• Dominic Winter Auctioneers
    Auctions on June 19
    and June 20
    Dominic Winter, June 19: Lot 70 - Warner (Robert). The Orchid Album, 11 volumes, 1882-1897. £5,000 to £8,000
    Dominic Winter, June 19: Lot 151 - United States. Melish (John), Map of the United States with..., British & Spanish Possessions, 1816. £40,000 to £60,000
    Dominic Winter, June 19: Lot 159 - World. Speed (John), A New and Accurat Map of the World, 1676. £4,000 to £6,000.
    Dominic Winter Auctioneers
    Auctions on June 19
    and June 20
    Dominic Winter, June 20: Lot 503 - American Civil War playing cards. Union Cards, New York: American Card Co., 1862. £500 to £800
    Dominic Winter, June 20: Lot 573 - Shepard (Ernest Howard), 'The Hour is Come’, original watercolour, [1959]. £10,000 to £15,000
    Dominic Winter, June 20: Lot 922 - Wilde (Oscar). An Ideal Husband, large paper limited issue, 1899. £4,000 to £6,000
    Dominic Winter Auctioneers
    Auctions on June 19
    and June 20
    Dominic Winter, June 20: Lot 744 - Disney (Walt). “Sketch Book” [of Snow White and the Seven Dwarfs], 1938. £700 to £1,000
    Dominic Winter, June 20: Lot 771 - Auden (Wystan Hugh). Portrait of the head of W. H. Auden, 1970. £1,000 to £1,500
    Dominic Winter, June 20: Lot 822 - Fleming (Ian). Goldfinger, 1st edition, signed by the author, 1959. £6,000 to £8,000
    Dominic Winter Auctioneers
    Auctions on June 19
    and June 20
    Dominic Winter, June 20: Lot 895 - Rowling (J. K.). A complete inscribed set of Harry Potter books plus ephemera. £8,000 to £12,0000
    Dominic Winter, June 20: Lot 883 - Orwell (George). Nineteen Eighty-Four, 1st edition, London: Secker & Warburg, 1949. £3,000 to £5,000
    Dominic Winter, June 20: Lot 700 - Ashendene Press. T. Lucreti Cari De Rerium Natura Libri Sex, Chelsea: Ashendene Press, 1913. £4,000 to £6,000
  • Heritage Auctions, June 27
    F. Scott Fitzgerald
    The Great Gatsby
    New York: Charles Scribner's Sons, 1925
    Heritage Auctions, June 27
    Mary Shelley
    Frankenstein: or, The Modern Prometheus
    London: Lackington, Hughes, Harding, Mavor, & Jones, 1818
    Heritage Auctions, June 27
    J. R. R. Tolkien
    The Hobbit; or, There and Back Again
    London: George Allen & Unwin Ltd., 1937
    Heritage Auctions, June 27
    Jane Austen
    Emma: A Novel. In Three Volumes. By the Author of "Pride and Prejudice," &c. &c.
    London: Printed for John Murray, 1816
    Heritage Auctions, June 27
    Robert Louis Stevenson
    An Inland Voyage
    London: C. Kegan Paul & Co., 1878
    Heritage Auctions, June 27
    Ernest Hemingway
    Three Stories & Ten Poems
    Paris: Contact Publishing Co., 1923
    Heritage Auctions, June 27
    Meriwether Lewis and William Clark
    History of the Expedition under the Command of Captains Lewis and Clark
    Philadelphia, 1814
    Heritage Auctions, June 27
    Emily Dickinson
    Autograph letter signed ("Emily and Vinnie"), to Mary Adelaide Hills
    Amherst, MA, Late April, 1880
    Heritage Auctions, June 27
    John Keats
    Autograph letter signed ("John Keats"), to Mrs. Jeffrey
    Honiton 4 or 5 May 1818
    Heritage Auctions, June 27
    Samuel Johnson
    A Dictionary of the English Language: In which the Words are deduced from their Originals…
    London, 1765
    Heritage Auctions, June 27
    H. P. Lovecraft
    Small archive of nine lengthy autograph letters signed variously over a period of six years to J. Vernon Shea.
    Various places, 1931-1937
    Heritage Auctions, June 27
    Izaak Walton
    The Compleat Angler or the Contemplative Man's Recreation…
    London: T. homas Maxey for Rich. ard Marriot, 1653
  • Freeman’s | Hindman, June 25: [Keats, John] Spenser, Edmund: The Works of that Famous English Poet, Mr. Edmond Spenser. $50,000 - $80,000.
    Freeman’s | Hindman, June 25: (Walton, Izaak): The Compleat Angler or the Contemplative man's Recreation. Being a Discourse of Fish and Fishing. $30,000 - $50,000.
    Freeman’s | Hindman, June 25: Thomas, Gabriel: An Historical and Geographical Account of the Province and Country of Pensilvania; and of West-New-Jersey in America. $25,000 - $35,000.
    Freeman’s | Hindman, June 25: [Carroll, Lewis]: The Game of Alice in Wonderland. $2,000 - $3,000.
    Freeman’s | Hindman, June 25: Athias, Joseph, et al.: Biblia Hebraica. $7,000 - $10,000.
    Freeman’s | Hindman, June 25: [Warhol, Andy, and Jens Quistgaard] Dansk Designs Salesman's Presentation Catalogue. $2,500 - $3,500.
  • Sotheby’s, June 26: Poe, Edgar Allan. Tamerlane — the most poignant rarity in American literature. 400,000 - 600,000 USD
    Sotheby’s, June 26: The Declaration of Independence. "We hold these truths to be self-evident, that all men are created equal..." 2,500,000 - 5,000,000 USD
    Sotheby’s, June 26: William Blake. “Poems with very wild and interesting pictures” 1,200,000 - 1,800,000 USD
    Sotheby’s, June 26: Thomas Taylor [artist]. The original cover art for Harry Potter and the Philosopher’s Stone. 400,000 - 600,000 USD

