Rare Book Monthly

Articles - November - 2004 Issue

ChooseBooks: Coming and Going

The home page of the ChooseBooks website.


By Michael Stillman

It is an inevitable part of the cycle of new technologies. The technology appears, and within a few years, the market is filled with new companies reaching for the stars. Once upon a time, America had hundreds of automobile manufacturers. But, as time goes on, the process reverses. Smaller participants fade away, either shutting their doors, being swallowed by larger competitors, or combining in a desperate attempt to create sufficient size to survive. Chevrolet, Pontiac, Buick, Oldsmobile, Cadillac combined to become General Motors. Studebaker, Auburn, Kaiser, and Packard fell by the way. When it comes to the internet, there used to be dozens of competitive search engines. Now three or four control 90%+ of the market. How many computer operating systems were there when each computer company had its own? Now Microsoft holds 90%+ of the market. Rapid growth followed by severe contraction is part of the life cycle of new technology. Today, it can happen with great speed.

So, it was no great surprise when ChooseBooks announced last month that they would be closing their "doors." In an October 8 email from the company's president to its member booksellers, they explained that they had not been able to raise the necessary capital to keep the site viable and moving forward. At that time, they planned to completely shut the site down by October 22.

This was sad news, but not exactly earth-shattering for most of those sellers. Choosebooks was a very nice site. It was one of the most user-friendly book sites around. It was easy to understand, worked quickly and efficiently, and claimed to have 8 million listings. Booksellers liked it because charges were strictly on a commission basis. In other words, the dealer paid nothing unless a book was sold. Most booksellers seem to prefer this arrangement.

So what went wrong? For starters, ChooseBooks was a bit late to the game. Abebooks and Alibris were already well-established when ChooseBooks began the chase a couple of years ago. They evidently believed they could provide a superior service, and would grab marketshare that way, but if you look back at that list of car companies that survived and those that did not, you will see that better doesn't always win out. Sometimes larger wins. Those 8 million books sound like a lot, but Abebooks says it has 60 million. The selection they can offer customers is that much greater. ChooseBooks wasn't able to attract enough customers. Without the buyers, income is too small, and without income, extinction is inevitable. Natural selection is heartless.

