Rare Book Monthly

Articles - October - 2007 Issue

Book Review: Al Gore's <i>The Assault On Reason</i>

Assault

Al Gore's The Assault On Reason


By Michael Stillman

The latest book from environmental crusader and former Vice-President Al Gore, The Assault on Reason, is now on the shelves. Gore combines sharp insight, strong political views, and a plodding writing style to create his latest polemic. It is a worthwhile, if at times tiresome, read. One should not confuse Gore's basic dullness with an absence of good ideas. Many did that in 2000, and, in many people's opinion, we have paid a very high price.

Gore has much of a political nature to say, which should at least be heard by the other side, but won't be. Reality is two kinds of people will read his book: those who agree, and those looking for a way to discredit him. Such is the nature of politics today. We hear what we want to hear and close our ears to all else. No wonder reason has been assaulted.

I'll refrain from writing about the more political parts of the former Vice-President's observations (which is most of the book). Gore offers several insights on issues of the day that are hard to argue, and then explains how they have been used by the other side to the detriment of our well-being. We will try to stick to the observations and leave it to you to decide whether you wish to listen to his explanation of how they are misapplied.

Gore is very focused on how the growth of television has negatively affected our ability to reason. Few in the book trade will dispute him on this point. Television is a one-way medium. In the day, pamphleteers could express differing points of view, and people were more likely to listen to candidates and debate their ideas. The publishing of pamphlets was not prohibitively expensive. Unfortunately, you cannot discuss opinions with a television set. The communications all come in one direction, and with a cloak of authority. Those who control the airwaves can effectively control what people hear, and very few people of modest means can afford to own a television station. That limits who gets to speak.

Add to television sophisticated marketing techniques and the mess gets much worse. The result is the 30-second spot, which tells you nothing of substance about the candidate, but is nonetheless very effective in convincing people how to vote. Gore gives a candid look at the effectiveness of television advertising from his first senate campaign. His experts told him, "If you run this ad at this many points, and if Ashe responds as we anticipate, and then we purchase this many points to air our response, the net result after three weeks will be an increase of 8.5 percent in your lead in the polls." Gore adopted the plan and described himself as "astonished" when, three weeks later, his lead had increased by precisely 8.5%. No one in marketing would be so astonished. It is a science, but it is downright scary for Gore's example shows our democracy can be readily manipulated by marketing strategies, not substance. We are doing what we are told, rather than reasoning for ourselves.

