Trade Publishing Promotional Items from Alexander Rare Books.
By Michael Stillman
Alexander Rare Books of Barre, Vermont, has published a catalogue of unusual and most interesting items. The focus here is rare, though not antiquarian. These are publishers' promotional items, most often early copies meant for booksellers, often just a first chapter, or beginnings of several different books. A few are even more promotional, such as displays. This is ephemeral material, but all tied to specific books and authors.
The majority of the items come from what Alexander calls "the golden age of marketing." This was the period from 1985-2000. Starting in the 1970s, there was an upsurge in booksellers. Smaller chains such as Walden and Dalton sprung up, while independents flourished. Publishers, pressed to sell more and more books, increased their marketing efforts. Material was distributed to encourage these stores to stock their books. However, since 2000, the number of independent bookstores has dropped precipitously. A few big chains, like Barnes and Noble and Borders, replaced the Mom and Pop stores. Then, much of the business shifted to the internet, through Amazon or listings on cooperative sites. The days when publishers needed to distribute their material to large numbers of independents was replaced by sales pitches to a few major buyers. There is no longer the quantity of this material being printed that there was during the "golden age."
How will collectors view this type of material over the long run? That's a question which is hard to answer. It is still too early to know how history will value a unique category of items that are still mostly under two decades old. We do not yet even know what value most of the underlying books will command as they age. Many come from relatively new authors. Some will be household names for generations yet to come; other will soon be forgotten. What we can say is that these will be uncommon items relating to works of recent authors, some of whom will become very collectible in the years ahead. These items will most likely be of great interest to those who collect these authors. Your job is to pick the right ones, because today, the great majority of these unusual items are priced very low. This is a field where anyone can collect, regardless of budget. We are on the ground floor, and while no one yet knows how many stories are in this building, we do know that the only way is up.
Here are some examples. Three authors are represented in this 1992 advance excerpt from their novels. There is The Tax Man by Peter Carey, Ever After, by Graham Swift, and Dreaming in Cuban from Cristina Garcia. For Garcia, it was her first novel. This promotional piece was put together by publisher Alfred A. Knopf. It is still in its original shrinkwrap. Item 37. Priced at $20.
Jeschke Jádi Rare Book Auction 155 Saturday April 26, 2025
Jeschke Jádi, Apr. 26: Lot 962. Baird. United States Exploring Expedition. Philadelphia 1858.
Jeschke Jádi, Apr. 26: Lot 772. Edith Holland Norton. Brazilian Flowers. Coombe Croft 1893.
Jeschke Jádi, Apr. 26: Lot 49. Petrarca. Das Gluecksbuch, Augsburg 1536.
Jeschke Jádi Rare Book Auction 155 Saturday April 26, 2025
Jeschke Jádi, Apr. 26: Lot 1496. Jacob / Picasso. Chronique des Temps, 1956.
Jeschke Jádi, Apr. 26: Lot 8. Augustinus. De moribus ecclesie. Cologne 1480.
Jeschke Jádi, Apr. 26: Lot 17. Heures a lusaige de Noyon. Paris 1504.
Jeschke Jádi Rare Book Auction 155 Saturday April 26, 2025
Jeschke Jádi, Apr. 26: Lot 13. Schedel. Buch der Chronicken. Nürnberg 1493.
Jeschke Jádi, Apr. 26: Lot 957. Donovan. Insects of China. London 1798.
Jeschke Jádi, Apr. 26: Lot 123. A holy martyr. Tuscany, Florence, mid-14th century.
Jeschke Jádi Rare Book Auction 155 Saturday April 26, 2025
Jeschke Jádi, Apr. 26: Lot 438. Dante. La Divine Comédie. Paris 1963.
Jeschke Jádi, Apr. 26: Lot 602. Firdausi. Histoire de Minoutchehr. Paris 1919
Jeschke Jádi, Apr. 26: Lot 994. Westwood. Oriental Entomology. London 1848.
Sotheby's Sell Your Fine Books & Manuscripts
Sotheby’s: The Shem Tov Bible, 1312 | A Masterpiece from the Golden Age of Spain. Sold: 6,960,000 USD
Sotheby’s: Ten Commandments Tablet, 300-800 CE | One of humanity's earliest and most enduring moral codes. Sold: 5,040,000 USD
Sotheby’s: William Blake | Songs of Innocence and of Experience. Sold: 4,320,000 USD
Sotheby’s: The Declaration of Independence | The Holt printing, the only copy in private hands. Sold: 3,360,000 USD
Sotheby's Sell Your Fine Books & Manuscripts
Sotheby’s: Thomas Taylor | The original cover art for Harry Potter and the Philosopher's Stone. Sold: 1,920,000 USD
Sotheby’s: Machiavelli | Il Principe, a previously unrecorded copy of the book where modern political thought began. Sold: 576,000 GBP
Sotheby’s: Leonardo da Vinci | Trattato della pittura, ca. 1639, a very fine pre-publication manuscript. Sold: 381,000 GBP
Sotheby’s: Henri Matisse | Jazz, Paris 1947, the complete portfolio. Sold: 312,000 EUR
Fonsie Mealy’s Rare Books & Collectors’ Sale April 30th & May 1st
Fonsie Mealy’s, Apr 30-May 1: Taylor (Geo.) & Skinner (A.) Maps of the Roads of Ireland, Surveyed 1777. Lond. & Dublin 1778. €500 to €750.
