Rare Book Monthly

Articles - July - 2007 Issue

The Google-eBay Spat and What It Means to You

1ebay

eBay returned the fire by pulling all its ads off of Google.


The auction seller struck back forcefully. They immediately pulled all of their advertisements from Google. eBay runs numerous "adwords" advertisements that show up when users conduct a search on Google. They lead to items being offered for sale on eBay auctions. The exact amount is not publicly known, but it is reported that eBay's expenditures with Google are in the tens if not hundreds of millions of dollars. This is not an amount which will break Google, but it is enough to get their attention. Google immediately backed down, calling off their planned event. Freedom may ring, but money talks. Besides which, Google was portrayed as the aggressor in this incident, attempting to steal customers from eBay at eBay's own conference. To a company that built itself from upstart to dominant force in search on a "do no evil" model, their action looked anything but nice. They attempted to portray the whole thing as a joke, but eBay did not see it that way, nor did many observers. Instead, they saw this as an out of character giant step over the line by Google. Google's backing down can be seen as an attempt to quickly restore its reputation.

On its Google Checkout Blog, a Google blogger explained, "eBay Live attendees have plenty of activities to keep them busy this week in Boston, and we did not want to detract from that activity. After speaking with officials at eBay, we at Google agreed that it was better for us not to feature this event during the eBay Live conference." In other words, never mind. eBay 1, Google 0. To appear unruffled, eBay responded that it already planned to test other vehicles when it pulled its Google budget and replaced it with advertising on Yahoo and MSN. Perhaps, but not like this.

What does all of this mean to the small businessperson, say a bookseller? Probably nothing new, but it does reinforce one of the most basic rules of business. Your business relationships need to work for you, and you cannot depend on anyone else to look out for your interests. Relationships work only if they are mutually beneficial. Those who sell on eBay will not be surprised by their sharp response, though their willingness to take on the likes of Google must be a first. eBay has always been willing to make changes it felt were in its own best interests, even if their sellers did not feel they equally suited their own. If eBay is not afraid of Google, they are not afraid of you. Threats to withdraw from selling and the like are not likely to affect them. You may want to express your opinion to their management, but the basic rule is to sell on eBay if it's profitable, and withdraw if it is not. Actually, that's good advice for your relationship with any other site. They are partners, not friends. And, do not become dependent on any one of them.

As for Google, the message is again, you cannot be dependent on others, no matter how friendly and benign they might appear. Google is probably the nicest site to deal with. They have made "do no evil" the basis of their business model, and it has worked quite well for them. Nevertheless, it must be looked at as a business practice, subject to change if a different model appears to them to be more profitable. Now that Google is a public company, being profitable inevitably must be their number one goal. As the eBay incident reveals, Google is now more willing to test that border to increase profits. A line has been crossed. Make use of Google's services, particularly their free ones, to the full extent possible, but always keep your eyes open.

