• Fonsie Mealy’s
    Chatsworth Summer Fine Art Sale
    18th June 2025
    Fonsie Mealy, June 18: William IV, c1830, oversized slope-top Rosewood Davenport Desk, Attributed to Gillows of Lancaster. With Provenance to Oscar Wilde.
    Fonsie Mealy, June 18: William IV, c1830, oversized slope-top Rosewood Davenport Desk, Attributed to Gillows of Lancaster. With Provenance to Oscar Wilde.
    Fonsie Mealy, June 18: William IV, c1830, oversized slope-top Rosewood Davenport Desk, Attributed to Gillows of Lancaster. With Provenance to Oscar Wilde.
    Fonsie Mealy, June 18: French Bateau Bed, exhibition piece from the Exposition Universelle—The Paris World’s Fair, 1878. Third quarter of the 19th century. With Provenance to Oscar Wilde.
  • Bonhams, June 16-24: KELMSCOTT PRESS. RUSKIN. The Nature of Gothic. 1892. $1,500 - $2,500
    Bonhams, June 16-24: ASHENDENE PRESS. The Wisdom of Jesus. 1932. $2,000 - $3,000
    Bonhams, June 16-24: CHARLOTTE BRONTE WRITES AS GOVERNESS. Autograph Letter Signed, 1851. $15,000 - $25,000
    Bonhams, June 16-24: FIRST AMERICAN EDITION OF WUTHERING HEIGHTS. BRONTE, Emily. New York, 1848. $3,000 - $5,000
    Bonhams, June 16-24: IAN FLEMING ASSOCIATION COPY. You Only Live Twice. London, 1964. $7,000 - $9,000
    Bonhams, June 16-24: DELUXE EDITION WITH ORIGINAL PAINTING. BUKOWSKI, Charles. War All the Time. 1984. $3,000 - $5,000
    Bonhams, June 16-24: EINSTEIN'S MOST POWERFUL STATEMENT ON THE ATOMIC BOMB. Original Typed Manuscript Signed, "On My Participation in the Atom Bomb Project," 1953. $100,000 - $150,000
    Bonhams, June 16-24: EINSTEIN ON SCIENCE, WAR AND MORALITY. Autograph Letter Signed, 1949. $20,000 - $30,000
    Bonhams, June 16-24: SOCIETY OF THE CINCINNATI. WASHINGTON, George. Engraved document signed, 1786. $8,000 - $12,000
    Bonhams, June 16-24: AN EARLY CHINESE-MADE 34-STAR U.S. CONSULAR FLAG. $8,000 - $12,000
    Bonhams, June 16-24: SIGNED PHOTOGRAPH OF LINCOLN WITH HIS SON TAD. 1864. $60,000 - $90,000
    Bonhams, June 16-24: MALCOLM X WRITES FROM KENYA. Postcard signed, 1964. $4,000 - $6,000
  • Rare Book Hub is now mobile-friendly!
  • Old World Auctions (June 18): Lot 567. One of the Earliest & Most Desirable Printed Maps of Arabia - by Holle/Germanus (1482) Est. $55,000 - $65,000
    Old World Auctions (June 18): Lot 681. Zatta's Complete Atlas with 218 Maps in Full Contemporary Color (1779) Est. $27,500 - $35,000
    Old World Auctions (June 18): Lot 347. MacDonald Gill's Landmark "Wonderground Map" of London (1914) Est. $1,800 - $2,100
    Old World Auctions (June 18): Lot 1. Fries' "Modern" World Map with Portraits of Five Kings (1525) Est. $4,000 - $4,750
    Old World Auctions (June 18): Lot 539. Ortelius' Superb, Decorative Map of Cyprus in Full Contemporary Color (1573) Est. $1,100 - $1,400
    Old World Auctions (June 18): Lot 51. Mercator's Foundation Map for the Americas in Full Contemporary Color (1630) Est. $3,250 - $4,000
    Old World Auctions (June 18): Lot 667. Manuscript Bible Leaf with Image of Mary and Baby Jesus (1450) Est. $1,900 - $2,200
    Old World Auctions (June 18): Lot 226. "A Powerful Example of Color Used to Make a Point" (1895) Est. $400 - $600
    Old World Auctions (June 18): Lot 290. One of the Most Decorative Early Maps of South America - from Linschoten's "Itinerario" (1596) Est. $7,000 - $8,500
    Old World Auctions (June 18): Lot 62. Coronelli's Influential Map of North America with the Island of California (1688) Est. $10,000 - $12,000
    Old World Auctions (June 18): Lot 589. The First European-Printed Map of China - by Ortelius (1584) Est. $4,000 - $5,000

