Rare Book Monthly

Articles - March - 2020 Issue

A Survey about Book Fairs

The opinions of buyers will matter

The opinions of buyers will matter

Many thousands of our members are frequent guests at book, manuscript, map and ephemera fairs.  Such events are time-old traditions that increasingly seem to be a step behind the many changes that have remade these fields electronically.  And this is important because the efficient use of time online underlies all assumptions about behavior.

 

If book fairs are less time efficient this survey considers some changes that will radically re-think and re-organize what book fairs may become.

 

Please share your opinions.

 

A Survey

 

How do you interact with rare book shows and fairs?

 

How many shows do you visit during an average year?

 

1 to 24

 

Your purposes for such visits

 

To meet dealers to buy material

To find interesting material

To offer to sell material to dealers

 

Material of interest such as

  Books,

  Manuscripts

  Ephemera

  Photography

  Objects

 

Material at shows is not consistently organized and sequentially displayed.

 

Do you find shows to be an efficient use of your time?

 

If a database of all material offered at a show could be a single search, and be marked as “I’d like to buy this” or “I’m making an expression of interest” would you find this capability useful?

 

Please note that dealers displaying material rarely offer more than 5% or 1/20th of their entire inventory.  If, displaying dealers offer a “show database” that includes both [1] searches of all inventory on the floor and [2] all material is held by exhibiting dealers, would you to be interested to make purchases?

 

Would you regularly use such databases?

 

Would you be more likely buy material if you could systematically search from show dealers.

 

If the show database was posted 21 days ahead of a fair would you be more likely to buy at a fair?

 

And if the full stock of participating dealers could be identified before the show are you open to have the displaying dealers to direct ship to you?

 

We will publish the results of this survey in the April issue of Rare Book Monthly.

 

 

 


Posted On: 2020-03-01 15:21
User Name: zephyrbook

Exhibit at 12-14 shows per year, and attend at least another 4-6.

To sell material, buy material, build client base

Books, Manuscripts, Ephemera, Photography & Objects

I have been exhibiting at Antiquarian Book Fairs and Antique Shows on a consistent basis since I apprenticed in the trade in 1987. And yes, the concentrated amount of time is quite efficient for me, far more than a brick & mortar shop which I operated for 13 1/2 years.

Success at book fairs requires many permutations. I maintain a database of over 4500 names which are continually culled. I send 100s of postcards and letters, emails, and catalogues to potential clients at the respective cities or areas in which I will be attending. I will say that snail mail return rate is far higher than any other medium. As such I physically spoke to, sold to, interacted with, and queried 87 of the 227 customers to which I sent postcards, passes & letters to in Pasadena for the recent show.

I cannot speak for every dealer, but I will tell you that much of the material I bring to a Show is specifically for the Show, and is not listed online, downloaded into an electronic format, and is intended for customers to discover through serendipity. Furthermore, I am often making decisions on what to pack the day before I leave for a show, so preparing a database weeks in advance would offer little appeal, or advantage to me.

Customers who regularly purchase from me, interact with me, and/or make an effort will receive advance email versions of the catalogue and occasionally paper copies.

I attend book fairs and other similar venues for buying when I can actually see, touch, and look at the material. I often buy things which would be very difficult to describe to me in a physical description, and often I am purchasing items for an entirely different purpose than what the dealer, or seller may have intended originally.


Posted On: 2020-03-01 20:52
User Name: johnwindle

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Posted On: 2020-03-02 02:18
User Name: wormandcandy

Attend approx. 6-8 book fairs a year. The amount of material is overwhelming yet the rush and anticipation of discovery is exciting. Many ABAA book members already list their material on the discreet ABAA search engine rendering the proposed idea - although thoughtful - redundant. How would the proposal alter in any meaningful way the search sources that already exist? Most of the dealers also have business and promotional material which further directs clients to individual store/dealer websites.

Looking to evolve these traditional fairs in light of current business models is absolutely critical. Yet increasing the magnitude of inventory is less so than a thorough evaluation of the fair structure and format - beginning with the demographics.

The book fair model doesn't need more inventory data bases, it needs a ground-shifting move away from its narrowing, shrinking demographic.

For example, consider the "Printed Matter" fairs. Attendance numbers are astronomical and the demographics of the attendees and exhibitors vast. Prices are modest yet the excitement is palpable. An old ABAA hand - art book and ephemera dealer - attends both and reports sales at Printed Matter fair 3x-4x higher than ABAA fairs. I'm 65+, and the Printed Matter fair is exhilarating - brimming with young as well as mature book people whereas ABAA events (which I enjoy greatly) tend to be demographically limited to a very narrow group of enthusiasts in the upper range of age and affluence.