Rare Book Monthly

  • Swann
    Maps & Atlases, Natural History & Color Plate Books
    December 7, 2023
    Swann, Dec. 7: Samuel Augustus Mitchell, A New Map of Texas, Oregon and California with the Regions Adjoining, Philadelphia, 1846. $3,500 to $5,000.
    Swann, Dec. 7: 17th–19th-century case maps of various locations. $1,500 to $2,000.
    Swann, Dec. 7: Andreas Cellarius, Haemisphaerium Stellatum Boreale Cum Subiecto Haemisphaerio Terrestri, celestial chart, Amsterdam, 1708. $2,500 to $3,500.
    Swann
    Maps & Atlases, Natural History & Color Plate Books
    December 7, 2023
    Swann, Dec. 7: Vincenzo Coronelli, Set of engraved gores for Coronelli’s monumental 42-inch terrestrial globe, Venice, circa 1688–97. $18,000 to $22,000.
    Swann, Dec. 7: Lucas Janszoon Waghenaer, group of four navigational charts, Antwerp, 1580s. $2,000 to $3,000.
    Swann, Dec. 7: Thomas Bros, Block Book of Berkeley, Oakland, 1920s. $800 to $1,200.
    Swann
    Maps & Atlases, Natural History & Color Plate Books
    December 7, 2023
    Swann, Dec. 7: John Nieuhoff & John Ogilby, An Embassy from the East-India Company of the United Provinces, map of China, plan of Canton, London, 1673. $1,200 to $1,800.
    Swann, Dec. 7: Frederick Sander, Reichenbachia, St. Albans, 1888-1894. $5,000 to $7,000.
    Swann, Dec. 7: Two early illustrated works on horsemanship and breeding, Nuremberg, early 18th century. $700 to $800.
    Swann
    Maps & Atlases, Natural History & Color Plate Books
    December 7, 2023
    Swann, Dec. 7: John Gould, A Monograph of the Ramphastidae, or Family of Toucans. Supplement to the First Edition, London, 1834; 1855. $40,000 to $60,000.
    Swann, Dec. 7: John Pinkerton, A General Collection of the Best and Most Interesting Voyages and Travels in All Parts of the World, London, 1808–14. $1,500 to $2,500.
    Swann, Dec. 7: Oakley Hoopes Bailey, Hackensack, New Jersey, Boston, 1896. $800 to $1,200.
  • CHRISTIE’S
    Valuable Books and Manuscripts
    London auction
    13 December
    Find out more
    Christie’s, Explore now
    TREW, Christoph Jacob (1695–1769). Plantae Selectae quarum imagines ad exemplaria naturalia Londini in hortus curiosorum. [Nuremberg: 1750–1773]. £30,000–40,000
    Christie’s, Explore now
    VERBIEST, Ferdinand (1623–88). Liber Organicus Astronomiae Europaeae apud Sinas restituate. [Beijing: Board of Astronomy, 1674]. £250,000–350,000
    Christie’s, Explore now
    PROPERTY FROM THE COLLECTION OF ALICE & NIKOLAUS HARNONCOURT. Master of Jean Rolin (active 1445–65). Book of Hours, use of Paris, in Latin and French, [Paris, c.1450–1460]. £120,000–180,000
    Christie’s, Explore now
    A SILVER MICROSCOPE. Probably by Antoni van Leeuwenhoek (1632–1723), c.1700. £150,000–250,000
    Christie’s, Explore now
    AN ENGLISH HORARY QUADRANT
    C.1311. £100,000–150,000
  • Fonsie Mealy’s, Dec. 12-13: Roberts (David) & Croly (George). The Holy Land, Syria, Idumae, Arabia, Egypt and Nubia. Lond. 1842 - 1843 [-49]. First Edn. €10,000 to €15,000.
    Fonsie Mealy’s, Dec. 12-13: Incunabula: O'Fihily (Maurice). Duns Scotus Joannes: O'Fihely, Maurice Abp… Venice, 20th November 1497. €8,000 to €12,000.
    Fonsie Mealy’s, Dec. 12-13: An important file of documents with provenance to G.A. Newsom, manager of the Jacob’s Factory in Dublin, occupied by insurgents during Easter Week 1916. €6,000 to €9,000.
    Fonsie Mealy’s, Dec. 12-13: WILDE (Oscar), 1854-1900, playwright, aesthete and wit. A lock of Wilde’s Hair, presented by his son to the distinguished Irish actor Mícheál MacLiammóir. €6,000 to €8,000.
    Fonsie Mealy’s, Dec. 12-13: Heaney (Seamus). Bog Poems, London, 1975. Special Limited Edition, No. 33 of 150 Copies, Signed by Author. Illus. by Barrie Cooke. €4,000 to €6,000.
    Fonsie Mealy’s, Dec. 12-13: Binding: Burke, Thomas O.P. (de Burgo). Hibernia Dominicana, Sive Historia Provinciae Hiberniae Ordinis Praedicatorum, ... 1762. First Edition. €4,000 to €6,000.
    Fonsie Mealy’s, Dec. 12-13: COLLINS, Michael. An important TL, 29 July 1922, addressed to GOVERNMENT on ‘suggested Proclamation warning all concerned that troops have orders to shoot prisoners found sniping, ambushing etc.’. €3,000 to €4,000.
    Fonsie Mealy’s, Dec. 12-13: Scott Fitzgerald (F.) The Great Gatsby, New York (Charles Scribner's Sons) 1925, First Edn. €2,000 to €3,000.
    Fonsie Mealy’s, Dec. 12-13: Yeats (W.B.) The Poems of W.B. Yeats, 2 vols. Lond. (MacMillan & Co.) 1949. Limited Edition, No. 46 of 375 Copies Only, Signed by W.B. Yeats. €1,500 to €2,000.
    Fonsie Mealy’s, Dec. 12-13: Miller (William) Publisher. The Costume of the Russian Empire, Description in English and French, Lg. folio London (S. Gosnell) 1803. First Edn. €1,000 to €1,500.
    Fonsie Mealy’s, Dec. 12-13: Miller (William) Publisher. The Costume of Turkey, Illustrated by a Series of Engravings. Lg. folio Lond.(T. Bensley) 1802. First Edn. €800 to €1,200.
    Fonsie Mealy’s, Dec. 12-13: Mason (Geo. Henry). The Costume of China, Illustrated with Sixty Engravings. Lg. folio London (for W. Miller) 1800. First Edn. €1,400 to €1,800
  • Sotheby’s
    Fine Books and Manuscripts
    8 December 2023
    Sotheby’s, Dec. 8: [Austen, Jane] — Isaac D'Israeli. Jane Austen's copy of Curiosities of Literature. 100,000 - 150,000 USD
    Sotheby’s, Dec. 8: [Austen, Jane]. A handsome first edition in boards of the author's debut novel. 70,000 - 100,000 USD
    Sotheby’s, Dec. 8: Brontë, Charlotte. "I am no bird; and no net ensnares me..." 100,000 - 150,000 USD
    Sotheby’s, Dec. 8: Eliot, George. The author's magnum opus. 25,000 - 35,000 USD
    Sotheby’s, Dec. 8: Whitman, Walt. Manuscript written upon the Death of Lincoln, 1865. 60,000 - 80,000 USD
  • Sotheby’s
    Important Modern Literature from the Library of an American Filmmaker
    8 December 2023
    Sotheby’s, Dec. 8: Kerouac, Jack. Typescript scroll of The Dharma Bums. Typed by Kerouac in Orlando, Florida, 1957, published by Viking in 1958. 300,000 - 500,000 USD
    Sotheby’s, Dec. 8: Hemingway, Ernest. The autograph manuscript of "The Short Happy Life of Francis Macomber." [Key West, finished April 1936]. 300,000 - 500,000 USD
    Sotheby’s, Dec. 8: Miller, Henry. Typescript of The Last Book, a working title for Tropic of Cancer, written circa 1931–1932. 100,000 - 150,000 USD
    Sotheby’s, Dec. 8: Ruscha, Ed. Twentysix Gasoline Stations, with a lengthy inscription to Joe Goode. 40,000 - 60,000 USD
    Sotheby’s, Dec. 8: Hemingway, Ernest. in our time, first edition of Hemingway’s second book. 30,000 - 50,000 USD

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