Rare Book Monthly

  • <b>Sotheby’s, Jan. 27:</b> [Paine, Thomas]. Common Sense; Addressed to the Inhabitants of America… Philadelphia: R. Bell, 1776. $200,000 to $250,000.
    <b>Sotheby’s, Jan. 27:</b> Lincoln, Abraham. Autograph letter signed, to Joshua Reed Giddings, 21 May 1860. $80,000 to $120,000.
    <b>Sotheby’s, Jan. 27:</b> Oakley, Annie. <i>A Brief Sketch of Her Career and Notes on Shooting.</i> [N.p.]: ca. 1913, Signed. $2,000 to $3,000.
    <b>Sotheby’s, Jan. 27:</b> Washington, George. One autograph letter signed & 3 letters signed to General Alexander McDougall, September 1777. $70,000 to $100,000.
    <b>Sotheby’s, Jan. 27:</b> Mather, Cotton. <i>The Wonders of the Invisible World. Being an account of the tryals of several witches...</i> London: 1693. $30,000 to $40,000.
    <b>Sotheby’s, Jan. 27:</b> James, Benjamin.<i><br>A Treatise on the Management of the Teeth.</i> Boston, 1814. $2,000 to $3,000.
  • <b>Swann Auction Galleries Feb 13:</b> Emil Cardinaux, <i>Winter in der Schweiz,</i> 1921. $12,000 to $18,000.
    <b>Swann Auction Galleries Feb 13:</b> Evelyn Rumsey Carey, <i>Pan American Exposition / Niagara / Buffalo,</i> 1901. $7,000 to $10,000.
    <b>Swann Auction Galleries Feb 13:</b> Arnost Hofbauer, <i>Topicuv Salon,</i> 1898. $5,000 to $7,500.
    <b>Swann Auction Galleries Feb 13:</b> Alphonse Mucha, <i>Job,</i> 1896. $12,000 to $18,000.
    <b>Swann Auction Galleries Feb 13:</b> Georges de Feure, <i>Le Journal des Ventes,</i> 1898. $4,000 to $6,000.
    <b>Swann Auction Galleries Feb 13:</b> Alphonse Mucha, <i>Cycles Perfecta,</i> 1897. $15,000 to $20,000.
    <b>Swann Auction Galleries Feb 13:</b> Edward Penfield, <i>Orient Cycles / Lead the Leaders,</i> circa 1895. $8,000 to $12,000.
    <b>Swann Auction Galleries Feb 13:</b> Adrien Barrère, <i>L’Ideal du Touriste,</i> 1903. $3,000 to $4,000.
    <b>Swann Auction Galleries Feb 13:</b> Willem Frederick Ten Broek, <i>New York / Wereldtentoonselling / Holland – Amerika Lijn,</i> 1938. $6,000 to $9,000.
    <b>Swann Auction Galleries Feb 13:</b> Dwight Clark Shepler, <i>Sun Valley / Union Pacific.</i> $8,000 to $12,000.
    <b>Swann Auction Galleries Feb 13:</b> Sascha Maurer, <i>Flexible Flyer Splitkein / Smuggler’s Notch,</i> circa 1935. $2,000 to $3,000.
    <b>Swann Auction Galleries Feb 13:</b> Louis Bonhajo, <i>Vote / League of Women Voters,</i> 1920. $2,000 to $3,000.
  • <b>Morton Subastas: Auction of Books by Explorers and Travelers, Maps, Landscapes, Science, and Religion<br>Tuesday, January 28th, 2020<br>5:00 p.m. (CST)</b>
    <b>Morton Subastas, Jan. 28:</b> Darwin, Charles. <i>On the Origin of Species.</i> London, 1859. First Edition. Letter Addressed to Dr. Ogle and Envelope Signed by Charles Darwin. $278,000 to $333,000.
    <b>Morton Subastas, Jan. 28:</b> Ortelij, Abrahami. <i>Epitome Theatri Orbis Terrarum.</i> Antuerpiae: Exstat in Officina Plantinian, 1612. Rare Edition. $5,560 to $6,670.
    <b>Morton Subastas, Jan. 28:</b> González de Mendoza, Juan. <i>Histoire du Grand Royaume de la Chine, Situé Aux Indes Orientales.</i> [Genève]: 1606. $1,670 to $2,230.
    <b>Morton Subastas: Auction of Books by Explorers and Travelers, Maps, Landscapes, Science, and Religion<br>Tuesday, January 28th, 2020<br>5:00 p.m. (CST)</b>
    <b>Morton Subastas, Jan. 28:</b> Chapman, Conrad Wise. <i>Landscape of the Valley of Mexico.</i> Oil on wood. Signed and dated. $26,120 to $30,560.
