Rare Book Monthly

Articles - August - 2009 Issue

Recipes for Recovery

John Bruno:  Be up to the challenge

John Bruno: Be up to the challenge


"In doing this I'm finding there's a clear distinction between history and nostalgia. Older collectors think about history, younger collectors feel nostalgia. The online audience is younger and their nostalgia translates into comics, videos, reel to reels, and images that were new 35 years ago. Collectible it turns out is what stimulates memory and pleasure. A book collector may think of the Civil War, the new collector the memorabilia of Martin Luther King."

"For my shows to succeed I focus on maintaining a clear view of both the exhibitor and the attendee. I can see them both. My job is to get them into the same room. If can keep them both in sight Flamingo will prosper."

Another show organizer, Myron West, speaking on behalf of the Rocky Mountain Map Society, recently suspended the Rocky Mountain Antique Map Fair that had been scheduled for September 18th and 19th. This would have been the 9th annual. Its focus was more toward the traditional collector. Without a transition to the new collector, such events will struggle. This fair and others may suffer for a while.

I asked Dan Weinberg of the Abraham Lincoln Book Shop for his view. "The current market is tough. We peaked ahead of the 200th anniversary of Lincoln's birth [1809]. The run up was brisk and exciting, the downturn in the economy disappointing. In the past few years, we have focused both on building an online presence and on creating opportunities for collectors to visit our shop in Chicago. The most innovative step we have taken is to create 'Virtual Book Signings.' In this presentation anyone online can join our in-shop author presentation and request a personally inscribed copy of the author's book. It works and it's gratifying to be extending the bookshop-author-collector experience in a new direction."

As to the business generally, "while I'm personally pessimistic about the future of run-of-the-mill material I continue to see strong interest for the best examples. The great pieces are of course difficult to buy while the lesser material is ever harder to sell. This means we constantly have to refresh the inventory. Collectors won't continue to visit online or in the shop if the material is unchanging."

"So the future is a challenge and I'm reminded of someone whose words I know well, that this is not the first time times have been tough. Abraham Lincoln, in a speech given in 1859 in Milwaukee to the Wisconsin State Agricultural Society, in speaking of the then unsettled times said, 'This too shall pass.' I believe this applies today and I work everyday to make it so."

I also spoke to Bill Ewald of Sacramento. Bill is a show man. The alchemy of material, price, event and place all somehow fit neatly into his personal DNA. When you ask him about shows his voice rises a bit, the tone inflects. "I do shows. You know that. This year I'm doing fewer, last year 10, this year six." I'll probably start to list online. I'm determined to build a new clientele. I have great material but in the downturn not enough people are looking at it."

Rare Book Monthly

  • Bonhams, Dec. 8-18: Autograph Letter Signed ("Martinus Luther") to His Friend the Theologian Gerhard Wiskamp ("Gerardo Xantho Lampadario"). $100,000 - $150,000.
    Bonhams, Dec. 8-18: An Exceptionally Fine Copy of Austenís Emma: A Novel in Three Volumes. $40,000 - $60,000.
    Bonhams, Dec. 8-18: Presentation Copy of Ernest Hemmingwayís A Farewell to Arms for Edward Titus of the Black Mankin Press. $30,000 - $50,000.
    Bonhams, Dec. 8-18: Autograph Manuscript Signed Integrally for "The Songs of Pooh," by Alan Alexander. $30,000 - $50,000.
    Bonhams, Dec. 8-18: Autograph Manuscript of "Three Fragments from Gˆtterd‰mmerung" by Richard Wagner. $30,000 - $50,000.
    Bonhams, Dec. 8-18: Original Preliminary Artwork, for the First Edition of Snow Crash. $20,000 - $30,000.
    Bonhams, Dec. 8-18: Autograph Letter Signed ("T.R. Malthus") to Economist Nassau Senior on Wealth, Labor and Adam Smith. $20,000 - $30,000.
    Bonhams, Dec. 8-18: History of the Peloponnesian War by Thucydides Finely Bound by Michael Wilcox. $20,000 - $30,000.
    Bonhams, Dec. 8-18: First Edition of Lewis and Clark: Travels to the Source of the Missouri River and Across the American Continent to the Pacific Ocean. $8,000 - $12,000.
    Bonhams, Dec. 8-18: Original Artwork for the First Edition of Neal Stephenson's Groundbreaking Novel Snow Crash. $100,000 - $150,000.
    Bonhams, Dec. 8-18: A Complete Set Signed Deluxe Editions of King's The Dark Tower Series by Stephen King. $8,000 - $12,000.
    Bonhams, Dec. 8-18: Autograph Letter Signed ("John Adams") to James Le Ray de Chaumont During the Crucial Years of the Revolutionary War. $8,000 - $12,000.
  • Sotheby’s
    Book Week
    December 9-17, 2025
    Sotheby’s, Dec. 17: Francesco Colonna. Hypnerotomachie, Paris, 1546, Parisian calf by Wotton Binder C for Marcus Fugger. €200,000 to €300,000.
    Sotheby’s, Dec. 17: Nausea. De principiis dialectices Gorgias, and other works, Venice, 1523, morocco gilt for Cardinal Campeggio. €3,000 to €4,000.
    Sotheby’s, Dec. 17: Billon. Le fort inexpugnable de l'honneur, Paris, 1555, Parisian calf gilt for Peter Ernst, Graf von Mansfeld. €120,000 to €180,000.
    Sotheby’s
    Book Week
    December 9-17, 2025
    Sotheby’s, Dec. 16: Salinger, J.D. The Graham Family archive, including autographed letters, an inscribed Catcher, a rare studio photograph of the author, and more. $120,000 to $180,000.
    Sotheby’s, Dec. 16: [Austen, Jane]. A handsome first edition of Sense and Sensibility, the author's first novel. $60,000 to $80,000.
    Sotheby’s, Dec. 16: Massachusetts General Court. A powerful precursor to the Declaration of Independence: "every Act of Government … without the Consent of the People, is … Tyranny." $40,000 to $60,000.
  • Heritage Auctions
    Rare Books Signature Auction
    December 15, 2025
    Heritage, Dec. 15: John Donne. Poems, By J. D. With Elegies on the Author's Death. London: M[iles]. F[lesher]. for John Marriot, 1633.
    Heritage, Dec. 15: Edgar Rice Burroughs. Tarzan of the Apes.
    Heritage, Dec. 15: F. Scott Fitzgerald. Tender is the Night. A Romance.
    Heritage, Dec. 15: Bram Stoker. Dracula. Westminster: Archibald Constable & Co., 1897.
    Heritage, Dec. 15: Jerry Thomas. How to Mix Drinks, or the Bon-Vivant's Companion, Containing Clear and Reliable Directions for Mixing All the Beverages Used in the United States…
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