The first million dollar soccer card (RallyRd Photo).
We keep waiting for the bubble in sports card collecting to burst, but not yet. The dizzying rise in prices has been fueled by speculative investors and the recent appearance of fractional sale owners. This time the record was for a soccer card, the first such card to reach the million dollar mark. It is already a third of the way to its next million.
Soccer is the most popular team sport in most of the world, but not in the United States. That is where sports cards have long been popular collectors items, the result being that soccer cards have trailed baseball, basketball, football, and hockey cards. With this recent sale of a Pele rookie card for $1.33 million, soccer now joins the exclusive club of million dollar cards. However, it still is well short of the others. The current records for other cards (as of this writing, it could change tomorrow) are for baseball, Honus Wagner - $6.6 million, for basketball, Lebron James - $5.2 million, for football, Patrick Mahomes - $4.3 million, and hockey, Wayne Gretzky - $3.75 million.
Pele is over 80 years old now and hasn't played professionally for the good part of half a century, but he is still the most famous soccer player ever. Less than a year ago, another Pele card held the record price at $372,000. Then, in June, 2021, a Topps “Superfractor” card for Erling Haaland, not a household name outside of soccer circles, sold for $432,000 at Goldin Auctions. Superfractors are special, one-of-a-kind cards designed to extract a lot of money from collectors. That held up until November when a similar Pele card sold privately for $900,000. Like the new record setter, it was a Swiss Alifabolaget 1958 Pele rookie card graded at PSA 9.0. There are only six such highly graded cards known and none graded higher.
This particular card has its own history of rapidly escalating prices. It was sold at a Goldin auction in late 2020 for $288,000. It then appeared on the fractional sale site RallyRd, offered for a total price of $315,000. Each share sold for $10, which some quick math reveals there were 31,500 shares created. A year later it sold for $1,330,000. I don't know whether cards will continue to be great investments or fractional shares will continue to sell, but these investors made out like a bandit. They more than quadrupled their money in a year. This won't always happen, but you are free to roll the dice on such investments if you dare. Those who collect works on paper will be pleased to know RallyRd now has fractional shares available for a George Washington letter ($20 per share for a total of $150,000), a copy of Macworld #1 signed by Steve Jobs and Steve Wozniak ($11.25 per share for $225,000), and a first edition of Moby Dick ($7 per share for $70,000).
The way these fractional shares work is that RallyRd sells them like a stock IPO (initial public offering). After 90 days, you can buy and sell them from others like you can stock. However, ultimately, when there are potentially 31,500 owners, no one gets to keep it. It remains locked up somewhere. In order for the value to be realized, it must eventually be sold to an individual collector. How do you do that? You take a vote. When someone wants to buy it, and they make an offer through RallyRd, the shareholders vote. If a majority agrees to sell it for the offered price, each shareholder gets his share of the purchase price.
The shareholders were offered $800,000 for their $315,000 card last fall. Not bad, but they said no. More recently, an offer came in for $1,100,000, which led to a bidding war. When the final offer of $1,330,000 came in, they voted yes, but just barely. It carried with only 51% of the vote. The result was a little over $42 for each share they bought for $10 a year ago. Who knew it was so easy to make money?
This can't go on forever, and you don't want to be the last one who buys in just before the market falls. Until then, people will continue to buy, looking for the easy money. Some will win; some will lose. It has always been thus.
