Rare Book Monthly

Book Catalogue Reviews - July - 2007 Issue

California Promotional Items from Dawson's Book Shop

Dawson

California Ephemera from Dawson's Book Shop.


By Michael Stillman

We recently received California Ephemera, Winter 2007 from Dawson's Book Shop. Winter 2007? Either we received this catalogue very late or very early. It doesn't matter. It still has loads of tourist and other promotional material for the Golden State, most nearly a century old. Not surprisingly for promotional items, most are filled with photography from the days when California land was cheap and plentiful. While the publications come from all over the state, the concentration is from the southern part, Los Angeles and nearby communities. Here are a few of these brochures for your consideration.

Item 7 is a Fred Harvey promotional from 1914: California and the Grand Canyon of Arizona. Harvey was the railroad service magnate. He built a series of restaurants and hotels along the railways, mainly the Santa Fe. His belief was that by providing the finest services along the railroads, he could draw tourists to the American West to fill his hotels and restaurants. The plan was a great success, and proved enormously beneficial to both Harvey and the Santa Fe. Some credit Harvey as playing a major role in "civilizing" the West with his introduction of elegant facilities into what was once and rough land. In time, the Harvey Company faded along with travel by rail, and was sold in the 1960s, long after Harvey himself passed on. This brochure will take you back to the days when the Harvey empire was thriving and still growing, before automobiles replaced the train as the tourist's favorite mode of transportation. Item 7. Priced at $100.

Item 34 is an item of memorabilia from the early days of what is now known as "Knott's Berry Farm," an odd name for one of the nation's largest amusement parks. Walter Knott was a berry farmer in California, who opened a restaurant on the highway from Los Angeles to Orange County's favorite beaches in the 1930s. The recipes featured the boysenberries the family grew on their berry farm. In 1937, when this piece was printed, Knott was still primarily a farmer and restaurateur, not an amusement park operator. At the time, the location was still known as Knotts Berry Place. It would not be until the 1940s that his ghost town, and eventually rides, would be added. $50.

Everyone knows about the fires in San Francisco after the 1906 earthquake, but not so well remembered is the catastrophic fire that hit nearby Berkeley in September 1923. A small grass fire was fanned into an enormous blaze by the Santa Ana winds that sometime arise in late summer, replacing the normally damp sea breezes with hot, dry blasts from the west. The flames swept into the north end of town, and by the time the damp sea breezes returned to help extinguish the fire, over 600 homes and businesses had been destroyed. With the aid of students, the flames were stopped short of the university at Berkeley, but over 1,000 students and many professors lost their homes to the fire. Item 131 is The Berkeley Fire, by Aubrey Boyd. Published shortly after the fire, it includes many photographs of the devastation. $40.

