Rare Book Monthly

Articles - March - 2008 Issue

AbeBooks Launches Gojaba -- a Book Site for Russia, Sweden and More

The Gojaba site, which leads to Russian and Swedish versions.

The Gojaba site, which leads to Russian and Swedish versions.


By Michael Stillman

Leading internet bookselling site AbeBooks has launched a new service in territories outside its traditional base of North America and Western Europe. Its name is Gojaba, and the first countries to be served (now in Beta) are Russia and Sweden. Brazil is expected to follow not far behind.

Gojaba hearkens back to the early days of Abe. It is described in their news release as "a new no-frills, low-cost online marketplace for used, rare and out-of-print books." There are no commissions and there is no credit card processing. The bookseller simply pays a monthly listing fee and all leads are sent directly to the seller. Abe's role is to connect buyer and seller and then step back from the transaction. The rest is up to them.

The price for listing 20,000 books on the Russian site is 129 rubles, or in U.S. currency $5.32! That sounds like one heck of a deal, but Gojaba would not yet have a following among buyers approaching Abe's. Additionally, Russia is not yet a very wealthy nation. For Swedish sellers, the monthly rate is 99 krona, or $15.95.

We asked AbeBooks' PR and Publicity Manager Richard Davies whether there would be any integration between listings on Abe and Gojaba. He responded no; "The Gojaba database and AbeBooks database are completely separate, and it will remain that way. The two sites use different technologies but also serve different markets." As to whether Abe expects Gojaba to attract collectors or readers, Davies responded that he believes it will draw in both high-end rare book buyers and those looking for cheap used copies.

To the question why Abe selected Russia, a land with its share of economic and other problems, Mr. Davies responded that there were several reasons. "There is a huge population of over 140 million and a well established book culture -- more than 95,000 books were published in 2005. If there is a book culture then there are collectors. Internet usage is growing - over 25% of the population uses the internet. The average wage is increasing and the economy is booming, and there are a growing number of wealthy individuals with significant spending power, particularly around Moscow." He noted that there is already a site similar to Amazon, and a few basic, though not well-developed book sites. In addition, he described the Russian postal system as "efficient," a necessary element for online bookselling. "So we see potential in Russia," he concluded.

He is undoubtedly right. These markets will develop and the question is who does it and when, not whether. Abe got out of the box early in North America, and they are evidently determined to repeat that success in other markets. Asked where else we might see Gojaba go after Brazil is launched, Mr. Davies answered, "We intend to look into opportunities in a number of emerging markets for online used bookselling - in no particular order, they include Poland, India, China, Japan and South Korea."

