The Oxford University Press has named its Word of the Year. For not the first time, The Word of the Year is not a word, its a short phrase, a combination of two words. Those words are “brain rot.” Brain rot is not a medical condition. It's more of a mental one. Oxford defines it as, “the supposed deterioration of a person’s mental or intellectual state, especially viewed as the result of overconsumption of material (now particularly online content) considered to be trivial or unchallenging. Also: something characterized as likely to lead to such deterioration.”
Oxford explained that the term has gained increased prominence as a result of the consumption of low-quality content, especially on the internet. This website notwithstanding, there is a lot of this sort of material online eating away at the brains of the young. Once thought of as an amazing resource to find all sorts of information, the internet has evolved into more of a source of brain rot. Evolution is not always progressive.
Oxford found there has been a 250% increase in the frequency of use of the term “brain rot” from 2023 to 2024. They have not said whether there has been a 250% increase in the amount of brain rot itself.
Oxford traced the first use of the term “brain rot” back to 1854, and it was not by a man noted for being on the cutting edge of culture, fashion, or “coolness.” It came from a man noted for going off to the woods to live alone, far away from civilization. It was from Henry David Thoreau, the hermit of Walden Pond. Even in 1854, Thoreau was writing about the decline of intellectual content and complex ideas, even though he liked the simple life. He wrote, “While England endeavours to cure the potato rot, will not any endeavour to cure the brain-rot – which prevails so much more widely and fatally?” It took almost two centuries, but Thoreau is finally up-to-date and on the cutting edge. Cool dude. The thought would probably make him sick.
“Brain rot” had to beat out five other contenders for this year's Word of the Year honors. Oxford experts pick six terms and then the public picks which becomes the Word of the Year. The losers were demure, dynamic pricing, lore, romantasy, and slop. The winner last year was “rizz,” short for (and easier to spell than) charisma. For 2022, it was “goblin mode,” a term unfamiliar to me that apparently means self-indulgent, lazy, and other unsociable behaviors that reject societal norms. However, some earlier Words of the Year are now part of the lexicon, such as podcast, unfriend, vape, vax, and selfie.
Dictionary.com also announced a Word of the Year, and theirs is one of Oxford's runners-up. They selected “demure.” They found a 1,200% increase in the use of this word. They attributed its use to Tik Toker Jools Lebron's use of the term in videos she posted. If you've never heard of Jools Lebron before, you need not feel embarrassed. I'm not. She is an “influencer,” which might well be 2025's Word of the Year. Their runners-up were brainrot (spelled as one word), brat, extreme weather, Midwest nice, and weird. Last year, they selected “hallucinate,” and in 2022 “woman.”
Forum Auctions The 10th Anniversary Sale Fine Books, Manuscripts and Works on Paper July 16, 2026
Forum, July 16: Inundation papyrus. P.Michael 4, the ‘Inundation papyrus’, a geographical account of the Nile near Canopus, in Greek, remains of two columns from a manuscript scroll on papyrus, Egypt, second century CE. £12,000-18,000
Forum, July 16: Book of Hours, use of Sarum, manuscript on vellum, 6 full-page miniatures, with famous Middle English inscriptions, Southern Netherlands for the English market, [c.1430]. £30,000-50,000
Forum, July 16: Qu'ran, Arabic manuscript on burnished, stencilled, and gold-flecked paper, 447ff., Sultanate Gujarat, Ahmadabad, [after 1411 but no later than 1442]. £15,000-20,000
Forum Auctions The 10th Anniversary Sale Fine Books, Manuscripts and Works on Paper July 16, 2026
Forum, July 16: Turner (William). A New boke of the natures and properties of all wines that are commonly vsed here in England, rare first edition of the first English book on wine, By William Seres, 1568. £20,000-£30,000
Forum, July 16: Spenser (Edmund). The Faerie Queene. first edition, Printed [by John Wolfe] for William Ponsonbie, 1590. £30,000-40,000
Forum, July 16: Shakespeare (William). The Comedie of Errors, extracted from the first folio, Isaac Jaggard and Edward Blount, 1623. £15,000-20,000
Forum Auctions The 10th Anniversary Sale Fine Books, Manuscripts and Works on Paper July 16, 2026
Forum, July 16: Fleming (Ian). Casino Royale, first edition, signed presentation inscription from the author, 1953. £40,000-60,000
Forum, July 16: d'Agoty (Jacques-Fabien Gautier). Anatomie de la Tête, first edition, Paris, chez le Sieur Gautier, 1748. £10,000-15,000
Forum, July 16: Martial Arts.- Lee (Bruce). 'Praying Mantis style' Kung Fu book, containing numerous annotations, diagrams and graphs in Bruce Lee's hand, c. 1960. £50,000-70,000
Forum Auctions The 10th Anniversary Sale Fine Books, Manuscripts and Works on Paper July 16, 2026
Forum, July 16: Warre (Capt. Henry James). Sketches in North America and the Oregon Territory, first edition, rare hand-coloured issue, 1848. £30,000-40,000
Forum, July 16: Norie (John William). The Marine Atlas, or Seaman's Complete Pilot for all the principal places in the known world..., 1826. £30,000-50,000
Forum, July 16: Mao Tse-tung.- Kim Il-sung.-[Note book for visitors from China to Korea], signed by Mao and Kim, [Beijing, 1954]. £10,000-15,000
Sotheby’s Shelf Life: Books, Manuscripts and Works on Paper from the Library of Stanley J. Seeger and Christopher Cone 25 June – July 7
Sotheby’s, July 7: Ludwig van Beethoven. Autograph sketches for the overture "Die Weihe des Hauses", op.124, [1822], UNPUBLISHED. £150,000 to £200,000.
