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Morphy Auctions: Coin-Op and Advertising - Las Vegas

Auction Reports

Auction Name	Coin-Op and Advertising - Las Vegas	Total Sales (USD)	974,976.00
Auction Date	October 18, 2025 - October 18, 2025	Low Estimate of Lots Sold (USD)	635,250.00
Sale Number	#101825	High Estimate of Lots Sold (USD)	1,769,300.00
Total Lots	745
Sold Lots	656.0	Low Estimate of All Lots (USD)	672,500.00
% of Lots Sold	88.05%	High Estimate of All Lots (USD)	1,876,000.00
Unsold Lots	89	Total Sales as a % of High Est.	51.97%

Top twenty-five by sale price

Lot Number	Book Title	Year Published	Estimate	Actual Price
2011	GMC TRUCKS SALES & SERVICE PORCELAIN SIGN.	N/A	USD 1,500.00 - 6,000.00	USD 38,400.00
2012	MAGNOLIA GASOLINE & MOTOR OIL PORCELAIN SIGN W/ FLOWER GRAPHIC.	1920s	USD 1,500.00 - 6,000.00	USD 32,000.00
2007	EXXON GASOLINE PORCELAIN SERVICE STATION SIGN.	1972	USD 750.00 - 3,000.00	USD 25,600.00
2292	DELCO-REMY ELECTRICAL SERVICE TIN SIGN.	1950s	USD 300.00 - 900.00	USD 20,480.00
2013	PHILLIPS 66 GASOLINE 48" PORCELAIN SHIELD SIGN.	1930s	USD 2,000.00 - 8,000.00	USD 16,640.00
2015	VERY RARE HOWARD JOHNSONS ICE CREAM PORCELAIN SIGN W/ DOG, BOY & BAKER GRAPHIC.	1930s	USD 9,000.00 - 15,000.00	USD 15,360.00
2017	OLDSMOBILE GENUINE PARTS & AUTHORIZED SERVICE PORCELAIN SIGN.	1930s	USD 4,000.00 - 7,000.00	USD 14,080.00
2216	ASK FOR CHERRY BLOSSOMS EMBOSSED TIN SIGN W/ BOTTLE GRAPHIC.	1930s	USD 300.00 - 600.00	USD 12,800.00
2267	SKELLY GASOLINE & TAGOLENE OILS AND GREASES PORCELAIN SIGN.	1930s	USD 1,000.00 - 4,000.00	USD 12,800.00
2016	MINNEAPOLIS MOLINE POWER & MACHINERY SALES & SERVICE PORCELAIN NEON SIGN W/ BULL NOSE ATTACHMENT.	1930s	USD 10,000.00 - 20,000.00	USD 12,160.00
2014	DOUGLAS OIL COMPANY PORCELAIN NEON SIGN.	1950s	USD 4,000.00 - 16,000.00	USD 11,520.00
2257	AEROSHELL MOTOR OILS PORCELAIN SIGN W/ SHELL GRAPHIC.	1930s	USD 1,000.00 - 4,000.00	USD 11,520.00
2392	AAA DRIVER EDUCATION CAR TIN SIGN.	1960s	USD 200.00 - 600.00	USD 11,520.00
2273	BUCYRUS ERIE PORCELAIN SIGN.	1940s	USD 300.00 - 600.00	USD 10,240.00
2406	REO MOTOR CARS EMBOSSED TIN SIGN.	1930s	USD 200.00 - 1,200.00	USD 10,240.00
2005	TEXACO SKY CHIEF GASOLINE "MINI" PORCELAIN PUMP PLATE SIGN	1940s	USD 500.00 - 2,000.00	USD 9,600.00
2018	ATLANTIC GASOLINE PORCELAIN SERVICE STATION SIGN W/ ORIGINAL IRON FRAME.	1930s	USD 2,000.00 - 4,000.00	USD 8,960.00
2427	NOTICE NOT RESPONSIBLE FOR ANY DAMAGE THRU FIRE THEFT OR ANY OTHER CAUSES HAND PAINTED WOOD SIGN.	1950s	USD 200.00 - 400.00	USD 7,680.00
2074	FRIEND & FRIEND FORD AUTHORIZED SERVICE GARAGE HAND PAINTED WOOD SIGN.	1920s	USD 1,000.00 - 3,000.00	USD 7,040.00
2297	E-Z-BAKE FLOUR EMBOSSED TIN SIGN.	1920s	USD 300.00 - 1,200.00	USD 7,040.00
2407	EUREKA HARNESS OIL EMBOSSED TIN SIGN.	1920s	USD 200.00 - 800.00	USD 7,040.00
2022	POLARINE STURDY & RICH MOTOR OIL PORCELAIN SERVICE STATION SIGN.	1930s	USD 1,000.00 - 4,000.00	USD 6,400.00
2152	PENSUPREME ICE CREAM PORCELAIN SIGN W/ ORIGINAL SIDEWALK STAND.	1930s	USD 1,000.00 - 2,000.00	USD 6,400.00
2405	OX-HEART CHOCOLATES AND COCOA EMBOSSED TIN SIGN.	1920s	USD 200.00 - 1,000.00	USD 6,400.00
2268	WILSHIRE SERVICE STATION PORCELAIN MEN & WOMEN RESTROOM FLANGE SIGNS.	1950s	USD 750.00 - 3,000.00	USD 6,144.00

