Rare Book Monthly

Articles - November - 2004 Issue

A Renewed "Half Life"<br>Half.com Lives

A look around the half.com home page reveals books are an important part of this site.

A look around the half.com home page reveals books are an important part of this site.



By Michael Stillman

In our reviews of the major bookselling sites, we have assiduously avoided looking at Half.com. Why would we? Half.com has been a marked man, a website on death row, with its date of execution formally set. Originally, parent eBay just wanted to get rid of this unloved stepchild, purchased from others a few years ago. July was set as the final date. It encouraged everyone who sold books (and other things) on Half to move their listings to eBay stores, the natural child, loved by the parent though not necessarily by all of the booksellers. The migration was slow. Parent eBay figured sellers needed more time, so they postponed the execution until October 14.

But, something happened along that final walk to the chamber. The sellers did not go quietly into the night. In fact, they let eBay know how little they appreciated the closing of Half.com. Evidently, they voiced their opinions in meetings with management, and the message boards lit up with biting comments. Then, suddenly one day (Sept. 23, specifically), eBay sent out a message to its sellers totally reversing its stand. In it they said. "In our last announcement earlier this summer, we said that Half.com would be closing on October 14, 2004. We have decided NOT to go forward with this plan and will keep Half.com open indefinitely" (emphasis theirs).

What happened? Why the change? Did the pleas of their sellers finally get through? Personally, I doubt that was the reason. They have been speaking up for a long time without eBay listening. More likely this was a response to the old saying "money talks," rather than sellers talk. In the letter, Vice-President and General Manager of Half.com Mike Aufricht said that the attempt to shift sales to eBay had not reduced business at Half. "In fact, loyalty to Half.com has remained strong as we witnessed yet another outstanding back-to-school season on Half.com." He goes on to say that sellers have been arguing to keep Half.com alive, and that, "Your input, as well as the data and experience we have gained during the transition efforts, are the basis for our decision to keep Half.com open." Again, I suspect it was the "data and experience," a likely euphemism for "cash," that was the key factor rather than the "your input" they ignored for so long.

Why they didn't see this sooner is both unexplained and hard to explain. Perhaps patent infringement claims pertaining to Half.com's software was the major reason for eBay's plan to jettison the site. Clearly it was an issue. Maybe it was more a desire to strengthen the core eBay name that motivated the earlier decision. Whatever, someone finally looked at the sales at Half and the seller loyalty, and decided not to detach the milking machine from the cash cow. We can't say for certain that the decision is permanent. However, they do say, "There will be no substantive changes to Half.com in the foreseeable future," and, "Going forward, we will invest in both platforms" (Half and eBay). Sounds like Half.com will be sticking around awhile.