Rare Book Monthly

Articles - December - 2015 Issue

Twenty Years in the Making – Amazon Opens First Bricks & Mortar Bookstore

Amazon's first bricks and mortar store (photo courtesy Amazon.com).

If you can beat them, join them anyway. In a surprising twist to a story that began twenty years ago, Amazon.com has come full circle. After crushing countless bookstores, from small independents to large chains, Amazon has opened its first bricks and mortar bookstore. We are confident this is not some part of a nefarious twenty-year plot to destroy existing bookstores so they could have the physical store trade all to themselves. Whether this will spread beyond the first store in Amazon's hometown of Seattle will undoubtedly depend upon its performance.

 

Amazon's first physical bookstore opened its doors on November 3. As Amazon Books VP Jennifer Cast noted in a letter to Amazon customers, "These aren’t metaphorical doors: these real, wooden doors are the entrance to our new store in Seattle’s University Village." She then goes on to explain a bit more about the store, which provides some insight into Amazon's thinking: "Amazon Books is a physical extension of Amazon.com. We’ve applied 20 years of online bookselling experience to build a store that integrates the benefits of offline and online book shopping. The books in our store are selected based on Amazon.com customer ratings, pre-orders, sales, popularity on Goodreads, and our curators’ assessments. These are fantastic books! Most have been rated 4 stars or above, and many are award winners."

 

What we see here is Amazon leveraging the enormous amount of information they have collected about book buyers and their reading habits to gain a competitive advantage on other bookstores with less data to draw upon. Being able to draw on a huge base of data Amazon knows what books customers buy, which ones they like the most, which new books to stock because customers are placing heavy pre-orders. The cherry-picking of books rated 4 stars or above means they will not be filling their shelves with books that will disappoint buyers.

 

Unstated is that Amazon will also be able to target individual stores depending on their geography. They already know which books are most popular in each zip code. If their second store is in Des Moines, it will likely carry a different selection from the one in Seattle. Our instincts, and those of a typical store manager, might say to stock more books in Seattle about brewing coffee than raising hogs. Amazon won't have to rely on instincts, which may be wrong. They will know precisely which books are likely to be better sellers at the Seattle store. Advantage Amazon.

