Rare Book Monthly

Articles - April - 2006 Issue

A new tool for the book field

Words

The 30 second research project that increases hits and matches.


By Bruce McKinney

Both buyers and sellers carefully consider the terms they use when searching for or describing material. For a buyer search terms are the essential tool for book-locating while for sellers such terms are one of the ways their material is found. Both sides need them. Recently we added a Get Keywords link to the preliminary results pages on searches in the Americana Exchange Database [AED] to facilitate the identification of such terms in our more than 1.3 million full text records. This additional step takes a fraction of a second and displays, in declining order, all frequently appearing terms. It is immediately useful and will become more powerful over time. Here is how it works.

The AED is comprised of full text descriptions of material that has been offered at auction and in dealer catalogues, included in bibliographies and collector catalogues. These descriptions represent the compiler's best efforts to accurately describe and illuminate the importance of material. To build these descriptions the authors used terms they deemed useful and important -- in effect key words and they did so based on experience, advice, research and comparison. Now you can unearth these terms by running searches in the AED, selecting applicable records and Get AE Keywords. We then parse these records to instantly create a list of terms appearing in them. For sellers, this is a list that contains terms to include in selling descriptions or as keyword addenda with descriptions. For buyers it is a list of keywords by which to search the various selling sites to unearth potentially interesting material. Whether a buyer or a seller this is an effective tool.

For eBay auction sellers, all of whom list invisibly and for a limited time, attaching term lists will immediately increase visibility, traffic and probably prices. On listing sites, where books sometimes wait years for a buyer, sellers tend to be patient. On eBay the item is up for sale now. Bidders must be located today. For eBay sellers, keywords increase visibility and traffic immediately because they broaden the basis for matching while remaining accurate and faithful to the descriptions used to define and describe this material in the past. This is not a theoretical advantage and it is not key word stuffing. It is an immediate boost.

These keywords are equally useful for increasing listing site traffic. To the extent buyers know what they are looking for they should be able to find appropriate listings whether they are brief or extended. If however they are searching with more general terms it then becomes important to have all the logical terms a potential buyer may employ to identify appropriate material. At a guess, edited term lists will increase sightings and sell-through by perhaps 10% a year. Such terms will certainly increase the visibility of those sellers who employ them. Perhaps the greatest difference may be in the ability to sell more common material by lifting it into the sightline of buyers. When many copies are available higher visibility is particularly helpful.

Rare Book Monthly

  • <b>Swann Auction Galleries May 14:</b> William Shakespeare, <i>Shakespeare’s Sonnets, In Two Parts,</i> limited Saint Dunstan edition, Oxford University Press, 1901. $6,000 to $9,000.
    <b>Swann Auction Galleries May 14:</b> Benjamin Graham & David L. Dodd, <i>Security Analysis,</i> first edition, inscribed by Graham to a Wall Street trader, NY, 1934. $18,000 to $25,000.
    <b>Swann Auction Galleries May 14:</b><br>Ian Fleming, <i>Goldfinger,</i> first edition, inscribed to Sir Henry Cotton, MBE, London, 1959. $12,000 to $18,000.
    <b>Swann Auction Galleries May 14:</b><br>Ian Fleming, <i>The Man with the Golden Gun,</i> first edition, first state with the dust jacket, London, 1965. $6,000 to $9,000.
    <b>Swann Auction Galleries May 14:</b> Virginia Woolf, <i>The Voyage Out,</i> first American edition of the author’s first book, in rare dust jacket, NY, 1920. $2,000 to $3,000.
    <b>Swann Auction Galleries May 14:</b> Gabriel García Márquez, <i>Cien años de soledad,</i> Buenos Aires, 1967. $2,000 to $3,000.
    <b>Swann Auction Galleries May 14:</b> Mary Mapes Dodge, <i>Along the Way,</i> first edition, author’s copy, annotated in her hand, NY, 1879. $1,800 to $2,500.
    <b>Swann Auction Galleries May 14:</b> <i>The Dial: A Monthly Magazine for Literature, Philosophy and Religion,</i> first edition, Ralph Waldo Emerson’s copy, Cincinnati, 1860. $2,500 to $3,500.
    <b>Swann Auction Galleries May 14:</b> Gaston Leroux, <i>The Phantom of the Opera,</i> first American edition, first printing, New York, 1911. $12,000 to $18,000.
    <b>Swann Auction Galleries May 14:</b> Walt Whitman, <i>Leaves of Grass,</i> signed, Camden, 1876. $4,000 to $6,000.
  • <center><b>Bonhams<br>Fine Books and Manuscripts<br>New York | June 11, 2019</b>
    <b>Bonhams, Jun 11:</b> Faulkner, William. <i>The Sound and the Fury.</i> New York: Jonathan Cape, [1929]. First edition in dust jacket. $10,000 to $15,000
    <b>Bonhams, Jun 11:</b> Trautz-Bauzonnet bindery. Shakespeare, William. Sonnets. 1901. 2 volumes. Printed on vellum and illuminated by Ross Turner. $12,000 to $18,000
    <b>Bonhams, Jun 11:</b> Thompson, Kay. <i>Eloise at Christmastime.</i> New York: Random House, [1958]. First edition. In custom binding by Asprey. $2,000 to $3,000
    <center><b>Bonhams<br>Fine Books and Manuscripts<br>New York | June 11, 2019</b>
    <b>Bonhams, Jun 11:</b> Beardsley, Aubrey. <i>The Birth, Life, and Acts of King Arthur.</i> 1893-94. 2 volumes. Contemporary painted vellum gilt by Chivers. $2,000 to $3,000
    <b>Bonhams, Jun 11:</b> Assisi, St. Francis. <i>The Canticle of Brother Sun.</i> Illuminated on vellum, for the Grolier Society. $6,000 to $9,000
    <b>Bonhams, Jun 11:</b> Taylor, Deems. <i>Walt Disney’s Fantasia.</i> New York: 1940. In custom binding by Asprey. $2,500 to $3,500

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