If the older generation of book sellers ever doubted a new era was at hand 2011 confirmed the new scheme of things was not only here, but here to stay.
The weather vane event was the demise of Borders.
As recently as January of 2010 Borders Books employed more than 19,000 workers at over 500 US stores and another 175 smaller outlets. One year later, in February 2011, the company filed for bankruptcy. By September the retail chain founded in 1971 with a single Ann Arbor location was history. From sheer brilliance to total oblivion in only 40 years; the books, the stores and the people were all gone -- gone for good.
Most observers in the financial world thought liquidation was the price Borders paid for not keeping up with tech and marketing techniques developed by e-tailers like Amazon.
Though that observation was true, many in the larger world-of-books believed Borders’ demise was the logical result of dumbing down, diluting and cheapening of what was once the gold standard for American new books. “That’s what you get,” said the wise men, “when you entrust the running of your book stores to people who only read bar codes.”
But even that opinion was wide of the mark.
In the world of big time book selling real knowledge of books and what’s in them is no longer a basic ingredient for commercial success. In fact 2011 was the year that the Amazon business model ate the lunch of not just every other book seller but every other retailer period.
This is the model based on mathematically generated formulas, ranking by merchandise by sales volume, passing the shipping costs back to the shipper (better at least than eBay which passed the shipping cost back and then took a commission on it too). Both Amazon and eBay declined to collect or pay the sales taxes in most of the 50 states, but only Amazon had the chutzpah to reinvent the sweat shop.
Their a how low can you go moment came in December when Amazon offered a discount to customers willing to use its Price Check app to browse at a brick-and-mortar store but buy the goods from Amazon’s website.
“Enough is enough,” came the resounding backlash loud and clear from smaller old school vendors. It was quite a reaction considering that the Price Check promotion lasted only one day.
Sotheby’s, Dec. 11: Darwin and Wallace. On the Tendency of Species to form Varieties..., [in:] Journal of the Proceedings of the Linnean Society, Vol. III, No. 9., 1858, Darwin announces the theory of natural selection. £100,000 to £150,000.
Sotheby’s, Dec. 11: J.K. Rowling. Harry Potter and the Philosopher's Stone, 1997, first edition, hardback issue, inscribed by the author pre-publication. £100,000 to £150,000.
Sotheby’s, Dec. 11: Wolfgang Amadeus Mozart. Autograph sketchleaf including a probable draft for the E flat Piano Quartet, K.493, 1786. £150,000 to £200,000.
Sotheby’s, Dec. 12: Hooke, Robert. Micrographia: or some Physiological Descriptions of Minute Bodies made by Magnifying Glasses. London: James Allestry for the Royal Society, 1667. $12,000 to $15,000.
Sotheby’s, Dec. 12: Chappuzeau, Samuel. The history of jewels, first edition in English. London: T.N. for Hobart Kemp, 1671. $12,000 to $18,000.
Sotheby’s, Dec. 12: Sowerby, James. Exotic Mineralogy, containing his most realistic mineral depictions, London: Benjamin Meredith, 1811, Arding and Merrett, 1817. $5,000 to $7,000.
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Swann Maps & Atlases, Natural History & Color Plate Books December 9, 2025
Swann, Dec. 9: Lot 156: Cornelis de Jode, Americae pars Borealis, double-page engraved map of North America, Antwerp, 1593.
Swann, Dec. 9: Lot 206: John and Alexander Walker, Map of the United States, London and Liverpool, 1827.
Swann, Dec. 9: Lot 223: Abraham Ortelius, Typus Orbis Terrarum, hand-colored double-page engraved world map, Antwerp, 1575.
Swann Maps & Atlases, Natural History & Color Plate Books December 9, 2025
Swann, Dec. 9: Lot 233: Aaron Arrowsmith, Chart of the World, oversize engraved map on 8 sheets, London, 1790 (circa 1800).
Swann, Dec. 9: Lot 239: Fielding Lucas, A General Atlas, 81 engraved maps and diagrams, Baltimore, 1823.
Swann, Dec. 9: Lot 240: Anthony Finley, A New American Atlas, 15 maps engraved by james hamilton young on 14 double-page sheets, Philadelphia, 1826.
Swann Maps & Atlases, Natural History & Color Plate Books December 9, 2025
Swann, Dec. 9: Lot 263: John Bachmann, Panorama of the Seat of War, portfolio of 4 double-page chromolithographed panoramic maps, New York, 1861.
Swann, Dec. 9: Lot 265: Sebastian Münster, Cosmographei, Basel: Sebastian Henricpetri, 1558.
Swann, Dec. 9: Lot 271: Abraham Ortelius, Epitome Theatri Orteliani, Antwerp: Johann Baptist Vrients, 1601.
Swann Maps & Atlases, Natural History & Color Plate Books December 9, 2025
Swann, Dec. 9: Lot 283: Joris van Spilbergen, Speculum Orientalis Occidentalisque Indiae, Leiden: Nicolaus van Geelkercken for Jodocus Hondius, 1619.
Swann, Dec. 9: Lot 285: Levinus Hulsius, Achtzehender Theil der Newen Welt, 14 engraved folding maps, Frankfurt: Johann Frederick Weiss, 1623.
Swann, Dec. 9: Lot 341: John James Audubon, Carolina Parrot, Plate 26, London, 1827.