• Freeman’s, June 30. Thomas Jefferson’s “Birth of the New Nation” letter, carried to Paris with the Treaty of Peace, by a Jewish patriot. $100,000-200,000.
    Freeman’s, June 30. “The rockets’ red glare.” A British midshipman’s log recording the bombardment of Fort McHenry. $60,000-80,000.
    Freeman’s, June 30. The Critical Promotion of a Naval Hero, Oliver Hazard Perry Commission signed by James Madison, 1812. $40,000-60,000.
    Freeman’s, June 30. Born in the USA: First Day of Printing in the United States, July 4, 1776. $15,000-25,000.
    Freeman’s, June 30. One of the Earliest Printed Announcements of American Independence, in the Exceedingly Rare Original Wrappers, 1776. $10,000-15,000.
    Freeman’s, June 30. "The Two Big Guns of the N.Y. Yanks": A Striking Type 1 Press Photograph of Lou Gehrig's Hands. $8,000-12,000.
    Freeman’s, June 30. A Unique Contemporary Manuscript Account of Joseph Smith's Final Words to His Followers, the Day Before his Violent Death. $8,000-12,000.
    Freeman’s, June 30. The State of Minnesota Officially Certifies the Fourteenth Amendment to the Constitution Of the United States. $8,000-12,000.
    Freeman’s, June 30. Extraordinarily Large Manuscript Petition Signed by a Who's Who of Colonial New York to Queen Anne from the Colony of New York. $8,000-12,000.
    Freeman’s, June 30. Mickey Mantle's First Cover: The Earliest Front-Page Newspaper Image of Mickey Mantle, "Something Good from Joplin". $8,000-12,000.
    Freeman’s, June 30. A Call to Arms in the Months Following the Declaration of Independence: An Early Continental Army Recruitment Poster. $6,000-9,000.
    Freeman’s, June 30. Samuel Jones, the Statesman Behind the Newly Discovered "Jones Declaration": His Annotated Set Used in His Working Law Library. $6,000-9,000.
  • Sotheby's Book Week
    2 June - 9 July
    Sotheby’s, June 25: Smith, Adam. The Wealth of Nations, on its 250th anniversary. $180,000 to $250,000.
    Sotheby’s, June 17: Fontana, Lucio. Concetto Spaziale. 1967. Leporello en papier doré. Bel exemplaire signé. €4,000 to $€,000.
    Sotheby’s, June 25: Fitzgerald, F. Scott. "So we beat on, boats against the current, borne back ceaselessly into the past”. $150,000 to $200,000.
    Sotheby’s, June 25: Washington, George (as First President). Washington decries “an ostentatious imitation, or mimickry of Royalty” in his Presidency. $250,000 to $500,000.
    Sotheby’s, June 17: Lope de Vega. Rare manuscrit autographe signé de la préface dédicatoire de "El Cardenal de Belen" (le cardinal de Bethléem), pièce composée en 1610. €40,000 to €60,000.
  • June 23rd, 24th & 25th 2026
    Fonsie Mealy’s, June 23-25: Medical Incunabula: Petit (Jean)publisher & Kerver (Thielman)printer. Regimen Sanitatis Salernitanum, sm. 8vo, Paris [1498]
    Fonsie Mealy’s, June 23-25: Hugo (Victor) [Wraxall (Lascelles)]. Les Miserable, 3 vols., 8vo, L. (Hurst & Blackett) 1862, First Authorized English Translation (copyright).
    Fonsie Mealy’s, June 23-25: Shelley (Mary Wollstonecraft). Frankenstein: or The Modern Prometheus, 8vo, 2 vols. in one, L. (G. & W.B. Whittaker, Ave-Maria-Lane) 1823.
    June 23rd, 24th & 25th 2026
