Rare Book Monthly

Articles - March - 2017 Issue

Amazon Bookstores to Spread Coast to Coast – Is This Good or Bad for Booksellers?

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An Amazon store (from Amazon website).

Amazon has announced the planned opening of four more traditional, bricks-and-mortar bookstores for later this year. They join three already open on the west coast, Seattle, Portland, and San Diego, and one previously announced, but not yet open, Chicago. Now, Amazon bookstores will be found coast to coast. Amazon has announced that they will take Manhattan, and three other locations, one across the river in Paramus, New Jersey, and two in the suburbs of Boston – Dedham and Lynnfield. How many they will eventually open is unknown, maybe even to Amazon, and certainly to everyone else. Some speculate hundreds, some thousands. Meanwhile, the motivation behind this move into traditional retailing, which elicited a "what-the..." response when first announced in 2015, is becoming clearer.

 

The bookstores will only generate peanuts in terms of sales for the mammoth online retailer. Still, there are some evident ulterior motives. The stores now offer Amazon electronic devices, such as its Kindle e-reader, tablet computer, and probably most important of all, Echo, its hands-free personal assistant. And maybe even more important, it enables Amazon to personally sell subscriptions to its Prime service, which, for an annual fee, lets you purchase everything from Amazon at a discount. If they can get you to pay for Prime, they know you will buy lots more from them over the course of a year.

 

Of course, Amazon began its existence as a bookseller. Once they became the largest online bookseller, they morphed into something much bigger, the largest online retailer of just about everything else under the sun. They didn't make much if any money, but they grew like Topsy. Books, in a sense, were a loss leader. Perhaps that is what they will be again. The bookstores will undoubtedly help drive traffic to the website, as well as making sales on the spot. And one more thing – as big as online shopping has become, and as huge as Amazon's market share of online shopping is, the reality is that more than 90% of merchandise is still sold through traditional retail. Their share of this 90% is 0%.

 

Amazon recently opened a test site for grocery shopping in its home town of Seattle. The catch to their concept is that products will automatically be scanned as you put them in your shopping cart, enabling shoppers to avoid check out lines. Amazon evidently has an eye on that other 90%.

 

What is the impact of all of this on booksellers? Those most in fear are the shops that sell new books, as this is where Amazon directly competes. Those in the rare and antiquarian trade don't seem so obviously affected, though Amazon's online model turned even the rare book trade upside down in the 1990's, so who knows where this leads?

 

However, some independent booksellers are starting to warm to the idea, and they have more to fear than rare book sellers. Amazon only carries a limited number of books on site. Their books are displayed face out, significantly reducing the number on display. Amazon uses online buying habits to pick the most popular titles to sell at each location. They offer the cream of the crop, but the independents can offer more variety and specialization. They also can give the browser a better experience thumbing through titles to find books of interest they never knew about before. The Barnes & Nobles of the world long ago took away much of their best-seller trade, so Amazon is likely to be more of a threat to these large retailers than to independents.

 

All of this brings us to one more factor which may make rare and antiquarian book sellers feel better about these Amazon stores. Many have believed their stock in trade, the printed book, is on life support, their demise being tolled by the beeps of electronic readers. Young people have less connection to the physical book than earlier generations, simply because there are alternatives available. Some may rarely touch a physical book. They can read books by downloading them onto an electronic device without ever knowing the sensation of a physical book.

 

In an Amazon store, even if they buy an e-book, they will not be able to avoid the presence of printed ones. They may be tempted to touch one, open it, experience what their forebearers did. You cannot experience invisible electrons dancing on a chip. Tomorrow's collectors almost inevitably will come from today's readers of physical books. Amazon stores may be where the young first come to experience printed books. Everyone is always asking from where the next generation of book collectors will come. Maybe Amazon stores will be one of the answers.

