $60,000-80,000.
    Freeman’s, June 30. The Critical Promotion of a Naval Hero, Oliver Hazard Perry Commission signed by James Madison, 1812. $40,000-60,000.
    Freeman’s, June 30. Born in the USA: First Day of Printing in the United States, July 4, 1776. $15,000-25,000.
    Freeman’s, June 30. One of the Earliest Printed Announcements of American Independence, in the Exceedingly Rare Original Wrappers, 1776. $10,000-15,000.
    Freeman’s, June 30. "The Two Big Guns of the N.Y. Yanks": A Striking Type 1 Press Photograph of Lou Gehrig's Hands. $8,000-12,000.
    Freeman’s, June 30. A Unique Contemporary Manuscript Account of Joseph Smith's Final Words to His Followers, the Day Before his Violent Death. $8,000-12,000.
    Freeman’s, June 30. The State of Minnesota Officially Certifies the Fourteenth Amendment to the Constitution Of the United States. $8,000-12,000.
    Freeman’s, June 30. Extraordinarily Large Manuscript Petition Signed by a Who's Who of Colonial New York to Queen Anne from the Colony of New York. $8,000-12,000.
    Freeman’s, June 30. Mickey Mantle's First Cover: The Earliest Front-Page Newspaper Image of Mickey Mantle, "Something Good from Joplin". $8,000-12,000.
    Freeman’s, June 30. A Call to Arms in the Months Following the Declaration of Independence: An Early Continental Army Recruitment Poster. $6,000-9,000.
    Freeman’s, June 30. Samuel Jones, the Statesman Behind the Newly Discovered "Jones Declaration": His Annotated Set Used in His Working Law Library. $6,000-9,000.
  • Sotheby's Book Week
    2 June - 9 July
    Sotheby’s, June 25: Smith, Adam. The Wealth of Nations, on its 250th anniversary. $180,000 to $250,000.
    Sotheby’s, June 17: Fontana, Lucio. Concetto Spaziale. 1967. Leporello en papier doré. Bel exemplaire signé. €4,000 to $€,000.
    Sotheby’s, June 25: Fitzgerald, F. Scott. "So we beat on, boats against the current, borne back ceaselessly into the past”. $150,000 to $200,000.
    Sotheby’s, June 25: Washington, George (as First President). Washington decries “an ostentatious imitation, or mimickry of Royalty” in his Presidency. $250,000 to $500,000.
    Sotheby’s, June 17: Lope de Vega. Rare manuscrit autographe signé de la préface dédicatoire de "El Cardenal de Belen" (le cardinal de Bethléem), pièce composée en 1610. €40,000 to €60,000.
  • June 23rd, 24th & 25th 2026
    Fonsie Mealy’s, June 23-25: Medical Incunabula: Petit (Jean)publisher & Kerver (Thielman)printer. Regimen Sanitatis Salernitanum, sm. 8vo, Paris [1498]
    Fonsie Mealy’s, June 23-25: Hugo (Victor) [Wraxall (Lascelles)]. Les Miserable, 3 vols., 8vo, L. (Hurst & Blackett) 1862, First Authorized English Translation (copyright).
    Fonsie Mealy’s, June 23-25: Shelley (Mary Wollstonecraft). Frankenstein: or The Modern Prometheus, 8vo, 2 vols. in one, L. (G. & W.B. Whittaker, Ave-Maria-Lane) 1823.
    June 23rd, 24th & 25th 2026
    Fonsie Mealy’s, June 23-25: Cuisine: Anon. Cookery, Pastry, and Sweet Meats in three Books, Alphabetically Digested, 8vo 1710.
    Fonsie Mealy’s, June 23-25: Lambert (Aylmer Bourke). A Description of the Genus Pinus, with Directions Relative to the Cultivation…, 2 vols. Sm. folio L. (Messrs. Weddell) 1832.
    Fonsie Mealy’s, June 23-25: Botany: Curtis (William). Flora Londinensis: or Plates and Descriptions of such Plants as Grow Wild in the Environs of London, 2 vols. folio, London (B. White) 1777 – 1798.
    June 23rd, 24th & 25th 2026
    Fonsie Mealy’s, June 23-25: Le Moire (J.M.) Maple Leaves, Canadian History and Quebec Scenery (Third Series) 8vo Quebec (Hunter, Rose & Co.) 1865. First Edn.
    Fonsie Mealy’s, June 23-25: The Earliest Extant Printed House Contents Sale Catalogue in Ireland: Baillie, Auctioneer, Abby Street. A Catalogue of the Goods and Stock of the late Edward Wingfield…
    Fonsie Mealy’s, June 23-25: William III King of England. Autograph Letter Signed ("William R") to an unnamed correspondent [possibly Charles-Henri de Lorraine] discussing his strategy against the French forces during the siege of Namur.
    June 23rd, 24th & 25th 2026
    Fonsie Mealy’s, June 23-25: [Austen (Jane) (1785-1817]. Pride and Prejudice, 3 vols. sm. 8vo, L. (T. Egerton) 1813.
    Fonsie Mealy’s, June 23-25: Heaney (Seamus). Ugolino, sm. folio D. (Dolmen) 1979, Limited Edn. No. 78/125 Copies, Signed by Seamus Heaney, Louis le Brocquy, Liam Miller and Andrew Carpenter.
    Fonsie Mealy’s, June 23-25: Voltaire (F.M. Avouet de). Petits Ouvrages, attribues a M. de Voltaire, sm. folio manuscript, dated 1776, containing 9 works.
  • Bonhams, June 14-23: Franklin D. Roosevelt Presentation Gold Pocket Watch. Estimate: $20,000 - 30,000
    Bonhams, June 14-23: Presentation Copy of the First Issue of the Lincoln Douglas Debates Signed by Abraham Lincoln in Pencil to a Sangamon County Illinois Republican. Estimate: $150,000 - 250,000
    Bonhams, June 14-23: A Senate Resolution Signed in the Tense Days After the Union's Humiliating Defeat at the First Battle of Bull Run. Estimate: $80,000 - $120,000
    Bonhams, June 14-23: Seven Passages to a Flight, an Artists Book with a Story Quilt by Faith Ringgold, the Publisher's Own Copy. Estimate: $80,000 - 120,000
    Bonhams, June 14-23: A New Charter for Virginia, A Response to the First Armed Rebellion in the American Colonies. Estimate: $15,000 - 25,000
    Bonhams, June 14-23: Earliest obtainable printing of the Bill of Rights. Estimate: $8,000 - 12,000
    Bonhams, June 14-23: Edward Curtis Orotone. Estimate: $7,000 - 9,000
    Bonhams, June 14-23: Owned by Jacqueline Kennedy Onassis: A Butter or Dessert Plate from FDR's State Dinner Service. Estimate: $3,000 - 5,000
    Bonhams, June 14-23: An Early Large-Format Plan of the City of Washington. Estimate: $1,500 - 2,500
    Bonhams, June 14-23: Containing the First Map to Name the Hudson River. Estimate: $20,000 - 30,000
    Bonhams, June 14-23: America's First Major Novelist, a Complete Chapter in Autograph Manuscript by James Fenimore Cooper. Estimate: $15,000 - 20,000
    Bonhams, June 14-23: The Only Full-Length Book by Jefferson, with the Justly Famous Map. Estimate: $12,000 - 18,000

