Rare Book Monthly

Articles - May - 2007 Issue

Where Did Froogle Go?

Bgoogle

Google Product Search has replaced Froogle.


By Michael Stillman

If you have been searching for Froogle, Google's product search engine, recently you may have noticed something different. It isn't there. Gone. Vanished from the face of the Earth, or the face of Google anyway. Gone without a trace, almost.

Froogle is nowhere to be found unless you start digging around the bowels of the site, for example, the Google Blog. Here you will find that it has been unceremoniously replaced by a new, and very similar service, Google Product Search. If you are looking for Froogle, go to Google Product Search instead. From the Google home page, click on the "more" link just above the search box. That will bring you to six choices. Click "Products" and you are there – Google Product Search, almost like Froogle.

This switch is a sign of just how big and dominant Google has become. How many businesses would dare to change the name of a popular product and not bother to tell customers the new name or even where they can find it? Only an 800-pound gorilla can do that. Still, I can't fathom why there wasn't an unambiguous announcement, or why they removed the links to Froogle without first making it clear Froogle had morphed into Google Product Search.

As for the name change from the clever, rhyming "Froogle" to the pedestrian, boring "Google Product Search," Google has its reasons. In their blog, VP Marissa Mayer and Product Search Manager Jeff Bartelma state, "the name [Froogle] caused confusion for some because it doesn't clearly describe what the product does." That's a fair point, and the "Froogle" name certainly doesn't conform to Google's pattern for service names - boring but descriptive. It is a more logical choice, though I will miss this one bit of irreverence on Google's part when they picked the "Froogle" name. I hope they don't next rename the Google site "Search Engine."

So what has changed besides the name? In the blog, Mayer and Bartelma say, "We're taking the opportunity to refocus the user experience on providing the most comprehensive, relevant results in a clean, simple, easy-to-use UI." Do you know what that means? I think it means "we haven't done a thing," but I'm not sure. I don't speak this language very well. There probably will be changes in the days or years ahead, but for the moment, Google Product Search seems practically indistinguishable from Froogle to me. With one exception... At the top of the results, there is a little box that says "Show Google Checkout items only." If I were paranoid, that would scare the bejeezus out of me.

Google Checkout is Google's version of Pay Pal, a checkout system that any business can use to accept credit cards. It can be a useful tool for your business, or a distraction and unnecessary expense. It all depends on your situation. You decide whether you want to use it. At the moment, Google's offer to show only Google checkout items is a secondary choice for the consumer to make. Only after seeing all of the items listed in Product Search can you choose to see just Google Checkout items.