Rare Book Monthly

  • Sotheby’s
    Book Week
    December 9-17, 2025
    Sotheby’s, Dec. 11: Darwin and Wallace. On the Tendency of Species to form Varieties..., [in:] Journal of the Proceedings of the Linnean Society, Vol. III, No. 9., 1858, Darwin announces the theory of natural selection. £100,000 to £150,000.
    Sotheby’s, Dec. 11: J.K. Rowling. Harry Potter and the Philosopher's Stone, 1997, first edition, hardback issue, inscribed by the author pre-publication. £100,000 to £150,000.
    Sotheby’s, Dec. 11: Wolfgang Amadeus Mozart. Autograph sketchleaf including a probable draft for the E flat Piano Quartet, K.493, 1786. £150,000 to £200,000.
    Sotheby’s, Dec. 12: Hooke, Robert. Micrographia: or some Physiological Descriptions of Minute Bodies made by Magnifying Glasses. London: James Allestry for the Royal Society, 1667. $12,000 to $15,000.
    Sotheby’s, Dec. 12: Chappuzeau, Samuel. The history of jewels, first edition in English. London: T.N. for Hobart Kemp, 1671. $12,000 to $18,000.
    Sotheby’s, Dec. 12: Sowerby, James. Exotic Mineralogy, containing his most realistic mineral depictions, London: Benjamin Meredith, 1811, Arding and Merrett, 1817. $5,000 to $7,000.
  • Heritage Auctions
    Rare Books Signature Auction
    December 15, 2025
    Heritage, Dec. 15: John Donne. Poems, By J. D. With Elegies on the Author's Death. London: M[iles]. F[lesher]. for John Marriot, 1633.
    Heritage, Dec. 15: Edgar Rice Burroughs. Tarzan of the Apes.
    Heritage, Dec. 15: F. Scott Fitzgerald. Tender is the Night. A Romance.
    Heritage, Dec. 15: Bram Stoker. Dracula. Westminster: Archibald Constable & Co., 1897.
    Heritage, Dec. 15: Jerry Thomas. How to Mix Drinks, or the Bon-Vivant's Companion, Containing Clear and Reliable Directions for Mixing All the Beverages Used in the United States…
  • Rare Book Hub is now mobile-friendly!
  • Swann
    Maps & Atlases, Natural History & Color Plate Books
    December 9, 2025
    Swann, Dec. 9: Lot 156: Cornelis de Jode, Americae pars Borealis, double-page engraved map of North America, Antwerp, 1593.
    Swann, Dec. 9: Lot 206: John and Alexander Walker, Map of the United States, London and Liverpool, 1827.
    Swann, Dec. 9: Lot 223: Abraham Ortelius, Typus Orbis Terrarum, hand-colored double-page engraved world map, Antwerp, 1575.
    Swann
    Maps & Atlases, Natural History & Color Plate Books
    December 9, 2025
    Swann, Dec. 9: Lot 233: Aaron Arrowsmith, Chart of the World, oversize engraved map on 8 sheets, London, 1790 (circa 1800).
    Swann, Dec. 9: Lot 239: Fielding Lucas, A General Atlas, 81 engraved maps and diagrams, Baltimore, 1823.
    Swann, Dec. 9: Lot 240: Anthony Finley, A New American Atlas, 15 maps engraved by james hamilton young on 14 double-page sheets, Philadelphia, 1826.
    Swann
    Maps & Atlases, Natural History & Color Plate Books
    December 9, 2025
    Swann, Dec. 9: Lot 263: John Bachmann, Panorama of the Seat of War, portfolio of 4 double-page chromolithographed panoramic maps, New York, 1861.
    Swann, Dec. 9: Lot 265: Sebastian Münster, Cosmographei, Basel: Sebastian Henricpetri, 1558.
    Swann, Dec. 9: Lot 271: Abraham Ortelius, Epitome Theatri Orteliani, Antwerp: Johann Baptist Vrients, 1601.
    Swann
    Maps & Atlases, Natural History & Color Plate Books
    December 9, 2025
    Swann, Dec. 9: Lot 283: Joris van Spilbergen, Speculum Orientalis Occidentalisque Indiae, Leiden: Nicolaus van Geelkercken for Jodocus Hondius, 1619.
    Swann, Dec. 9: Lot 285: Levinus Hulsius, Achtzehender Theil der Newen Welt, 14 engraved folding maps, Frankfurt: Johann Frederick Weiss, 1623.
    Swann, Dec. 9: Lot 341: John James Audubon, Carolina Parrot, Plate 26, London, 1827.
  • Bonhams, Dec. 8-18: Autograph Letter Signed ("Martinus Luther") to His Friend the Theologian Gerhard Wiskamp ("Gerardo Xantho Lampadario"). $100,000 - $150,000.
    Bonhams, Dec. 8-18: An Exceptionally Fine Copy of Austenís Emma: A Novel in Three Volumes. $40,000 - $60,000.
    Bonhams, Dec. 8-18: Presentation Copy of Ernest Hemmingwayís A Farewell to Arms for Edward Titus of the Black Mankin Press. $30,000 - $50,000.
    Bonhams, Dec. 8-18: Autograph Manuscript Signed Integrally for "The Songs of Pooh," by Alan Alexander. $30,000 - $50,000.
    Bonhams, Dec. 8-18: Autograph Manuscript of "Three Fragments from Gˆtterd‰mmerung" by Richard Wagner. $30,000 - $50,000.
    Bonhams, Dec. 8-18: Original Preliminary Artwork, for the First Edition of Snow Crash. $20,000 - $30,000.
    Bonhams, Dec. 8-18: Autograph Letter Signed ("T.R. Malthus") to Economist Nassau Senior on Wealth, Labor and Adam Smith. $20,000 - $30,000.
    Bonhams, Dec. 8-18: History of the Peloponnesian War by Thucydides Finely Bound by Michael Wilcox. $20,000 - $30,000.
    Bonhams, Dec. 8-18: First Edition of Lewis and Clark: Travels to the Source of the Missouri River and Across the American Continent to the Pacific Ocean. $8,000 - $12,000.
    Bonhams, Dec. 8-18: Original Artwork for the First Edition of Neal Stephenson's Groundbreaking Novel Snow Crash. $100,000 - $150,000.
    Bonhams, Dec. 8-18: A Complete Set Signed Deluxe Editions of King's The Dark Tower Series by Stephen King. $8,000 - $12,000.
    Bonhams, Dec. 8-18: Autograph Letter Signed ("John Adams") to James Le Ray de Chaumont During the Crucial Years of the Revolutionary War. $8,000 - $12,000.

Article Search

Archived Articles