Rare Book Monthly

Articles - December - 2004 Issue

A New Search Engine (And Why You Should Care)

Results from the new MSN search don't carry many ads ... yet

Results from the new MSN search don't carry many ads ... yet


All of this brings us full circle back to where we started, with the search engines. Here is why the search engines are so important: in the internet age, they are a direct connection between you and your customers. The book sites will connect your books to your customers, but they won't connect you. If you believe this connection is still important, and you believe it is important for you to be able to establish your own image for the world to see, then you need to understand the search engines, because without them, you are invisible to most of the world.

Obviously, the first thing you need to be visible is a website. And, you need your own, not a derivative site, such as a page on the Abebooks or other website. You need your own web address. Then you need two more things: content, and some books to sell. Content simply means information. Tell them about yourself, your specialty, about books. Tell them something! People like sites that inform them, and will be far more impressed with a bookseller who appears knowledgeable than with one who has nothing to share. Search engines feel the same. They will reward you with better placement if they find you informative. But, this is an issue for another day. Right now we want to focus on listings.

In the past, no one could find your listings (on your own website) unless they first came to your site. They had to find you first, and then search your site for specific titles. It couldn't happen the other way around. People couldn't find you as a result of finding your listings in a web search. So, it really didn't matter whether your "listings" were just a link to the books you were selling on Abe or somewhere else. People weren't going to find you through your book listings anyway.

No more. In the past few years, we have seen the search business concentrated in a few hands, and by far the largest pair of hands belongs to Google. One of the things Google has done is expand the reach of their searches. They don't just find your home page, or the pages that link to it with just a click or two anymore. Now they dig deeply into your site. You can list thousands of individual titles, and as long as the structure of your site allows Google to reach them, they can be available for searches.

What does this mean? What it means is that people can now find your books (again, if your site structure is correct) through an internet search. Just as they can find the book you listed on Abe or Alibris or Amazon by doing a search of those sites, they can find the books you have listed on your own site with an internet search. There is no middleman to go through. No one structures your listing, decides what it looks like, prevents you from providing information about yourself, or stops the customer from contacting you directly. You are there for the whole world to see and you get to choose exactly how you look. And for this, you don't even pay a commission! You get to control your own destiny, so to speak.