Rare Book Monthly

  • <center><br>Swann Auction Galleries<br>Maps & Atlases<br>Natural History<br>& Color Plate Books<br>December 9, 2021</b>
    <b>Swann, Dec. 9:</b> AUDUBON, JOHN JAMES. Carolina Parrot. Plate 26. Hand-colored aquatint and engraved plate from Audubon's <i>Birds of America.</i> $80,000 to $100,000.
    <b>Swann, Dec. 9:</b> Francisco Henrique Carls. [Album de Pernambuco e seus Arrabaldes]. Fifty-three chromolithographed plates of landscape, town views and more of the state of Pernambuco, northeast Brazil. $25,000 to $35,000.
    <b>Swann, Dec. 9:</b> Captain Thomas Davies, after. Group of 5 engraved topographical scenes of North American waterfalls. $8,000 to $12,000.
    <center><br>Swann Auction Galleries<br>Maps & Atlases<br>Natural History<br>& Color Plate Books<br>December 9, 2021</b>
    <b>Swann, Dec. 9:</b> William R. Morley. Morley's Map of New Mexico. Large lithographed pocket map with original hand-color in outline. $7,000 to $10,000.
    <b>Swann, Dec. 9:</b> Frederick William Beechey, et al. <i>The Zoology of Captain Beechey's Voyage; Compiled from the Collections and Notes Made by Captain Beechey…</i> $7,000 to $10,000.
    <b>Swann, Dec. 9:</b> ZUDA ROKASHI (Priest Hotan.) Nansenbushu Bankoku Shoka No Zu. Woodblock wall map of the world on 16 sheets joined. $5,000 to $7,500.
  • <b><center> Ketterer Rare Books<br>Auction on November 29th</b>
    <b>Ketterer Rare Books, Nov. 29:</b> Latin Book of Hours, Langres around 1490. Est: €50,000
    <b>Ketterer Rare Books, Nov. 29:</b><br>T. Livius, <i>Römische Historien,</i> 1533. Est: €12,000
    <b>Ketterer Rare Books, Nov. 29:</b><br>G. Mendel, <i>Versuche über Pflanzen-Hybriden,</i> 1865-66. Est: €30,000
    <b><center> Ketterer Rare Books<br>Auction on November 29th</b>
    <b>Ketterer Rare Books, Nov. 29:</b><br>A. Verard, Book of Hours, around 1488. Est: €30,000
    <b>Ketterer Rare Books, Nov. 29:</b><br>A. Ortelius, <i>Theatrum orbis terrarum,</i> 1601. Est: €80,000
    <b>Ketterer Rare Books, Nov. 29:</b><br><i>Der Sturm,</i> 1910-1916. Est: €16,000
    <b><center> Ketterer Rare Books<br>Auction on November 29th</b>
    <b>Ketterer Rare Books, Nov. 29:</b> <i>Cronica van der hilliger Stat Coellen,</i> 1499. Est: €25,000
    <b>Ketterer Rare Books, Nov. 29:</b><br>M. Catesby, <i>Piscium serpentum insectorum,</i> 1777. Est: €25,000
    <b>Ketterer Rare Books, Nov. 29:</b><br>W. Grohmann, <i>Das Werk Ernst Ludwig Kirchners,</i> 1926. Est: €20,000
    <b><center> Ketterer Rare Books<br>Auction on November 29th</b>
    <b>Ketterer Rare Books, Nov. 29:</b><br>P. Borgo, <i>Aritmetica mercantile,</i> 1491. Est: €16,000
    <b>Ketterer Rare Books, Nov. 29:</b><br>D. Roberts, <i>Egypt and Nubia,</i> 1846-49. Est: €8,000
    <b>Ketterer Rare Books, Nov. 29:</b> <i>Estampes,</i> with the suite by P. Picasso, 1950. Est: €15,000
  • <center><b>Sotheby’s<br>Zang Tumb Tuuum:<br>la révolution futuriste<br>Online Auction<br>30 November – 7 December</b>
    <b>Sotheby’s, Nov. 18:</b> The "Official Edition" of the United States Constitution and the First Printing of the Final Text of the Constitution, 1787. $15,000,000 to $20,000.
    <b>Sotheby’s, Nov. 30 – Dec. 7:</b> Marinetti, Filippo Tommaso. I Paroliberi Futuristi. 1914-1915. 8 p. Unique corrected proofs, for an anthology that remained unpublished. €40,000 to €60,000.