    Fonsie Mealy’s, June 23-25: Cuisine: Anon. Cookery, Pastry, and Sweet Meats in three Books, Alphabetically Digested, 8vo 1710.
    Fonsie Mealy’s, June 23-25: Lambert (Aylmer Bourke). A Description of the Genus Pinus, with Directions Relative to the Cultivation…, 2 vols. Sm. folio L. (Messrs. Weddell) 1832.
    Fonsie Mealy’s, June 23-25: Botany: Curtis (William). Flora Londinensis: or Plates and Descriptions of such Plants as Grow Wild in the Environs of London, 2 vols. folio, London (B. White) 1777 – 1798.
    June 23rd, 24th & 25th 2026
    Fonsie Mealy’s, June 23-25: Le Moire (J.M.) Maple Leaves, Canadian History and Quebec Scenery (Third Series) 8vo Quebec (Hunter, Rose & Co.) 1865. First Edn.
    Fonsie Mealy’s, June 23-25: The Earliest Extant Printed House Contents Sale Catalogue in Ireland: Baillie, Auctioneer, Abby Street. A Catalogue of the Goods and Stock of the late Edward Wingfield…
    Fonsie Mealy’s, June 23-25: William III King of England. Autograph Letter Signed ("William R") to an unnamed correspondent [possibly Charles-Henri de Lorraine] discussing his strategy against the French forces during the siege of Namur.
    June 23rd, 24th & 25th 2026
    Fonsie Mealy’s, June 23-25: [Austen (Jane) (1785-1817]. Pride and Prejudice, 3 vols. sm. 8vo, L. (T. Egerton) 1813.
    Fonsie Mealy’s, June 23-25: Heaney (Seamus). Ugolino, sm. folio D. (Dolmen) 1979, Limited Edn. No. 78/125 Copies, Signed by Seamus Heaney, Louis le Brocquy, Liam Miller and Andrew Carpenter.
    Fonsie Mealy’s, June 23-25: Voltaire (F.M. Avouet de). Petits Ouvrages, attribues a M. de Voltaire, sm. folio manuscript, dated 1776, containing 9 works.
  • Bonhams, June 14-23: Franklin D. Roosevelt Presentation Gold Pocket Watch. Estimate: $20,000 - 30,000
    Bonhams, June 14-23: Presentation Copy of the First Issue of the Lincoln Douglas Debates Signed by Abraham Lincoln in Pencil to a Sangamon County Illinois Republican. Estimate: $150,000 - 250,000
    Bonhams, June 14-23: A Senate Resolution Signed in the Tense Days After the Union's Humiliating Defeat at the First Battle of Bull Run. Estimate: $80,000 - $120,000
    Bonhams, June 14-23: Seven Passages to a Flight, an Artists Book with a Story Quilt by Faith Ringgold, the Publisher's Own Copy. Estimate: $80,000 - 120,000
    Bonhams, June 14-23: A New Charter for Virginia, A Response to the First Armed Rebellion in the American Colonies. Estimate: $15,000 - 25,000
    Bonhams, June 14-23: Earliest obtainable printing of the Bill of Rights. Estimate: $8,000 - 12,000
    Bonhams, June 14-23: Edward Curtis Orotone. Estimate: $7,000 - 9,000
    Bonhams, June 14-23: Owned by Jacqueline Kennedy Onassis: A Butter or Dessert Plate from FDR's State Dinner Service. Estimate: $3,000 - 5,000
    Bonhams, June 14-23: An Early Large-Format Plan of the City of Washington. Estimate: $1,500 - 2,500
    Bonhams, June 14-23: Containing the First Map to Name the Hudson River. Estimate: $20,000 - 30,000
    Bonhams, June 14-23: America's First Major Novelist, a Complete Chapter in Autograph Manuscript by James Fenimore Cooper. Estimate: $15,000 - 20,000
    Bonhams, June 14-23: The Only Full-Length Book by Jefferson, with the Justly Famous Map. Estimate: $12,000 - 18,000

