Rare Book Monthly

Articles - May - 2008 Issue

Online Scratch and Sniff: Google Offers Some Unbelievable Features…For A Day

Google Books "offers" online scratch and sniff.

Google Books "offers" online scratch and sniff.


By Michael Stillman

A few weeks ago, I discovered that Google had added a wonderful new feature to my Gmail account. It seemed too good to be true. They were offering a service that would backdate my emails. So, let's say you were supposed to send a report to your boss this morning, but it took until afternoon to complete. No problem. Just date the email 9:00 a.m. and send it off. The boss will think you sent it on time, but that the message got stuck on a server somewhere for a few hours. That happens all the time. Not your fault.

Of course, this could be used for personal errors as well, such as a missed birthday. "Forget your finance reports. Forget your anniversary. We'll make it look like you remembered," promised Google. They even offered to make it look like the recipient had actually looked at the email, presumably by changing the bold lettering of a new message to the dimmer one of a message that has already been read. However, aware of the wholesale dishonesty, and lack of believability in time stamps this would create, Google set a limit of ten backdated emails per year.

Even with this limitation, it was hard to comprehend Google taking part in such dishonesty. Could the "do no evil" company participate in such wholesale fraud? Well, as I said, it seemed too good to be true, and you know what it means when something seems too good to be true. After a few moments, I remembered the date: April 1. It is good to know that even as the behemoth is crushing all comers in the world of internet search, and perhaps internet everything else, Google still has a sense of humor. I suspect Microsoft isn't laughing.

This wasn't the only Google joke played on us for April Fools. For those of us involved with books, Google had an even more amazing new feature, one involving an internet technology I doubt even Google could master. Within Google Books, on certain titles, they were offering "scratch and sniff." Over the internet? How do you do that? Click on the thumbnail image at the top of this page to see how. As Google explained in the box that appeared with certain books, "To use scratch and sniff, please place your nose near the monitor and click "Go.""

Rare Book Monthly

  • Il Ponte, Feb. 25-26: HAMILTON, Sir William (1730-1803) - Campi Phlegraei. Napoli: [Pietro Fabris], 1776, 1779. € 30.000 - 50.000
    Il Ponte, Feb. 25-26: [MORTIER] - BLAEU, Joannes (1596-1673) - Het Nieuw Stede Boek van Italie. Amsterdam: Pieter Mortier, 1704-1705. € 15.000 - 25.000
    Il Ponte, Feb. 25-26: TULLIO D'ALBISOLA (1899-1971) - Bruno MUNARI (1907-1998) - L'Anguria lirica (lungo poema passionale). Roma e Savona: Edizioni Futuriste di Poesia, senza data [ma 1933?]. € 20.000 - 30.000
    Il Ponte, Feb. 25-26: IL MANOSCRITTO RITROVATO DI IPPOLITA MARIA SFORZA. TITO LIVIO - Ab Urbe Condita. Prima Decade. Manoscritto miniato su pergamena, metà XV secolo. € 280.000 - 350.000
  • Sotheby's Fine Books & Manuscripts
    Available for Immediate Purchase
    Sotheby’s: Balthus, Emily Brontë. Wuthering Heights, New York: The Limited Editions Club, 1993. 6,600 USD.
    Sotheby’s: Charles Dickens. Complete Works, Philadelphia & London: J.B. Lippincott Company & Chapman & Hall, LD, 1850. Limited Edition set of 30 volumes. 7,500 USD.
    Sotheby’s: John Lennon, Yoko Ono. Handwritten Letter from John Lennon and Yoko Ono to their Chauffer. 1971. 32,500 USD.
    Sotheby’s: Winston Churchill. First edition of War Speeches, Cassell and Company, Ltd., 1941. Set of 7 volumes. 5,500 USD.
    Sotheby’s: Andy Warhol, Julia Warhola. Holy Cats First Edition, Signed by Andy Warhol. 1954. 30,000 USD.
  • Old World Auctions (Feb 11):
    Lot 11. Blaeu's Superb World Map on a Polar Projection (1695) Est. $5,500 - $7,000
    Old World Auctions (Feb 11):
    Lot 36. Schedel's Ancient World Map with Humanoid Creatures (1493) Est. $14,000 - $17,000
    Old World Auctions (Feb 11):
    Lot 49. One of the First Lunar Globes to Show the Far Side of the Moon (1963) Est. $1,000 - $1,300
    Old World Auctions (Feb 11):
    Lot 5. The First World Map with Lavish Allegorical Vignettes of the Continents (1594) Est. $15,000 - $17,000
    Old World Auctions (Feb 11):
    Lot 55. Anti-British Propaganda Map with Churchill as an Octopus (1942) Est. $2,000 - $2,300
    Old World Auctions (Feb 11):
    Lot 197. One of the Most Influential Maps of Westward Expansion (1846) Est. $9,500 - $12,000
    Old World Auctions (Feb 11):
    Lot 10. Scarce Pitt Edition of Carte-a-Figures Map of the World (1680) Est. $9,500 - $11,000
    Old World Auctions (Feb 11):
    Lot 220. A Fine, Early Rendering of San Francisco (1874) Est. $2,200 - $2,500
    Old World Auctions (Feb 11):
    Lot 707. Hand-Colored Image of the Presentation of Jesus with Gilt Highlights (1450) Est. $1,600 - $1,900
    Old World Auctions (Feb 11):
    Lot 80. One of the Most Important Maps Perpetuating the Myth of the Island of California (1680) Est. $3,250 - $4,000
    Old World Auctions (Feb 11):
    Lot 725. Homann's Atlas Featuring 26 Folio-Sized Maps in Original Color (1715) Est. $4,500 - $5,500
    Old World Auctions (Feb 11):
    Lot 169. One of the Earliest Maps to Show Philadelphia (1695) Est. $4,750 - $6,000
  • Gros & Delettrez, Feb. 11: DALVIMART, Octavien ou d’ALVIMAR(T). The Costume of Turkey
    Gros & Delettrez, Feb. 11: DALVIMART, Octavien ou d’ALVIMAR(T)]. CLARK. The Military Costume of Turkey
    Gros & Delettrez, Feb. 11: HOMMAIRE DE HELL, Ignace-Xavier. LAURENS, Jules. Voyage en Turquie et en Perse
    Gros & Delettrez, Feb. 11: POSTEL, Guillaume. De la République des Turc
    Gros & Delettrez, Feb. 11: PREZIOSI, Amadeo. Stamboul. Souvenir d’Orient.
    Gros & Delettrez, Feb. 11: COSTUMES. EMPIRE OTTOMAN.
    Gros & Delettrez, Feb. 11: PRISSE D'AVENNES, Achille Constant T. Emile. L'Art Arabe
    Gros & Delettrez, Feb. 11: PRISSE D'AVENNES. Histoire de l'art Egyptie
    Gros & Delettrez, Feb. 11: BESANCENOT, Jean. Costumes et types du Maroc.
    Gros & Delettrez, Feb. 11: COSTUMES OTTOMANS. Suite de figures ottomanes à l’aquarelle
    Gros & Delettrez, Feb. 11: LES MILLE ET UNE NUIT, contes arabes
    Gros & Delettrez, Feb. 11: SCHLEGEL, Hermann et A. H. VERSTER van WULVERHORST. Traité de Fauconnerie - Planches
    Gros & Delettrez, Feb. 11: THEVENOT, Melchisédec. Relation de divers voyages curieux
    Gros & Delettrez, Feb. 11:

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