By Bruce McKinney
The used book business has been a predictable business since the day after Gutenberg printed the first book. "I have a nice copy in original boards. The Count who bought it thought it had pictures." With that, the used book business was born and it has remained remarkably unchanged.
What have changed are the prices. And as prices have increased so too have buyer expectations. At ten dollars anything you say is fine. At a thousand dollars I'd like to see it in writing. It's understandable.
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Higher prices carry with them the expectation of more professional cataloguing. To ask more you need to say more. Many sellers crib the descriptions of other copies and often this is apparent to buyers who can not be impressed. It is simply lip-synching. So how can you quickly and effectively research a title? One way and frankly the best way, is to see if we have a sequence of listings pertaining to this title in our database, the AED. If we do you can look for those descriptions that make your case for importance and valuation. Build your description with interesting and informative "quotes". If you can explain it then others can understand it. This is how you build client relationships and sell books.
All books have a pricing history and it is not simply the array of prices on listing sites today. If a copy at auction recently sold for $300 then listing your book for $800 is probably too high even if others are listing their book around that price. You need to know this history. On AE all book and ephemera auctions worldwide are posted ahead of the sale, priced after the sale, and then immediately added to the database for reference. Our records stay current.
