Here are a few suggestions Alibris and the others might consider. A $1 discount is great on a book that costs a couple of dollars, but is not much incentive on a more expensive book. Perhaps a sliding scale or percentage discount could extend the reach of that incentive. Alibris will still make more on a $100 book after a $5 discount than on a $2.95 one after a $1 discount. It is also wise to make use of deadlines. People act when they know a deal is about to end, but can put off action indefinitely if there is no stated ending time. As of this writing, Alibris' AddAll discount is set to expire in two days, but potential buyers don't know that, so there is no urgency for them to buy now! Deadlines are one of the greatest marketing tools ever devised.
Alibris might want to find ways to encourage their dealers to discount, especially with stock that has been sitting around for ages. The listing sites frequently like to brag about their number of listings. Alibris has something like 60 million, Abebooks now claims 90 million. That may sound impressive to some, but to us it signifies a whole lot of books that are not being sold. I'd rather list on a site that has nothing left at the end of the day! Come to think of it, that sounds a lot like eBay's formula. Clear it all out about once a week. Perhaps Alibris could cooperate with dealers on discounts. If they provided matching discounts instead of carrying the whole burden, those $1 discounts would be $2. Of course they would need to be sure their dealers didn't simply raise their prices to pay for their share of the promotion.
In a separate article this month, Bruce McKinney suggests eBay's "Make an offer" button to the listing sites. This enables potential buyers to negotiate on prices. The selling sites have discouraged such negotiations in the past as they have sought to discourage direct seller-buyer contact, obviously from fear of sales being conducted outside of their sites. However, "Make an offer" negotiations could be conducted in anonymity. Booksellers may not want to offer this option on all of their stock, but if something has been sitting around for a few years, it's a safe bet that the price they want is not one the market is willing to pay. Successful retailers understand that when something doesn't sell, it is time to move on. Many booksellers do not yet realize this.
This just scratches the surface. There are unlimited marketing possibilities, and the listing sites and their booksellers are capable of devising enticing new promotions, especially if they work together. It is time to start turning over some of that huge backlog. Congratulations are in order to Alibris for lifting their booksellers on their backs and starting the journey.
Swann, Apr. 10: Lot 1: Bob Dylan, his high school classmate's yearbook with his senior portrait, signed and inscribed to her, 1959. $10,000 to $20,000.
Swann, Apr. 10: Lot 4: Various entertainers, Group of 30 items, signed or inscribed, various dates. $1,500 to $2,500.
Swann, Apr. 10: Lot 27: John Adams, Autograph Letter Signed to Benjamin Rush introducing Archibald Redford, Paris, 1783. $35,000 to $50,000.
Swann, Apr. 10: Lot 36: Robert Gould Shaw, Autograph Letter Signed to his father from Camp Andrew, Boston, 1861. $10,000 to $15,000.
Swann, Apr. 10: Lot 53: Martin Luther King Jr., Time magazine cover, signed and inscribed "Best Wishes," 1957. $5,000 to $7,500.
Swann, Apr. 10: Lot 127: Paul Gauguin, Autograph Letter regarding payment for paintings, with woodcut letterhead, 1900. $6,000 to $9,000.
Swann, Apr. 10: Lot 169: Suck: First European Sex Paper, complete group of eight issues, 1969-1974. $800 to $1,200.
Swann, Apr. 10: Lot 173: Black Panthers, The Racist Dog Policemen Must Withdraw Immediately From Our Communities, poster, 1969. $2,000 to $3,000.
Swann, Apr. 10: Lot 187: Marc Attali & Jacques Delfau, Les Erotiques du Regard, first edition, Paris, 1968. $300 to $500.
Swann, Apr. 10: Lot 213: Andy Warhol, Warhol's Index Book, first printing, New York, 1967. $800 to $1,200.
Swann, Apr. 10: Lot 215: Cookie Mueller, Archive of 17 items, including 4 items inscribed and signed. $3,000 to $4,000.
