Book search engines like BookFinder help customers find titles on lesser-known sites. Froogle can find titles on your website.
By Renée Magriel Roberts
Our internet-based company, Rose's Books, has been going without its own website. I know what you're thinking: the shoemaker's kids have no shoes; the plumber's pipes are bursting; and I've been giving everyone advice about using the Internet without having a website of our own. OK, fair enough. But there are plenty of reasons for NOT having a website, as well as reasons for creating one.
Here's how I've been thinking about the problem: When we started our book business I quickly saw that not only did we not need our own website, but that it was simply uneconomical to have one. This is for two reasons -- the big sites like Amazon and ABE dominate hyperspace as customer destinations. Having a site of one's own is kind of like selling books on Pluto (especially given that it is no longer part of our solar system ;-( ). The other reason has to do with time-and-money: a start-up business is better off using someone else's webmaster, someone else's server and even someone else's back office credit card processing system, not to mention someone else's book database software.
If you are only one or two people and don't want to encumber yourself with unnecessary employees or very expensive contractors, the path of least resistance is to use, and to pay for, resources commonly shared by a great many other vendors with similar needs, not to mention taking advantage of software that is free. Free is a good word when you are a start-up.
Of course, the flip-side to this equation is what you pay the sites for the privilege of listing there. Anyone who has read any of my articles on Americana Exchange knows that I am not a big fan of the huge fees currently being charged by the mega-sites like ABE. Because they were and are the destinations of choice for most of the world's book customers, for a long time the choice was their way or the highway.
With the increased use of the book search engines, however, like Google, Froogle, BookFinder, AddAll, and many others, customers now have a way to find you on the secondary sites like Biblio, ChooseBooks/ZVAB, and TomFolio, a very attractive and relatively inexpensive co-op site, as well as on eBay. With the Google family, they can also find you on your own website and paid advertising is available to list your site when certain key words are selected.
I've always maintained a site with little or no commission attached, but now that we have an active customer base and new customers can find their way to our books through the book search engines, I have come to the conclusion that having our own presence is finally cost-effective. Also once we are engaged with customers, it is far better to direct
them to our own site where we can offer the same books as we do on the mega-sites somewhat discounted. Many of the dealers who sell on ABE and who are also members of ILAB or IOBA, for example, sell their books for less money on the organization sites, and still others bend over backwards to direct their customers to buy from their own website.
Sotheby’s Fine Manuscript and Printed Americana 27 January 2026
Sotheby’s, Jan. 27: An extraordinary pair of books from George Washington’s field library, marking the conjunction of Robert Rogers, George Washington, and Henry Knox. $1,200,000 to $1,800,000.
Sotheby’s, Jan. 27: An extraordinary letter marking the conjunction of George Washington, the Marquis de Lafayette, and Benjamin Franklin. $1,000,000 to $1,500,000.
Sotheby’s, Jan. 27: Virginia House of Delegates. The genesis of the Declaration of Independence and the Bill of Rights. $350,000 to $500,000.
Sotheby’s Fine Manuscript and Printed Americana 27 January 2026
Sotheby’s, Jan. 27: (Gettysburg). “Genl. Doubleday has taken charge of the battle”: Autograph witness to the first day of the Battle of Gettysburg, illustrated by fourteen maps and plans. $200,000 to $300,000.
Sotheby’s, Jan. 27: President Lincoln thanks a schoolboy on behalf of "all the children of the nation for his efforts to ensure "that this war shall be successful, and the Union be maintained and perpetuated." $200,000 to $300,000.
Sotheby’s, Jan. 27: [World War II]. An archive of maps and files documenting the allied campaign in Europe, from the early stages of planning for D-Day and Operation Overlord, to Germany’s surrender. $200,000 to $300,000.