Forum Auctions The Private Library: Fine Printing & Private Press books, the collection of the late David Chambers July 9, 2026
Forum, July 9: Hassall (Joan) A large collection of over 300 original woodblocks of engravings for various books, v.d., with Hassall's engraver's glass water-globe (Qty) - Est. £10,000-15,000
Forum, July 9: Eragny Press.- [Bradley (Katherine Harris) & Edith Emma Cooper], "Michael Field." Whym Chow, Flame of Love, one of only 27 copies, inscribed by Bradley, the rarest book from the press, 1914. - Est. £3,000-4,000
Forum, July 9: [Moore (Thomas Sturge)] [Wood Engravings], 71 wood-engravings printed by David Chambers from the original blocks, the only set on Japanese Hosho paper, from an edition of 5 sets, [1970]. - Est. £3,000-4,000
Forum Auctions The Private Library: Fine Printing & Private Press books, the collection of the late David Chambers July 9, 2026
Forum, July 9: La Fontaine (Jean de) Contes et Nouvelles en vers, 2 vol., engraved plates after Eisen, fine early 19th century blue morocco, gilt, by Bradel l'ainé, Amsterdam [Paris], 1762. - Est. £2,000-3,000
Forum, July 9: Erotica.- Prostitution.- Pretty Women of Paris (The); Their Names and Addresses, Qualities and Faults..., [Paris], privately printed at the Press of the Prefecture de Police, 1883. - Est. £3,000-4,000
Forum, July 9: Vale Press.- Ricketts (Charles) & Lucien Pissarro. De la Typographie et de l'Harmonie de la Page Imprimée…, [one of 216 copies], bound in dark blue morocco tooled in gilt, by Sarah T.Prideaux, 1898. - Est. £1,000-1,500
Forum Auctions The Private Library: Fine Printing & Private Press books, the collection of the late David Chambers July 9, 2026
Forum, July 9: Martin (John) Illustrations of the Bible, complete set of 20 mezzotints, good impressions, rarely found in early states, [c.1831-1835]. - Est. £1,000-1,500
Forum, July 9: Golden Cockerel Press.- Four Gospels of the Lord Jesus Christ (The), one of 500 copies, Mary Gill's copy, Waltham St. Lawrence, 1931 with a signed proof of engraving on japon numbered 10/10 (2) - Est. £5,000-7,000
Forum, July 9: Boccaccio (Giovanni) The Decameron, 3 vol., vol.1 extra-illustrated by John Buckland Wright with c.150 erotic original drawings in pen & ink and pencil, 1886 [extra-illustrated c.1940]. - Est. £10,000-15,000
Forum Auctions The Private Library: Fine Printing & Private Press books, the collection of the late David Chambers July 9, 2026
Forum, July 9: Cox (Morris) Collection of Gogmagog Press Books, 35 vol., rare complete collection of printed books issued by the press, limited editions, most signed by Cox, 1957-83. - Est. £10,000-15,000
Forum, July 9: Wynkyn de Worde.- [Terentius Afer (Publius)] [Comedie...], [Paris, Josse Badius: sold in London by Wynkyn de Worde, & others], [15 July 1504]. - Est. £4,000-6,000
Forum, July 9: Mosley (James) Ornamented Types. Twenty-Three Alphabets from the Foundry of Louis John Pouchée, 2 vol., one of 10 copies for presentation, from an edition of 210, 1992-93. - Est. £1,000-2,000
Freeman’s, June 30. Thomas Jefferson’s “Birth of the New Nation” letter, carried to Paris with the Treaty of Peace, by a Jewish patriot. $100,000-200,000.
Freeman’s, June 30. “The rockets’ red glare.” A British midshipman’s log recording the bombardment of Fort McHenry. $60,000-80,000.
Freeman’s, June 30. The Critical Promotion of a Naval Hero, Oliver Hazard Perry Commission signed by James Madison, 1812. $40,000-60,000.
Freeman’s, June 30. Born in the USA: First Day of Printing in the United States, July 4, 1776. $15,000-25,000.
Freeman’s, June 30. One of the Earliest Printed Announcements of American Independence, in the Exceedingly Rare Original Wrappers, 1776. $10,000-15,000.
Freeman’s, June 30. "The Two Big Guns of the N.Y. Yanks": A Striking Type 1 Press Photograph of Lou Gehrig's Hands. $8,000-12,000.
Freeman’s, June 30. A Unique Contemporary Manuscript Account of Joseph Smith's Final Words to His Followers, the Day Before his Violent Death. $8,000-12,000.
Freeman’s, June 30. The State of Minnesota Officially Certifies the Fourteenth Amendment to the Constitution Of the United States. $8,000-12,000.
Freeman’s, June 30. Extraordinarily Large Manuscript Petition Signed by a Who's Who of Colonial New York to Queen Anne from the Colony of New York. $8,000-12,000.
Freeman’s, June 30. Mickey Mantle's First Cover: The Earliest Front-Page Newspaper Image of Mickey Mantle, "Something Good from Joplin". $8,000-12,000.
