Rare Book Monthly

Articles - March - 2008 Issue

AbeBooks Launches Gojaba -- a Book Site for Russia, Sweden and More

Gojaba

The Gojaba site, which leads to Russian and Swedish versions.


By Michael Stillman

Leading internet bookselling site AbeBooks has launched a new service in territories outside its traditional base of North America and Western Europe. Its name is Gojaba, and the first countries to be served (now in Beta) are Russia and Sweden. Brazil is expected to follow not far behind.

Gojaba hearkens back to the early days of Abe. It is described in their news release as "a new no-frills, low-cost online marketplace for used, rare and out-of-print books." There are no commissions and there is no credit card processing. The bookseller simply pays a monthly listing fee and all leads are sent directly to the seller. Abe's role is to connect buyer and seller and then step back from the transaction. The rest is up to them.

The price for listing 20,000 books on the Russian site is 129 rubles, or in U.S. currency $5.32! That sounds like one heck of a deal, but Gojaba would not yet have a following among buyers approaching Abe's. Additionally, Russia is not yet a very wealthy nation. For Swedish sellers, the monthly rate is 99 krona, or $15.95.

We asked AbeBooks' PR and Publicity Manager Richard Davies whether there would be any integration between listings on Abe and Gojaba. He responded no; "The Gojaba database and AbeBooks database are completely separate, and it will remain that way. The two sites use different technologies but also serve different markets." As to whether Abe expects Gojaba to attract collectors or readers, Davies responded that he believes it will draw in both high-end rare book buyers and those looking for cheap used copies.

To the question why Abe selected Russia, a land with its share of economic and other problems, Mr. Davies responded that there were several reasons. "There is a huge population of over 140 million and a well established book culture -- more than 95,000 books were published in 2005. If there is a book culture then there are collectors. Internet usage is growing - over 25% of the population uses the internet. The average wage is increasing and the economy is booming, and there are a growing number of wealthy individuals with significant spending power, particularly around Moscow." He noted that there is already a site similar to Amazon, and a few basic, though not well-developed book sites. In addition, he described the Russian postal system as "efficient," a necessary element for online bookselling. "So we see potential in Russia," he concluded.

He is undoubtedly right. These markets will develop and the question is who does it and when, not whether. Abe got out of the box early in North America, and they are evidently determined to repeat that success in other markets. Asked where else we might see Gojaba go after Brazil is launched, Mr. Davies answered, "We intend to look into opportunities in a number of emerging markets for online used bookselling - in no particular order, they include Poland, India, China, Japan and South Korea."