Rare Book Monthly

  • Sotheby’s
    Shelf Life: Books, Manuscripts and Works on Paper from the Library of Stanley J. Seeger and Christopher Cone
    25 June – July 7
    Sotheby’s, July 7: Ludwig van Beethoven. Autograph sketches for the overture "Die Weihe des Hauses", op.124, [1822], UNPUBLISHED. £150,000 to £200,000.
    Sotheby’s, July 7: Jane Austen. Pride and Prejudice, 1813, first edition, 3 volumes, contemporary half calf. £50,000 to £70,000.
    Sotheby’s, July 7: Walt Whitman. Leaves of Grass, Brooklyn, 1855, first edition, first issue, original green cloth, the Doheny copy. £50,000 to £70,000.
    Sotheby’s, July 7: Binding—Sangorski & Sutcliffe—Omar Khayyam. Rubaiyat, London, 1872, third edition, in a magnificent jewelled Peacock binding. £15,000 to £20,000.
    Sotheby’s, July 7: George Eliot. Middlemarch, Edinburgh and London, 1871, first edition in the original parts. £20,000 to £30,000.
  • Forum Auctions
    The Private Library:
    Fine Printing & Private Press books, the collection of the late David Chambers
    July 9, 2026
    Forum, July 9: Hassall (Joan) A large collection of over 300 original woodblocks of engravings for various books, v.d., with Hassall's engraver's glass water-globe (Qty) - Est. £10,000-15,000
    Forum, July 9: Eragny Press.- [Bradley (Katherine Harris) & Edith Emma Cooper], "Michael Field." Whym Chow, Flame of Love, one of only 27 copies, inscribed by Bradley, the rarest book from the press, 1914. - Est. £3,000-4,000
    Forum, July 9: [Moore (Thomas Sturge)] [Wood Engravings], 71 wood-engravings printed by David Chambers from the original blocks, the only set on Japanese Hosho paper, from an edition of 5 sets, [1970]. - Est. £3,000-4,000
    Forum Auctions
    The Private Library:
    Fine Printing & Private Press books, the collection of the late David Chambers
    July 9, 2026
    Forum, July 9: La Fontaine (Jean de) Contes et Nouvelles en vers, 2 vol., engraved plates after Eisen, fine early 19th century blue morocco, gilt, by Bradel l'ainé, Amsterdam [Paris], 1762. - Est. £2,000-3,000
    Forum, July 9: Erotica.- Prostitution.- Pretty Women of Paris (The); Their Names and Addresses, Qualities and Faults..., [Paris], privately printed at the Press of the Prefecture de Police, 1883. - Est. £3,000-4,000
    Forum, July 9: Vale Press.- Ricketts (Charles) & Lucien Pissarro. De la Typographie et de l'Harmonie de la Page Imprimée…, [one of 216 copies], bound in dark blue morocco tooled in gilt, by Sarah T.Prideaux, 1898. - Est. £1,000-1,500
    Forum Auctions
    The Private Library:
    Fine Printing & Private Press books, the collection of the late David Chambers
    July 9, 2026
    Forum, July 9: Martin (John) Illustrations of the Bible, complete set of 20 mezzotints, good impressions, rarely found in early states, [c.1831-1835]. - Est. £1,000-1,500
    Forum, July 9: Golden Cockerel Press.- Four Gospels of the Lord Jesus Christ (The), one of 500 copies, Mary Gill's copy, Waltham St. Lawrence, 1931 with a signed proof of engraving on japon numbered 10/10 (2) - Est. £5,000-7,000
    Forum, July 9: Boccaccio (Giovanni) The Decameron, 3 vol., vol.1 extra-illustrated by John Buckland Wright with c.150 erotic original drawings in pen & ink and pencil, 1886 [extra-illustrated c.1940]. - Est. £10,000-15,000
    Forum Auctions
    The Private Library:
    Fine Printing & Private Press books, the collection of the late David Chambers
    July 9, 2026
    Forum, July 9: Cox (Morris) Collection of Gogmagog Press Books, 35 vol., rare complete collection of printed books issued by the press, limited editions, most signed by Cox, 1957-83. - Est. £10,000-15,000
    Forum, July 9: Wynkyn de Worde.- [Terentius Afer (Publius)] [Comedie...], [Paris, Josse Badius: sold in London by Wynkyn de Worde, & others], [15 July 1504]. - Est. £4,000-6,000
    Forum, July 9: Mosley (James) Ornamented Types. Twenty-Three Alphabets from the Foundry of Louis John Pouchée, 2 vol., one of 10 copies for presentation, from an edition of 210, 1992-93. - Est. £1,000-2,000
  • Freeman’s, June 30. Thomas Jefferson’s “Birth of the New Nation” letter, carried to Paris with the Treaty of Peace, by a Jewish patriot. $100,000-200,000.
    Freeman’s, June 30. “The rockets’ red glare.” A British midshipman’s log recording the bombardment of Fort McHenry. $60,000-80,000.
    Freeman’s, June 30. The Critical Promotion of a Naval Hero, Oliver Hazard Perry Commission signed by James Madison, 1812. $40,000-60,000.
    Freeman’s, June 30. Born in the USA: First Day of Printing in the United States, July 4, 1776. $15,000-25,000.
    Freeman’s, June 30. One of the Earliest Printed Announcements of American Independence, in the Exceedingly Rare Original Wrappers, 1776. $10,000-15,000.
    Freeman’s, June 30. "The Two Big Guns of the N.Y. Yanks": A Striking Type 1 Press Photograph of Lou Gehrig's Hands. $8,000-12,000.
    Freeman’s, June 30. A Unique Contemporary Manuscript Account of Joseph Smith's Final Words to His Followers, the Day Before his Violent Death. $8,000-12,000.
    Freeman’s, June 30. The State of Minnesota Officially Certifies the Fourteenth Amendment to the Constitution Of the United States. $8,000-12,000.
    Freeman’s, June 30. Extraordinarily Large Manuscript Petition Signed by a Who's Who of Colonial New York to Queen Anne from the Colony of New York. $8,000-12,000.
    Freeman’s, June 30. Mickey Mantle's First Cover: The Earliest Front-Page Newspaper Image of Mickey Mantle, "Something Good from Joplin". $8,000-12,000.
    Freeman’s, June 30. A Call to Arms in the Months Following the Declaration of Independence: An Early Continental Army Recruitment Poster. $6,000-9,000.
    Freeman’s, June 30. Samuel Jones, the Statesman Behind the Newly Discovered "Jones Declaration": His Annotated Set Used in His Working Law Library. $6,000-9,000.

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