Rare Book Monthly

Articles - June - 2009 Issue

Cause Marketing: Increase Sales (and do a lot of good)

Our agency served an unbelievable 43,800 meals to people in need last year.

Our agency served an unbelievable 43,800 meals to people in need last year.


The next thing we did was to create discrete PayPal and eBay accounts for the agency. The PayPal account is linked directly to one of the agency's bank accounts. The eBay account is linked to the approved MissionFish account, listing the account as a "direct seller." This means that when the agency itself sells items on eBay virtually all the eBay fees are rebated. I set up my eBay account as a "community seller," i.e. someone selling on eBay who was going to direct part of her sales to the non-profit (This does have the additional advantage, by the way, of rebating to my company a percentage of eBay's fees whenever I set up a listing with a donation).

Next we set up a completely open and non-threatening trial run. We wanted to keep it simple so that we could see if there were any issues that needed to be addressed. I selected 5 items from our rare book collection and put them up on eBay, using the Sunday-to-Saturday cycle. Since my items were of particular interest to buyers in the United Kingdom, I made the end-time within the parameters of a British evening. I designated 10 to 25% to the non-profit for each listing.

In our first week, we sold $1,000 worth of material, and donated $150 to the agency. And we also received some warm and encouraging email. MissionFish automatically collects the donation from the vendor. Note that this takes a little time. I made the mistake of manually paying my agency the donation amount, but we had to reverse the transaction because MissionFish was going to duplicate it. At the same time, one of my colleagues at the agency, who had been selling odd items for them on eBay, was using the new accounts and non-profit status to more profitably do what she was doing.

With a successful experiment behind us, I designed a marketing plan to expand eBay sales. After a quick search on eBay's advanced search engine, I realized that there were thousands and thousands of both casual and extremely serious eBay vendors within 25 miles of our location. These are folks selling all manner of things, some for very high prices.

The marketing plan has multiple parts. The first thing I did was to identify the ways in which the agency could be driving sales to the listings benefiting it on eBay. eBay creates a unique "home page" for each charity on its site, with a logo and a mission statement. It lists all the auctions currently benefiting the charity. One can also designate key words (like "homeless", and "mortgage foreclosure") which can be searched, as well as the location and name of the agency.

In our case, we identified the agency's web site, email blasts and appeals routinely sent to existing and prospective donors, and the media, pointing people to the agency's home page on eBay. We are aiming for about $2500/week net to the agency in eBay sales, all in valuable unrestricted funds. And for our company's part, we are more than happy to be participants. This is a win for us, a win for the agency, and most importantly, a win for our community and our friends and neighbors in crisis.

For more information on cause marketing, I will be more than happy to answer questions with a modest donation to my agency, which helped over 7,000 local families last year, and served an unbelievable 43,800 meals.

Renée Roberts can be reached at renee@roses-books.com.

