Rare Book Monthly

Articles - March - 2011 Issue

Dan Gregory Talks Tech for the Trade

Dan Gregory.

Dan Gregory.

“The future of internet antiquarian bookselling,” says Dan Gregory “is certainly not with companies like ABE or Amazon. They don't know anything about antiquarian books themselves, and they don't own antiquarian books. We have the knowledge, and we have the books. So the future of internet antiquarian bookselling lies in our hands.

 

“Large internet companies reach many millions of people, but they are less valuable as ways to sell individual books, and more valuable as tools to meet collectors. The internet is a good place to sell some books, but it is a better place to meet customers. The important customers are not one-time buyers, but collectors and institutions, a much smaller group representing bigger and better sales. The web is a tool to reach them and to sell to them, but it is up to the bookseller to make those sales, not to wait for them.”

 

Gregory, 41, teaches the “Books and Technology” course at the annual Colorado Book Seminar. He also wears the General Manager hat at Between the Covers (ABAA/ILAB) – a New Jersey antiquarian firm that does indeed have a snazzy web site and has made a substantial investment in the tech side of its business.

 

On the phone Gregory comes across as more of a book guy than a geek. Indeed his book credentials are long and strong. He started in a bricks and mortar bookstore around the age of 20 and came up through the ranks of the original Borders’ store in Philadelphia from 1990 to 1996.

 

Those were the days when Borders was still the best kind of BIG - big enough to have everything you’d ever want to read on its shelves and big enough to host a steady stream of readings and signings by contemporary authors who came down from NY (where there was no Borders) to meet-and-greet at the Philly store.

 

Through his work there he cultivated his own taste in books. Just as importantly book signings heightened his awareness of collectability, first editions, and helped him meet other book dealers, including his current employer where he has worked from 1996 to the present.

 

If you’re a mega-lister and your idea of a profitable transaction is one where you make a dime a pop multiplied by many thousands of pops, Gregory’s advice might not be your cup of tea. On the other hand if you’re a bookseller who has a specialty niche, wants to move up in the trade but has neither the time nor money to really bankroll the next big thing you’ll find his explanation of “what works now” persuasive.

 

 “The future of antiquarian bookselling is not by selling through third party sites that take a percentage from each sale,” says Gregory. “That may be the future that those companies hope to see, but their interests are not our interests. To me, those on-line listing sites are not places to sell books, but rather places to meet new customers. If you look at your relationship with those listing sites in this way, their fees become much more palatable. But you have to work at it to make this conversion from merely selling individual books online, to actually meeting valuable customers there.”

 

According to Gregory his company’s sales can be roughly divided into five sources:

“1) printed catalogs; 2) quotes to customers, which are either phone calls, emails, or printed quotes; 3) our own website; 4) book fairs and 5) sales made on the internet through third party vendors such as ABE, Amazon, Biblio, Barnes & Noble, the ABAA and ILAB sites."

 

He itemizes the sources of income as: “39% of our sales came from private quotes to customers, 23% from printed catalogs, 18% from our own web site, 11% from third party internet vendors and 9% came from book fairs.

 

“So the portion of revenue fully under our control, that is catalogs, private quotes, and our website, represents a full 80% of our income. I am very proud of this - these ratios and percentages were no accident. As recently as a few years ago it was 45% and now it is 80%.

