Rare Book Monthly

Articles - March - 2010 Issue

The ABAA: What Works - Data, Knowledge, Charm & New Blood

Stuartbennettx

ABAA President Stuart Bennett.


By Susan Netzorg Halas

All other things being equal, it takes data, knowledge, and charm, not necessarily in that order, to make it in the ABAA. It also doesn't hurt to have deep pockets.

The Data Model

A good example of the data model is Joachim Koch of Books Tell You Why based in South Carolina. Koch is a German trained engineer who had an extensive corporate tech career before joining the ranks of book dealers. While Koch stresses that his is a family business, a team effort, he also stresses that there is no substitute for numbers.

Even a brief conversation makes it clear that his style of bookselling is organized, systemized and the company makes decisions based on an impressive array of factual information. Want to talk click-through ratios and pay-for-placement? Interested in what's hot and what's not? Want all the data all the time? This is your guy.

Koch knows his customers: He knows who bought, what they bought. He knows how they found him, what they spent, if they buy frequently or occasionally. Having a plentiful amount of information is only the first step. He's willing to pay for the tools and techniques he thinks will drive traffic to his site and he wants those numbers to be BIG.

Books Tell You Why Had a good year in 2009 and they're expecting a better 2010. Though not for publication it's all sliced, diced, analyzed and driven by data; books are only the top layer. www.bookstellyouwhy.com

The Knowledge Guy

Another way to get ahead in high-end bookselling is to know more, a lot more, than other people and have a sterling reputation. It is helpful to have an opinion that collectors and libraries can take to the bank or feds as needed and to have the credentials to back up the reputation.

Vic Zoschak of Tavistock Books in Alameda www.tavbooks.com fits that profile. This is a go-to guy when you want to get serious and take it to the next level.

Zoschak has an MBA in Finance from NYU. After a career in the Coast Guard he segued from a highly respected Dickens collector to an equally respected ABAA book dealer. It is his knowledge and willingness to share his knowledge that sets him apart from his contemporaries.

He is always helpful, well informed. Though all the ABAA dealers who spoke with AE knew their stuff, Zoschak seemed to truly understand that God is in the details. He is qualified for and frequently does appraisals for IRS purposes. He asks and gets hefty fees for these services. For a more modest sum you send the book to him and get back his thoughts on its value.

Zoschak is a supporter of the University of Virginia Book School where students, some of whom are would-be ABAA members, can learn the bibliographic niceties and are introduced to the work of special collections.

He's serious about the importance of bringing along the next generation of dealers and he also stresses the importance encouraging college students to take a serious interest in collecting.

Zoschak is widely appreciated as a person who is willing to mentor younger dealers who want to join the ABAA. Several who spoke with AE credit him with at least part of their success in the trade.

