• <center><b>Case Antiques<br>Two-Day Winter Auction<br>Jan. 30 & 31, 2021</b>
    <b>Case Antiques, Jan. 30-31:</b> Rare 1778 Engraved map of Colonial Philadelphia after George Heap (1714-1752) and Nicholas Scull (1687-1761). $10,000 to $12,000.
    <b>Case Antiques, Jan. 30-31:</b> Author signed and inscribed <i>THE FOUNTAINHEAD,</i> stated First Edition, by Ayn Rand, published by The Bobbs-Merrill Company, Indianapolis, New York, 1943. $2,000 to $2,400.
    <b>Case Antiques, Jan. 30-31:</b> John James Audubon (American, 1785-1851) hand-colored aquatint engraving, "Yellow-billed Magpie, Stellers Jay, Ultramarine Jay and Clark's Crow," Plate Number CCCLXII. $1,800 to $2,200.
    <center><b>Case Antiques<br>Two-Day Winter Auction<br>Jan. 30 & 31, 2021</b>
    <b>Case Antiques, Jan. 30-31:</b> Andrew Jackson (1767-1845) autograph letter, signed, as President, to Nathan Reid detailing Jackson’s intervention on behalf of Reid's grandson. $1,800 to $2,200.
    <b>Case Antiques, Jan. 30-31:</b> Edward Steichen (Luxembourg/American, 1879-1973) portfolio of photographs, "The Early Years 1900-1927, 12 Hand-Gravure Prints" #41/1000, printed in 1981. $1,400 to $1,600.
    <b>Case Antiques, Jan. 30-31:</b> President John Fitzgerald Kennedy, TLS, one-page typed letter on The White House, Washington, D.C., stationary to John Marshall Butler. $1,400 to $1,600.
    <center><b>Case Antiques<br>Two-Day Winter Auction<br>Jan. 30 & 31, 2021</b>
    <b>Case Antiques, Jan. 30-31:</b> Two Pre-Civil War slave related letters, including one written by Mariah, a female domestic slave of James Vincent Musgrove (1814-1890) to her daughter. $1,000 to $1,200.
    <b>Case Antiques, Jan. 30-31:</b> Two author signed and inscribed Ayn Rand related books, including one Rand signed <i>WE THE LIVING,</i> London 1940 edition. $1,000 to $1,200.
    <b>Case Antiques, Jan. 30-31:</b> PLAN DE LA VILLE DE MEMPHIS (ETATS-UNIS) 40,000 HABITANTS pen and ink with watercolor hand drawn drainage system map, circa 1870. $700 to $900.
    <center><b>Case Antiques<br>Two-Day Winter Auction<br>Jan. 30 & 31, 2021</b>
    <b>Case Antiques, Jan. 30-31:</b> Scarce Mezzotint portrait of Thomas Pownall, Colonial Governor of the Province of Massachusetts Bay (1757-1760) and South Carolina (1760). $600 to $700.
    <b>Case Antiques, Jan. 30-31:</b> VIEW OF NORFOLK FROM COSPORT, VIRGINIA, John Hill, engraver, after John Shaw (U.K., 1776-1832). $600 to $700.
    <b>Case Antiques, Jan. 30-31:</b> THE BURNING OF THE MERCHANT'S EXCHANGE, NEW YORK CITY -THE GREAT FIRE OF DECEMBER, 1835. Scarce color lithograph, a 1909 reissue of the original 1836 print. $500 to $700.
  • <center><b>Il Ponte Casa d'Aste<br>Books and Manuscripts<br>26 January 2021</b>