Rare Book Monthly

  • <center><b>Forum Auctions<br>A fourth selection of 16th and 17th Century English Books from the Fox Pointe Manor Library<br>15th June 2023</b>
    <b>Forum, June 15:</b> Hobbes (Thomas). <i>Leviathan, or The Matter, Forme & Power of a Common-Wealth,</i> first edition, first issue, 1651. £10,000 to £15,000.
    <b>Forum, June 15:</b> [Burton (Robert)] "Democritus Junior". <i>The Anatomy of Melancholy,</i> first edition, Oxford, Printed by John Lichfield and James Short, 1621. £8,000 to £12,000.
    <b>Forum, June 15:</b> Fletcher (Giles). <i>Of the Russe Common Wealth,</i> first edition, Printed by T[homas] D[awson] for Thomas Charde, 1591. £7,000 to £10,000.
    <center><b>Forum Auctions<br>A fourth selection of 16th and 17th Century English Books from the Fox Pointe Manor Library<br>15th June 2023</b>
    <b>Forum, June 15:</b> Shakespeare source book.- Fraunce (Abraham). <i>The Lawiers Logike, exemplifying the praecepts of Logike by the practise of the common Lawe,</i> first edition, 1588. £4,000 to £6,000.
    <b>Forum, June 15:</b> Fireworks.- Babington (John.) <i>Pyrotechnia or, A discourse of artificiall fire-works…,</i> 2 parts in 1 vol., first edition, Thomas Harper for Ralph Mab, 1635. £4,000 to £6,000.
    <b>Forum, June 15:</b> Gardening.- [Bonnefons (Nicolas de)]. <i>The French Gardiner instructing how to cultivate all sorts of Fruit-Trees and Herbs for the Garden, translated by John Evelyn,</i> third edition, 1675. £3,500 to £4,500.
    <center><b>Forum Auctions<br>A fourth selection of 16th and 17th Century English Books from the Fox Pointe Manor Library<br>15th June 2023</b>
    <b>Forum, June 15:</b> Witchcraft.- F. (H.) <i>A true and exact Relation Of the severall Informations, Examinations, and Confessions of the late Witches…,</i> first edition, 1645. £3,000 to £4,000.
    <b>Forum, June 15:</b> Science.- Boyle (Robert). <i>The Origine of Formes and Qualities (According to the Corpuscular Philosophy),</i> first edition, Oxford, H. Hall for Ric: Davis, 1666. £3,000 to £4,000.
    <b>Forum, June 15:</b> Massinger (Philip). <i>The Unnaturall Combat. A Tragedie,</i> first edition, Printed by E.G. for John Waterson, 1639. £2,000 to £3,000.
    <center><b>Forum Auctions<br>A fourth selection of 16th and 17th Century English Books from the Fox Pointe Manor Library<br>15th June 2023</b>
    <b>Forum, June 15:</b> Plastic Surgery.- Read (Alexander). <i>Chirurgorum Comes: or the Whole Practice of Chirurgery,</i> first edition, Printed by Edw. Jones, for Christopher Wilkinson, 1687. £2,000 to £3,000.
    <b>Forum, June 15:</b> Hall (Edward). <i>The Union of the two noble and illustre famelies of Lancaster & Yorke…,</i> [by Richard Grafton], 1550. £2,200 to £2,500.
    <b>Forum, June 15:</b> Cosmetics.- Jeamson (Thomas). <i>Artificiall Embellishments. Or Arts Best Directions How to Preserve Beauty or Procure it,</i> first edition, Oxford, Printed by William Hall, 1665. £1,000 to £1,500.
  • <b><center>Sotheby's<br>The Joanne Woodward & Paul Newman Collection<br>26 May - 12 June</b>
    <b>Sotheby’s, May 26 – Jun. 12:</b> "Cool Hand Luke" | Paul Newman Academy Award® Nomination Plaque. USD$2500 - $3500
    <b>Sotheby’s, May 26 – Jun. 12:</b> "Hud" | Bound presentation script incorporating photographic stills. USD$1000 - $1500
    <b>Sotheby’s, May 26 – Jun. 12:</b> "The Long, Hot Summer" | Movie Poster. USD$1000 - $1500
    <b>Sotheby’s, May 26 – Jun. 12:</b> Joseph Heller | "Catch-22," inscribed to Woodward & Newman by author. USD$500 - $800
    <b><center>Sotheby's<br>The Joanne Woodward & Paul Newman Collection<br>26 May - 12 June</b>
    <b>Sotheby’s, May 26 – Jun. 12:</b> George H. W. Bush | Typed Letter Signed, Issuing a "Pardon" to Paul Newman. USD$1500 - $2000
    <b>Sotheby’s, May 26 – Jun. 12:</b> William Jefferson Clinton | Inscribed Color Photograph. USD$1000 - $1500
    <b>Sotheby’s, May 26 – Jun. 12:</b> Ken Kesey | Typed letter to “Paulnewman,” asking for further compensation for "Sometimes a Great Notion". USD$1000 - $1500
    <b>Sotheby’s, May 26 – Jun. 12:</b> "They Might Be Giants" | Costume sketches by Edith Head. USD$1000 - $2000
  • <b><center>Swann Auction Galleries<br>Maps & Atlases, Natural History & Color Plate Books:<br>At Auction June 22, 2023</b>
    <b>Swann June 22:</b> George Mivart, <i>A Monograph of the Lories, or Brush-Tongued Parrots, Composing the Family Loriidae,</i> London, 1896. $5,000 to $7,000.
    <b>Swann June 22:</b> Johann Gabriel Doppelmayr, <i>Atlas Coelestis in Quo Mundus Spectabilis et in Eodem Stellarum Omnium Phoenomena Notabilia, Homann Heirs,</i> 1742. $8,000 to $12,000.
    <b>Swann June 22:</b> John Fisk Allen; & William Sharp, <i>Victoria Regia; or the Great Water Lily of America,</i> Boston, 1854. $15,000 to $20,000.
    <b>Swann June 22:</b> Schenk & Valk, <i>America Septentrionalis,</i> Amsterdam, circa 1694. $2,000 to $3,000.
    <b>Swann June 22:</b> Robert Burton, <i>The English Empire in America…Illustrated with Maps & Pictures,</i> London, 1685. $2,000 to $3,000.

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