Rare Book Monthly

Articles - March - 2011 Issue

Dan Gregory Talks Tech for the Trade

Book humor.

Book humor.

“Earlier I mentioned the dangers of having other companies controlling your profitability; so I am not entirely happy that we are so dependent on Google for our traffic. But I am happy that 100% of that traffic is organic. By this I mean we pay Google nothing.

 

“We do not invest in Google Adwords. And although Google is a private company that can change whatever they want about their search engine whenever they want to, they will probably always strive to help web users find relevant information.

 

“So rather than trying to ‘buy’ our way to the top of search engines by either paying for placement or trying to ‘trick’ Google into ranking us highly, we built a deep website with a tremendous amount of content. Google and web users value this content; and so the more unique information we put on our website the higher we rank.

“If you are familiar with our catalogs you know that we try to illustrate every book in color. If you are familiar with commercial printing then you know that full color printed catalogs are very expensive to produce.

 

“On the other hand, it costs virtually nothing to put color pictures of books on the Internet and it is very easy to do. Photographs of books bridge the physical distance between sellers and customers. Not only do they help convey the condition of the book, but I believe photographs of books reinforce the fundamental reason collectors buy antiquarian books. This reason is that collectors value books as physical objects.

 

“That is why we show a photo for every one of the approx. 100,000 books in our inventory. Furthermore, we have created live, three dimensional models of over a thousand books in our inventory. On the screen the visitor to our web site can view those books from any angle.

 

“In terms of budget, we spend less money on our web site than we usually spend for printing catalogs. But before we spent a penny on the web site, we had planned it all out and this, I believe, saved us quite a bit.

In Gregory’s opinion one of the greatest challenges facing booksellers is “selling books that the customer did not previously know he even wanted. This can be difficult, and we find printed catalogs are very good at this. But we try to accomplish this on our website by recommending books at every turn, particularly as part of our search results and when a customer is looking at a specific item.

 

“If a visitor is viewing the details about a particular title, on the edge of the screen we'll show them other books by the same author, or other books on the same subject. We don't want to distract them from buying the book they were searching for, but we also hope that on our site, as in a real bookstore, one book will lead to another and then another.

“Finally, it is vital to offer more than simply a search of one's inventory, particularly if the same books can be found just as easily at some third party website, where the customer will have even more options. You must give Internet buyers a reason to visit your site,” he says. Some of these reasons include: “illustrated bibliographic reference information, articles on rare books, even literary video games. We want people to have a positive experience. We want them to remember us and return; we want them to tell others.”

Just as he stresses the importance of content, he also cautions against giving away too much for free: “You should be dispensing just enough information online to convince potential customers that you are an expert and a professional. You should not be educating your competition.

 

“By competition I mean the owners of books who are not professional booksellers but think, because of the information they found online, that they can identify, catalog, and sell the book themselves and eliminate our trade. ABE empowers them; eBay empowers them; Amazon empowers them. Please do not empower them yourselves by giving out valuable bibliographic information unnecessarily.