    <center><b>Il Ponte Casa d'Aste<br>Books and Manuscripts<br>26 January 2021</b>
    <center><b>Il Ponte Casa d'Aste<br>Books and Manuscripts<br>26 January 2021</b>
  • <center><b>Forum Auctions<br>Fine Books, Manuscripts<br>and Works on Paper<br>28 January 2021</b>
    <b>Forum Auctions, Jan. 28:</b> Schedel (Hartmann). <i>Liber Chronicarum,</i> first edition, Nuremberg, Anton Koberger for Sebald Schreyer and Sebastian Kammermeister, 1493. £30,000 to £50,000.
    <b>Forum Auctions, Jan. 28:</b> [Greek Orthodox Church].- <i>Menaion,</i> manuscript in Greek, on paper, in Greek letters, [Eastern Mediterranean], [c. 1400]. £5,000 to £7,000.
    <b>Forum Auctions, Jan. 28:</b> American Revolution.- Loyalist's cow powder horn, engraved with the cypher "GR" for George III surmounted by a crown, an inscription, and on reverse an engraving of the "North River" [Hudson River], 1777. £5,000 to £7,000.
    <center><b>Forum Auctions<br>Fine Books, Manuscripts<br>and Works on Paper<br>28 January 2021</b>
    <b>Forum Auctions, Jan. 28:</b> Illuminated prayer book.- <i>Maria Carcer y Trigueros... Santa Misa y Oraciones,</i> illuminated manuscript in Spanish, on paper, [c. 1850]. £5,000 to £7,000.
    <b>Forum Auctions, Jan. 28:</b> Hardy (Thomas). <i>The Mayor of Casterbridge,</i> 2 vol., first edition in book form, original cloth, 1886. £2,000 to £3,000.
    <b>Forum Auctions, Jan. 28:</b> [Austen (Jane)]. <i>Emma: A Novel,</i> first edition, Printed for John Murray, 1816. £7,000 to £10,000.
    <center><b>Forum Auctions<br>Fine Books, Manuscripts<br>and Works on Paper<br>28 January 2021</b>
    <b>Forum Auctions, Jan. 28:</b> Brontë (Charlotte). <i>Jane Eyre. An Autobiography,</i> 3 vol., first edition, Smith, Elder and Co., 1847. £10,000 to £15,000.
    <b>Forum Auctions, Jan. 28:</b> Cruikshank (George). <i>The Road to the Derby,</i> one of two proof copies, Raphael Tuck & Sons, 1882. £600 to £800.
    <b>Forum Auctions, Jan. 28:</b> Meunier (Charles, binder).- Gruel (Leon). <i>Manuel Historique et Bibliographique de l'Amateur de Reliures,</i> 2 vol., Paris, 1887.-1905. £3,000 to £4,000.
    <center><b>Forum Auctions<br>Fine Books, Manuscripts<br>and Works on Paper<br>28 January 2021</b>
    <b>Forum Auctions, Jan. 28:</b> Burne-Jones (Sir Edward). <i>The Work of Edward Burne-Jones,</i> edited by Philip Burne-Jones, one of 200 copies, [c.1900]. £4,000 to £6,000.
    <b>Forum Auctions, Jan. 28:</b> Nazraeli Press.- <i>Six by Six,</i> 36 vol. [a complete set], one of 100 sets, each with signed photograph, Portland, Or., 2010-16. £10,000 to £15,000.
    <b>Forum Auctions, Jan. 28:</b> Australasia.- Péron (Francois) and Freycinet. <i>Voyage de Découvertes aux Terres Australes,</i> 5 vol. including Atlas, second edition, Paris, 1824. £6,000 to £8,000.

