Rare Book Monthly

Articles - November - 2010 Issue

Better World Books: What other dealers can learn from the new model

2bwb front

BWB processing facility in Mishawaka, Indiana near South Bend.


By Susan Halas

The editor tells me that what AE readers, especially AE readers who are booksellers, want to know is about ways to make more money. So while there are many different ways to examine Better World Books, one of the most controversial companies in the bookselling pantheon, this article will stick to what it is, what it does, and what others in the book trade can learn from them.

Better World Books - What It Is & What It Does
Better World Books is a seven-year-old multi-faceted for-profit B corporation with its front end acquisitions department based in Georgia and back end warehouse facilities in Indiana. It has gross revenues somewhere north of $40 million a year and a double digit annual growth rate. Last year they paid off more than $2 million in debt out of cash flow. At the time I visited their Mishawaka operation in early October 2010 the company had over 300 employees of whom about 45 were in Georgia and the rest were in Indiana. The company has recently opened a UK affiliate in Scotland.

A barebones synopsis of their history reads like a fairy tale from the world of capitalism:

Less than a decade ago three Notre Dame undergrads stumbled quite by accident onto a money making opportunity in the book trade. Their first venture - on-line textbook sales - was profitable from the onset. An outgrowth of that experience was a "business plan" (a phrase that will reappear again in this article). Their idea won the "Business Plan" contest at Notre Dame.

Winning the contest got them in the door. Once inside some savvy venture money appeared. Along the way, one of the business plan judges became their CEO. The young founders were quick studies and they came already equipped with strong math and IT skills (if not exactly flush with knowledge of the ancient and honorable trade of book selling).

They rapidly learned how to extract money from diverse segments of what soon became a huge flow of inventory. From textbooks, they went on to systematize popular post- ISBN titles, sift through thrift store rejects, cultivate library de-accessions, and expand into the antiquarian field. Waiting in the wings are a variety of ways to "monetize" used books while simultaneously acquiring enormous quantities of inventory with little or no up-front expenses.

BWB receives many of the books it sells as donations. The company teams with literacy oriented non-profit organizations. These partners receive a portion of revenues generated by donated books. The partners also receive many actual books as well. Those who want to donate can deposit unwanted books at large bins in high traffic locations around the nation. The company also hosts book drives seeking donations of unwanted volumes in many communities.

