Rare Book Monthly

Articles - April - 2010 Issue

The New Reality for Book Fairs?

Does anyone pay retail any more?

Does anyone pay retail any more?


By Bruce McKinney

Book Fairs are important but have for years been losing ground to the internet and an aging audience. An option for revitalizing shows is available to show promoters: require that every participant honor their listing [and or listed] prices and offer a 20% discount for purchases confirmed at shows. Think about it.

Every serious buyer checks the net and everyone who exhibits knows it. So why not cut to the chase? Assuming that material is competitively priced the guaranteed show discount would close a lot of deals. It will certainly increase the number of people coming to shows.

Consider what the advertising will say - Book Fair - every item discounted 20% - Guaranteed. Today buyers expect better pricing on the web but they will no doubt return to shows if incentives are provided.

The more organized book fair promoters may create unified databases of exhibitors' material. Then, with the incentive of a 20% discount in hand, encourage buyers to ask dealers to bring material that appeals to them. They'll know what you have, come to the show to see it and be incentivized by the show offer to buy it.

Finally, to ensure that no dealer cheats require that any book offered at the show be offered at the dealer's recent online price and be discounted from there. If book buyers believe that the deal is real they will be interested. If dealers have books they are not prepared to discount they can keep them at home.

Many lament that new collectors are difficult to find. Make them an offer they can't refuse.

Click here to take a two question survey

Submit a letter on the subject

Results will be published in the May issue of AE Monthly.

To read responses to this article from members of the trade, click here now.