Rare Book Monthly

Articles - May - 2010 Issue

<i>Survey Results:</i> Should Book Fairs Offer a 20% Discount on All Items?

B-fairpressure

Book Fairs: A great tradition under increasing pressure.


By Michael Stillman

Last month we offered a proposal to jumpstart book fairs, in the doldrums for several years, and included a survey to see whether you liked our idea. That idea was to require that everything displayed at the show be offered for 20% off the most recent online price. The purpose was twofold. Encourage more people to make purchases at the fair, but even more importantly, get more people to attend the fairs. Most fairs have seen lowered traffic and many have been discontinued. In this age of the internet, many collectors never even meet their dealers. But, everyone loves a deal. Here, we thought, is a way to use that time-proven marketing tool to bring collectors back to the fairs.

Many of you agreed with us. In fact, a majority did. 61% voted in favor, 39% against. Not surprisingly, collectors were overwhelmingly in favor - 91% favored the discount, 9% opposed (the one librarian who voted was also in favor). Booksellers were not so enthusiastic, but interestingly, their split was much closer than that of collectors - 44% in favor, 56% opposed.

Collectors were less likely to comment on the subject than dealers, but among those who did, they argued that books at fairs tend to be expensive, some adding that they go elsewhere, online or at auction, to buy. Wrote one collector, "I often see items at fairs of interest but then purchase for a lower price elsewhere after shopping the internet book sites." Another commented, "Books are worth what someone is willing to pay for them, not whatever dealers wish the price to be. I find most dealers would rather hold onto a book for years, or perhaps forever, rather than sell it for what the market is willing to pay." Another was somewhat cynical whether discounts would work, observing, "'Discounting' a price is meaningless if the prices are already inflated by 20%, right?" Another stated that he/she preferred a straight discount to having to "haggle" over price. Still another collector, though favoring discounts, said, "I would rather see good and rare pieces, especially ephemeral pieces at the moderate range, the sort you don't usually see, but are must haves on the viewing."

The prevailing view among dealers who favored the proposal could be summed up by one who commented, "seems nothing else will motivate shoppers and will hopefully bring in more people." Those booksellers who opposed the mandatory discounts had a variety of concerns. Among them, some dealers said they already price low, leaving little room for further discounting. Others noted that many customers won't buy unless given a negotiated deal, but this would leave no margin for negotiations. One issue that frequently arose is that dealers normally give each other a 20% discount, but this practice would have to be discontinued or the discount effectively raised to 40%, untenable for many. Other issues mentioned included creating an image that the books were overpriced to begin with, the cost of participating in fairs may be hard to cover with discounted prices, and some prefer to save their special considerations for regular, repeat customers. Several booksellers stated that they would prefer to see more advertising and marketing of fairs, rather than resorting to discounts to create interest.

Among the comments from those dealers who favored discounting were the following.

"If you sell online through Abe, Alibris or Amazon you are probably already losing 20-25%. Why not give it to the customer?"

"Fabulous idea to promote Fairs. Like it or not, we are all of the 'discount mentality' these days, and the internet is king as far as price goes. Might as well discount up front, create that positive expectation for buyers. A real challenge will be that buyers believe our prices are competitive to begin with. You know, the old 'they just raised the prices to say they have discounted it 20%.'"

"Anything that makes them [fairs] more successful has to be worth a try!"

"Yes, but not by 20 per cent. Acquisition costs are rising exponentially at the same time that retail prices are dropping. I regularly offer ten."

"My teenagers have also caught the collecting bug, and would love to be able to afford more special books."