    <b>Sotheby’s, Nov. 30 – Dec. 7:</b> Cangiullo, Francesco. Studenti in Lettere. Università. 1915. Seminal work, featured in 3 historical futurist exhibitions. €20,000 to €30,000.
    <b>Sotheby’s, Nov. 30 – Dec. 7:</b> Cangiullo, Francesco. Chiaro di luna. Circa 1915. Collage and gouache on paper. €15,000 to €20,000.
    <b>Sotheby’s, Nov. 30 – Dec. 7:</b> Marinetti, Filippo Tommaso. Manicure. Faire les ongles à l'Italie. Circa 1915. A fantastic parody of an advertising poster. €20,000 to €30,000.
  • <b><center>Doyle<br>Rare Books, Autographs & Maps<br>December 9</b>
    <b>Doyle, Rare Books, Autographs & Maps:</b> Lot 47. Roosevelt, Theodore. Photograph inscribed to Morris J. Hirsch. May 7th 1918. $1,500 to $2,500.
    <b>Doyle, Rare Books, Autographs & Maps:</b> Lot 178. Whitman, Walt. <i>Leaves of Grass.</i> Brooklyn, New York: [Printed for the author], 1955. First edition in the first issue binding. $70,000 to $100,000.
    <b>Doyle, Rare Books, Autographs & Maps:</b> Lot 38. Mather, Cotton. <i>Magnalia Christi Americana; or, the Ecclesiastical History of New-England.</i> London: Printed for Thomas Parkhurst, 1702. First edition. $3,000 to $5,000.
    <b>Doyle, Rare Books, Autographs & Maps:</b> Lot 55. Taylor, Zachary. Autograph letter signed as President-Elect. Baton Rouge: January 15, 1849. $5,000 to $8,000.
    <b>Doyle, Rare Books, Autographs & Maps:</b> Lot 203. Picasso, Pablo. <i>Verve</i> Vol. V, Nos. 19-20. Paris: Editions Verve, 1948. Inscribed on the title page by Picasso. $1,500 to $2,500.
    <b><center>Doyle<br>Rare Books, Autographs & Maps<br>December 9</b>
    <b>Doyle, Rare Books, Autographs & Maps:</b> Lot 211. Domergue, Jean-Gabriel. L'Ete a Monte Carlo. Lithographed poster, Lucien Serre & Cie, Paris, circa 1937. $1,000 to $1,500.
    <b>Doyle, Rare Books, Autographs & Maps:</b> Lot 105. Manuscript Illumination attr. to Neri da Rimini. Large excised initial "N" from a choirbook, extensively historiated. [Likely Rimini: first quarter of the 14th century]. $2,000 to $3,000.
    <b>Doyle, Rare Books, Autographs & Maps:</b> Lot 40. McKenney, Thomas L. and Hall, James. <i>History of the Indian Tribes of North America, with Biographical Sketches and Anecdotes of the Principal Chiefs.</i> Philadelphia: Rice, Rutter & Co., 1870. $3,00
    <b>Doyle, Rare Books, Autographs & Maps:</b> Lot 222. Searle, Ronald. [Pets--a dog, cats and a parrot-- surrounded by books, and inspecting a globe, perhaps planning global domination]. Original drawing, 17 3/8 x 13 1/2 inches. $1,500 to $2,500.
    <b>Doyle, Rare Books, Autographs & Maps:</b> Lot 98. Faden, William; Scull, Nicholas and George Heap. A Plan of the City and Environs of Philadelphia, Survey'd by N. Scull and G. Heap. London: William Faden, 12 March 1777. $3,000 to $5,000.
  • <i>Der Sturm.</i> 1922. Sold October 2021 for € 13,000.
    Diophantus Alexandrinus, <i>Arithmeticorum libri sex.</i> 1670. Sold October 2021 for € 18,000.
    <i>Cozzani Ettore e altri, l’Eroica. Tutto il pubblicato.</i> Sold October 2021 for € 11,000.
    Newton Isaac, <i>Philosophiae naturalis principia mathematica.</i> 1714. Sold October 2021 for € 7,500.
    Manetti Saverio, <i>Storia naturale degli uccelli.</i> 1767-1776. Sold April 2021 for € 26,000.

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