It would be best to integrate the old and the new into one event - but given institutional traditions, that may take more time. So symbiotic shadow events are a needed first step.
Look to the California Fair in Pasadena on which you have posted 2 reviews. You report that the Shadow Fair had an enthusiastic reception. Had that shadow been geared toward a younger demographic with a variety of book, paper publishers, dealers and their clientele, the energy at the main fair would have had a referential overlap likely providing a healthy, new group of attendees already with a captured interest.

Of course the details of such events need to be carefully analyzed and projected, but unless the traditional book fair promoters (ABAA, etc.) cast their nets wider, e.g. from the shrinking demographic willing to paying $5,000 - let alone collect - a Hemingway first ed., such events will continue the apparent slide in dealer participation, business growth and customer development.

Whatever caution dealers posses re customer respect, the "Printed Matter" attendees do not damage, drop, deface or destroy the material at those events. They posses great regard and respect as you'd expect from the traditional customer.. Such events are not "the future" of the trade, they are the present. New York, Boston and SF/LA need to take heed.


Rare Book Monthly

  • Il Ponte, Feb. 25-26: HAMILTON, Sir William (1730-1803) - Campi Phlegraei. Napoli: [Pietro Fabris], 1776, 1779. € 30.000 - 50.000
    Il Ponte, Feb. 25-26: [MORTIER] - BLAEU, Joannes (1596-1673) - Het Nieuw Stede Boek van Italie. Amsterdam: Pieter Mortier, 1704-1705. € 15.000 - 25.000
    Il Ponte, Feb. 25-26: TULLIO D'ALBISOLA (1899-1971) - Bruno MUNARI (1907-1998) - L'Anguria lirica (lungo poema passionale). Roma e Savona: Edizioni Futuriste di Poesia, senza data [ma 1933?]. € 20.000 - 30.000
    Il Ponte, Feb. 25-26: IL MANOSCRITTO RITROVATO DI IPPOLITA MARIA SFORZA. TITO LIVIO - Ab Urbe Condita. Prima Decade. Manoscritto miniato su pergamena, metà XV secolo. € 280.000 - 350.000
  • Sotheby's Fine Books & Manuscripts
    Available for Immediate Purchase
    Sotheby’s: Balthus, Emily Brontë. Wuthering Heights, New York: The Limited Editions Club, 1993. 6,600 USD.
    Sotheby’s: Charles Dickens. Complete Works, Philadelphia & London: J.B. Lippincott Company & Chapman & Hall, LD, 1850. Limited Edition set of 30 volumes. 7,500 USD.
    Sotheby’s: John Lennon, Yoko Ono. Handwritten Letter from John Lennon and Yoko Ono to their Chauffer. 1971. 32,500 USD.
    Sotheby’s: Winston Churchill. First edition of War Speeches, Cassell and Company, Ltd., 1941. Set of 7 volumes. 5,500 USD.
    Sotheby’s: Andy Warhol, Julia Warhola. Holy Cats First Edition, Signed by Andy Warhol. 1954. 30,000 USD.
  • Old World Auctions (Feb 11):
    Lot 11. Blaeu's Superb World Map on a Polar Projection (1695) Est. $5,500 - $7,000
    Old World Auctions (Feb 11):
    Lot 36. Schedel's Ancient World Map with Humanoid Creatures (1493) Est. $14,000 - $17,000
    Old World Auctions (Feb 11):
    Lot 49. One of the First Lunar Globes to Show the Far Side of the Moon (1963) Est. $1,000 - $1,300
    Old World Auctions (Feb 11):
    Lot 5. The First World Map with Lavish Allegorical Vignettes of the Continents (1594) Est. $15,000 - $17,000
    Old World Auctions (Feb 11):
    Lot 55. Anti-British Propaganda Map with Churchill as an Octopus (1942) Est. $2,000 - $2,300
    Old World Auctions (Feb 11):
    Lot 197. One of the Most Influential Maps of Westward Expansion (1846) Est. $9,500 - $12,000
    Old World Auctions (Feb 11):
    Lot 10. Scarce Pitt Edition of Carte-a-Figures Map of the World (1680) Est. $9,500 - $11,000
    Old World Auctions (Feb 11):
    Lot 220. A Fine, Early Rendering of San Francisco (1874) Est. $2,200 - $2,500
    Old World Auctions (Feb 11):
    Lot 707. Hand-Colored Image of the Presentation of Jesus with Gilt Highlights (1450) Est. $1,600 - $1,900
    Old World Auctions (Feb 11):
    Lot 80. One of the Most Important Maps Perpetuating the Myth of the Island of California (1680) Est. $3,250 - $4,000