Rare Book Monthly

  • <b><center>Doyle<br>Rare Books, Autographs & Maps<br>September 23, 2021</b>
    <b>Doyle, Rare Books, Autographs & Maps:</b> Lot 20. ADAMS, JOHN QUINCY. Letter to the editors of the Boston Atlas on slavery and its political ramifications, 1842. $20,000 to $30,000.
    <b>Doyle, Rare Books, Autographs & Maps:</b> Lot 208. HEMINGWAY, ERNEST. <i>A Farewell To Arms.</i> New York: Charles Scribner's Sons, 1929. First edition. $2,000 to $3,000.
    <b>Doyle, Rare Books, Autographs & Maps:</b> Lot 237. ADDAMS, CHARLES. Original drawing "Now Remember-act casual." $5,000 to $7,000.
    <b><center>Doyle<br>Rare Books, Autographs & Maps<br>September 23, 2021</b>
    <b>Doyle, Rare Books, Autographs & Maps:</b> Lot 4. SMITH, ADAM. <i>An inquiry into the nature and causes of the wealth of nations.</i> Philadelphia, 1789. The first American edition. $4,000 to $6,000.
    <b>Doyle, Rare Books, Autographs & Maps:</b> Lot 131. BEETHOVEN, LUDWIG VON. <i>Cinquieme Sinfonie en ut mineur: C Moll de Louis Van Beethoven. Oeuvre 67.</i> First edition of the complete score. $3,000 to $5,000.
    <b>Doyle, Rare Books, Autographs & Maps:</b> Lot 73. Chinese Export Painting. Album of twenty-three original Chinese natural history studies of flowers and insects. Likely Canton: circa 1850. $2,000 to $3,000.
    <b><center>Doyle<br>Rare Books, Autographs & Maps<br>September 23, 2021</b>
    <b>Doyle, Rare Books, Autographs & Maps:</b> Lot 241. GOREY, EDWARD. Original drawing "Cat Drawing Wallpaper." Signed in Pencil in lower right margin. $2,000 to $4,000.
    <b>Doyle, Rare Books, Autographs & Maps:</b> Lot 36. LINCOLN, ABRAHAM. Autograph note signed instructing Edwin Stanton to meet with the important African American abolitionist and officer Martin Delany. [Washington:] 21 February 1865. $8,000 to $12,000.
    <b>Doyle, Rare Books, Autographs & Maps:</b> Lot 112. JONSON, BEN. <i>Workes</i>. London: William Stansby, 1616; Together with <i>Workes.</i> London: Richard Meighen,1640-41. $7,000 to $10,000.
    <b>Doyle, Rare Books, Autographs & Maps:</b> Lot 161. STURGIS, LEE. <i>Salmon Fishing on Cain River, New Brunswick.</i> (Chicago:) Privately printed (for the author by Ralph Fletcher Seymour), 1919. First edition. $3,000 to $5,000.
  • <b><center>Fonsie Mealy’s<br>The Library of Howth Castle<br>September 22nd & 23rd, 2021</b>
    <b>Fonsie Mealy’s, Sep. 22-23:</b> Rosellini (Ippolito). <i>I Monumenti dell Egitto e Della Nubia,</i> Plate Volumes 1, 11 & 111, 3 vols. Elephant folio. €50,000 to €80,000.
    <b>Fonsie Mealy’s, Sep. 22-23:</b> Curtis (William), 1746 - 179, & other Editors. <i>The Botanical Magazine: or, The Flower Garden Displayed.</i> London 1793 - 1982-83. Together 184 vols. [with] other botanical material. €30,000 to €40,000.
    <b>Fonsie Mealy’s, Sep. 22-23:</b> Berkeley (George). <i>A Treatise Concerning the principles of Human Knowledge, wherein the chief Causes of Error and Difficulty in the Sciences…</i> Part I, Dublin, 1710 Rare First Edn. €15,000 to €20,000.
    <b><center>Fonsie Mealy’s<br>The Library of Howth Castle<br>September 22nd & 23rd, 2021</b>
    <b>Fonsie Mealy’s, Sep. 22-23:</b> Ruskin (John). A large finely executed Pencil Drawing, captioned <i>Oxford Cathedral, The Choir,</i> & Signed 'J. Ruskin Ch. Ch. 1838. €15,000 to €20,000.
    <b>Fonsie Mealy’s, Sep. 22-23:</b> Sir Edward L. Lutyens. Howth Castle Plans: A Series of 10 Original Architects Drawings and Sketches, Alterations and Additions for J.C. Gaisford St. Lawrence, County Dublin, Ireland. €8,000 to €12,000.