Rare Book Monthly

  • Sotheby’s
    New York Book Week
    12-26 June
    Sotheby’s, June 25: Theocritus. Theocriti Eclogae triginta, Venice, Aldo Manuzio, February 1495/1496. 220,000 - 280,000 USD
    Sotheby’s, June 26: Fitzgerald, F. Scott. The Great Gatsby, 1925. 40,000 - 60,000 USD
    Sotheby’s, June 26: Blake, William. Songs of Innocence and of Experience, Printed ca. 1381-1832. 400,000 - 600,000 USD
    Sotheby’s, June 26: Lincoln, Abraham. Thirteenth Amendment, signed by Abraham Lincoln. 8,000,000 - 12,000,000 USD
    Sotheby’s, June 26: Galieli, Galileo. First Edition of the Foundation of Modern Astronomy, 1610. 300,000 - 400,000 USD
  • Finarte
    Books, Autographs & Prints
    June 24 & 25, 2025
    Finarte, June 24-25: ALIGHIERI, DANTE / LANDINO, CRISTOFORO. Comento di Christophoro Landino Fiorentino sopra la Comedia di Danthe Alighieri poeta fiorentino, 1481. €40,000 to €50,000.
    Finarte, June 24-25: ALIGHIERI, DANTE. La Commedia [Commento di Christophorus Landinus]. Aggiunta: Marsilius Ficinus, Ad Dantem gratulatio [in latino e Italiano], 1487. €40,000 to €60,000.
    Finarte, June 24-25: ALIGHIERI, DANTE. Il Convivio, 1490. €20,000 to €25,000.
    Finarte
    Books, Autographs & Prints
    June 24 & 25, 2025
    Finarte, June 24-25: BANDELLO, MATTEO. La prima [-quarta] parte de le nouelle del Bandello, 1554. €7,000 to €9,000.
    Finarte, June 24-25: LEGATURA – PLUTARCO. Le vies des hommes illustres, grecs et romaines translates, 1567. €10,000 to €12,000.
    Finarte, June 24-25: TOLOMEO, CLAUDIO. Ptolemeo La Geografia di Claudio Ptolemeo Alessandrino, Con alcuni comenti…, 1548. €4,000 to €6,000.
    Finarte
    Books, Autographs & Prints
    June 24 & 25, 2025
    Finarte, June 24-25: FESTE - COPPOLA, GIOVANNI CARLO. Le nozze degli Dei, favola [...] rappresentata in musica in Firenze…, 1637. €6,000 to €8,000.
    Finarte, June 24-25: SPINOZA, BARUCH. Opera posthuma, 1677. €8,000 to €12,000.
    Finarte, June 24-25: PUSHKIN, ALEXANDER. Borus Godunov, 1831. €30,000 to €50,000.
    Finarte
    Books, Autographs & Prints
    June 24 & 25, 2025
    Finarte, June 24-25: LIBRO D'ARTISTA - LECUIRE, PIERRE. Ballets-minute, 1954. €35,000 to €40,000.
    Finarte, June 24-25: LIBRO D'ARTISTA - MAJAKOVSKIJ, VLADIMIR / LISSITZKY, LAZAR MARKOVICH. Dlia Golosa, 1923. €7,000 to €10,000.
    Finarte, June 24-25: LIBRO D'ARTISTA - MATISSE, HENRI / MONTHERLANT, HENRY DE. Pasiphaé. Chant de Minos., 1944. €22,000 to €24,000.
  • Bonhams, June 16-25: 15th-CENTURY TREATISE ON SYPHILIS. GRÜNPECK. 1496. $20,000 - $30,000
    Bonhams, June 16-25: THE NORMAN COPY OF BENIVIENI'S TREATISE ON PATHOLOGY. 1507. $12,000 - $18,000
    Bonhams, June 16-25: FRACASTORO. Syphilis sive Morbus Gallicus. 1530. $8,000 - $12,000
    Bonhams, June 16-25: THE FIRST PUBLISHED WORK ON SKIN DISEASES. MERCURIALIS. De morbis cutaneis... 1572. $10,000 - $15,000
    Bonhams, June 16-25: BIDLOO. Anatomia humani corporis... 1685. $6,000 - $9,000