Rare Book Monthly

  • Old World Auctions (June 17): Lot 123. Celebrate 250 Years of Independence with Original Stars and Stripes (1790) Est. $1,400 - $1,700
    Old World Auctions (June 17): Lot 20. Keulen's Spectacular Chart of the World Featuring California as an Island (1728) Est. $12,000 - $15,000
    Old World Auctions (June 17): Lot 42. Schedel's Ancient World Map with Fantastic Humanoid Creatures (1493) Est. $14,000 - $17,000
    Old World Auctions (June 17): Lot 591. Matching Set of 3 Stunning Globe Gores of Eastern Asia from Coronelli's 3.5 Foot Globe (1688) Est. $5,500 - $7,000
    Old World Auctions (June 17): Lot 9. Speed's Popular World Map with Allegorical Representations of the Elements (1651) Est. $14,000 - $17,000
    Old World Auctions (June 17): Lot 168. First Separate Map of Kansas & Nebraska Territories (1854) Est. $5,500 - $7,000
    Old World Auctions (June 17): Lot 43. Only Macrobius Map with Britain Attached to Europe (1515) Est. $800 - $950
    Old World Auctions (June 17): Lot 250. Rare Map of Boston and One of the Earliest Maps of the Revolutionary War (1775) Est. $2,000 - $2,300
    Old World Auctions (June 17): Lot 79. Schenk's Uncommon Map Featuring Two Figurative Title Cartouches (1696) Est. $1,200 - $1,500
    Old World Auctions (June 17): Lot 681. Hand-Colored Image of the Annunciation to the Shepherds (1502) Est. $800 - $950
  • June 25, 2026
    Doyle, June 25: Houdini's biography, boldly signed. $3,000 to $5,000.
    Doyle, June 25: A volume from Abraham Lincoln's library, signed just before heading to Washington for his inauguration. $20,000 to $30,000.
    Doyle, June 25: A very early Confederate recruiting manual belonging to the chief commissary in Lee's Army. $600 to $800.
    Doyle, June 25: Rare hand-colored lithographs of the life of Napoleon. $20,000 to $30,000.
    Doyle, June 25: The "Holster Atlas" of the American Revolution. $5,000 to $8,000.
    Doyle, June 25: Jewish ceremonies in fine hand-colored engravings. $7,000 to $10,000.
    Doyle, June 25: A very rare work on Turkish military costume. $1,000 to $1,500.
    June 25, 2026
    Doyle, June 25: The most important illustrated work on the Mexican-American War. $10,000 to $15,000.
    Doyle, June 25: The finest illustrated book on Afghanistan. $10,000 to $15,000.
    Doyle, June 25: Henry Justice Ford St. George rescues the Princess from the horrible Dragon. $2,000 to $3,000.
    Doyle, June 25: A rare work of Prussian Army uniforms under Frederick William II, with exquisite hand-colored engravings. $800 to $1,200.
    Doyle, June 25: Lenny Bruce typed letter signed to a Village bohemian during his obscenity trials, with a manuscript note and drawing. $300 to $500.
    Doyle, June 25: Schiff's scarce Shanghai Sketchbook. $300 to $500.
    Doyle, June 25: The first accurate published representation of the American flag. $2,000 to $4,000.
  • Bonhams, June 14-23: Palm-reading, astrology, and more. Estimate: $2,000 - 3,000
    Bonhams, June 14-23: Benjamin Franklin. Sammelband of 45 papers on electricity. Estimate: $8,000 - 12,000
    Bonhams, June 14-23: The basis for the whole modern electric-power industry. Estimate: $4,000 - 6,000
    Bonhams, June 14-23: Edgar Allen Poe. Poe on Mesmerism. Estimate: $2,500 - 3,500
    Bonhams, June 14-23: Reformation - The Architect of Lutheranism on Church Unity and Dissent. Estimate: $100,000 - 150,000
    Bonhams, June 14-23: The Rare 3-Paper Offprint Identifying the Double Helix Structure of DNA, Signed by Crick, Wilkins, Wilson, Stokes and Gosling. Estimate: $40,000 - 60,000
    Bonhams, June 14-23: Autograph book and Report from the Thirtieth Indian National Congress, featuring the signatures of Mahatma Gandhi, Rabindranath Tagore, and Dadabhai Naoroji. Estimate: $6,000 - 8,000
    Bonhams, June 14-23: An Illustrated Miniature Hebrew Prayerbook Manuscript. Estimate: $30,000 - 50,000
    Bonhams, June 14-23: Autograph Working Draft of Arthur Conan Doyle's The Death Voyage. Estimate: $30,000 - 50,000
    Bonhams, June 14-23: "Perhaps the most celebrated and most beautiful herbal ever published." Estimate: $15,000 - 20,000
    Bonhams, June 14-23: Izaak Walton. The Compleat Angler or the Contemplative man's Recreation. Being a Discourse of Fish and Fishing. Estimate: $12,000 - 18,000
    Bonhams, June 14-23: A rare product of the Jaquard loom. Estimate: $8,000 - 12,000

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