Forum Auctions Fine Books, Manuscripts and Works on Paper 29th January 2026
Forum, Jan. 29: Plato. [Apanta ta tou Platonos. Omnia Platonis opera], 2 parts in 2 vol., editio princeps of Plato's works in the original Greek, Venice, House of Aldus, 1513. £8,000-12,000
Forum, Jan. 29: Book of Hours, Use of Rome, In Latin, illuminated manuscript on vellum, [Southern Netherlands (probably Bruges), c.1460]. £6,000-8,000
Forum, Jan. 29: Correspondence and documents by or addressed to the first four Viscounts Molesworth and members of their families, letters and manuscripts, 1690-1783. £10,000-15,000
Forum Auctions Fine Books, Manuscripts and Works on Paper 29th January 2026
Forum, Jan. 29: Shakespeare (William). The Dramatic Works, 9 vol., John and Josiah Boydell, 1802. £5,000-7,000
Forum, Jan. 29: Joyce (James). Ulysses, first edition, one of 750 copies on handmade paper, Paris, Shakespeare and Company, 1922 £8,000-12,000
Forum, Jan. 29: Powell (Anthony). [A Dance to the Music of Time], 12 vol., first editions, each with a signed presentation inscription from the author to Osbert Lancaster, 1951-75. £6,000-8,000
Forum Auctions Fine Books, Manuscripts and Works on Paper 29th January 2026
Forum, Jan. 29: Chaucer (Geoffrey). Troilus and Criseyde, one of 225 copies on handmade paper, wood-engravings by Eric Gill, Waltham St.Lawrence, 1927. £3,000-4,000
Forum, Jan. 29: Borges (Jorge Luis). Luna de Enfrente, first edition, one of 300 copies, presentation copy signed by the author to Leopoldo Marechal, Buenos Aires, Editorial Proa, 1925. £3,000-4,000
Forum, Jan. 29: Nolli (Giovanni Battista). Nuova Pianta di Roma, Rome, 1748. £6,000-8,000
Forum Auctions Fine Books, Manuscripts and Works on Paper 29th January 2026
Forum, Jan. 29: Roberts (David). The Holy Land, Syria, Idumea, Arabia, Egypt, & Nubia, 3 vol., first edition, 1842-49. £15,000-20,000
Forum, Jan. 29: Blacker (William). Catechism of Fly Making, Angling and Dyeing, Published by the author, 1843. £3,000-4,000
Forum, Jan. 29: Herschel (Sir John F. W.) Collection of 69 offprints, extracts and separate publications by Herschel, bound for his son, William James Herschel, 3 vol., [1813-50]. £15,000-20,000
![<b>Sotheby’s, Jan. 27:</b> [World War II]. An archive of maps and files documenting the allied campaign in Europe, from the early stages of planning for D-Day and Operation Overlord, to Germany’s surrender. $200,000 to $300,000.](https://ae-files.s3.amazonaws.com/AdvertisementPhotos/9d2762bc-9f26-47ef-96de-1c28070e19f6.png "<b>Sotheby’s, Jan. 27:</b> [World War II]. An archive of maps and files documenting the allied campaign in Europe, from the early stages of planning for D-Day and Operation Overlord, to Germany’s surrender. $200,000 to $300,000.")
![<b>Forum, Jan. 29:</b> Plato. [<i>Apanta ta tou Platonos. Omnia Platonis opera</i>], 2 parts in 2 vol., editio princeps of Plato's works in the original Greek, Venice, House of Aldus, 1513. £8,000-12,000](https://ae-files.s3.amazonaws.com/AdvertisementPhotos/df7dd9ac-f0d0-4cb3-a44d-2731758530e4.png "<b>Forum, Jan. 29:</b> Plato. [<i>Apanta ta tou Platonos. Omnia Platonis opera</i>], 2 parts in 2 vol., editio princeps of Plato's works in the original Greek, Venice, House of Aldus, 1513. £8,000-12,000")
![<b>Forum, Jan. 29:</b> Book of Hours, Use of Rome, In Latin, illuminated manuscript on vellum, [Southern Netherlands (probably Bruges), c.1460]. £6,000-8,000](https://ae-files.s3.amazonaws.com/AdvertisementPhotos/c40bad29-8cb5-4347-a0fd-5361d39e84a5.png "<b>Forum, Jan. 29:</b> Book of Hours, Use of Rome, In Latin, illuminated manuscript on vellum, [Southern Netherlands (probably Bruges), c.1460]. £6,000-8,000")
![<b>Forum, Jan. 29:</b> Powell (Anthony). [<i>A Dance to the Music of Time</i>], 12 vol., first editions, each with a signed presentation inscription from the author to Osbert Lancaster, 1951-75. £6,000-8,000](https://ae-files.s3.amazonaws.com/AdvertisementPhotos/b7fdee12-4803-4d32-9330-a5729091cb92.png "<b>Forum, Jan. 29:</b> Powell (Anthony). [<i>A Dance to the Music of Time</i>], 12 vol., first editions, each with a signed presentation inscription from the author to Osbert Lancaster, 1951-75. £6,000-8,000")
![<b>Forum, Jan. 29:</b> Herschel (Sir John F. W.) Collection of 69 offprints, extracts and separate publications by Herschel, bound for his son, William James Herschel, 3 vol., [1813-50]. £15,000-20,000](https://ae-files.s3.amazonaws.com/AdvertisementPhotos/a06cc0dd-7619-45e9-b155-5ad75ed7b2e5.png "<b>Forum, Jan. 29:</b> Herschel (Sir John F. W.) Collection of 69 offprints, extracts and separate publications by Herschel, bound for his son, William James Herschel, 3 vol., [1813-50]. £15,000-20,000")