Rare Book Monthly

  • <center><b>Il Ponte Casa d'Aste<br>Books and Manuscripts<br>26 January 2021</b>
    <center><b>Il Ponte Casa d'Aste<br>Books and Manuscripts<br>26 January 2021</b>
    <center><b>Il Ponte Casa d'Aste<br>Books and Manuscripts<br>26 January 2021</b>
  • <b>Dominic Winter Auctioneers, Jan 20.<br>Mrs S. C. Belnos.</b> <i>The Sundhya or the Daily Prayers of the Brahmins,</i> 1st edition, 1851. £2,000 to £3,000.
    <b>Dominic Winter Auctioneers, Jan 20.<br>Sir Harry Darell.</b> <i>China, India, Cape of Good Hope and Vicinity,</i> 1st edition, 1852. £2,000 to £3,000.
    <b>Dominic Winter Auctioneers, Jan 20.<br><i>Scots Magazine,</i></b> 61 volumes, 1739-1800. With important maps of North America. £1,500 to £2,000.
    <b>Dominic Winter Auctioneers, Jan 21.<br>Ian Fleming.</b> <i>Casino Royale,</i> 1st edition, 1953. £10,000 to £15,000.
    <b>Dominic Winter Auctioneers, Jan 21.<br>Virginia Woolf.</b> <i>Really and Truly,</i> 1915. Autograph confessions book. £4,000 to £6,000.
    <b>Dominic Winter Auctioneers, Jan 21.<br>Evelyn Waugh.</b> <i>Vile Bodies,</i> 1st edition, 1930. £3,000 to £4,000.
    <b>Dominic Winter Auctioneers, Jan 21.<br>J. R. R. Tolkien.</b> Autograph letter signed on Old English, with corrected typescript. £2,000 to £3,000.
    <b>Dominic Winter Auctioneers, Jan 21.<br>Lewis Carroll.</b> <i>The Hunting of the Snark,</i> 1st edition, 1876. Presentation copy. £2,000 to £3,000.
    <b>Dominic Winter Auctioneers, Jan 21.<br>Essex House Press.</b> <i>Poems of William Shakespeare,</i> 1899. One of 450 copies. £1,000 to £1,500.
    <b>Dominic Winter Auctioneers, Jan 21.<br>Lafcadio Hearn.</b> <i>A Japanese Miscellany,</i> 1st edition, 1901. Presentation copy. £1,000 to £1,500.
    <b>Dominic Winter Auctioneers, Jan 21.<br>Jules Verne.</b> <i>Twenty Thousand Leagues under the Seas,</i> 1st UK edition, 1873. £2,000 to £3,000.
    <b>Dominic Winter Auctioneers, Jan 21.<br>Charles Dickens.</b> <i>The Life and Adventures of Martin Chuzzlewit,</i> 1st edition, 1844. Original cloth binding. £800 to £1,200.
  • <center><b>Arader Galleries<br>January Auction<br>January 23, 2021</b>
    <b>Arader Galleries, Jan. 23:</b> AUDUBON, John James. <i>Carolina Parrot, Plate 26.</i> London: Robert Havell, 1827-1838. $125,000 to $175,000.
    <b>Arader Galleries, Jan. 23:</b> AUDUBON, John James. <i>Fish Hawk or Osprey, Plate 81.</i> London: Robert Havell, 1827-1838. $145,000 to $175,000.
    <b>Arader Galleries, Jan. 23:</b> AUDUBON, John James. <i>Brown Pelican, Plate 421.</i> London: Robert Havell, 1827-1838. $75,000 to $100,000.
    <center><b>Arader Galleries<br>January Auction<br>January 23, 2021</b>
    <b>Arader Galleries, Jan. 23:</b> DE BRY, Johann Theodore, attributed to. Pair of Watercolor studies of Tulips. $40,000 to $60,000.
    <b>Arader Galleries, Jan. 23:</b> FUERTES, Louis Agassiz. <i>Alaskan Brown Bear.</i> Watercolor and gouache on board. $10,000 to $15,000.
    <b>Arader Galleries, Jan. 23:</b> HILL, Thomas. <i>Big Trees.</i> Oil on canvas. c. 1903. $40,000 to $60,000.
    <center><b>Arader Galleries<br>January Auction<br>January 23, 2021</b>
    <b>Arader Galleries, Jan. 23:</b> GOULD, John. <i>A Monograph of the Macropodidae or Family of Kangaroos.</i> London: by the author, August 1st 1841-May 1st 1842. $40,000 to $60,000.
    <b>Arader Galleries, Jan. 23:</b> GOULD, John. <i>A Monograph of the Odontophorinae, or Partridges of America.</i> London: Richard and John E. Taylor for the Author, [1844]-1850. $15,000 to $20,000.
    <b>Arader Galleries, Jan. 23:</b> JANSSONIUS, Joannes. <i>Atlantis majoris quinta pars, orbem maritimum seu omnium marium…</i> Amsterdam: Joannes Janssonius, 1652. $50,000 to $80,000.
    <center><b>Arader Galleries<br>January Auction<br>January 23, 2021</b>
    <b>Arader Galleries, Jan. 23:</b> DONCKER, Hendrik. <i>De Zee-Atlas ofte Water-Waereld, vertoonende alle de Zee-Kusten van het bekende deel des Aerd-Bodems.</i> Amsterdam: Henrick Doncker, [1658-1665]. $80,000 to $120,000.
    <b>Arader Galleries, Jan. 23:</b> BURR, David. <i>Map of the City and County of New York with the Adjacent Country.</i> Engraved map with original hand color. Ithaca, NY: Stone & Clark, 1839. $9,000 to $12,000.
    <b>Arader Galleries, Jan. 23:</b> CURRIER, Nathaniel and IVES, James Merritt. <i>The City of New York.</i> Lithograph with original hand color. New York: Currier & Ives, 1884. $15,000 to $20,000.
  • <b>Swann Auction Galleries Jan 28:</b> Joseph F. Kernan, <i>College Football,</i> oil on canvas, <i>The Saturday Evening Post</i> cover, 1932. $25,000 to $35,000.
    <b>Swann Auction Galleries Jan 28:</b> Joseph C. Leyendecker, <i>Golfer Lighting a Cigarette,</i> oil on canvas, c.1920. $7,000 to $10,000.
    <b>Swann Auction Galleries Jan 28:</b> Howard Chandler Christy, <i>In the Field,</i> charcoal & watercolor, published in <i>Scribner’s,</i> 1902. $8,000 to $12,000.
    <b>Swann Auction Galleries Jan 28:</b> N.C. Wyeth, <i>Standish Reading,</i> pen & ink, for <i>The Courtship of Miles Standish,</i> 1920. $5,000 to $7,500.
    <b>Swann Auction Galleries Jan 28:</b> Johnanna Stewart Mapes, <i>A Fairy Book,</i> conté crayon, for <i>St. Nicholas Magazine,</i> 1907. $2,500 to $3,500.
    <b>Swann Auction Galleries Jan 28:</b> Arnold Lobel, pen & ink, for <i>The Frog & Toad Coloring Book,</i> 1981. $3,000 to $4,000.
    <b>Swann Auction Galleries Jan 28:</b> Antonio Lopez, <i>Today’s Fashions,</i> study for <i>The New York Times,</i> 1981. $2,500 to $3,500.
    <b>Swann Auction Galleries Jan 28:</b> Charles Schulz, <i>“I’ll have to go back to the house…I forgot my rubbers…”</i> pen & ink, original 4-panel <i>Peanuts comic,</i> 1960. $8,000 to $12,000.
    <b>Swann Auction Galleries Jan 28:</b> Constantin Alajalov, <i>Family Tree,</i> watercolor and gouache, cover for <i>The New Yorker,</i> 1938. Estimate $3,000 to $4,000.

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