Rare Book Monthly

Articles - June - 2010 Issue

Newspapers Continue Their Rapid Decent

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By Michael Stillman

Circulation at America's newspapers took another huge hit during the last quarter of 2009 and the first quarter of 2010. According to figures released by the Audit Bureau of Circulations, the premier organization for tracking such things, average weekday sales at all newspapers declined 8.7% on a year-to-year basis, while Sunday readership declined by 6.5% Some tried to paint a happy face on this news by pointing out that this was actually less of a decline than last year, when weekday circulation tumbled 10.6%, Sunday circulation 7.5%. The difference hardly matters. This is a rate of decline barely better than freefall, and most newspapers are locked into a business model that is no longer sustainable. The fat lady is practicing her scales.

Of the top 25 U.S. newspapers, 24 experienced declines in circulation. Only the Wall Street Journal saw an increase, albeit very small (0.5%). More about its case later. The San Francisco Chronicle, on a death-watch for several years, was hammered the worst - weekday down 22.7%. However, many major names in the business also took hits nearly as bad. U.S.A. Today dropped 13.6%, the Washington Post 13.1%, the New York Times 8.5%. Weekday circulation at the Los Angeles Times dropped 14.7%, the Chicago Sun Times 13.9%.

Several newspapers attributed at least part of their declines to attempts to shore up their balance sheets. Several large papers instituted major increases in the newsstand price. However, it would appear that much of their gains were eaten up by circulation declines, and more importantly, advertising rates are based on circulation figures. Those, too, will have to fall. Short term relief will likely lead to even greater long-term stress.

One positive noted by many newspapers is that their websites have been seeing increased traffic. Indeed, it seems almost a foregone conclusion that newspapers will have to migrate to the web or die. They will not survive as print media, but perhaps may as electronic media. James Tyree, publisher and part of a team that recently bought Chicago's Sun Times (-13.9%) was recently quoted as saying newspapers still have 10 good years left. My guess is some may, but that there are plenty which will fold, at least as print media, long before then. One of these days, we will for the first time see some major city lose its last newspaper, and after that, to paraphrase King Louis XV, will come the deluge.

Tyree also stated that newspapers need to evolve into something else within, perhaps, five years, so as to be able to make the transition out of print. At this point, the only alternative that appears to be being actively pursued is websites. Naturally, there are no printing and delivery costs associated with online editions. However, there is no circulation revenue either. It also is not clear whether their online sites will provide the advertising effectiveness, or bring in the advertising revenue, of print editions. The potential reach of online editions is much greater, but potential is not a synonym for actual. Meanwhile, they may have to compete as equals against competitors from all over the world for national and international news, and other local sites, such as television station websites, for local news. The virtual monopoly on news that their circulation/delivery base gave them as print editions will disappear in the thin air of the web.