ALDE, Apr. 8: GUEVARA (ANTONIO DE). Histoire de Marc-Aurèle, Empereur Romain, vray miroir et horloge des Princes. Paris, Pierre et Galliot du Pré, frères, 1565. €3,000 to €4,000.

ALDE, Apr. 8: HEURES DE LA VIERGE. Horæ in laudem beatissimæ virginis Mariæ ad usum Romanum. Paris, Charles L'Angelier, 1556. €4,000 to €5,000.

ALDE, Apr. 8: MONTAIGNE (MICHEL DE). Les Essais. Édition nouvelle, trouvée après le deceds de l'autheur… Paris, Abel L'Angelier, 1595. €6,000 to €8,000.

ALDE, Apr. 8: [ROJAS (FERNANDO DE)]. Celestina, tragicomedia di Calisto et Melibea, tradotta de lingua castigliana in italiano idioma… Venise, 1531. €2,000 to €3,000.

ALDE, Apr. 8: CAMÕES (LUÍS DE). Os Lusiadas. Lisbonne, Pedro Crasbeeck, 1613. €2,000 to €3,000.

ALDE, Apr. 8: CERVANTES (MIGUEL DE). El Ingenioso hidalgo Don Quixote de la Mancha. Bruxelles, Roger Velpius & Huberto Antonio, 1611. €6,000 to €8,000.

ALDE, Apr. 8: LA FONTAINE (JEAN DE). Fables choisies, mises en vers. Paris, Denys Thierry et Claude Barbin, 1678-1694. €6,000 to €8,000.

ALDE, Apr. 8: CERVANTES (MIGUEL DE). El Ingenioso hidalgo Don Quixote de la Mancha. Madrid, Joaquin Ibarra, 1780. €3,000 to €4,000.

ALDE, Apr. 8: DIDEROT (DENIS) ET JEAN LE ROND D'ALEMBERT. Encyclopédie, ou dictionnaire raisonné des sciences, des arts et des métiers. Paris, 1751-1765. €15,000 to €20,000.

ALDE, Apr. 8: [LIVRE TISSÉ]. LAMARTINE (Alphonse de). Les Laboureurs. Poème tiré de Jocelyn… Lyon, J. A. Henry, 1883. €8,000 to €10,000.

ALDE, Apr. 8: [LIVRE TISSÉ]. Livre de prières tissé d'après les enluminures des manuscrits du XIVe au XVIe siècle. Lyon, [A. Roux], 1886. €5,000 to €6,000.
Sotheby’s
Books, Manuscripts & Objects from Three Important Collections
Open for Bidding 2-17 April

Sotheby’s, Apr. 2-17: [Guillaume de Lorris and Jean de Meun]. Le Roman de la Rose, [Geneva or Lyons, c.1481], first printed edition of the most important medieval French vernacular poem. £200,000 to £300,000.

Sotheby’s, Apr. 2-17: Castiglione. Il libro del cortegiano. [Venice], April 1528, first edition, in a magnificent binding by Jean Picard for Jean Grolier. £100,000 to £150,000.

Sotheby’s, Apr. 2-17: Jacobus de Cessolis. Schachzabelbuch, Strasbourg, 1483, von der Lasa copy. £50,000 to £70,000.

Sotheby’s, Apr. 2-17: World Championship, 1972. A collection of 84 press photographs of the famed match between Spassky and Fischer. £2,000 to £3,000.

Sotheby’s, Apr. 2-17: Ben Franklin. Autograph letter signed, to Lord Shelburne, British Prime Minister, during peace negotiations, November 1782. £15,000 to £20,000.