 

This is not a giant store. It is not a Barnes & Noble, with coffee and pastries. The fact that they will be displaying books cover out, rather than by the spine in shelves, reduces the number they can sell in a limited amount of space. Naturally, they will be able to help customers draw from the millions of books available on their website. While Amazon, which started as an online bookstore, now sells just about everything under the sun, the store will be limited to their book roots. A few of their own, related electronic products, such as the Kindle e-reader, will be available, but there will be no vacuum cleaners for sale in the Amazon bookstore.

 

Time will tell whether this is a good idea. Certainly, they will sell more books in the area around their store. Some will be cannibalized from online sales, but perhaps that will be balanced by customers who come into the store but then buy a book (perhaps one not stocked in the store) online. However, operating a store adds greatly to expenses. The success of their online model is based on being able to sell goods efficiently and cheaply. The store will require paying rent, hiring staff, and various other expenses not part of their current model.

 

Perhaps they are looking at the marginal business model of other booksellers and believe their advantages in information will make it all worthwhile. Maybe, but I doubt they are trying to emulate Barnes & Noble, just doing it a little better. My guess is they are trying to emulate their much bigger rival that has had great success adding stores to their selling mix – Apple. Apple's stores have been enormously successful, both in selling Apple merchandise on the spot and supporting other means of selling. However, Apple sells far more expensive items and at very large margins. They also sell items where technical expertise is more important to closing a sale than it is with books. Whether Amazon can duplicate Apple's store success, perhaps on a smaller scale, remains to be seen. But borrowing another old saying, nothing ventured, nothing gained.


Posted On: 2015-12-01 05:46
User Name: rlura

Thanks for this interesting piece. It certainly is thought-provoking to have Amazon open a store. But I'm confused about how the numbers of having a bookstore could add up for a company like Amazon. Even if the store was wildly successful, it still would have no impact on the company's profit margins, unless they open a store in every city, perhaps. My guess is that this is largely a public relations project. I don't know when the plan for the store was first initiated, but Amazon is aware that their image as seller of books is still a fundamental aspect to their brand. This store will help make them appear to "like" bookstores, as if they were one of them. Plus having received such bad press recently in their handling of publishers contracts and the rage they inspired when some authors' books were intentionally delayed in shipping, etc., opening this "old fashioned" bookstore will help boost their image, something which undoubtedly has suffered lately.