    Bonhams, June 16-25: THE NORMAN COPY OF DOUGLASS'S EARLY AMERICAN WORK ON INNOCULATION AND SMALLPOX. 1722. $20,000 - $30,000
    Bonhams, June 16-25: LIND'S FIRST TREATISE ON SCURVY. 1753. $15,000 - $20,000
    Bonhams, June 16-25: RARE JENNER SIGNED CIRCULAR ON VACCINATION. 1821. $4,000 - $6,000
    Bonhams, June 16-25: MOST BEAUTIFUL OF MEDICAL ILLUSTRATIONS. BRIGHT. Reports of Medical Cases... 1827-1831. $10,000 - $15,000
    Bonhams, June 16-25: FLORENCE NIGHTINGALE PRESENTATION COPY TO HER MOTHER. 1860. $6,000 - $8,000
    Bonhams, June 16-25: LORENZO TRAVER'S MANUSCRIPT JOURNAL OF BURNSIDE'S NORTH CAROLINA EXPEDITION. TRAVER, Lorenzo. $2,000 - $3,000
    Bonhams, June 16-25: ONE OF THE EARLIEST PHOTOGRAPHIC BOOKS ON DERMATOLOGY. HARDY. Clinique Photographique... 1868. $3,000 - $5,000
  • Dominic Winter Auctioneers
    June 18 & 19
    Printed Books & Maps, Children's & Illustrated Books, Modern First Editions
    Dominic Winter, June 18-19: World. Van Geelkercken (N.), Orbis Terrarum Descriptio Duobis..., circa 1618. £4,000-6,000.
    Dominic Winter, June 18-19: Moll (Herman). A New Exact Map of the Dominions of the King of Great Britain..., circa 1715. £2,000-3,000.
    Dominic Winter, June 18-19: Churchill (Winston S.). The World Crisis, 5 volumes bound in 6, 1st edition, 1923-31. £1,000-1,500
    Dominic Winter Auctioneers
    June 18 & 19
    Printed Books & Maps, Children's & Illustrated Books, Modern First Editions
    Dominic Winter, June 18-19: Darwin (Charles). On the Origin of Species, 2nd edition, 2nd issue, 1860. £1,500-2,000.
    Dominic Winter, June 18-19: Roberts (David). The Holy Land, 6 volumes in 3, 1st quarto ed, 1855-56. £1,500-2,000.
    Dominic Winter, June 18-19: Saint-Exupéry (Antoine de, 1900-1944). Pilote de guerre (Flight to Arras), 1942. £10,000-15,000.
    Dominic Winter Auctioneers
    June 18 & 19
    Printed Books & Maps, Children's & Illustrated Books, Modern First Editions
    Dominic Winter, June 18-19: Austen (Jane, 1775-1817). Signature, cut from a letter, no date. £7,000-10,000
    Dominic Winter, June 18-19: Huxley (Aldous). Brave New World, 1st edition, with wraparound band, 1932. £4,000-6,000
    Dominic Winter, June 18-19: Tolkien (J. R. R.) The Hobbit, 1st edition, 2nd impression, 1937. £3,000-5,000
    Dominic Winter Auctioneers
    June 18 & 19
    Printed Books & Maps, Children's & Illustrated Books, Modern First Editions
    Dominic Winter, June 18-19: Rackham (Arthur, 1867-1939). Princess by the Sea (from Irish Fairy Tales), circa 1920. £4,000-6,000
    Dominic Winter, June 18-19: Kelmscott Press. The Story of the Glittering Plain, Walter Crane's copy, 1894. £3,000-4,000
    Dominic Winter, June 18-19: King (Jessie Marion, 1875-1949). The Summer House, watercolour. £4,000-6,000
  • Forum Auctions
    A Sixth Selection of 16th and 17th Century English Books from the Fox Pointe Manor Library
    19th June 2025
    Forum, June 19: Euclid. The Elements of Geometrie, first edition in English of the first complete translation, [1570]. £20,000 to £30,000.