Swann, Apr. 10: Lot 249: Jamie Reid, The Ten Lessons / The Great Rock 'n' Roll Swindle; Sex Pistols, chromogenic print with collage, signed, circa 1980. $20,000 to $30,000.
Sotheby's Sell Your Fine Books & Manuscripts
Sotheby’s: The Shem Tov Bible, 1312 | A Masterpiece from the Golden Age of Spain. Sold: 6,960,000 USD
Sotheby’s: Ten Commandments Tablet, 300-800 CE | One of humanity's earliest and most enduring moral codes. Sold: 5,040,000 USD
Sotheby’s: William Blake | Songs of Innocence and of Experience. Sold: 4,320,000 USD
Sotheby’s: The Declaration of Independence | The Holt printing, the only copy in private hands. Sold: 3,360,000 USD
Sotheby's Sell Your Fine Books & Manuscripts
Sotheby’s: Thomas Taylor | The original cover art for Harry Potter and the Philosopher's Stone. Sold: 1,920,000 USD
Sotheby’s: Machiavelli | Il Principe, a previously unrecorded copy of the book where modern political thought began. Sold: 576,000 GBP
Sotheby’s: Leonardo da Vinci | Trattato della pittura, ca. 1639, a very fine pre-publication manuscript. Sold: 381,000 GBP
Sotheby’s: Henri Matisse | Jazz, Paris 1947, the complete portfolio. Sold: 312,000 EUR
Bonhams, Apr. 8: First report outside of the colonies of the American Revolution, from American accounts. Printed broadsheet, The London Evening-Post, May 30, 1775. $20,000 - $30,000
Bonhams, Apr. 8: Joyce, James. The earliest typescript pages from Finnegans Wake ever to appear at auction, annotated by Joyce, 1923. $30,000 - $50,000
Bonhams, Apr. 8: Joyce's Ulysses, 1923, one of only seven copies known, printed to replace copies destroyed in customs. $10,000 - $15,000
Bonhams, Apr. 8: ATHANASIUS KIRCHER'S COPY, INSCRIBED. Saggi di naturali esperienze fatte nell' Accademia del Cimento, 1667. $2,000 - $3,000
Bonhams, Apr. 8: Bernoulli's Ars conjectandi, 1713. "... first significant book on probability theory." $15,000 - $25,000
Bonhams, Apr. 8: Aristotle's Politica. Oeconomica. 1469. The first printed work on political economy. $80,000 - $120,000
Bonhams, Apr. 8: John Graunt's Natural and political observations...., 1662. The first printed work of epidemiology and demographics. $20,000 - $30,000
Bonhams, Apr. 8: William Playfair's Commercial and Political Atlas, 1786. The first work to pictorially represent information in graphics. $15,000 - $25,000
Bonhams, Apr. 8: Anson's A Voyage Round the World, 1748. THE J.R. ABBEY-LORD WARDINGTON COPY, BOUND BY JOHN BRINDLEY. $8,000 - $12,000
Bonhams, Apr. 8: La Perouse's Voyage de La Perouse autour du monde..., 1797. LARGE FINE COPY IN ORIGINAL BOARDS. $8,000 - $12,000
Bonhams, Apr. 8: Charles Schulz original 8-panel Peanuts Sunday comic strip, 1992, pen and ink over pencil, featuring Charlie Brown, Snoopy and Lucy as a psychiatrist. $20,000 - $30,000
![Dominic Winter, Apr. 9: Bible [English]. [The Bible and Holy Scriptures conteyned in the Olde and Newe Testament, 1562]. £3,000-5,000](https://ae-files.s3.amazonaws.com/AdvertisementPhotos/e47bb03e-3f3d-4f68-9e79-b0b2739ca87c.jpg "<b>Dominic Winter, Apr. 9:</b> Bible [English]. [<i>The Bible and Holy Scriptures conteyned in the Olde and Newe Testament,</i> 1562]. £3,000-5,000")
