Rare Book Monthly

Articles - December - 2017 Issue

Postcards: A Fading Business But Increasingly Collectible

Salmon's postcards were an over 100-year-old tradition.

It is another sign of the changing of the guard in terms of print versus electronic media. Britain's oldest postcard publisher is closing its doors after over a century in business. J. Salmon opened as a general printer in the 1880s, and by the turn of the century was publishing postcards and calendars. It has continued ever since, a family business now run by the fifth generation. Soon it will publish no more. Printing will stop by the end of the year and the business will wind down in 2018.

 

Charles Salmon, 61, who runs the operation with his 56-year-old brother, Henry, cited changing technology as a major reason for their closure. The fact is people no longer send postcards nearly as often as they once did. Email and social media, which have had a similar affect on the writing of traditional letters, has done postcards in. Salmon is not the world's only postcard publisher and you will still be able to buy them, but seriously, how many people still send postcards?

 

In my youth, our family used to receive them regularly. It was a rite of travel that you send them back to family and friends not so fortunate as you. "Wish you were here." But, of course, you weren't. Too bad. It is a rarity to receive one today, and usually it comes from someone who wants to convey a short message, rather than a traveler, and it is someone whom your and my children would describe as an "old person." I doubt that any of my children have ever sent one, and the few they have received came from "old people" of my generation or older.

 

Reportedly, sales at Salmon have dropped from a peak of about £20 million 25 years ago to £5 million today. Charles noted that another reason for closing is that no one in the next generation has expressed an interest in continuing the family business, and with results like that, it isn't hard to see why. When you can post pictures of your trip on Facebook, Instagram, YouTube or wherever, and send personal messages via email or the various instant messaging services, who needs postcards? Just a few nostalgic old people, I guess.

 

Ironically, there is an area where postcards do still seem to be alive and well – collecting. As print collectors have expanded their focus to include more ephemeral items, postcards have become more popular. They provide an excellent window on their times, old pictures with a personal message. They were sort of an earlier generation's Twitter, just enough room for a short message, but with the addition of a picture. There was enough room for about 140 characters before that small one-quarter of the card on which you could write your message was filled. We just didn't know to call them a "tweet" then.

 

Salmon's other product, the calendar, is also collectible today when it features desirable illustrations. My guess is the calendar for sale business is suffering too, a victim of the free one. Maybe merchants no longer hand them out, but my mailbox becomes more laden with them every year, evidently an inexpensive promotion by charities seeking a contribution. I kid you not – I got my first free calendar for 2018 last May, and a couple more before summer was over. I suspect each was trying to be the first to deliver a new calendar, thinking that would give them a heads up in eliciting my donation. I may not be curing disease, helping the poor, or saving the environment with my contributions, but at least I am helping the cause of printing more calendars so they can ship one to my neighbors too.

