With the disruption of Covid-19 Marvin Getman, show promoter, is developing a fresh approach to fairs that work around the current prohibitions for gathering of groups. For many dealers shows are vital for two reasons; to acquire and sell material. His strategy is to provide the benefits while avoiding the risks. He’s not the first person nor will he be the last to wrestle with ways to improve bookfairs. Here’s his thinking.
Getman’s Virtual Book and Paper Fair
Until now, book fairs have been the place where dealers and customers came together to buy, sell, and learn from one another. Now, with public gatherings banned for the foreseeable future, Marvin Getman, the promoter of some of the top book and paper fairs in the country, is taking these fairs into the virtual world and making them easily accessible via computer or smartphone.
Since Covid-19 forced the cancellation of two of Getman’s spring fairs, he has been working with a developer to simulate a traditional, live book fair. “As I started to develop this plan and after talking with numerous dealers, I realized that my virtual fair will actually be so much more efficient for book buyers than a live fair could ever be.” Getman sent a survey to dealers to test the interest level and to solicit ideas to help make it work well for both buyer and seller. “As I imagined, dealers are excited at the prospect of meeting customers in this new format.” Getman sees his new virtual fair as a great way to expand his marketplace well beyond his Northeast U.S. base. He is designing an efficient process through which collectors, institutions and dealers will be able to peruse the booths of every exhibitor in the fair one by one, or easily visit just their favorite dealer. There will also be a search feature to allow browsing by category. To add to the excitement, exhibitors will be asked to show only fresh stock. At the start, Getman’s new virtual fairs will open on a Tuesday at noon (eastern) and close at 5pm on a Thursday at 5pm (eastern). He is certain that with his heavy promotion leading up to the opening of each fair there’ll be a “line” waiting for the doors to open for first crack at the buying opportunities.
As with Getman’s physical fairs, dealers will find an efficient and well planned process for setting up their virtual booths. Similarly, buyers and sellers will communicate directly with each other to discuss and complete transactions.
Getman is excited for the first virtual fair which is expected to open at the end of May. To get notices of upcoming fair dates, visit www.bookandpaperfairs.com/virtual. For information on exhibiting at an upcoming fair, contact Getman at info@bookandpaperfairs.com or by calling 781-862-4039.
ALDE, Apr. 8: GUEVARA (ANTONIO DE). Histoire de Marc-Aurèle, Empereur Romain, vray miroir et horloge des Princes. Paris, Pierre et Galliot du Pré, frères, 1565. €3,000 to €4,000.
ALDE, Apr. 8: HEURES DE LA VIERGE. Horæ in laudem beatissimæ virginis Mariæ ad usum Romanum. Paris, Charles L'Angelier, 1556. €4,000 to €5,000.
ALDE, Apr. 8: MONTAIGNE (MICHEL DE). Les Essais. Édition nouvelle, trouvée après le deceds de l'autheur… Paris, Abel L'Angelier, 1595. €6,000 to €8,000.
ALDE, Apr. 8: [ROJAS (FERNANDO DE)]. Celestina, tragicomedia di Calisto et Melibea, tradotta de lingua castigliana in italiano idioma… Venise, 1531. €2,000 to €3,000.
ALDE, Apr. 8: CAMÕES (LUÍS DE). Os Lusiadas. Lisbonne, Pedro Crasbeeck, 1613. €2,000 to €3,000.
ALDE, Apr. 8: CERVANTES (MIGUEL DE). El Ingenioso hidalgo Don Quixote de la Mancha. Bruxelles, Roger Velpius & Huberto Antonio, 1611. €6,000 to €8,000.
ALDE, Apr. 8: LA FONTAINE (JEAN DE). Fables choisies, mises en vers. Paris, Denys Thierry et Claude Barbin, 1678-1694. €6,000 to €8,000.
ALDE, Apr. 8: CERVANTES (MIGUEL DE). El Ingenioso hidalgo Don Quixote de la Mancha. Madrid, Joaquin Ibarra, 1780. €3,000 to €4,000.
ALDE, Apr. 8: DIDEROT (DENIS) ET JEAN LE ROND D'ALEMBERT. Encyclopédie, ou dictionnaire raisonné des sciences, des arts et des métiers. Paris, 1751-1765. €15,000 to €20,000.
ALDE, Apr. 8: [LIVRE TISSÉ]. LAMARTINE (Alphonse de). Les Laboureurs. Poème tiré de Jocelyn… Lyon, J. A. Henry, 1883. €8,000 to €10,000.
ALDE, Apr. 8: [LIVRE TISSÉ]. Livre de prières tissé d'après les enluminures des manuscrits du XIVe au XVIe siècle. Lyon, [A. Roux], 1886. €5,000 to €6,000.
Sotheby’s Books, Manuscripts & Objects from Three Important Collections Open for Bidding 2-17 April
Sotheby’s, Apr. 2-17: [Guillaume de Lorris and Jean de Meun]. Le Roman de la Rose, [Geneva or Lyons, c.1481], first printed edition of the most important medieval French vernacular poem. £200,000 to £300,000.
Sotheby’s, Apr. 2-17: Castiglione. Il libro del cortegiano. [Venice], April 1528, first edition, in a magnificent binding by Jean Picard for Jean Grolier. £100,000 to £150,000.
Sotheby’s, Apr. 2-17: Jacobus de Cessolis. Schachzabelbuch, Strasbourg, 1483, von der Lasa copy. £50,000 to £70,000.
Sotheby’s, Apr. 2-17: World Championship, 1972. A collection of 84 press photographs of the famed match between Spassky and Fischer. £2,000 to £3,000.
Sotheby’s, Apr. 2-17: Ben Franklin. Autograph letter signed, to Lord Shelburne, British Prime Minister, during peace negotiations, November 1782. £15,000 to £20,000.