Rare Book Monthly

  • <b>Swann Auction Galleries Feb 13:</b> Emil Cardinaux, <i>Winter in der Schweiz,</i> 1921. $12,000 to $18,000.
    <b>Swann Auction Galleries Feb 13:</b> Evelyn Rumsey Carey, <i>Pan American Exposition / Niagara / Buffalo,</i> 1901. $7,000 to $10,000.
    <b>Swann Auction Galleries Feb 13:</b> Arnost Hofbauer, <i>Topicuv Salon,</i> 1898. $5,000 to $7,500.
    <b>Swann Auction Galleries Feb 13:</b> Alphonse Mucha, <i>Job,</i> 1896. $12,000 to $18,000.
    <b>Swann Auction Galleries Feb 13:</b> Georges de Feure, <i>Le Journal des Ventes,</i> 1898. $4,000 to $6,000.
    <b>Swann Auction Galleries Feb 13:</b> Alphonse Mucha, <i>Cycles Perfecta,</i> 1897. $15,000 to $20,000.
    <b>Swann Auction Galleries Feb 13:</b> Edward Penfield, <i>Orient Cycles / Lead the Leaders,</i> circa 1895. $8,000 to $12,000.
    <b>Swann Auction Galleries Feb 13:</b> Adrien Barrère, <i>L’Ideal du Touriste,</i> 1903. $3,000 to $4,000.
    <b>Swann Auction Galleries Feb 13:</b> Willem Frederick Ten Broek, <i>New York / Wereldtentoonselling / Holland – Amerika Lijn,</i> 1938. $6,000 to $9,000.
    <b>Swann Auction Galleries Feb 13:</b> Dwight Clark Shepler, <i>Sun Valley / Union Pacific.</i> $8,000 to $12,000.
    <b>Swann Auction Galleries Feb 13:</b> Sascha Maurer, <i>Flexible Flyer Splitkein / Smuggler’s Notch,</i> circa 1935. $2,000 to $3,000.
    <b>Swann Auction Galleries Feb 13:</b> Louis Bonhajo, <i>Vote / League of Women Voters,</i> 1920. $2,000 to $3,000.
  • <b>Morton Subastas: Auction of Books by Explorers and Travelers, Maps, Landscapes, Science, and Religion<br>Tuesday, January 28th, 2020<br>5:00 p.m. (CST)</b>
    <b>Morton Subastas, Jan. 28:</b> Darwin, Charles. <i>On the Origin of Species.</i> London, 1859. First Edition. Letter Addressed to Dr. Ogle and Envelope Signed by Charles Darwin. $278,000 to $333,000.
    <b>Morton Subastas, Jan. 28:</b> Ortelij, Abrahami. <i>Epitome Theatri Orbis Terrarum.</i> Antuerpiae: Exstat in Officina Plantinian, 1612. Rare Edition. $5,560 to $6,670.
    <b>Morton Subastas, Jan. 28:</b> González de Mendoza, Juan. <i>Histoire du Grand Royaume de la Chine, Situé Aux Indes Orientales.</i> [Genève]: 1606. $1,670 to $2,230.
    <b>Morton Subastas: Auction of Books by Explorers and Travelers, Maps, Landscapes, Science, and Religion<br>Tuesday, January 28th, 2020<br>5:00 p.m. (CST)</b>
    <b>Morton Subastas, Jan. 28:</b> Chapman, Conrad Wise. <i>Landscape of the Valley of Mexico.</i> Oil on wood. Signed and dated. $26,120 to $30,560.
    <b>Morton Subastas, Jan. 28:</b> <i>Thesaurus Exorcismorum...</i> Coloniae, 1608. Collection of Six Works of the Most Important Franciscan Exorcists of the 16th Century. $1,670 to $2,230.
    <b>Morton Subastas, Jan. 28:</b> <i>Saggio delle Transazioni Filosofiche della Società Regia.</i> Napoli, 1729-1734. With a Map of California by Eusebio Kino. $1,120 to $1,440.
    <b>Morton Subastas: Auction of Books by Explorers and Travelers, Maps, Landscapes, Science, and Religion<br>Tuesday, January 28th, 2020<br>5:00 p.m. (CST)</b>
    <b>Morton Subastas, Jan. 28:</b> Scherer, Heinrich. <i>Delineatio Nova et Vera Partis Australis Novi Mexici, cum Australi Parte Insulae Californiae...</i> Münich, ca. 1700. $850 to $1,120.
    <b>Morton Subastas, Jan. 28:</b> Santacilia, Jorge Juan-Ulloa, Antonio de. <i>A Voyage to South America. Describing at Large, the Spanish Cities...</i> London, 1760. $890 to $1,120.
    <b>Morton Subastas, Jan. 28:</b> Limborch, Philippi. <i>Historia Inquisitionis Cui Subjungitur Liber Sententiarum Inquisitionis Tholosanae...</i> Amsterdam, 1692. $1,340 to $1,670.
    <b>Morton Subastas: Auction of Books by Explorers and Travelers, Maps, Landscapes, Science, and Religion<br>Tuesday, January 28th, 2020<br>5:00 p.m. (CST)</b>
    <b>Morton Subastas, Jan. 28:</b> Castro, C. - Campillo, J. - Cumplido, I. - Lauda, L. - Rodríguez G. <i>Mexico and Its Surroundings.</i> Méx, 1855-56. $5,000 to $5,560.
    <b>Morton Subastas, Jan. 28:</b> <i>Medical Gazette. Periodical of the National Academy of Medicine of Mexico...</i> México, 1864 - 1943. Pieces: 169. $1,340 to $1,560.
  • <b>Bonhams:</b> SHAKESPEARE, WILLIAM. <i>Measure for Measure</i> (extracted from the First Folio). London, 1623. Sold for $52,575.
    <b>Bonhams:</b> HAWTHORNE, NATHANIEL. <i>Fanshawe, A Tale.</i> Boston, 1828. FIRST EDITION OF AUTHOR'S FIRST BOOK. Sold for $47,575.
    <b>Bonhams:</b> THOREAU, HENRY DAVID. <i>Walden; Or, Life in the Woods.</i> Boston, 1854. FINE COPY OF THE FIRST EDITION. Sold for $12,575.
    <b>Bonhams: </b> SHAKESPEARE, WILLIAM. <i>Comedies, Histories, and Tragedies.</i> London, 1685. THE FOURTH FOLIO, Brewster/Bentley issue. Sold for $43,825.
    <b>Bonhams:</b> STEIG, WILLIAM. Original maquette and 58 finished drawings for <i>The Agony in the Kindergarten,</i> one of Steig's most important books. Sold for $12,575.
    <b>Bonhams:</b> KING, STEPHEN. <i>Carrie.</i> New York, 1974. INSCRIBED FIRST EDITION, OF AUTHOR'S FIRST BOOK. Sold for $1,912.50.
    <b><center>Bonhams<br>Consignments invited (2020)</b>
    <b>Bonhams:</b> APPLE MACINTOSH PROTOTYPE. 1983. The earliest known Macintosh with "Twiggy" drive, one of only two known working machines. Sold for $150,075.
    <b>Bonhams:</b> LOVELACE, AUGUSTA ADA. Sketch of the Analytical Engine Invented by Charles Babbage Esq. London, 1843. FIRST EDITION, JOURNAL ISSUE, MOST IMPORTANT PAPER IN EARLY DIGITAL COMPUTING. Sold for $15,075.
    <b>Bonhams:</b> APPLE-1 COMPUTER. Signed by Steve Wozniak, used in development of Apple II. Sold for $175,075.
    <b>Bonhams:</b> DARWIN, CHARLES. 1809-1882. <i>On the Origin of Species By Means of Natural Selection.</i> London, 1859. FIRST EDITION. Sold for $131,325.
    <b>Bonhams:</b> BOOLE, GEORGE. <i>An Investigation of the Laws of Thought.</i> London, 1854. Sold for $12,575.
    <b>Bonhams:</b> SHANNON, CLAUDE and WARREN WEAVER. <i>The Mathematical Theory of Communication.</i> Urbana, 1949. Sold for $27,575.

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