<i>Bing:</i> Microsoft Reenters the Search Engine Wars
- by Michael Stillman
Of course what is most important in search is the quality of the results. Does Microsoft find more appropriate matches? Not that I can tell. Some matches are similar, and some which show up highly on one search site are missing from the other. However, if one set of matches is significantly more appropriate for the terms searched, it escapes me. The results look very similar.
Herein lies the rub. A few years ago, Microsoft followed Google Books with their own Live Books. When we reviewed it a year and a half ago, we were surprised to find that we liked the Microsoft version a little more. It was not only more attractive, but a bit more user friendly. Six months later, Microsoft threw in the towel. They had invested in scanning some 700,000 volumes at the time, but still couldn't get the traffic to justify further investment. Now, Microsoft comes back at Google with a new search engine that is remarkably similar. Time was, Microsoft, with their software on virtually everyone's computer who didn't own an Apple, could provide a similar or even inferior product, such as an internet browser of spreadsheet, and quickly come to dominate the field. Not with Google. Google is not Netscape, not Lotus 1-2-3. Google dominates the field, and not even Microsoft can challenge them without a vastly superior product. Bing, like Live Search, is nice, but is not significantly better or even different. It offers no particular reason to stop Googling and start Binging. Without that, people are unlikely to change longstanding habits. Keep an eye on Bing for a few extra hits, but we recommend you continue to optimize your website for Google.
Postscript: For those concerned that Microsoft is picking on Google, going after its bread-and-butter application, it should be noted that Google plans to expand its Chrome internet browser into a free Operating System in 2010. Microsoft's very existence is based on selling its paid operating system, just as Google's existence is dependent on people using their search engine to search the internet.
Editor's Note: See Letter to the Editor for a comment regarding non-American searchers.
Swann Maps & Atlases, Natural History & Color Plate Books December 9, 2025
Swann, Dec. 9: Lot 156: Cornelis de Jode, Americae pars Borealis, double-page engraved map of North America, Antwerp, 1593.
Swann, Dec. 9: Lot 206: John and Alexander Walker, Map of the United States, London and Liverpool, 1827.
Swann, Dec. 9: Lot 223: Abraham Ortelius, Typus Orbis Terrarum, hand-colored double-page engraved world map, Antwerp, 1575.
Swann Maps & Atlases, Natural History & Color Plate Books December 9, 2025
Swann, Dec. 9: Lot 233: Aaron Arrowsmith, Chart of the World, oversize engraved map on 8 sheets, London, 1790 (circa 1800).
Swann, Dec. 9: Lot 239: Fielding Lucas, A General Atlas, 81 engraved maps and diagrams, Baltimore, 1823.
Swann, Dec. 9: Lot 240: Anthony Finley, A New American Atlas, 15 maps engraved by james hamilton young on 14 double-page sheets, Philadelphia, 1826.
Swann Maps & Atlases, Natural History & Color Plate Books December 9, 2025
Swann, Dec. 9: Lot 263: John Bachmann, Panorama of the Seat of War, portfolio of 4 double-page chromolithographed panoramic maps, New York, 1861.
Swann, Dec. 9: Lot 265: Sebastian Münster, Cosmographei, Basel: Sebastian Henricpetri, 1558.
Swann, Dec. 9: Lot 271: Abraham Ortelius, Epitome Theatri Orteliani, Antwerp: Johann Baptist Vrients, 1601.
Swann Maps & Atlases, Natural History & Color Plate Books December 9, 2025
Swann, Dec. 9: Lot 283: Joris van Spilbergen, Speculum Orientalis Occidentalisque Indiae, Leiden: Nicolaus van Geelkercken for Jodocus Hondius, 1619.
Swann, Dec. 9: Lot 285: Levinus Hulsius, Achtzehender Theil der Newen Welt, 14 engraved folding maps, Frankfurt: Johann Frederick Weiss, 1623.
Swann, Dec. 9: Lot 341: John James Audubon, Carolina Parrot, Plate 26, London, 1827.
Sotheby’s Book Week December 9-17, 2025
Sotheby’s, Dec. 11: Darwin and Wallace. On the Tendency of Species to form Varieties..., [in:] Journal of the Proceedings of the Linnean Society, Vol. III, No. 9., 1858, Darwin announces the theory of natural selection. £100,000 to £150,000.
Sotheby’s, Dec. 11: J.K. Rowling. Harry Potter and the Philosopher's Stone, 1997, first edition, hardback issue, inscribed by the author pre-publication. £100,000 to £150,000.
Sotheby’s, Dec. 11: Wolfgang Amadeus Mozart. Autograph sketchleaf including a probable draft for the E flat Piano Quartet, K.493, 1786. £150,000 to £200,000.
Sotheby’s, Dec. 12: Hooke, Robert. Micrographia: or some Physiological Descriptions of Minute Bodies made by Magnifying Glasses. London: James Allestry for the Royal Society, 1667. $12,000 to $15,000.
Sotheby’s, Dec. 12: Chappuzeau, Samuel. The history of jewels, first edition in English. London: T.N. for Hobart Kemp, 1671. $12,000 to $18,000.
Sotheby’s, Dec. 12: Sowerby, James. Exotic Mineralogy, containing his most realistic mineral depictions, London: Benjamin Meredith, 1811, Arding and Merrett, 1817. $5,000 to $7,000.
![<b>Sotheby’s, Dec. 11:</b> Darwin and Wallace. On the Tendency of Species to form Varieties..., [in:] <i>Journal of the Proceedings of the Linnean Society,</i> Vol. III, No. 9., 1858, Darwin announces the theory of natural selection. £100,000 to £150,000.](https://ae-files.s3.amazonaws.com/AdvertisementPhotos/00d5fd41-2542-4a80-b119-4886d4b9925f.png "<b>Sotheby’s, Dec. 11:</b> Darwin and Wallace. On the Tendency of Species to form Varieties..., [in:] <i>Journal of the Proceedings of the Linnean Society,</i> Vol. III, No. 9., 1858, Darwin announces the theory of natural selection. £100,000 to £150,000.")