Rare Book Monthly

  • Old World Auctions (June 17): Lot 123. Celebrate 250 Years of Independence with Original Stars and Stripes (1790) Est. $1,400 - $1,700
    Old World Auctions (June 17): Lot 20. Keulen's Spectacular Chart of the World Featuring California as an Island (1728) Est. $12,000 - $15,000
    Old World Auctions (June 17): Lot 42. Schedel's Ancient World Map with Fantastic Humanoid Creatures (1493) Est. $14,000 - $17,000
    Old World Auctions (June 17): Lot 591. Matching Set of 3 Stunning Globe Gores of Eastern Asia from Coronelli's 3.5 Foot Globe (1688) Est. $5,500 - $7,000
    Old World Auctions (June 17): Lot 9. Speed's Popular World Map with Allegorical Representations of the Elements (1651) Est. $14,000 - $17,000
    Old World Auctions (June 17): Lot 168. First Separate Map of Kansas & Nebraska Territories (1854) Est. $5,500 - $7,000
    Old World Auctions (June 17): Lot 43. Only Macrobius Map with Britain Attached to Europe (1515) Est. $800 - $950
    Old World Auctions (June 17): Lot 250. Rare Map of Boston and One of the Earliest Maps of the Revolutionary War (1775) Est. $2,000 - $2,300
    Old World Auctions (June 17): Lot 79. Schenk's Uncommon Map Featuring Two Figurative Title Cartouches (1696) Est. $1,200 - $1,500
    Old World Auctions (June 17): Lot 681. Hand-Colored Image of the Annunciation to the Shepherds (1502) Est. $800 - $950
  • June 25, 2026
    Doyle, June 25: Houdini's biography, boldly signed. $3,000 to $5,000.
    Doyle, June 25: A volume from Abraham Lincoln's library, signed just before heading to Washington for his inauguration. $20,000 to $30,000.
    Doyle, June 25: A very early Confederate recruiting manual belonging to the chief commissary in Lee's Army. $600 to $800.
    Doyle, June 25: Rare hand-colored lithographs of the life of Napoleon. $20,000 to $30,000.
    Doyle, June 25: The "Holster Atlas" of the American Revolution. $5,000 to $8,000.
    Doyle, June 25: Jewish ceremonies in fine hand-colored engravings. $7,000 to $10,000.
    Doyle, June 25: A very rare work on Turkish military costume. $1,000 to $1,500.
    June 25, 2026
    Doyle, June 25: The most important illustrated work on the Mexican-American War. $10,000 to $15,000.
    Doyle, June 25: The finest illustrated book on Afghanistan. $10,000 to $15,000.
    Doyle, June 25: Henry Justice Ford St. George rescues the Princess from the horrible Dragon. $2,000 to $3,000.
    Doyle, June 25: A rare work of Prussian Army uniforms under Frederick William II, with exquisite hand-colored engravings. $800 to $1,200.
    Doyle, June 25: Lenny Bruce typed letter signed to a Village bohemian during his obscenity trials, with a manuscript note and drawing. $300 to $500.
    Doyle, June 25: Schiff's scarce Shanghai Sketchbook. $300 to $500.
    Doyle, June 25: The first accurate published representation of the American flag. $2,000 to $4,000.
  • Bonhams, June 14-23: Palm-reading, astrology, and more. Estimate: $2,000 - 3,000
    Bonhams, June 14-23: Benjamin Franklin. Sammelband of 45 papers on electricity. Estimate: $8,000 - 12,000
    Bonhams, June 14-23: The basis for the whole modern electric-power industry. Estimate: $4,000 - 6,000
    Bonhams, June 14-23: Edgar Allen Poe. Poe on Mesmerism. Estimate: $2,500 - 3,500
    Bonhams, June 14-23: Reformation - The Architect of Lutheranism on Church Unity and Dissent. Estimate: $100,000 - 150,000
    Bonhams, June 14-23: The Rare 3-Paper Offprint Identifying the Double Helix Structure of DNA, Signed by Crick, Wilkins, Wilson, Stokes and Gosling. Estimate: $40,000 - 60,000
    Bonhams, June 14-23: Autograph book and Report from the Thirtieth Indian National Congress, featuring the signatures of Mahatma Gandhi, Rabindranath Tagore, and Dadabhai Naoroji. Estimate: $6,000 - 8,000
    Bonhams, June 14-23: An Illustrated Miniature Hebrew Prayerbook Manuscript. Estimate: $30,000 - 50,000
    Bonhams, June 14-23: Autograph Working Draft of Arthur Conan Doyle's The Death Voyage. Estimate: $30,000 - 50,000
    Bonhams, June 14-23: "Perhaps the most celebrated and most beautiful herbal ever published." Estimate: $15,000 - 20,000
    Bonhams, June 14-23: Izaak Walton. The Compleat Angler or the Contemplative man's Recreation. Being a Discourse of Fish and Fishing. Estimate: $12,000 - 18,000
    Bonhams, June 14-23: A rare product of the Jaquard loom. Estimate: $8,000 - 12,000

Article Search

Archived Articles