A Bookselling Sci-Fi Nightmare: The Computers Take Over the Marketplace
- by Renee Roberts
none
Now imagine that your colleague down the street also buys this software. Two Monsoon applications are now testing the marketplace and readjusting prices, in effect communicating with each other through their actions. If both are told to price books at the absolute lowest -- what do you think is going to happen to your pricing? I would say it's heading down the drain with every upload. Now, what will happen when 50 booksellers buy this software, or 100? Prices hit rock bottom at the speed of light. Monsoon is designed for cutthroat competition through underpricing. When the competition is cutthroat, however, the throat being cut may very well be yours.
For booksellers with bricks-and-mortar establishments, what are you going to say to a customer who buys your book for $29.00 in your shop, and then sees it for $2.00 on Amazon? Or will you check your computer at the register and say "today it is $2.00, it might be more or less tomorrow".
I can't help but think that there is, by necessity, a human-scale ecology in our bookselling marketplace, analogous to the ecosystem of our planet -- one that we need to respect. While we can gain a competitive edge in the short term and even solve productivity problems through the most sophisticated technologies, we may wish to reconsider when an investment simultaneously sows the seeds of our own destruction.
Forum Auctions Online: India Ends 19th February 2026
Forum, Feb. 19: Lot 40 Ramasvami (Kavali Venkata). A Digest of the Different Castes of India, 83 charming hand-coloured lithographed plates, Madras, 1837. £5,000-7,000
Forum, Feb. 19: Lot 50 Watson (John Forbes) & John William Kaye. The People of India: A Series of Photographic Illustrations...of the Races and Tribes of Hindustan, 8 vol., 480 mounted albumen prints, 1868-75. £4,000-6,000
Forum, Feb. 19: Lot 53 Afghanistan.- Elphinstone (Hon. Mountstuart). An Account of the Kingdom of Caubul, first edition, hand-coloured aquatint plates, a fine copy, 1815. £2,000-3,000
Forum, Feb. 19: Lot 57 [Album and Treatise on Hinduism], manuscript treatise on Hinduism in French, 31 watercolours of Hindu deities, Pondicherry, 1865. £3,000-4,000
Forum, Feb. 19: Lot 62 Allan (Capt. Alexander). Views in the Mysore Country,
[1794]. £2,000-3,000
Forum Auctions Online: India Ends 19th February 2026
Forum, Feb. 19: Lot 76 Bird (James). Historical Researches on the Origin and Principles of the Bauddha and Jaina Religions..., first edition, lithographed plates, Bombay, American Mission Press, 1847. £3,000-4,000
Forum, Feb. 19: Lot 100 Ceylon.- Daniell (Samuel). A Picturesque Illustration of the scenery, animals, and native inhabitants, of the Island of Ceylon: in twelve plates, 1808. £5,000-7,000
Forum, Feb. 19: Lot 123 D'Oyly (Charles). Behar Amateur Lithographic Scrap Book, lithographed throughout with title and 55 plates mounted on 43 paper leaves, [Patna], [1828]. £3,000-5,000
Forum, Feb. 19: Lot 139 Gandhi (known as Mahatma Gandhi,) Fine Autograph Letter signed to Jawaharlal Nehru, Sevagram, Wardha, 1942, emphasising the importance of education in rural communities. £10,000-15,000
Forum Auctions Online: India Ends 19th February 2026
Forum, Feb. 19: Lot 140 Gantz (John). Indian Microcosm, first edition, Madras, John Gantz & Son, 1827. £10,000-15,000
Forum, Feb. 19: Lot 146 Grierson (Sir George Abraham). Linguistic Survey of India, 11 vol. in 20, folding maps, original cloth, Calcutta, Superintendent Government Printing, 1903-28. £2,000-3,000
Forum, Feb. 19: Lot 195 Madras.- Fort St. George Gazette (The), No.276-331, pp.493-936 and Index to all of 1834 at end, modern half calf, Madras, 2nd July - 31st December 1834. £2,000-3,000
Forum, Feb. 19: Lot 205 Marshall (Sir John) and Alfred Foucher. The Monuments of Sanchi, 3 vol., first edition, 141 plates, most photogravure, [Calcutta], [1940]. £3,000-4,000
Il Ponte, Feb. 25-26: HAMILTON, Sir William (1730-1803) - Campi Phlegraei. Napoli: [Pietro Fabris], 1776, 1779. € 30.000 - 50.000
Il Ponte, Feb. 25-26: [MORTIER] - BLAEU, Joannes (1596-1673) - Het Nieuw Stede Boek van Italie. Amsterdam: Pieter Mortier, 1704-1705. € 15.000 - 25.000
Il Ponte, Feb. 25-26: TULLIO D'ALBISOLA (1899-1971) - Bruno MUNARI (1907-1998) - L'Anguria lirica (lungo poema passionale). Roma e Savona: Edizioni Futuriste di Poesia, senza data [ma 1933?]. € 20.000 - 30.000
Il Ponte, Feb. 25-26: IL MANOSCRITTO RITROVATO DI IPPOLITA MARIA SFORZA. TITO LIVIO - Ab Urbe Condita. Prima Decade. Manoscritto miniato su pergamena, metà XV secolo. € 280.000 - 350.000
Sotheby's Fine Books & Manuscripts Available for Immediate Purchase
Sotheby’s: Balthus, Emily Brontë. Wuthering Heights, New York: The Limited Editions Club, 1993. 6,600 USD.
Sotheby’s: Charles Dickens. Complete Works, Philadelphia & London: J.B. Lippincott Company & Chapman & Hall, LD, 1850. Limited Edition set of 30 volumes. 7,500 USD.
Sotheby’s: John Lennon, Yoko Ono. Handwritten Letter from John Lennon and Yoko Ono to their Chauffer. 1971. 32,500 USD.
Sotheby’s: Winston Churchill. First edition of War Speeches, Cassell and Company, Ltd., 1941. Set of 7 volumes. 5,500 USD.
Sotheby’s: Andy Warhol, Julia Warhola. Holy Cats First Edition, Signed by Andy Warhol. 1954. 30,000 USD.