Rare Book Monthly

  • ALDE, May 28: KIPLING (RUDYARD). Le Livre de la Jungle. – Le IIe livre de la Jungle. Paris, Sagittaire, Simon Kra, 1924-1925. €3,000 to €4,000.
    ALDE, May 28: NOAILLES (ANNA DE). Les Climats. Paris, Société du Livre contemporain, 1924. €50,000 to €60,000.
    ALDE, May 28: MILTON (JOHN). Paradis perdu. Quatrième chant. S.l., Les Bibliophiles de l'Automobile-Club de France, 1974. €2,000 to €3,000.
    ALDE, May 28: LEBEDEV (VLADIMIR). Russian Placards - Placard Russe 1917-1922. Saint-Petersbourg, Sterletz, 1923. €1,000 to €1,200.
    ALDE, May 28: MARDRUS (JOSEPH-CHARLES). Histoire charmante de l'adolescente sucre d'amour. Paris, F.-L. Schmied, 1927. €1,500 to €2,000.
    ALDE, May 28: TABLEAUX DE PARIS. Paris, Émile-Paul Frères, 1927. €2,000 to €3,000.
    ALDE, May 28: LA FONTAINE (JEAN DE). Les Fables illustrées par Paul Jouve. S.l. [Lausanne], Gonin & Cie, 1929. €4,000 to €5,000.
    ALDE, May 28: SARTRE (JEAN-PAUL). Vingt-deux dessins sur le thème du désir. Paris, Fernand Mourlot, 1961. €1,500 to €2,000.
    ALDE, May 28: [BRAQUE (GEORGES)]. 13 mai 1962. Alès, PAB, 1962. €3,000 to €4,000.
    ALDE, May 28: MIRÓ (JOAN). Je travaille comme un jardinier. Avant-propos d'Yvon Taillandier. Paris, Société intenationale d'art XXe siècle, 1963. €1,000 to €2,000.
    ALDE, May 28: MAGNAN (JEAN-MARIE). Taureaux. Paris, Michèle Trinckvel, 1965. €3,000 to €4,000.
    ALDE, May 28: PICASSO (PABLO). Dans l'atelier de Picasso. 1960. €15,000 to €20,000.
  • Sotheby’s
    Modern First Editions
    Available for Immediate Purchase
    Sotheby’s, Available Now: Winston Churchill. The Second World War. Set of First-Edition Volumes. 6,000 USD
    Sotheby’s, Available Now: A.A. Milne, Ernest H. Shepard. A Collection of The Pooh Books. Set of First-Editions. 18,600 USD
    Sotheby’s, Available Now: Salvador Dalí, Lewis Carroll. Alice's Adventures in Wonderland. Finely Bound and Signed Limited Edition. 15,000 USD
    Sotheby’s
    Modern First Editions
    Available for Immediate Purchase
    Sotheby’s, Available Now: Ian Fleming. Live and Let Die. First Edition. 9,500 USD
    Sotheby’s, Available Now: J.K. Rowling. Harry Potter Series. Finely Bound First Printing Set of Complete Series. 5,650 USD
    Sotheby’s, Available Now: Ernest Hemingway. A Farewell to Arms. First Edition, First Printing. 4,200 USD
  • Forum Auctions
    Fine Books, Manuscripts and Works on Paper
    30th May 2024
    Forum, May 30: Potter (Beatrix). Complete set of four original illustrations for the nursery rhyme, 'This pig went to market', 1890s. £60,000 to £80,000.
    Forum, May 30: Dante Alighieri.- Lactantius (Lucius Coelius Firmianus). Opera, second edition, Rome, 1468. £40,000 to £60,000.
    Forum, May 30: Distilling.- Brunschwig (Hieronymus). Liber de arte Distillandi de Compositis, first edition of the so-called 'Grosses Destillierbuch', Strassburg, 1512. £22,000 to £28,000.
    Forum, May 30: Eliot (T.S.), W. H. Auden, Ted Hughes, Philip Larkin, Robert Lowell, Seamus Heaney, Ted Hughes, & others. A Personal Anthology for Eric Walter White, 60 autograph poems. £20,000 to £30,000.
    Forum, May 30: Cornerstone of French Enlightenment Philosophy.- Helvetius (Claude Adrien). De l'Esprit, true first issue "A" of the suppressed first edition, Paris, 1758. £20,000 to £30,000.
    Forum Auctions
    Fine Books, Manuscripts and Works on Paper
    30th May 2024
    Forum, May 30: Szyk (Arthur). The Haggadah, one of 125 copies, this out-of-series, Beaconsfield Press, 1940. £15,000 to £20,000.
    Forum, May 30: Fleming (Ian). Casino Royale, first edition, first impression, 1953. £15,000 to £20,000.
    Forum, May 30: Japan.- Ryusui (Katsuma). Umi no Sachi [Wealth of the Sea], 2 vol., Tokyo, 1762. £8,000 to £12,000.
    Forum, May 30: Computing.- Operating and maintenance manual for the BINAC binary automatic computer built for Northrop Aircraft Corporation 1949, Philadelphia, 1949. £8,000 to £12,000.
    Forum, May 30: Burmese School (probably circa 1870s). Folding manuscript, or parabaik, from the Court Workshop at the Royal Court at Manadaly, Burma, [c.1870s]. £8,000 to £12,000.
  • Ketterer Rare Books
    Auction May 27th
    Ketterer Rare Books, May 27:
    K. Marx, Das Kapital,1867. Dedication copy. Est: € 120,000
    Ketterer Rare Books, May 27:
    Latin and French Book of Hours, around 1380. Est: € 25,000
    Ketterer Rare Books, May 27:
    Theodor de Bry, Indiae Orientalis, 1598-1625. Est: € 80,000
    Ketterer Rare Books
    Auction May 27th
    Ketterer Rare Books, May 27:
    Breviary, Latin manuscript, around 1450-75. Est: € 10,000
    Ketterer Rare Books, May 27:
    G. B. Piranesi, Vedute di Roma, 1748-69. Est: € 60,000
    Ketterer Rare Books, May 27:
    K. Schmidt-Rottluff, Arbeiter, 1921. Orig. watercolour on postcard. Est: € 18,000
    Ketterer Rare Books
    Auction May 27th
    Ketterer Rare Books, May 27:
    Breviarium Romanum, Latin manuscript, 1474. Est: € 20,000
    Ketterer Rare Books, May 27:
    C. J. Trew, Plantae selectae, 1750-73. Est: € 28,000
    Ketterer Rare Books, May 27:
    M. Beckmann, Apokalypse, 1943. Est: € 50,000
    Ketterer Rare Books
    Auction May 27th
    Ketterer Rare Books, May 27:
    Ulrich von Richenthal, Das Concilium, 1536. Est: € 9,000
    Ketterer Rare Books, May 27:
    I. Kant, Critik der reinen Vernunft, 1781. Est: €12,000
    Ketterer Rare Books, May 27:
    Arbeiter-Illustrierte Zeitung (AIZ) / Die Volks-Illustrierte (VI), 1932-38. Est: €8,000

Article Search

Archived Articles

Ask Questions