Rare Book Monthly

  • Bonhams, June 25: Vesalius, Andreas. 1514-1564. De humani corporis fabrica libri septem. $200,000 - $300,000
    Bonhams, June 25: Gersdorff, Hans Von. 1455-1529. Feldtbuch der wundartzney. $40,000 - $60,000
    Bonhams, June 25: Pare, Ambroise. C.1509-1590. La Methode Curative des Playes, et Fractures de la Teste humaine. Avec les pourtraits des Instruments necessaires pour la curation d'icelles. $25,000 - $30,000
    Bonhams, June 25: Reisch, Gregor. 1470-1525. Margarita Philosophica. $20,000 - $30,000
    Bonhams, June 25: Bright, Richard. 1789-1858. Reports of Medical Cases, Selected with a View of Illustrating the Symptoms and Cure of Diseases by a Reference to Morbid Anatomy. $12,000 - $18,000
    Bonhams, June 25: Berengario da Carpi, Giacomo. C. 1460-1530. Tractatus de fractura calve sive cranei. $10,000 - $15,000
    Bonhams, June 25: Vicq D'Azyr, Felix. 1748-1794. Traite d'antomie et de physiologie. $8,000 - $12,000
    Bonhams, June 25: Croce, Giovanni Andrea Della. 1509?-1775. Chirurgia libri septem... $8,000 - $12,000
    Bonhams, June 25: Bruno Da Longburgo. 1200-1286. La cyrogia di Maistro Bruno: Expertissimo in quella. Tradutta in vulgare. $8,000 - $12,000
    Bonhams, June 25: Schwann, Theodor. 1810-1882. Mikroskopische Untersuchungen uber die Ubereinstimmung in der Struktur und dem Wachsthum der Thiere und Pflanzen. $8,000 - $12,000
    Bonhams, June 25: Cowper, William. 1666-1709. The Anatomy of Humane Bodies, with Figures Drawn after the Life… $6,000 - $9,000
    Bonhams, June 25: Bidloo, Govard. 1649-1713. Anatomia humani corporis, centum & quinque tabulis, per artificiossis. G. de Lairesse ad vivum delineatis. $6,000 - $9,000
  • Old World Auctions (Jun 5-19):
    Lot 4. Blaeu's Magnificent Carte-a-Figures World Map in Full Contemporary Color (1642) Est. $12,000 - $15,000
    Old World Auctions (Jun 5-19):
    Lot 125. 1775 Edition of the Landmark Fry-Jefferson Map of Virginia and Maryland (1775) Est. $15,000 - $18,000
    Old World Auctions (Jun 5-19):
    Lot 673. Rare Frontispiece in Full Contemporary Color with Gilt Highlights (1662) Est. $4,000 - $4,750
    Old World Auctions (Jun 5-19):
    Lot 717. Complete Tanner Atlas with Important Maps of Texas & Iowa (1845) Est. $4,000 - $4,750
    Old World Auctions (Jun 5-19):
    Lot 3. Henricus Hondius' Baroque-Style World Map (1641) Est. $9,500 - $11,000
    Old World Auctions (Jun 5-19):
    Lot 258. Complete Set of De Bry's Native Virginians & Picts from Part I of Grands Voyages (1608) Est. $2,750 - $3,500
    Old World Auctions (Jun 5-19):
    Lot 608. Superb Work on 18th Century Russia with over 100 Maps and Plates (1788) Est. $3,500 - $4,250
    Old World Auctions (Jun 5-19):
    Lot 49. One of the Most Important 16th Century Maps of the New World (1556) Est. $5,000 - $6,000
    Old World Auctions (Jun 5-19):
    Lot 706. Superb Image of the Annunciation in Contemporary Hand Color (1518) Est. $900 - $1,100
    Old World Auctions (Jun 5-19):
    Lot 123. One of the Earliest Maps to Show Philadelphia (1695) Est. $4,000 - $4,750
    Old World Auctions (Jun 5-19):
    Lot 631. One of the Earliest Printed Maps of Afghanistan & Pakistan (1482) Est. $1,900 - $2,200
    Old World Auctions (Jun 5-19):
    Lot 689. Proof Copy Engraving of the Senate Floor During the Compromise of 1850 (1855) Est. $1,500 - $1,800
  • Bonhams, June 15-25: 18th Century American Sea Captain's Journals of Voyages to Hawaii, China, and South America. $35,000 - $45,000
    Bonhams, June 15-25: Admiral Richard E. Byrd's Autograph Diary from Bolling Advance Base, Winter 1934. $40,000 - $60,000
    Bonhams, June 15-25: Thoreau, Henry David. Walden; Or, Life in the Woods. Boston: Ticknor and Fields, 1854. $4,000 - $6,000
    Bonhams, June 15-25: Cellarius, Andreas. Harmonia macrocosmica seu atlas universalis et novus, totius universi creati cosmographiam generalem, et novam exhibens. $20,000 - $30,000
    Bonhams, June 15-25: Nobelist George Stigler's Copy of Ricardo's Classic on the Science of Economics. $20,000 - $30,000
    Bonhams, June 15-25: Histoire charmante de l'adolescente sucre d'amour. Paris: F. L. Schmied, 1927. $15,000 - $20,000
    Bonhams, June 15-25: Fine Copy of Walras's Classic on the Theory of Marginal Utility. $12,000 - $18,000
    Bonhams, June 15-25: Arion Press Moby Dick. Melville, Herman. $8,000 - $12,000
    Bonhams, June 15-25: Venegas, Miguel. Noticia de la California, y desu conquista temporal, y espiritual hasta el tiempo presente. $7,000 - $9,000
    Bonhams, June 15-25: Carelton Watkins, Yosemite and the West. Portfolio of 21 imperial albumen prints. $6,000 - $9,000
    Bonhams, June 15-25: An Unpublished Archive of Thornton Wilder Correspondence to F.J. O'Neil. $6,000 - $9,000
    Bonhams, June 15-25: Vesalius, Andreas. 1514-1564. Suorum de humani corporis fabrica librorum epitome. $100,000 - $150,000

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