Rare Book Monthly

  • <b>Bonhams, Jan. 19 – 27:</b> RUTH BADER GINSBERG’S PERSONAL COPY OF THE 1957-58 HARVARD LAW REVIEW, HEAVILY ANNOTATED BY HER.
    <b>Bonhams, Jan. 19 – 27:</b> RUTH BADER GINSBURG’S TEXTBOOK FOR HER “CIVIL PROCEDURE” CLASS AT HARVARD, HEAVILY ANNOTATED BY HER.
    <b>Bonhams, Jan. 19 – 27:</b> RUTH BADER GINSBURG’S TEXTBOOK FOR COLUMBIA LAW SCHOOL CLASS ON JURISPRUDENCE, HEAVILY ANNOTATED BY HER.
    <b>Bonhams, Jan. 19 – 27:</b> HONORARY DOCTORATE AWARDED TO RUTH BADER GINSBURG BY SMITH COLLEGE, 1994.
    <b>Bonhams, Jan. 19 – 27:</b> A COPY OF JUSTICE GINSBURG’S ARTICLE, “WOMEN IN THE FEDERAL JUDICIARY,” SIGNED AND INSCRIBED BY THE JUSTICE TO SENATOR NANCY KASSEBAUM.
    <b>Bonhams, Jan. 19 – 27:</b> A COPY OF SANDRA DAY O’CONNOR’S ARTICLE, “THEY OFTEN ARE HALF-OBSCURE: THE RIGHTS OF THE INDIVIDUAL AND THE LEGACY OF OLIVER WENDELL HOLMES,” PRESENTED TO RUTH BADER GINSBURG.
    <b>Bonhams, Jan. 19 – 27:</b> A DELUXE EDITION OF ANTONIN SCALIA’S MAKING YOUR CASE: THE ART OF PERSUADING JUDGES, FROM AN EDITION OF 2000, SIGNED AND INSCRIBED TO RUTH BADER GINSBURG.
    <b>Bonhams, Jan. 19 – 27:</b> A FIRST EDITION OF SONIA SOTOMAYOR’S <i>MY BELOVED WORLD,</i> SIGNED AND INSCRIBED TO RUTH BADER GINSBURG.
    <b>Bonhams, Jan. 19 – 27:</b> A FIRST EDITION OF AL GORE’S “THE ASSAULT ON REASON,” SIGNED AND INSCRIBED TO RUTH BADER GINSBURG.
    <b>Bonhams, Jan. 19 – 27:</b> <i>BELOVED</i> BY TONI MORRISON, SIGNED AND INSCRIBED BY THE AUTHOR TO RUTH AND MARTIN GINSBURG.
    <b>Bonhams, Jan. 19 – 27:</b> A FIRST EDITION OF GLORIA STEINEM’S “MY LIFE ON THE ROAD,” SIGNED AND INSCRIBED TO RUTH BADER GINSBURG.
  • <b>Il Ponte Casa d’Aste, Jan. 25:</b> DANTE ALIGHIERI (1265-1321). <i>Commedia.</i> Venezia: Vindelino da Spira, 1477. Estimate: € 40.000 - 60.000.
    <b>Il Ponte Casa d’Aste, Jan. 25:</b> DALI, Salvador (1908-1989) - William SHAKESPEARE (1564-1616). <i>Romeo e Giulietta.</i> Milan: Rizzoli, 1975. Estimate: € 25.000 - 35.000.
    <b>Il Ponte Casa d’Aste, Jan. 25:</b> MALVASIA, Cornelio; MONTANARI, Geminiano. <i>Ephemerides novissimae motuum coelestium.</i> Modena: Cassiani, 1662. Estimate: € 8.000 - 12.000.
    <b>Il Ponte Casa d’Aste, Jan. 25:</b> JANSSONIUS, Johannes. <i>Atlantis majoris quinta pars, Orbem maritimum [Novus Atlas, volume V: carte marittime].</i> Amsterdam: Janssonius, 1650. Estimate: € 12.000 - 18.000.
  • <center><b>Swann Auction Galleries<br>A Record Breaking Season</b>
    <b>Swann:</b> <i>The Book of Mormon,</b> first edition, Palmyra, NY, 1830. Sold Sept. 30 — $112,500.
    <b>Swann:</b> Vincent Van Gogh, <i>Homme à la Pipe: Portrait du Docteur Gachet, Evening,</i> etching, 1890. Sold Nov. 2 — $161,000.
    <b>Swann:</b> Edward Ruscha, <i>Stains,</i> title page, one of 70, signed, 1969. Sold Nov. 9 — $112,500.
    <b>Swann:</b> John James Audubon, <i>Carolina Parrot, Plate 26,</i> hand colored aquatint, 1828. Sold Dec.9 — $137,000.
    <b>Swann:</b> Edmund Dulac, <i>The Snow Queen,</i> watercolor, gouache, pen & ink, 1910. Sold Dec. 16 — $125,000.
  • <center><b>Dominic Winter Auctioneers<br>26 January 2022<br>Printed Books & Maps,<br>The Sinclair Hood Library of Archaeology,<br>The Charles Tomlinson Poetry Library</b>
    <b>Dominic Winter, Jan. 26:</b> Biggs (Thomas, Hope, Theodore C & Fergusson, James). <i>Architecture at Ahmedabad, The Capital of Goozerat,</i> 1st edition, London: John Murray, 1866. £3,000 to £5,000.
    <b>Dominic Winter, Jan. 26:</b> Daniell (Thomas and William). <i>Oriental Scenery. One Hundred and Fifty Views of the Architecture, Antiquities and Landscape Scenery of Hindoostan,</i> 6 parts, 1812-16. £2,000 to £3,000.
    <b>Dominic Winter, Jan. 26:</b> Hamilton (Sir William & Pierre Francois Hugues d'Hancarville). Collection of Etruscan, Greek and Roman Antiquities from the Cabinet of the Hon.ble Wm Hamilton, volumes I & II only (of 4), Naples, 1766-67. £7,000 to £10,000.