    Forum, June 19: Nicolay (Nicolas de). The Navigations, peregrinations and voyages, made into Turkie, first edition in English, 1585. £10,000 to £15,000.
    Forum, June 19: Shakespeare source book.- Montemayor (Jorge de). Diana of George of Montemayor, first edition in English, 1598. £6,000 to £8,000.
    Forum, June 19: Livius (Titus). The Romane Historie, first edition in English, translated by Philemon Holland, Adam Islip, 1600. £6,000 to £8,000.
    Forum Auctions
    A Sixth Selection of 16th and 17th Century English Books from the Fox Pointe Manor Library
    19th June 2025
    Forum, June 19: Robert Molesworth's copy.- Montaigne (Michel de). The Essayes Or Morall, Politike and Millitarie Discourses, first edition in English, 1603. £10,000 to £15,000.
    Forum, June 19: Shakespeare (William). The Tempest [&] The Two Gentlemen of Verona, from the Second Folio, [Printed by Thomas Cotes], 1632. £4,000 to £6,000.
    Forum, June 19: Boyle (Robert). Medicina Hydrostatica: or, Hydrostaticks Applyed to the Materia Medica, first edition, for Samuel Smith, 1690. £2,500 to £3,500.
    Forum, June 19: Locke (John). An Essay Concerning Humane Understanding in Four Books, first edition, second issue, 1690. £8,00 to £12,000.
  • ALDE, June 18: CHAPPE D'AUTEROCHE (JEAN). Voyage en Sibérie fait par ordre du Roi en 1761 contenant les mœurs…, Paris, 1768. €4,000 to €5,000.
    ALDE, June 18: HENNEPIN (LOUIS). Description de la Louisiane nouvellement découverte au Sud-Ouest de la Nouvelle France…, Paris, 1688. €3,000 to €4,000.
    ALDE, June 18: LA BOULLAYE-LE GOUZ (FRANÇOIS DE). Les Voyages et Observations, Paris, 1653. €1,500 to €2,000.
    ALDE, June 18: LE BRUN (CORNELIS DE BRUYN DIT CORNEILLE). Voyage au Levant, c'est à dire dans les principaux endroits de l'Asie mineure..., Delft, 1700. €6,000 to €8,000.
    ALDE, June 18: SAINT-NON (J.-CL. RICHARD, ABBÉ DE). Voyage pittoresque ou description du royaume de Naples et de Sicile, Paris, 1781-1786. €3,500 to €5,000.
    ALDE, June 18: (CALVIN JEAN). SÉNÈQUE. Annei Senecae..., Paris, 1532. €2,000 to €3,000.
    ALDE, June 18: ADRIEN LE CHARTREUX. De remediis utriusque fortunæ, [Cologne, vers 1470]. €5,000 to €6,000.
    ALDE, June 18: GAZA (THÉODORE). [...] Introductivæ grammatices libri quatuor. Ejusdem de mensibus opusculum sanequampulchrum, Venise, 1495. €8,000 to €10,000.
    ALDE, June 18: LACTANCE. De divinis institutionibus. De ira Dei. De opificio Dei. De phoenice carmen, Rome, 1468. €30,000 to €40,000.
    ALDE, June 18: LUTHER (MARTIN). Der Erste [– Achte und letze] Teil aller Bücher und Schrifften des thewren, seligen Mans Doct. Mart. Lutheri, Iéna, 1555-1568. €5,000 to €6,000.
    ALDE, June 18: POLITIEN (ANGE). Omnia opera, et alia quædam lectu Digna, Venise, 1498. €8,000 to €10,000.
    ALDE, June 18: SIDOINE APOLLINAIRE. Poema aureum ejusdemque Epistole, Milan, 1498. €3,000 to €4,000.

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