    Old World Auctions (Feb 11):
    Lot 725. Homann's Atlas Featuring 26 Folio-Sized Maps in Original Color (1715) Est. $4,500 - $5,500
    Old World Auctions (Feb 11):
    Lot 169. One of the Earliest Maps to Show Philadelphia (1695) Est. $4,750 - $6,000
  • Gros & Delettrez, Feb. 11: DALVIMART, Octavien ou d’ALVIMAR(T). The Costume of Turkey
    Gros & Delettrez, Feb. 11: DALVIMART, Octavien ou d’ALVIMAR(T)]. CLARK. The Military Costume of Turkey
    Gros & Delettrez, Feb. 11: HOMMAIRE DE HELL, Ignace-Xavier. LAURENS, Jules. Voyage en Turquie et en Perse
    Gros & Delettrez, Feb. 11: POSTEL, Guillaume. De la République des Turc
    Gros & Delettrez, Feb. 11: PREZIOSI, Amadeo. Stamboul. Souvenir d’Orient.
    Gros & Delettrez, Feb. 11: COSTUMES. EMPIRE OTTOMAN.
    Gros & Delettrez, Feb. 11: PRISSE D'AVENNES, Achille Constant T. Emile. L'Art Arabe
    Gros & Delettrez, Feb. 11: PRISSE D'AVENNES. Histoire de l'art Egyptie
    Gros & Delettrez, Feb. 11: BESANCENOT, Jean. Costumes et types du Maroc.
    Gros & Delettrez, Feb. 11: COSTUMES OTTOMANS. Suite de figures ottomanes à l’aquarelle
    Gros & Delettrez, Feb. 11: LES MILLE ET UNE NUIT, contes arabes
    Gros & Delettrez, Feb. 11: SCHLEGEL, Hermann et A. H. VERSTER van WULVERHORST. Traité de Fauconnerie - Planches
    Gros & Delettrez, Feb. 11: THEVENOT, Melchisédec. Relation de divers voyages curieux
    Gros & Delettrez, Feb. 11:
  • Forum Auctions
    Online: India
    Ends 19th February 2026
    Forum, Feb. 19: Lot 40
    Ramasvami (Kavali Venkata). A Digest of the Different Castes of India, 83 charming hand-coloured lithographed plates, Madras, 1837. £5,000-7,000
    Forum, Feb. 19: Lot 50
    Watson (John Forbes) & John William Kaye. The People of India: A Series of Photographic Illustrations...of the Races and Tribes of Hindustan, 8 vol., 480 mounted albumen prints, 1868-75. £4,000-6,000
    Forum, Feb. 19: Lot 53
    Afghanistan.- Elphinstone (Hon. Mountstuart). An Account of the Kingdom of Caubul, first edition, hand-coloured aquatint plates, a fine copy, 1815. £2,000-3,000
    Forum, Feb. 19: Lot 57
    [Album and Treatise on Hinduism], manuscript treatise on Hinduism in French, 31 watercolours of Hindu deities, Pondicherry, 1865. £3,000-4,000
    Forum, Feb. 19: Lot 62 Allan (Capt. Alexander). Views in the Mysore Country, [1794]. £2,000-3,000
    Forum Auctions
    Online: India
    Ends 19th February 2026
    Forum, Feb. 19: Lot 76
    Bird (James). Historical Researches on the Origin and Principles of the Bauddha and Jaina Religions..., first edition, lithographed plates, Bombay, American Mission Press, 1847. £3,000-4,000
    Forum, Feb. 19: Lot 100
    Ceylon.- Daniell (Samuel). A Picturesque Illustration of the scenery, animals, and native inhabitants, of the Island of Ceylon: in twelve plates, 1808. £5,000-7,000
    Forum, Feb. 19: Lot 123
    D'Oyly (Charles). Behar Amateur Lithographic Scrap Book, lithographed throughout with title and 55 plates mounted on 43 paper leaves, [Patna], [1828]. £3,000-5,000
    Forum, Feb. 19: Lot 139
    Gandhi (known as Mahatma Gandhi,) Fine Autograph Letter signed to Jawaharlal Nehru, Sevagram, Wardha, 1942, emphasising the importance of education in rural communities. £10,000-15,000
    Forum Auctions
    Online: India
    Ends 19th February 2026
    Forum, Feb. 19: Lot 140
    Gantz (John). Indian Microcosm, first edition, Madras, John Gantz & Son, 1827. £10,000-15,000
    Forum, Feb. 19: Lot 146
    Grierson (Sir George Abraham). Linguistic Survey of India, 11 vol. in 20, folding maps, original cloth, Calcutta, Superintendent Government Printing, 1903-28. £2,000-3,000
    Forum, Feb. 19: Lot 195
    Madras.- Fort St. George Gazette (The), No.276-331, pp.493-936 and Index to all of 1834 at end, modern half calf, Madras, 2nd July - 31st December 1834. £2,000-3,000
    Forum, Feb. 19: Lot 205
    Marshall (Sir John) and Alfred Foucher. The Monuments of Sanchi, 3 vol., first edition, 141 plates, most photogravure, [Calcutta], [1940]. £3,000-4,000

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