    <b>Fonsie Mealy’s, Sep. 22-23:</b> Newman (Rev. Fr. John Henry, later Cardinal, now Saint) A very good collection of 24 A.L.S. to [Thomas] Gaisford of the Gaisford St. Lawrence family of Howth Castle. €10,000 to €15,000.
    <b><center>Fonsie Mealy’s<br>The Library of Howth Castle<br>September 22nd & 23rd, 2021</b>
    <b>Fonsie Mealy’s, Sep. 22-23:</b> Manuscript Atlas: Hodges, Smith & Co. <i>The Estate of the Rt. Hon. the Earl of Howth Situate in the County of Dublin,</i> lg. atlas folio Dublin (Hodges, Smith & Co.) 1863. €4,000 to €6,000.
    <b>Fonsie Mealy’s, Sep. 22-23:</b> Anon. <i>Herbolario Volgare: nel quale se dimostra conoscer le herbe et le sue vrtu…</i> Sm. 8vo Venice (Gio Maria Palamides) 1539. €3,000 to €4,000.
    <b>Fonsie Mealy’s, Sep. 22-23:</b> Baron (Caesar). <i>Annales Ecclesiastici</i>. [With] <i>Annalium Ecclesiasticorum Caesaris Baronii... Apparatus.</i> [With] <i>Index Universalis Rerum Omnium</i> [and one other]. 38 vols total. €1,500 to €2,000.
    <b><center>Fonsie Mealy’s<br>The Library of Howth Castle<br>September 22nd & 23rd, 2021</b>
    <b>Fonsie Mealy’s, Sep. 22-23:</b> Log Books of Three British Warships. Three folio Volumes, containing meticulously arranged logs of the voyages of Royal Navy Ships from 1876 – 1881. €1,200 to €1,800.
    <b>Fonsie Mealy’s, Sep. 22-23:</b> Walpole (Robert). <i>Memoirs Relating to European and Asiatic Turkey,</i> lg. 4to Lond. 1817. €1,000 to €1,500.
    <b>Fonsie Mealy’s, Sep. 22-23:</b> Bosio (Antonio). <i>Roma Sotteranea,</i> Opera Postuma. Large thick folio Rome (Guglielmo Facciotti) 1632. €1,000 to €1,500.
  • <b>Il Ponte, Sep. 21:</b> ZEILER, Martin - <i>Topographiae Italiae.</i> Francoforte: Mattheus Merian, 1688. €3,500 to €4,500.
    <b>Il Ponte, Sep. 21:</b> HAMILTON, William, Sir -- HANCARVILLE, Pierre-Francois HUGUES - Collection of Etruscan, Greek and Roman Antiquities from the Cabinet of the Hon. William Hamilton. Napoli: Francois Morelli, 1766-67. €38,000 to €48,000.
    <b>Il Ponte, Sep. 21:</b> [ASTRONOMIA] - Manoscritto astronomico. Italia: 1650. €1,000 to €1,500.
    <b>Il Ponte, Sep. 21:</b> DALI, Salvador - <i>Biblia Sacra vulgatae editionis.</i> Edizione “Ad Personam” Milano: Rizzoli, 1967. €40,000 to €60,000.
  • <b>Swann Auction Galleries:</b> C.F. Payne, <i>Micawber—Imitating Norman Rockwell's "Triple self-portrait,"</i> acrylic, watercolor & colored pencil, 2002. Sold June 2021 for $3,000.
    <b>Swann Auction Galleries:</b> Jane Russell, archive of letters written during a whaling voyage, 1840s. Sold July 2021 for $30,000.
    <b>Swann Auction Galleries:</b> Guild of Women Binders, exhibition binding of A.F. Pollard’s <i>Henry VIII,</i> London, 1902. Sold July 2021 for $12,350.
    <b>Swann Auction Galleries:</b> Robert Frost, <i>Collected Poems,</i> author’s presentation copy, signed, with entirety of <i>Stopping by Woods on a Snowy Evening</i> inscribed, NY, 1930. Sold June 2021 for $20,000.
    <b>Swann Auction Galleries:</b> James Joyce, <i>Ulysses,</i> deluxe limited issue, signed, London, 1936. Sold June 2021 for $21,250.
    <b>Swann Auction Galleries:</b> Mercator [family], <i>[World and Continents],</i> 5 double-page maps, Amsterdam, c. 1633. Sold June 2021 for $15,000.
    <b>Swann Auction Galleries:</b> George Schlegel, <i>New York, Taken from Central Park,</i> hand-finished color-tinted lithograph, 1874. Sold June 2021 for $11,250.
    <b>Swann Auction Galleries:</b> Nicolaus Copernicus, <i>De Revolutionibus Orbium Coelestium,</i> second edition, Basel, 1566. Sold April 2021 for $75,000.
    <b>Swann Auction Galleries:</b> Book of Hours, Use of Utrecht, illuminated manuscript, c. 1435-45. Sold April 2021 for $60,000.

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