Rare Book Monthly

Articles - August - 2010 Issue

Amazon's E-Books Outsell Hardcovers for the 2nd Quarter

Amazon's newly released $139 Kindle

Amazon's newly released $139 Kindle


There's actually no mention of paperbacks or "hard copies" anywhere on their release. So while it may seem like the world of contemporary books is ending, it's not as bad as you thought.

Let's take a look at why e-books are outpacing their hardcover counterparts. I'll start with price. Multiple times, I found references to the average hardcover price being $26 so I will present that figure. Amazon's own news release says that of the 630,000 e-books in their Kindle store, 510,000 of them cost $9.99 or less. The rest cost around $12.99. In either case, if consumers already have e-reader capable devices like tablets, and price were a factor, there's quite a difference. There's also the fact that the prices of dedicated E-Reader devices like the Kindle and Barnes & Noble's Nook have been coming down ever since Apple released the iPad. Amazon, in fact, announced just a few days ago another Kindle reader device ; this one the cheapest yet with a $139 pricepoint. Five or six hardcover volumes at retail + tax and we're looking at the price of a reader already!

Another reason hardcover sales are on the decline is the emphasis put on portability. In this digital age, our devices are getting smaller and thinner; and beyond that, they're cramming more features than ever before into ever-shrinking spaces. Hardcover books don't fit into that world without effort. They're a reminder of an analog time, with a price tag they're supposed to merit but anymore many view those benefits as negatives.

Rare Book Monthly

  • Bonhams, Dec. 8-18: Autograph Letter Signed ("Martinus Luther") to His Friend the Theologian Gerhard Wiskamp ("Gerardo Xantho Lampadario"). $100,000 - $150,000.
    Bonhams, Dec. 8-18: An Exceptionally Fine Copy of Austenís Emma: A Novel in Three Volumes. $40,000 - $60,000.
    Bonhams, Dec. 8-18: Presentation Copy of Ernest Hemmingwayís A Farewell to Arms for Edward Titus of the Black Mankin Press. $30,000 - $50,000.
    Bonhams, Dec. 8-18: Autograph Manuscript Signed Integrally for "The Songs of Pooh," by Alan Alexander. $30,000 - $50,000.
    Bonhams, Dec. 8-18: Autograph Manuscript of "Three Fragments from Gˆtterd‰mmerung" by Richard Wagner. $30,000 - $50,000.
    Bonhams, Dec. 8-18: Original Preliminary Artwork, for the First Edition of Snow Crash. $20,000 - $30,000.
    Bonhams, Dec. 8-18: Autograph Letter Signed ("T.R. Malthus") to Economist Nassau Senior on Wealth, Labor and Adam Smith. $20,000 - $30,000.
    Bonhams, Dec. 8-18: History of the Peloponnesian War by Thucydides Finely Bound by Michael Wilcox. $20,000 - $30,000.
    Bonhams, Dec. 8-18: First Edition of Lewis and Clark: Travels to the Source of the Missouri River and Across the American Continent to the Pacific Ocean. $8,000 - $12,000.
    Bonhams, Dec. 8-18: Original Artwork for the First Edition of Neal Stephenson's Groundbreaking Novel Snow Crash. $100,000 - $150,000.
    Bonhams, Dec. 8-18: A Complete Set Signed Deluxe Editions of King's The Dark Tower Series by Stephen King. $8,000 - $12,000.
    Bonhams, Dec. 8-18: Autograph Letter Signed ("John Adams") to James Le Ray de Chaumont During the Crucial Years of the Revolutionary War. $8,000 - $12,000.
  • Sotheby’s
    Book Week
    December 9-17, 2025
    Sotheby’s, Dec. 12: Hooke, Robert. Micrographia: or some Physiological Descriptions of Minute Bodies made by Magnifying Glasses. London: James Allestry for the Royal Society, 1667. $12,000 to $15,000.
    Sotheby’s, Dec. 12: Chappuzeau, Samuel. The history of jewels, first edition in English. London: T.N. for Hobart Kemp, 1671. $12,000 to $18,000.
    Sotheby’s, Dec. 12: Sowerby, James. Exotic Mineralogy, containing his most realistic mineral depictions, London: Benjamin Meredith, 1811, Arding and Merrett, 1817. $5,000 to $7,000.
  • Heritage Auctions
    Rare Books Signature Auction
    December 15, 2025
    Heritage, Dec. 15: John Donne. Poems, By J. D. With Elegies on the Author's Death. London: M[iles]. F[lesher]. for John Marriot, 1633.
    Heritage, Dec. 15: Edgar Rice Burroughs. Tarzan of the Apes.
    Heritage, Dec. 15: F. Scott Fitzgerald. Tender is the Night. A Romance.
    Heritage, Dec. 15: Bram Stoker. Dracula. Westminster: Archibald Constable & Co., 1897.
    Heritage, Dec. 15: Jerry Thomas. How to Mix Drinks, or the Bon-Vivant's Companion, Containing Clear and Reliable Directions for Mixing All the Beverages Used in the United States…
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