Rare Book Monthly

  • <center><b>Hindman Auctions<br>Fine Books and Manuscripts<br>November 12-13, 2020</b>
    <b>Hindman Auctions, Nov. 12-13:</b> MACHIAVELLI, Niccolò. <i>Nicholas Machiavel's Prince. Also, The life of Castruccio Castracani of Lucca…</i> Translated by Edward Dacres. London, 1640. $25,000 to $35,000.
    <b>Hindman Auctions, Nov. 12-13:</b> FILSON, John. <i>The Discovery, Settlement and present State of Kentucke: and An Essay towards the Topography, and Natural History of that important Country…</i> Wilmington, Del.: James Adams, 1784. $20,000 to $30,000.
    <b>Hindman Auctions, Nov. 12-13:</b> ELUARD, Paul. <i>Un poeme dans chaque livre.</i> Paris: Louis Broder, 1956. $20,000 to $30,000.
    <center><b>Hindman Auctions<br>Fine Books and Manuscripts<br>November 12-13, 2020</b>
    <b>Hindman Auctions, Nov. 12-13:</b> LEWIS, James Otto. [<i>Aboriginal Port Folio.</i> Philadelphia: Published by the Author, 1835-1836]. $15,000 to $25,000.
    <b>Hindman Auctions, Nov. 12-13:</b> [ILLUMINATED MANUSCRIPTS]. BOOK OF HOURS, use of Rome, in Latin. [Southern Netherlands (Ghent or Bruges), c.1460]. $8,000 to $12,000.
    <b>Hindman Auctions, Nov. 12-13:</b> MORE, Thomas, Sir. <i>The Workes ... wrytten by him in the Englysh tongue.</i> Edited by William Rastell. London, 1557. $8,000 to $12,000.
    <center><b>Hindman Auctions<br>Fine Books and Manuscripts<br>November 12-13, 2020</b>
    <b>Hindman Auctions, Nov. 12-13:</b> [KELMSCOTT PRESS]. MORRIS, William. <i>Love is Enough.</i> Hammersmith: The Kelmscott Press, 1897. $5,000 to $6,000.
    <b>Hindman Auctions, Nov. 12-13:</b> LINCOLN, Abraham. Autograph endorsement signed as President (“A. Lincoln”), 24 February 1863. $4,000 to $6,000.
    <b>Hindman Auctions, Nov. 12-13:</b> WASHINGTON, George. Address panel with autograph free frank signed ("G:o Washington"), as Commander in Chief of the Continental Army, 5 August 1777. $3,000 to $5,000.
    <center><b>Hindman Auctions<br>Fine Books and Manuscripts<br>November 12-13, 2020</b>
    <b>Hindman Auctions, Nov. 12-13:</b> GOREY, Edward. <i>The Beastly Baby.</i> N.p.: The Fantod Press, 1962. $1,000 to $1,500.
    <b>Hindman Auctions, Nov. 12-13:</b> FROST, Robert. Photographic reproduction signed and inscribed ("Robert Frost”), to R.V. Thornton, 1955. $1,000 to $1,500.
    <b>Hindman Auctions, Nov. 12-13:</b> GOREY, Edward. <i>The Bug Book.</i> New York: Looking Glass Library, 1959. $500 to $700.
  • <b>Christie’s, Nov 3 :</b> REGAMEY, Felix (1844-1906). Unique drawing showing Verlaine and Rimbaud in London, September 1872. €70,000 to 100,000
    <b>Christie’s, Nov 3 :</b> LABORDE, Alexandre de (1773-1842). <i>Voyage pittoresque et historique de l’Espagne.</i> Paris : 1806-1820. €20,000 to 30,000
    <b>Christie’s, Nov 3 :</b> BOCCACE, Jean (1313-1375). <i>Il Decamerone…</i> Venise : Gabriele Giolito di Ferrari, 1542.<br>€ 12,000 to 15,000
    <b>Christie’s, Nov 3 :</b> LAMBERT, Yvon (1936). Full collection of writings from <i>Une rêverie émanée de mes loisirs.</i> Paris : 1992 - 2018. €50,000 to 70,000
    <b>Christie’s, Nov 3 :</b> JOUVE, Paul (1878-1973) -- KIPLING, Rudyard (1865-1936). <i>La Chasse de Kaa.</i> Paris : Javal & Bourdeaux, 1930. €2,000 to 3,000
  • <b>Swann Auction Galleries Oct 27:</b> Book of Hours with Illuminated Miniatures, France, mid-15th century. $15,000 to $25,000.
    <b>Swann Auction Galleries Oct 27:</b> Conradus de Alemania [Halberstadt the Elder], <i>Concordantiae Bibliorum,</i> Strassburg, 1474. $20,000 to $30,000.
    <b>Swann Auction Galleries Oct 27:</b> Christopher Marlowe, <i>The Jew of Malta,</i> London, 1633. Earliest extant edition of this antiauthoritarian Elizabethan play. $40,000 to $60,000.
    <b>Swann Auction Galleries Oct 27:</b><br>Sir Isaac Newton, <i>The Mathematical Principles of Natural Philosophy,</i> first edition in English, 2 volumes, London, 1729. $20,000 to $30,000.
    <b>Swann Auction Galleries Oct 27:</b> John Rae, <i>Narrative of an Expedition to the Shores of the Arctic Sea in 1846 and 1847,</i> first edition, London, 1850. $3,000 to $4,000.
    <b>Swann Auction Galleries Oct 27:</b> Philip Pittman, <i>The Present State of the European Settlements on the Mississippi…,</i> first edition, London, 1770. $10,000 to $12,000.
    <b>Swann Auction Galleries Oct 27:</b> Cyanotype of an anatomy class at Woman’s Medical College of Pennsylvania, Philadelphia, 1895. $300 to $400.
    <b>Swann Auction Galleries Oct 27:</b> Equine veterinary formulary, manuscript on paper, East Earl, Pennsylvania, circa 1860. $400 to $600.
  • <b><center>Lion Heart Autographs<br>Rare & Remarkable Autographs<br>and Manuscripts<br>Now until October 21, 2020</b>
    <b>Lion Heart Autographs<br>Now thru Oct. 21:</b> Most Remarkable Autograph Album Ever Offered: Wilde Poem, Melville Quotes Shakespeare, 8 presidents, Mary Lincoln & 400 More. $30,000 to $35,000.
    <b>Lion Heart Autographs<br>Now thru Oct. 21:</b> Unique Napoleon Autograph Manuscript Detailing his Military Campaign in Italy, plus Doodles. $18,000 to $20,000.
    <b>Lion Heart Autographs<br>Now thru Oct. 21:</b> Remarkable Pasteur Manuscript on Rabies Research 8 Months before 1st Successful Human Vaccination. $12,500 to $15,000.
    <b><center>Lion Heart Autographs<br>Rare & Remarkable Autographs<br>and Manuscripts<br>Now until October 21, 2020</b>
    <b>Lion Heart Autographs<br>Now thru Oct. 21:</b> Freud 1933 ALS Supporting First Lay Analyst Theodor Reik with Reik’s Handwritten Definition of Psychology. $15,000 to $16,000.
    <b>Lion Heart Autographs<br>Now thru Oct. 21:</b> Begin & Sadat Unique Signed Photo from Camp David Summit. $2,000 to $2,500.
    <b>Lion Heart Autographs<br>Now thru Oct. 21:</b> Rare Scriabin ALS Written the Year He Completed “The Poem of Ecstasy.” $4,000 to $5,000.
    <b><center>Lion Heart Autographs<br>Rare & Remarkable Autographs<br>and Manuscripts<br>Now until October 21, 2020</b>
    <b>Lion Heart Autographs<br>Now thru Oct. 21:</b> Columbus’ Patron Pays for a Gift to a Lady in Waiting. $2,000 to $2,500.
    <b>Lion Heart Autographs<br>Now thru Oct. 21:</b> Rare Signed Photo of Nansen, Nobel Prize Winner & Norway’s First Great Arctic Explorer. $1,000 to $1,200.
    <b>Lion Heart Autographs<br>Now thru Oct. 21:</b> Stravinsky Pens 5 Bars from "Petrouschka.” $1,200 to $1,500.
    <b>Lion Heart Autographs<br>Now thru Oct. 21:</b> Zapata Letter Written 4 Days Following Collapse of Negotiations between Villa and Carranza. $2,000 to $2,200.

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