    <b>Morton Subastas, Jan. 28:</b> <i>Thesaurus Exorcismorum...</i> Coloniae, 1608. Collection of Six Works of the Most Important Franciscan Exorcists of the 16th Century. $1,670 to $2,230.
    <b>Morton Subastas, Jan. 28:</b> <i>Saggio delle Transazioni Filosofiche della Società Regia.</i> Napoli, 1729-1734. With a Map of California by Eusebio Kino. $1,120 to $1,440.
    <b>Morton Subastas: Auction of Books by Explorers and Travelers, Maps, Landscapes, Science, and Religion<br>Tuesday, January 28th, 2020<br>5:00 p.m. (CST)</b>
    <b>Morton Subastas, Jan. 28:</b> Scherer, Heinrich. <i>Delineatio Nova et Vera Partis Australis Novi Mexici, cum Australi Parte Insulae Californiae...</i> Münich, ca. 1700. $850 to $1,120.
    <b>Morton Subastas, Jan. 28:</b> Santacilia, Jorge Juan-Ulloa, Antonio de. <i>A Voyage to South America. Describing at Large, the Spanish Cities...</i> London, 1760. $890 to $1,120.
    <b>Morton Subastas, Jan. 28:</b> Limborch, Philippi. <i>Historia Inquisitionis Cui Subjungitur Liber Sententiarum Inquisitionis Tholosanae...</i> Amsterdam, 1692. $1,340 to $1,670.
    <b>Morton Subastas: Auction of Books by Explorers and Travelers, Maps, Landscapes, Science, and Religion<br>Tuesday, January 28th, 2020<br>5:00 p.m. (CST)</b>
    <b>Morton Subastas, Jan. 28:</b> Castro, C. - Campillo, J. - Cumplido, I. - Lauda, L. - Rodríguez G. <i>Mexico and Its Surroundings.</i> Méx, 1855-56. $5,000 to $5,560.
    <b>Morton Subastas, Jan. 28:</b> <i>Medical Gazette. Periodical of the National Academy of Medicine of Mexico...</i> México, 1864 - 1943. Pieces: 169. $1,340 to $1,560.
  • <b>Bonhams:</b> SHAKESPEARE, WILLIAM. <i>Measure for Measure</i> (extracted from the First Folio). London, 1623. Sold for $52,575.
    <b>Bonhams:</b> HAWTHORNE, NATHANIEL. <i>Fanshawe, A Tale.</i> Boston, 1828. FIRST EDITION OF AUTHOR'S FIRST BOOK. Sold for $47,575.
    <b>Bonhams:</b> THOREAU, HENRY DAVID. <i>Walden; Or, Life in the Woods.</i> Boston, 1854. FINE COPY OF THE FIRST EDITION. Sold for $12,575.
    <b>Bonhams: </b> SHAKESPEARE, WILLIAM. <i>Comedies, Histories, and Tragedies.</i> London, 1685. THE FOURTH FOLIO, Brewster/Bentley issue. Sold for $43,825.
    <b>Bonhams:</b> STEIG, WILLIAM. Original maquette and 58 finished drawings for <i>The Agony in the Kindergarten,</i> one of Steig's most important books. Sold for $12,575.
    <b>Bonhams:</b> KING, STEPHEN. <i>Carrie.</i> New York, 1974. INSCRIBED FIRST EDITION, OF AUTHOR'S FIRST BOOK. Sold for $1,912.50.
    <b><center>Bonhams<br>Consignments invited (2020)</b>
    <b>Bonhams:</b> APPLE MACINTOSH PROTOTYPE. 1983. The earliest known Macintosh with "Twiggy" drive, one of only two known working machines. Sold for $150,075.
    <b>Bonhams:</b> LOVELACE, AUGUSTA ADA. Sketch of the Analytical Engine Invented by Charles Babbage Esq. London, 1843. FIRST EDITION, JOURNAL ISSUE, MOST IMPORTANT PAPER IN EARLY DIGITAL COMPUTING. Sold for $15,075.
    <b>Bonhams:</b> APPLE-1 COMPUTER. Signed by Steve Wozniak, used in development of Apple II. Sold for $175,075.
    <b>Bonhams:</b> DARWIN, CHARLES. 1809-1882. <i>On the Origin of Species By Means of Natural Selection.</i> London, 1859. FIRST EDITION. Sold for $131,325.
    <b>Bonhams:</b> BOOLE, GEORGE. <i>An Investigation of the Laws of Thought.</i> London, 1854. Sold for $12,575.
    <b>Bonhams:</b> SHANNON, CLAUDE and WARREN WEAVER. <i>The Mathematical Theory of Communication.</i> Urbana, 1949. Sold for $27,575.

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