Fonsie Mealy’s, Apr 30-May 1: Messingham (Thos.) Florilegium Insulae Sanctorum seu Vitae et Acta Sanctorum Hibernia, Paris 1624. €350 to €500.
Fonsie Mealy’s, Apr 30-May 1: Heaney (Seamus). The Haw Lantern, L. (Faber & Faber) 1987, First Edn., Signed and dated. €225 to €350.
Fonsie Mealy’s, Apr 30-May 1: Valencey (Lt. Col. Chas.) Collectanea de Rebus Hibernicis, Vols. I-IV, 4 vols. Dublin 1786. €400 to €600.
Fonsie Mealy’s, Apr 30-May 1: Powerscourt (Viscount). A Description and History of Powerscourt, Lond. 1903. €350 to €500.
Fonsie Mealy’s, Apr 30-May 1: Moryson (Fynes). An Itinerary ... Containing His Ten Yeeres Travel Through the Twelve Dominions of Germany, Bohermerland, Sweitzerland…, Lond. (John Beale) 1617. €700 to €1,000.
Fonsie Mealy’s, Apr 30-May 1: After Buffon, Birds of Europe, c. 1820. Approx. 120 fine hd. cold. plts., mor. backed boards. €125 to €250.
Fonsie Mealy’s, Apr 30-May 1: Dunlevy (Andrew). An Teagasg Criosduidhe De Reir Ceasda agus Freagartha... The Catechism or Christian Doctrine by Way of Question and Answer, Paris (James Guerin) 1742. €400 to €700.
Fonsie Mealy’s, Apr 30-May 1:The Georgian Society Records of Eighteen-Century Domestic Architecture in Dublin, 5 vols. Complete, Dublin 1909-1913. €500 to €750.
Fonsie Mealy’s, Apr 30-May 1: Scale (Bernard). An Hibernian Atlas or General Description of the Kingdom of Ireland, L. (Robert Sayer & John Bennet) 1776. €625 to €850.
Fonsie Mealy’s, Apr 30-May 1: [Johnson (Rev. Samuel)]. Julian the Apostate Being a Short Account of his Life, together with a Comparison of Popery and Paganism,L. (Langley Curtis) 1682. €300 to €400.
Fonsie Mealy’s, Apr 30-May 1: Nichlson (Wm.) Illustrator. An Almanac of Twelve Sports, Lond. 1898. €300 to €400.
Fonsie Mealy’s, Apr 30-May 1: Heaney (Seamus) trans. The Light of the Leaves, 2 vols., Mexico (Imprenta de los Tropicos/Bunholt) 1999. €1,500 to €2,000.
Fonsie Mealy’s, Apr 30-May 1: Fleming (Ian). Moonraker, L. (Jonathan Cape) 1955. €1,500 to €2,000.
Bonhams, Apr. 21-29: ANDERSEN'S EXTREMELY RARE FIRST APPEARANCE IN PRINT. "Scene af: Røverne i Vissenberg i Fyen." in Harpen, 1822.
Bonhams, Apr. 21-29: FIRST ISSUE OF THE FIRST THREE FAIRY TALE PAMPHLETS, WITH ALL INDICES AND TITLE PAGES. Eventyr, fortalte for Børn. 1835-1837.
Bonhams, Apr. 21-29: THE FIRST FAIRY TALES WITH A SIGNED CARTE DE VISITE OF ANDERSEN AS FRONTIS. Eventyr, fortalte for Børn. 1835-1837.
Bonhams, Apr. 21-29: KARL LAGERFELD. Original pastel and ink drawing in gold, red and black for Andersen's The Emperor's New Clothes (1992), "La cassette de l'Empereur."
Bonhams, Apr. 21-29: PRESENTATION COPY OF THE SIXTH PAMPHLET FOR PETER KOCH. Eventyr, Fortalte For Børn, Second Series, Third Pamphlet. 1841. Publisher's wrappers, complete with all pre- and post-matter.
Bonhams, Apr. 21-29: HANS CHRISTIAN ANDERSEN RARE AUTOGRAPH QUOTATION SIGNED IN ENGLISH from "The Ugly Duckling," c.1860s.
Bonhams, Apr. 21-29: HEINRICH LEFLER, ORIGINAL WATERCOLOR FOR ANDERSEN'S SNOW QUEEN, "Die Schneekönigin," 1910.
Bonhams, Apr. 21-29: FIRST EDITION OF ANDERSEN'S FAIRY TALES IN ENGLISH. Wonderful Stories for Children. London, 1846.
Bonhams, Apr. 21-29: ANDERSEN ON MEETING CHARLES DICKENS. Autograph Letter Signed ("H.C. Andersen") in English to William Jerdan, July 20, 1847.
Bonhams, Apr. 21-29: PRESENTATION COPY FOR EDGAR COLLIN. Nye Eventyr og Historier. Anden Raekke. 1861.
Bonhams, Apr. 21-29: DOLL HOUSE FURNITURE BY HANS CHRISTIAN ANDERSON, DECORATED WITH FANTASTICAL CUT-OUTS, for the children of Jonna Stampe (née Drewsen), his godchildren.
Bonhams, Apr. 21-29: PRESENTATION COPY FOR GEORG BRANDES. Dryaden. Et Eventyr fra Udstillingstiden i Paris 1867. 1868.