Freeman’s, June 30. A Call to Arms in the Months Following the Declaration of Independence: An Early Continental Army Recruitment Poster. $6,000-9,000.
Freeman’s, June 30. Samuel Jones, the Statesman Behind the Newly Discovered "Jones Declaration": His Annotated Set Used in His Working Law Library. $6,000-9,000.
Forum Auctions The 10th Anniversary Sale Fine Books, Manuscripts and Works on Paper July 16, 2026
Forum, July 16: Inundation papyrus. P.Michael 4, the ‘Inundation papyrus’, a geographical account of the Nile near Canopus, in Greek, remains of two columns from a manuscript scroll on papyrus, Egypt, second century CE. £12,000-18,000
Forum, July 16: Book of Hours, use of Sarum, manuscript on vellum, 6 full-page miniatures, with famous Middle English inscriptions, Southern Netherlands for the English market, [c.1430]. £30,000-50,000
Forum, July 16: Qu'ran, Arabic manuscript on burnished, stencilled, and gold-flecked paper, 447ff., Sultanate Gujarat, Ahmadabad, [after 1411 but no later than 1442]. £15,000-20,000
Forum Auctions The 10th Anniversary Sale Fine Books, Manuscripts and Works on Paper July 16, 2026
Forum, July 16: Turner (William). A New boke of the natures and properties of all wines that are commonly vsed here in England, rare first edition of the first English book on wine, By William Seres, 1568. £20,000-£30,000
Forum, July 16: Spenser (Edmund). The Faerie Queene. first edition, Printed [by John Wolfe] for William Ponsonbie, 1590. £30,000-40,000
Forum, July 16: Shakespeare (William). The Comedie of Errors, extracted from the first folio, Isaac Jaggard and Edward Blount, 1623. £15,000-20,000
Forum Auctions The 10th Anniversary Sale Fine Books, Manuscripts and Works on Paper July 16, 2026
Forum, July 16: Fleming (Ian). Casino Royale, first edition, signed presentation inscription from the author, 1953. £40,000-60,000
Forum, July 16: d'Agoty (Jacques-Fabien Gautier). Anatomie de la Tête, first edition, Paris, chez le Sieur Gautier, 1748. £10,000-15,000
Forum, July 16: Martial Arts.- Lee (Bruce). 'Praying Mantis style' Kung Fu book, containing numerous annotations, diagrams and graphs in Bruce Lee's hand, c. 1960. £50,000-70,000
Forum Auctions The 10th Anniversary Sale Fine Books, Manuscripts and Works on Paper July 16, 2026
Forum, July 16: Warre (Capt. Henry James). Sketches in North America and the Oregon Territory, first edition, rare hand-coloured issue, 1848. £30,000-40,000
Forum, July 16: Norie (John William). The Marine Atlas, or Seaman's Complete Pilot for all the principal places in the known world..., 1826. £30,000-50,000
Forum, July 16: Mao Tse-tung.- Kim Il-sung.-[Note book for visitors from China to Korea], signed by Mao and Kim, [Beijing, 1954]. £10,000-15,000
Sotheby’s Shelf Life: Books, Manuscripts and Works on Paper from the Library of Stanley J. Seeger and Christopher Cone 25 June – July 7
Sotheby’s, July 7: Ludwig van Beethoven. Autograph sketches for the overture "Die Weihe des Hauses", op.124, [1822], UNPUBLISHED. £150,000 to £200,000.
Sotheby’s, July 7: Jane Austen. Pride and Prejudice, 1813, first edition, 3 volumes, contemporary half calf. £50,000 to £70,000.
Sotheby’s, July 7: Walt Whitman. Leaves of Grass, Brooklyn, 1855, first edition, first issue, original green cloth, the Doheny copy. £50,000 to £70,000.
Sotheby’s, July 7: Binding—Sangorski & Sutcliffe—Omar Khayyam. Rubaiyat, London, 1872, third edition, in a magnificent jewelled Peacock binding. £15,000 to £20,000.
Sotheby’s, July 7: George Eliot. Middlemarch, Edinburgh and London, 1871, first edition in the original parts. £20,000 to £30,000.