Rare Book Monthly

  • Forum Auctions
    Natural History: The remaining stock of Antiquariaat Junk, 1899-2026
    25 March 2026
    Forum, Mar. 25: Botany.- Andrews (H.C.) Coloured Engravings of Heaths, 4 vol. in 2, first edition, [1710,--94]-1802-1809-[1830]. £10,000 - £15,000.
    Forum, Mar. 25: Butterflies.- Cramer (Pierre) and Caspar Stoll. De Uitlandsche Kapellen voorkomende in de drie Waereld-Deelen…,, 5 vol., Amsterdam & Utrecht, 1779-91. £8,000 - £12,000.
    Forum, Mar. 25: Voyages.- Darwin (Charles) and others. Narrative of the Surveying Voyages of His Majesty's Ships Adventure and Beagle, 3 vol. in 4, including Appendix to vol.2, first edition, 1839. £8,000 - £12,000.
    Forum, Mar. 25: Butterflies.- de Graaf (Willem Diederik Vincent). [Inlandsche Kapellen in beeld], 170 fine original watercolours, [Enkhuizen], [1800-40]. £8,000 - £12,000.
    Forum Auctions
    Natural History: The remaining stock of Antiquariaat Junk, 1899-2026
    25 March 2026
    Forum, Mar. 25: Birds.- Dresser (Henry Eeles). A History of the Birds of Europe, 9 vol., including supplement, first edition, by the author, 1871-96. £6,000 - £8,000.
    Forum, Mar. 25: Zoology.- Felines.- Elliot (Daniel Giraud). A Monograph of the Felidæ or Family of the Cats, first edition, for the Subscribers, by the Author, [1878]-1883. £25,000 - £30,000.
    Forum, Mar. 25: Birds.- Frisch (Johann Leonard). Vorstellung der Vögel Deutschlandes, 2 vol., first edition, Berlin, Friedr. Wilhelm Birnsteil, [1736]-1763. £40,000 - £60,000.
    Forum, Mar. 25: Birds.- Gould (John). The Birds of Great Britain, 5 vol., first edition, by the author, 1862-1873. £30,000 - £40,000.
    Forum Auctions
    Natural History: The remaining stock of Antiquariaat Junk, 1899-2026
    25 March 2026
    Forum, Mar. 25: Pomology.- France.- Poiteau (A.) Pomologie Française. Recueil des Plus Beaux Fruits cultivés en France, 4 vol., Paris, 1846. £30,000 - £40,000.
    Forum, Mar. 25: Botany.- [Robin (Jean)]. Histoire des Plantes, nouvellement trouvées en l'Isle Virgine…,, 1620; with Geoffrey Linocier L'Histoire des plantes, second edition, 1619-20. £3,000 - £4,000.
    Forum, Mar. 25: Asia.- Japan.- Siebold (P.F. von). Nippon. Archiv zur Beschreibung von Japan, 7 parts in 6 vol., first edition, Leyden, [1832]-1852. £35,000 - £45,000.
    Forum, Mar. 25: Asia.- Valentijn (Francois). Oud en Nieuw Oost-Indiën..., 5 vol. in 8, first edition, Dordrecht [&] Amsterdam, 1724-26. £8,000 - £12,000.
    Forum, Mar. 25: Botany.- Australia.- Redouté (P.J.).- Ventenat (Étienne Pierre). Jardin de la Malmaison, 2 vol.,, Paris, 1803-04[-05]. £30,000 - £40,000.
  • ALDE, Mar. 11: AUGUSTIN (Saint). De civitate Dei. Rome, Konrad Sweynheym et Arnold Pannartz, 1470. €20,000 - €30,000.
    ALDE, Mar. 11: [REGNART (LE LIVRE DE)]. [Le] Docteur en malice, maistre Regnard, demonstrant les ruzes et cautelles qu'il use envers les personnes… Rouen, 1550. €20,000 - €30,000.
    ALDE, Mar. 11: TRITHÈME (JEAN). Polygraphie et universelle escriture cabalistique. Paris, [Benoît Prévost pour] Jacques Kerver, 1561. €8,000 - €10,000.
    ALDE, Mar. 11: CAUS (SALOMON DE). La Perspective, avec la raison des ombres et des miroirs. Londres, John Norton, 1612.
    ALDE, Mar. 11: NICERON (JEAN-FRANÇOIS). La Perspective curieuse ou magie artificielle des effets merveilleux de l'optique. Paris, Pierre Billaine, 1638. €6,000 - €8,000.
    ALDE, Mar. 11: VONTET (JACQUES). L’Art de trancher la viande et toute sorte de fruits… S.l.n.d. [probablement Lyon, vers 1647]. €20,000 - €30,000.
    ALDE, Mar. 11: HUGO (VICTOR). [Paysage spectral avec une église], [vers 1837]. €20,000 - €30,000.
    ALDE, Mar. 11: [HERVEY DE SAINT-DENYS (LÉON D')]. Les Rêves et les Moyens de les diriger. Observations pratiques. Paris, Amyot, 1867. €3,000 - €4,000.
    ALDE, Mar. 11: GACHET (PAUL-FERDINAND). Les Chats de Gachet (Manuscrit). S.d. [avant mai 1873]. €6,000 - €8,000.
    ALDE, Mar. 11: [REDON (ODILON)]. PICARD (EDMOND). Le Juré. Monodrame en cinq actes… Bruxelles, Mme veuve Monnom, 1887. €7,000 - €9,000.
    ALDE, Mar. 11: [TOULOUSE-LAUTREC (HENRI DE) ET HENRI-GABRIEL IBELS]. MONTORGUEIL (GEORGES). Le Café-concert. Paris, [1893]. €4,000 - €5,000.
    ALDE, Mar. 11: [TERRY (EMILIO)]. Projet de fontaine. Dessin original au stylo et à l'encre noire. 1938. €2,000 - €3,000.
  • Chiswick Auctions
    Books & Works on Paper
    12th March 2026
    Chiswick, Mar. 12: Churchill: The World in Crisis. Inscribed in 4 vols. 1923-31. £18,000 - £22,000.
    Chiswick, Mar. 12: Rowling. Harry Potter and the Philosopher's Stone. Inscribed. £6,000 to £8,000.
    Chiswick, Mar. 12: Ponting. Polar Photographs (2) 1910-11. £3,000 - £4,000.
    Chiswick, Mar. 12: Gray [Artist.] India. Album 40 original drawings. 1858 - 1862. £2,000 - £3,000.
    Chiswick, Mar. 12: Lane’s Celestial Globe, 1811. £600 - £800.

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