    <center><b>Dominic Winter Auctioneers<br>26 January 2022<br>Printed Books & Maps,<br>The Sinclair Hood Library of Archaeology,<br>The Charles Tomlinson Poetry Library</b>
    <b>Dominic Winter, Jan. 26:</b> Moore (Lieutenant Joseph & Captain Frederick Marryat). Eighteen Views taken at & near Rangoon, [1825]. £2,000 to £3,000.
    <b>Dominic Winter, Jan. 26:</b> Williamson (Captain Thomas & Howitt, Samuel). <i>Oriental Field Sports; Being a Complete, Detailed and Accurate Description of the Wild Sports of the East;</i> 1st edition, London, 1807. £5,000 to £8,000.
    <b>Dominic Winter, Jan. 26:</b> Knoop (Johann Hermann). <i>Pomologia, dat is Beschryvingen en Afbeeldingen van de beste zoorten van Appels en Peeren, Fructologia …,</i> 3 volumes in 1, Leeuwarden: A Ferwerda and G. Tresling, [1758]. £1,000 to £1,500.
    <center><b>Dominic Winter Auctioneers<br>26 January 2022<br>Printed Books & Maps,<br>The Sinclair Hood Library of Archaeology,<br>The Charles Tomlinson Poetry Library</b>
    <b>Dominic Winter, Jan. 26:</b> North America. Wyld (James), Map of the Colony of British Columbia and the British & American Territory West of the Rocky Mountains, Including Vancouvers Island and the Gold Fields, 1858. £1,500 to £2,000.
    <b>Dominic Winter, Jan. 26:</b> Pocket Globe. A Correct Globe with the New Discoveries, circa 1785. £2,000 to £3,000.
    <b>Dominic Winter, Jan. 26:</b> Wales. Morden (Robert), Twelve 'playing card maps' of Wales, circa 1676. £1,000 to £1,500.
    <center><b>Dominic Winter Auctioneers<br>26 January 2022<br>Printed Books & Maps,<br>The Sinclair Hood Library of Archaeology,<br>The Charles Tomlinson Poetry Library</b>
    <b>Dominic Winter, Jan. 26:</b> Society of Dilettanti. <i>Antiquities of Ionia,</i> 5 volumes: 1821, 1797, 1840, 1881 & 1915. £3,000 to £5,000.
    <b>Dominic Winter, Jan. 26:</b> Churchill (Winston Spencer). <i>The People's Rights,</i> 1st edition, 1st issue, London: Hodder & Stoughton, [1910]. £1,000 to £1,500.
    <b>Dominic Winter, Jan. 26:</b> Paz (Octavio). <i>Blanco,</i> 1st edition, limited numbered edition, Mexico: Joaquín Mortiz, 1967. £500 to £800.
  • <center><b>Sotheby’s<br> Fine Books and Manuscripts, Including Americana<br>Online<br>Now through January 25, 2022</b>
    <b>Sotheby’s, Now to Jan. 25:</b> Audubon, John James. The "Wild Turkey" manuscript — capturing one of the nation's most iconic symbols of unity. $250,000 to $350,000.
    <b>Sotheby’s, Now to Jan. 25:</b> (Flag) — Commemorative Thirteen-Star Flag. Pre-Civil War, Thirteen-Star Flag of the United States, from the collection of Charles Kuralt. $15,000 to $25,000.
    <b>Sotheby’s, Now to Jan. 25:</b> Fitzgerald, F. Scott. <i>Tender is the Night</i>. First edition, presentation copy, and a former mystery. $30,000 to $50,000.
    <b>Sotheby’s, Now to Jan. 25:</b> Audubon, John James. The "Wild Turkey" manuscript — capturing one of the nation's most iconic symbols of unity. $250,000 to $350,000.
    <b>Sotheby’s, Now to Jan. 25:</b> Salinger, J.D. <i>The Catcher in the Rye.</i> A strikingly fresh first edition of Salinger's essential novel. $20,000 to $25,000.
    <b>Sotheby’s, Now to Jan. 25:</b> Whitman, Walt. <i>Leaves of Grass.</i> “America's second Declaration of Independence” — signed by Whitman. $150,000 to $200,000.
    <b>Sotheby’s, Now to Jan. 25:</b> [Dylan, Bob]. Some of the earliest known professional portraits. $10,000 to $15,000.
    <b>Sotheby’s, Now to Jan. 25:</b> Y-Worth [Yarworth], William. <i>Cerevisiarii Comes: Or, the New and True Art of Brewing…</i> A rare and early English work on the art of brewing. $5,000 to $7,000.

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