Rare Book Monthly

  • <center><b>Sotheby’s<br>Collection of a Connoisseur:<br>History in Manuscript, Part 2<br>27 April 2021</b>
    <b>Sotheby’s, through Apr. 27:</b><br>Ronald Reagan. Series of 37 letters to Senator George Murphy, and related material, 1968-90. £50,000 to £70,000.
    <b>Sotheby’s, through Apr. 27:</b><br>Chaim Weizmann. Autograph letter signed, to General Sir Gilbert Clayton, 6 September 1918. £20,000 to £30,000.
    <b>Sotheby’s, through Apr. 27:</b><br>Sir Winston Churchill. Autograph letter signed, to Pamela, Lady Lytton, 1942. £20,000 to $30,000.
    <center><b>Sotheby’s<br>Collection of a Connoisseur:<br>History in Manuscript, Part 2<br>27 April 2021</b>
    <b>Sotheby’s, through Apr. 27:</b><br>Oscar Wilde. Five autograph letters signed, to Alsager Vian, 1887. £15,000 to £20,000.
    <b>Sotheby’s, through Apr. 27:</b><br>Napoleon I. Letter signed to Admiral Ganteaume, ordering the invasion of England, 22 August 1805. £10,000 to £15,000.
    <b>Sotheby’s, through Apr. 27:</b><br>Horatio, Viscount Nelson, and Emma Hamilton. Two autograph letter signed, to Catherine and George Matcham, 1805. £6,000 to £8,000.
  • <b>Swann Auction Galleries Apr 15:</b> Frances Palmer, <i>Battle of Buena Vista,</i> chromolithograph, New York, 1847. $4,000 to $6,000.
    <b>Swann Auction Galleries Apr 15:</b> Antonio Colmenero de Ledesma, the earliest publication concerned solely with chocolate, first edition, Madrid, 1631. $10,000 to $15,000.
    <b>Swann Auction Galleries Apr 15:</b> Romans Bernard, <i>An Exact View of the Late Battle at Charlestown, June 17th, 1775,</i> engraving, 1776. $40,000 to $60,000.
    <b>Swann Auction Galleries Apr 15:</b> <i>A Short Narrative of the Horrid Massacre in Boston,</i> English edition, London, 1770. $12,000 to $18,000.
    <b>Swann Auction Galleries Apr 15:</b> William Soule, <i>Lodge of the Plains Indians,</i> albumen print, 1872. $1,500 to $2,500.
    <b>Swann Auction Galleries Apr 15:</b> Manuscript document to enforce New York’s “Agreement of Non-Importation” during the heyday of the Sons of Liberty, New York, 1769. $10,000 to $15,000.
    <b>Swann Auction Galleries Apr 15:</b> Clarence Mackenzie, <i>Drummer Boy of the 13th Regiment of Brooklyn,</i> salt print with applied color, 1861. $3,000 to $4,000.
    <b>Swann Auction Galleries Apr 15:</b> Moses Lopez, <i>A Lunar Calendar,</i> first Jewish calendar published in America, Newport, RI, 1806. $3,000 to $4,000.
    <b>Swann Auction Galleries Apr 15:</b><br>The Book of Mormon, first edition, Palmyra, 1830. $30,000 to $40,000.
  • <center><b>Doyle<br>Stage & Screen<br>Auction April 28</b>
    <b>Doyle, Stage & Screen:</b> Lot 12. OKLAHOMA! Celeste Holm's vocal score for Oklahoma! inscribed by Richard Rodgers. $3,000 to $5,000.
    <b>Doyle, Stage & Screen:</b> Lot 20. WILSON, DOOLEY. Fine inscribed photograph to Celeste Holm with Casablanca reference. $2,000 to $3,000.
    <b>Doyle, Stage & Screen:</b> Lot 79. Original production script of the Broadway musical CATS with notes written by Claude Tessier. $600 to $900.
    <center><b>Doyle<br>Stage & Screen<br>Auction April 28</b>
    <b>Doyle, Stage & Screen:</b> Lot 139. STEPHEN SONDHEIM. Autographed musical manuscript signed for "Broadway Baby" from Follies. $500 to $800.
    <b>Doyle, Stage & Screen:</b> Lot 180.<br>Cecil Beaton. Headdress for Liza at the Ball, from My Fair Lady, circa 1962. $700 to $900.
    <b>Doyle, Stage & Screen:</b> Lot 177.<br>Cecil Beaton. Set Design for The Gainsborough Girls, 1951. $2,000 to $3,000.
  • <b>Old World Auctions (April 28):</b><br>Lot 54. Fanciful engraving of earth's interior with magma core and errupting volcanoes (1682). $1500 to $1800.
    <b>Old World Auctions (April 28):</b><br>Lot 165. Rare state of Jefferys' influential map of New England in contemporary color (1755). $8000 to $9500.
    <b>Old World Auctions (April 28):</b><br>Lot 177. Mouzon's foundation map of the Carolinas (1775). $10000 to $13000.
    <b>Old World Auctions (April 28):</b><br>Lot 183. Very rare first state of De Fer's map of the Lower Mississippi Valley (1715). $20000 to $25000.
    <b>Old World Auctions (April 28):</b><br>Lot 253. Scarce Scottish edition based on Ellicott's plan of Washington, D.C. (1796). $2400 to $3000.
    <b>Old World Auctions (April 28):</b><br>Lot 313. Stunning view of Philadelphia by John Bachmann (1850). $3250 to $4250.
    <b>Old World Auctions (April 28):</b><br>Lot 338. Rare Civil War map based on Bucholtz map of Virginia (1862). $9500 to $12000.
    <b>Old World Auctions (April 28):</b><br>Lot 667. First map to accurately show Luzon in Philippines (1590). $6000 to $7500.
    <b>Old World Auctions (April 28):</b><br>Lot 682. Rare map of Shanghai International Settlement published just after WWI (1918). $7000 to $9000.
    <b>Old World Auctions (April 28):</b><br>Lot 738. Coronelli's superb map of the Pacific showing the Island of California (1697) Est. $2400 - $3000
    <b>Old World Auctions (April 28):</b><br>Lot 743. A cornerstone piece in the mapping of Australia and New Zealand (1726) Est. $6000 - $7500
    <b>Old World Auctions (April 28):</b><br>Lot 781. An uncommon signature during Jefferson's Governorship of Virginia (1779) Est. $9500 - $11000

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