Rare Book Monthly

  • <b>Swann Auction Galleries Jan 28:</b> Joseph F. Kernan, <i>College Football,</i> oil on canvas, <i>The Saturday Evening Post</i> cover, 1932. $25,000 to $35,000.
    <b>Swann Auction Galleries Jan 28:</b> Joseph C. Leyendecker, <i>Golfer Lighting a Cigarette,</i> oil on canvas, c.1920. $7,000 to $10,000.
    <b>Swann Auction Galleries Jan 28:</b> Howard Chandler Christy, <i>In the Field,</i> charcoal & watercolor, published in <i>Scribner’s,</i> 1902. $8,000 to $12,000.
    <b>Swann Auction Galleries Jan 28:</b> N.C. Wyeth, <i>Standish Reading,</i> pen & ink, for <i>The Courtship of Miles Standish,</i> 1920. $5,000 to $7,500.
    <b>Swann Auction Galleries Jan 28:</b> Johnanna Stewart Mapes, <i>A Fairy Book,</i> conté crayon, for <i>St. Nicholas Magazine,</i> 1907. $2,500 to $3,500.
    <b>Swann Auction Galleries Jan 28:</b> Arnold Lobel, pen & ink, for <i>The Frog & Toad Coloring Book,</i> 1981. $3,000 to $4,000.
    <b>Swann Auction Galleries Jan 28:</b> Antonio Lopez, <i>Today’s Fashions,</i> study for <i>The New York Times,</i> 1981. $2,500 to $3,500.
    <b>Swann Auction Galleries Jan 28:</b> Charles Schulz, <i>“I’ll have to go back to the house…I forgot my rubbers…”</i> pen & ink, original 4-panel <i>Peanuts comic,</i> 1960. $8,000 to $12,000.
    <b>Swann Auction Galleries Jan 28:</b> Constantin Alajalov, <i>Family Tree,</i> watercolor and gouache, cover for <i>The New Yorker,</i> 1938. Estimate $3,000 to $4,000.
  • <b><center>Christie’s<br>Paul Destribats:<br>Une Bibliothèque des Avant-gardes<br>Part III<br>2-3 and 4 February 2021</b>
    <b><center>Christie’s<br>Paul Destribats:<br>Une Bibliothèque des Avant-gardes<br>Part III<br>2-3 and 4 February 2021</b>
    <b><center>Christie’s<br>Paul Destribats:<br>Une Bibliothèque des Avant-gardes<br>Part III<br>2-3 and 4 February 2021</b>
  • <center><b>Arader Galleries<br>January Auction<br>January 23, 2021</b>
    <b>Arader Galleries, Jan. 23:</b> AUDUBON, John James. <i>Carolina Parrot, Plate 26.</i> London: Robert Havell, 1827-1838. $125,000 to $175,000.
    <b>Arader Galleries, Jan. 23:</b> AUDUBON, John James. <i>Fish Hawk or Osprey, Plate 81.</i> London: Robert Havell, 1827-1838. $145,000 to $175,000.
    <b>Arader Galleries, Jan. 23:</b> AUDUBON, John James. <i>Brown Pelican, Plate 421.</i> London: Robert Havell, 1827-1838. $75,000 to $100,000.
    <center><b>Arader Galleries<br>January Auction<br>January 23, 2021</b>
    <b>Arader Galleries, Jan. 23:</b> DE BRY, Johann Theodore, attributed to. Pair of Watercolor studies of Tulips. $40,000 to $60,000.
    <b>Arader Galleries, Jan. 23:</b> FUERTES, Louis Agassiz. <i>Alaskan Brown Bear.</i> Watercolor and gouache on board. $10,000 to $15,000.
    <b>Arader Galleries, Jan. 23:</b> HILL, Thomas. <i>Big Trees.</i> Oil on canvas. c. 1903. $40,000 to $60,000.
    <center><b>Arader Galleries<br>January Auction<br>January 23, 2021</b>
    <b>Arader Galleries, Jan. 23:</b> GOULD, John. <i>A Monograph of the Macropodidae or Family of Kangaroos.</i> London: by the author, August 1st 1841-May 1st 1842. $40,000 to $60,000.
    <b>Arader Galleries, Jan. 23:</b> GOULD, John. <i>A Monograph of the Odontophorinae, or Partridges of America.</i> London: Richard and John E. Taylor for the Author, [1844]-1850. $15,000 to $20,000.
    <b>Arader Galleries, Jan. 23:</b> JANSSONIUS, Joannes. <i>Atlantis majoris quinta pars, orbem maritimum seu omnium marium…</i> Amsterdam: Joannes Janssonius, 1652. $50,000 to $80,000.
    <center><b>Arader Galleries<br>January Auction<br>January 23, 2021</b>
    <b>Arader Galleries, Jan. 23:</b> DONCKER, Hendrik. <i>De Zee-Atlas ofte Water-Waereld, vertoonende alle de Zee-Kusten van het bekende deel des Aerd-Bodems.</i> Amsterdam: Henrick Doncker, [1658-1665]. $80,000 to $120,000.
    <b>Arader Galleries, Jan. 23:</b> BURR, David. <i>Map of the City and County of New York with the Adjacent Country.</i> Engraved map with original hand color. Ithaca, NY: Stone & Clark, 1839. $9,000 to $12,000.
    <b>Arader Galleries, Jan. 23:</b> CURRIER, Nathaniel and IVES, James Merritt. <i>The City of New York.</i> Lithograph with original hand color. New York: Currier & Ives, 1884. $15,000 to $20,000.

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