Sotheby’s, July 7: Jane Austen. Pride and Prejudice, 1813, first edition, 3 volumes, contemporary half calf. £50,000 to £70,000.
Sotheby’s, July 7: Walt Whitman. Leaves of Grass, Brooklyn, 1855, first edition, first issue, original green cloth, the Doheny copy. £50,000 to £70,000.
Sotheby’s, July 7: Binding—Sangorski & Sutcliffe—Omar Khayyam. Rubaiyat, London, 1872, third edition, in a magnificent jewelled Peacock binding. £15,000 to £20,000.
Sotheby’s, July 7: George Eliot. Middlemarch, Edinburgh and London, 1871, first edition in the original parts. £20,000 to £30,000.
Forum Auctions The Private Library: Fine Printing & Private Press books, the collection of the late David Chambers July 9, 2026
Forum, July 9: Hassall (Joan) A large collection of over 300 original woodblocks of engravings for various books, v.d., with Hassall's engraver's glass water-globe (Qty) - Est. £10,000-15,000
Forum, July 9: Eragny Press.- [Bradley (Katherine Harris) & Edith Emma Cooper], "Michael Field." Whym Chow, Flame of Love, one of only 27 copies, inscribed by Bradley, the rarest book from the press, 1914. - Est. £3,000-4,000
Forum, July 9: [Moore (Thomas Sturge)] [Wood Engravings], 71 wood-engravings printed by David Chambers from the original blocks, the only set on Japanese Hosho paper, from an edition of 5 sets, [1970]. - Est. £3,000-4,000
Forum Auctions The Private Library: Fine Printing & Private Press books, the collection of the late David Chambers July 9, 2026
Forum, July 9: La Fontaine (Jean de) Contes et Nouvelles en vers, 2 vol., engraved plates after Eisen, fine early 19th century blue morocco, gilt, by Bradel l'ainé, Amsterdam [Paris], 1762. - Est. £2,000-3,000
Forum, July 9: Erotica.- Prostitution.- Pretty Women of Paris (The); Their Names and Addresses, Qualities and Faults..., [Paris], privately printed at the Press of the Prefecture de Police, 1883. - Est. £3,000-4,000
Forum, July 9: Vale Press.- Ricketts (Charles) & Lucien Pissarro. De la Typographie et de l'Harmonie de la Page Imprimée…, [one of 216 copies], bound in dark blue morocco tooled in gilt, by Sarah T.Prideaux, 1898. - Est. £1,000-1,500
Forum Auctions The Private Library: Fine Printing & Private Press books, the collection of the late David Chambers July 9, 2026
Forum, July 9: Martin (John) Illustrations of the Bible, complete set of 20 mezzotints, good impressions, rarely found in early states, [c.1831-1835]. - Est. £1,000-1,500
Forum, July 9: Golden Cockerel Press.- Four Gospels of the Lord Jesus Christ (The), one of 500 copies, Mary Gill's copy, Waltham St. Lawrence, 1931 with a signed proof of engraving on japon numbered 10/10 (2) - Est. £5,000-7,000
Forum, July 9: Boccaccio (Giovanni) The Decameron, 3 vol., vol.1 extra-illustrated by John Buckland Wright with c.150 erotic original drawings in pen & ink and pencil, 1886 [extra-illustrated c.1940]. - Est. £10,000-15,000
Forum Auctions The Private Library: Fine Printing & Private Press books, the collection of the late David Chambers July 9, 2026
Forum, July 9: Cox (Morris) Collection of Gogmagog Press Books, 35 vol., rare complete collection of printed books issued by the press, limited editions, most signed by Cox, 1957-83. - Est. £10,000-15,000
Forum, July 9: Wynkyn de Worde.- [Terentius Afer (Publius)] [Comedie...], [Paris, Josse Badius: sold in London by Wynkyn de Worde, & others], [15 July 1504]. - Est. £4,000-6,000
Forum, July 9: Mosley (James) Ornamented Types. Twenty-Three Alphabets from the Foundry of Louis John Pouchée, 2 vol., one of 10 copies for presentation, from an edition of 210, 1992-93. - Est. £1,000-2,000