Rare Book Monthly

  • Sotheby’s
    Bibliotheca Brookeriana:
    A Renaissance Library. The Aldine Collection D-M
    18 October 2024
    Sotheby’s, Oct. 18: Herodianus Syrus, Herodiani Historiarum, Venice, Heirs of Aldo & Torresano, 1524, Parisian binding for Jean Grolier by Jean Picard, ca. 1540
    Sotheby’s, Oct. 18: Musaeus, Opusculum de Herone et Leandro, Venice, Aldo, 1495 (Greek text), interleaved with 1497–1498 (Latin text), English olive morocco by Charles Lewis, the Botfield copy
    Sotheby’s, Oct. 18: Horatius Flaccus, Horatius, Venice, Aldo, 1501, Bolognese brown goatskin (between 1501 and 1503), arms of Mino Rossi and illuminated initials throughout
    Sotheby’s, Oct. 18: Lucretius, De rerum natura, Venice, Aldo, 1500, English early eighteenth-century red morocco, the Fletcher copy
    Sotheby’s, Oct. 18: Dante, Le terze rime, Venice, Aldo, 1502, illuminated, contemporary Bolognese morocco binding
  • Bonhams, now to Oct. 24: CATESBY, MARK. 1683-1749. The Natural History of Carolina, Florida, and the Bahama Islands. $100,000 - $150,000
    Bonhams, now to Oct. 24: AUDUBON, JOHN JAMES. 1785-1851. The Birds of America, from Drawings Made in the United States and their Territories. $30,000 - $50,000
    Bonhams, now to Oct. 24: ADAMS ON HIS PEAR TREES AND A LOST PORTRAIT BY SALEM ARTIST HANNAH CROWNINSHIELD. ADAMS, JOHN. 1735-1826. $10,000 - $15,000
    Bonhams, now to Oct. 24: EARLIEST MAP DEVOTED TO NORTH AMERICA. FORLANI, PAULO. fl.1560-1571. $20,000 - $30,000
    Bonhams, now to Oct. 24: HAMILTON DEFENDS THE CONSTITUTION. HAMILTON, ALEXANDER. 1757-1804. $20,000 - $30,000
    Bonhams, now to Oct. 24: NO TAXATION WITHOUT REPRESENTATION BROADSIDE. Boston, September 14, 1768. $5,000 - $8,000
    Bonhams, now to Oct. 23: ONE OF THE EARLIEST ILLUSTRATIONS OF A SURGICAL PROCEDURE. BARTHOLOMAEUS ANGLICUS. $10,000 - $15,000
    Bonhams, now to Oct. 23: RICHARD FEYNMAN'S ANNOTATED COPY, WITH TWO EARLY FEYNMAN AUTOGRAPH MANUSCRIPTS. $15,000 - $25,000
    Bonhams, now to Oct. 23: THE FOUNDATIONS OF MODERN COMPUTING. TURING, ALAN MATHISON. 1912-1954. $30,000 - $50,000
    Bonhams, now to Oct. 23: FINE OIL PORTRAIT OF ALBERT EINSTEIN BY EUGEN SPIRO. $40,000 - $60,000
    Bonhams, now to Oct. 23: PENICILLIN MOLD MEDALLION INSCRIBED BY ALEXANDER FLEMING. FLEMING, ALEXANDER. 1881-1955. $30,000 - $50,000
    Bonhams, now to Oct. 23: APPLE "TWIGGY" MACINTOSH PROTOTYPE USED IN THE DEVELOPMENT OF DEMONSTRATION SOFTWARE. $80,000 - $120,000
  • Freeman’s | Hindman, Oct. 24:
    A Superb Extra-illustrated Copy of Nicolay and Hay’s Work About Lincoln. $50,000 – 70,000.
    Freeman’s | Hindman, Oct. 24:
    The First Volume of De Bry's Great Voyages, Thomas Hariot's Description of Virginia. $50,000 – 70,000.
    Freeman’s | Hindman, Oct. 24:
    An autographed cabinet card of Custer as lieutenant colonel. From his last sitting. $800 – 1,200.
    Freeman’s | Hindman, Oct. 24:
    The Congressional Committee, Lincoln's Funeral Springfield Illinois, 3 May 1865. $4,000 – 6,000.
    Freeman’s | Hindman, Oct. 25:
    A remarkable ninth plate daguerreotype of an interracial couple. $30,000 – 50,000.
    Freeman’s | Hindman, Oct. 25:
    What may be the earliest known images of an identified plantation and enslaved African Americans posed with their owner. $20,000 – 30,000.
    Freeman’s | Hindman, Oct. 25:
    Through Tickets to All Principal Points West Via Chicago Burlington and Quincy Railroad For Sale at This Office. $500 – 700.
    Freeman’s | Hindman, Oct. 25:
    15th New York Infantry / Regiment of Engineers GAR regimental colors. Ca 1880. $1,500 – 2,500.
  • Jeschke Jádi
    Auction 153
    Friday October 25 and Saturday October 26, 2024
    Jeschke Jádi, Oct. 25-26: Lot 1556. Senghor, Les Élégies Majeures. Geneve 1978.
    Jeschke Jádi, Oct. 25-26: Lot 1572. Lew Tolstoy. Anna Karenina. First Edition, Moscow, 1878.
    Jeschke Jádi, Oct. 25-26: Lot 49. Petrarca. Das Gluecksbuch, Augsburg, 1536.
    Jeschke Jádi
    Auction 153
    Friday October 25 and Saturday October 26, 2024
    Jeschke Jádi, Oct. 25-26: Lot 1060. Immanuel Kant, Critik der reinen Vernunft. First Edition, Riga, 1781.
    Jeschke Jádi, Oct. 25-26: Lot 585. Bonaparte, Iconografia della fauna Italica. Rome, 1832f.
    Jeschke Jádi, Oct. 25-26: Lot 548. Robert Fludd. Utriusque cosmi maioris, Frankfurt, 1617f.
    Jeschke Jádi
    Auction 153
    Friday October 25 and Saturday October 26, 2024
    Jeschke Jádi, Oct. 25-26: Lot 1496. Jacob / Picasso. Chronique des Temps, 1956.
    Jeschke Jádi, Oct. 25-26: Lot 571. Christian von Wolff. Works, Halle 1741f.
    Jeschke Jádi, Oct. 25-26: Lot 969. Karl Friedrich Schinkel, Dekorationen innerer Raeume. Berlin 1874.
    Jeschke Jádi
    Auction 153
    Friday October 25 and Saturday October 26, 2024
    Jeschke Jádi, Oct. 25-26: Lot 1457. Goethe. Das Tagebuch. Print on Vellum. Berlin, Officina Serpentis. 1934.
    Jeschke Jádi, Oct. 25-26: Lot 1316. Tolouse-Lautrec. Dessinateur. Duhayon binding, 1948.
    Jeschke Jádi, Oct. 25-26: Lot 30. Michael de Hungaria. Sermones praedicabiles, Strasbourg, 1494.
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    Institutional Collections & Deacccessioned Books
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    We Buy Librairies & Rare Books Nationwide
    ABAA Dealer
    RareBookBuyer.com
    Specialized in Purchasing
    Institutional Collections & Deacccessioned Books
    RareBookBuyer.com
    We Buy Librairies & Rare Books Nationwide
    ABAA Dealer
    RareBookBuyer.com
    Specialized in Purchasing
    Institutional Collections & Deacccessioned Books
    RareBookBuyer.com
    We Buy Librairies & Rare Books Nationwide
    ABAA Dealer

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