Rare Book Monthly

Articles - January - 2012 Issue

2011 – No Turning Back

Goodbye Borders.

Goodbye Borders.

In a tough year for the rest of America Amazon expanded its position in both honest-to God-books and their digital cousins. It also upgraded its Kindle e-reader and lowered the price to do battle with the iPad and other entries in the e-reader-tablet format wars. Which device(s) will prevail remains to be seen but by mid-year Amazon saw the sale of e-books to Kindle owners surpassed the sale of real books for the first time.

When Amazon chief Jeff Bezos presented these figures his graph looked like a rocket launch: the line went straight up.

Amazon not only expanded its dominance in books but extended its reach as a publisher. It bragged that authors who used the Amazon software and marketing apparatus could easily format their manuscript and could expect to receive much heftier royalties from Amazon than paid by conventional publishers. If those two features were not enticing enough there was also the prospect of vast undreamed of audiences.

Early in December the Wall Street Journal wrote about Darcie Chan, an unknown author, rejected by dozens of publishers who sold 400,000 copies of her novel. She made it to the New York Times Best Seller List with her Amazon assisted e-book The Mill River Recluse priced at 99 cents. The Amazon program, launched in 2007, allows authors to upload their books directly to Amazon's Kindle store, set their own prices and publish in multiple languages. Barnes & Noble followed suit in 2010 with a similar program for its Nook e-reader.

The big players in book selling got lots of media coverage in 2011; but what was it like for the other end of the spectrum, the small well established people, all of them on-line who actually had their own books and knew something about what was in them?

Well mostly they weren’t keeping stats, especially not for publication, but some people who talked with AE thought 2011 was “a bit of a nail-biter,” “hit and miss,” “up one month, down the next,” “flat is the new normal.”

If there was any good creep it was a perceived slight upward trend to the value of the average sale. Most said that number had risen in 2011, and added in the next breath, but the expenses of doing business went up for everything from the prices of postage to the cost of gas.

“The best thing you can say about 2011 is that it’s over,” was a familiar refrain. Asked about big ticket sales one well established seller replied: “We had no five digit sales, a few four digit sales, but there were enough three digit sales to keep us alive and we’ll do it again next year.”

Rare Book Monthly

  • Bonhams, Dec. 8-18: Autograph Letter Signed ("Martinus Luther") to His Friend the Theologian Gerhard Wiskamp ("Gerardo Xantho Lampadario"). $100,000 - $150,000.
    Bonhams, Dec. 8-18: An Exceptionally Fine Copy of Austenís Emma: A Novel in Three Volumes. $40,000 - $60,000.
    Bonhams, Dec. 8-18: Presentation Copy of Ernest Hemmingwayís A Farewell to Arms for Edward Titus of the Black Mankin Press. $30,000 - $50,000.
    Bonhams, Dec. 8-18: Autograph Manuscript Signed Integrally for "The Songs of Pooh," by Alan Alexander. $30,000 - $50,000.
    Bonhams, Dec. 8-18: Autograph Manuscript of "Three Fragments from Gˆtterd‰mmerung" by Richard Wagner. $30,000 - $50,000.
    Bonhams, Dec. 8-18: Original Preliminary Artwork, for the First Edition of Snow Crash. $20,000 - $30,000.
    Bonhams, Dec. 8-18: Autograph Letter Signed ("T.R. Malthus") to Economist Nassau Senior on Wealth, Labor and Adam Smith. $20,000 - $30,000.
    Bonhams, Dec. 8-18: History of the Peloponnesian War by Thucydides Finely Bound by Michael Wilcox. $20,000 - $30,000.
    Bonhams, Dec. 8-18: First Edition of Lewis and Clark: Travels to the Source of the Missouri River and Across the American Continent to the Pacific Ocean. $8,000 - $12,000.
    Bonhams, Dec. 8-18: Original Artwork for the First Edition of Neal Stephenson's Groundbreaking Novel Snow Crash. $100,000 - $150,000.
    Bonhams, Dec. 8-18: A Complete Set Signed Deluxe Editions of King's The Dark Tower Series by Stephen King. $8,000 - $12,000.
    Bonhams, Dec. 8-18: Autograph Letter Signed ("John Adams") to James Le Ray de Chaumont During the Crucial Years of the Revolutionary War. $8,000 - $12,000.
  • Sotheby’s
    Book Week
    December 9-17, 2025
    Sotheby’s, Dec. 17: Francesco Colonna. Hypnerotomachie, Paris, 1546, Parisian calf by Wotton Binder C for Marcus Fugger. €200,000 to €300,000.
    Sotheby’s, Dec. 17: Nausea. De principiis dialectices Gorgias, and other works, Venice, 1523, morocco gilt for Cardinal Campeggio. €3,000 to €4,000.
    Sotheby’s, Dec. 17: Billon. Le fort inexpugnable de l'honneur, Paris, 1555, Parisian calf gilt for Peter Ernst, Graf von Mansfeld. €120,000 to €180,000.
    Sotheby’s
    Book Week
    December 9-17, 2025
    Sotheby’s, Dec. 16: Salinger, J.D. The Graham Family archive, including autographed letters, an inscribed Catcher, a rare studio photograph of the author, and more. $120,000 to $180,000.
    Sotheby’s, Dec. 16: [Austen, Jane]. A handsome first edition of Sense and Sensibility, the author's first novel. $60,000 to $80,000.
    Sotheby’s, Dec. 16: Massachusetts General Court. A powerful precursor to the Declaration of Independence: "every Act of Government … without the Consent of the People, is … Tyranny." $40,000 to $60,000.
  • Heritage Auctions
    Rare Books Signature Auction
    December 15, 2025
    Heritage, Dec. 15: John Donne. Poems, By J. D. With Elegies on the Author's Death. London: M[iles]. F[lesher]. for John Marriot, 1633.
    Heritage, Dec. 15: Edgar Rice Burroughs. Tarzan of the Apes.
    Heritage, Dec. 15: F. Scott Fitzgerald. Tender is the Night. A Romance.
    Heritage, Dec. 15: Bram Stoker. Dracula. Westminster: Archibald Constable & Co., 1897.
    Heritage, Dec. 15: Jerry Thomas. How to Mix Drinks, or the Bon-Vivant's Companion, Containing Clear and Reliable Directions for Mixing All the Beverages Used in the United States…
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