Rare Book Monthly

Articles - May - 2008 Issue

Online Scratch and Sniff: Google Offers Some Unbelievable Features…For A Day

Google Books "offers" online scratch and sniff.

Google Books "offers" online scratch and sniff.


By Michael Stillman

A few weeks ago, I discovered that Google had added a wonderful new feature to my Gmail account. It seemed too good to be true. They were offering a service that would backdate my emails. So, let's say you were supposed to send a report to your boss this morning, but it took until afternoon to complete. No problem. Just date the email 9:00 a.m. and send it off. The boss will think you sent it on time, but that the message got stuck on a server somewhere for a few hours. That happens all the time. Not your fault.

Of course, this could be used for personal errors as well, such as a missed birthday. "Forget your finance reports. Forget your anniversary. We'll make it look like you remembered," promised Google. They even offered to make it look like the recipient had actually looked at the email, presumably by changing the bold lettering of a new message to the dimmer one of a message that has already been read. However, aware of the wholesale dishonesty, and lack of believability in time stamps this would create, Google set a limit of ten backdated emails per year.

Even with this limitation, it was hard to comprehend Google taking part in such dishonesty. Could the "do no evil" company participate in such wholesale fraud? Well, as I said, it seemed too good to be true, and you know what it means when something seems too good to be true. After a few moments, I remembered the date: April 1. It is good to know that even as the behemoth is crushing all comers in the world of internet search, and perhaps internet everything else, Google still has a sense of humor. I suspect Microsoft isn't laughing.

This wasn't the only Google joke played on us for April Fools. For those of us involved with books, Google had an even more amazing new feature, one involving an internet technology I doubt even Google could master. Within Google Books, on certain titles, they were offering "scratch and sniff." Over the internet? How do you do that? Click on the thumbnail image at the top of this page to see how. As Google explained in the box that appeared with certain books, "To use scratch and sniff, please place your nose near the monitor and click "Go.""

Rare Book Monthly

  • Swann
    Maps & Atlases, Natural History & Color Plate Books
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    Swann, Dec. 9: Lot 156: Cornelis de Jode, Americae pars Borealis, double-page engraved map of North America, Antwerp, 1593.
    Swann, Dec. 9: Lot 206: John and Alexander Walker, Map of the United States, London and Liverpool, 1827.
    Swann, Dec. 9: Lot 223: Abraham Ortelius, Typus Orbis Terrarum, hand-colored double-page engraved world map, Antwerp, 1575.
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    Maps & Atlases, Natural History & Color Plate Books
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    Swann, Dec. 9: Lot 233: Aaron Arrowsmith, Chart of the World, oversize engraved map on 8 sheets, London, 1790 (circa 1800).
    Swann, Dec. 9: Lot 239: Fielding Lucas, A General Atlas, 81 engraved maps and diagrams, Baltimore, 1823.
    Swann, Dec. 9: Lot 240: Anthony Finley, A New American Atlas, 15 maps engraved by james hamilton young on 14 double-page sheets, Philadelphia, 1826.
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    Maps & Atlases, Natural History & Color Plate Books
    December 9, 2025
    Swann, Dec. 9: Lot 263: John Bachmann, Panorama of the Seat of War, portfolio of 4 double-page chromolithographed panoramic maps, New York, 1861.
    Swann, Dec. 9: Lot 265: Sebastian Münster, Cosmographei, Basel: Sebastian Henricpetri, 1558.
    Swann, Dec. 9: Lot 271: Abraham Ortelius, Epitome Theatri Orteliani, Antwerp: Johann Baptist Vrients, 1601.
    Swann
    Maps & Atlases, Natural History & Color Plate Books
    December 9, 2025
    Swann, Dec. 9: Lot 283: Joris van Spilbergen, Speculum Orientalis Occidentalisque Indiae, Leiden: Nicolaus van Geelkercken for Jodocus Hondius, 1619.
    Swann, Dec. 9: Lot 285: Levinus Hulsius, Achtzehender Theil der Newen Welt, 14 engraved folding maps, Frankfurt: Johann Frederick Weiss, 1623.
    Swann, Dec. 9: Lot 341: John James Audubon, Carolina Parrot, Plate 26, London, 1827.
  • Sotheby’s
    Book Week
    December 9-17, 2025
    Sotheby’s, Dec. 11: Darwin and Wallace. On the Tendency of Species to form Varieties..., [in:] Journal of the Proceedings of the Linnean Society, Vol. III, No. 9., 1858, Darwin announces the theory of natural selection. £100,000 to £150,000.
    Sotheby’s, Dec. 11: J.K. Rowling. Harry Potter and the Philosopher's Stone, 1997, first edition, hardback issue, inscribed by the author pre-publication. £100,000 to £150,000.
    Sotheby’s, Dec. 11: Wolfgang Amadeus Mozart. Autograph sketchleaf including a probable draft for the E flat Piano Quartet, K.493, 1786. £150,000 to £200,000.
    Sotheby’s, Dec. 12: Hooke, Robert. Micrographia: or some Physiological Descriptions of Minute Bodies made by Magnifying Glasses. London: James Allestry for the Royal Society, 1667. $12,000 to $15,000.
    Sotheby’s, Dec. 12: Chappuzeau, Samuel. The history of jewels, first edition in English. London: T.N. for Hobart Kemp, 1671. $12,000 to $18,000.
    Sotheby’s, Dec. 12: Sowerby, James. Exotic Mineralogy, containing his most realistic mineral depictions, London: Benjamin Meredith, 1811, Arding and Merrett, 1817. $5,000 to $7,000.
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