Rare Book Monthly

Articles - August - 2015 Issue

Twenty Years Ago, the Book World Was Turned Upside Down

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The most important book in the history of bookselling?

It's been just 20 years. On July 16, 1995, a buyer purchased a copy of the ever-popular Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought. The book was written by Douglas Hofstadter and other members of the Fluid Analogies Research Group. The book world would never be the same.

 

Fluid Technologies was the first book ever to be purchased from Amazon.com. Amazon had been founded by Jeff Bezos the prior year to take advantage of the young, new medium, the internet, or the worldwide web as it was more often called in the day. Prior to then, people used to buy their books in places called "bookstores." Okay, people still do, but not nearly as much as they did in 1995. Bezos had seen projections of growth in internet use for the years ahead and decided that was where he wanted to be.

 

Bezos was not a bookman. He came from Wall Street. Bezos chose to sell on the internet before he chose to sell books. He believed books to be a logical product, as worldwide sales were enormous, and he could "stock" a greater inventory than could stores, since he could purchase them to fill orders he received.

 

Amazon was not an immediate threat to those in the antiquarian and rare book trade. Amazon sold new books. First to feel their wrath would be the new book sellers. The new book business had just gone through a painful revolution as mom & pop stores were replaced by chains such as Waldenbooks and B. Dalton, only in turn to be beaten down by the larger, social meeting-place chains such as Barnes & Noble and Borders. Now they would soon find themselves fighting for their lives as well.

 

Amazon took off. It was part of the business plan. Rather than focusing on making a profit quickly, Bezos focused on becoming big. He realized others could follow his business model, so he concluded the only way to succeed was to quickly become the biggest, making it hard for others to successfully enter the field. Amazon would be the Wal-Mart of the book world. And so it became, but by then, Amazon had expanded to become the Wal-Mart of all internet commerce. They sell just about everything now, books being just a small fraction of their business. Last year, they had 165,000 employees and made $89 billion in sales. This is no bookstore anymore.

 

While the collectible book category was not as much affected by Amazon, internet specialists in collectible books soon arose. Interloc, which preceded Amazon online, but only as a private, dealer-to-dealer network, opened to the public. They changed their name to Alibris. The Advanced Book Exchange, today known as AbeBooks, did the same. However, their business model was different. Rather than competing against existing booksellers as did Amazon, they sold books on behalf of existing dealers. In 2000, Amazon joined the used book fray offering a similar marketplace selling the inventory of existing dealers. In the early days, fees were small, and dealers reached all kinds of markets never before available to them from their shops in one town. The rare and antiquarian book trade experienced a renaissance. In time, fees rose, competition increased, and collectors, having finally found those long sought-after books, no longer bought quite so freely. It was fun while it lasted.

 

Today's bookselling world is vastly different from the one Amazon entered 20 years ago. The largest change came with new books. Of the aforementioned leaders 20 years ago, Waldenbooks, B. Dalton, and Borders are all gone. Barnes & Noble clings to life. For the sales of old books, be they collectible editions or merely reading copies, the independent sellers live on. Many have disappeared as they weren't able to adjust to the changing market. Internet sales necessitated that many Main Street shops would have to close. Some went out of business, others shifted to the internet, some retain storefronts but they are more warehouses for internet sales than vibrant retail locations. It is difficult to stock inventory for an Amazon-size seller of old books, particularly rare books for which there may be few copies available at any given time. The result is that the model of a selling site serving multiple smaller booksellers remains the internet model for collectible books, preserving a place for the traditional bookseller, even if they must sell in non-traditional ways. Today's challenges may have more to do with demand than supply. Finding the next generation of collectors may be more of a challenge than fending off an Amazon.

 

1995. A lot has happened since then.


Posted On: 2015-08-03 18:04
User Name: Fattrad1

Bruce,

Without open shops and book fairs there will be ever fewer collectors. Where else do young people experience the tactile feel of the book, the aroma of old paper and gain the knowledge of how and what to collect. Yet you work fervently against both entities, perhaps you seek the destruction of rare printed material?


Posted On: 2015-08-06 21:11
User Name: designbooks

Though your article is primarily on Amazon, this is the 26th anniversary of books being sold through dial up computers. ABACIS (Antiquarian Books and Collectibles Informations Service) came online offering books from dealers such as Strand, Second Story Books and many others to libraries. ABACIS eventually became Interloc.


Rare Book Monthly

  • <b>19th Century Shop:</b> Charles Darwin on sexuality and the transmission of hereditary characteristics: Autograph Letter Signed to Lawson Tait. Down, 17 January [1877].
    <b>19th Century Shop:</b> MILTON, JOHN. <i>Paradise Lost. A Poem written in ten books.</i> London: 1667. A very rare example with the contemporary binding untouched and with a 1667 title page.
    <b>19th Century Shop:</b> Hamilton secures the ratification of the Constitution: <i>The Debates and Proceedings of the Convention of the State of New-York, assembled at Poughkeespsie, on the 17th June, 1788.</i>
    <b>19th Century Shop:</b> The social contract “Man is born free, and everywhere he is in chains”: ROUSSEAU, JEAN-JACQUES. <i>Principes du Droit Politique [Du Contract Social]</i>. Amsterdam: Michel Rey, 1762
    <b>19th Century Shop:</b> “The first English textbook on geometrical land-measurement and surveying”: BENESE, RICHARD. <i>This Boke Sheweth the Maner of Measurynge All Maner of Lande…</i>
  • <b>Swann Auction Galleries:</b> Jean de Mandeville, <i>Reysen und Wanderschafften durch das Gelobte Land,</i> Strassburg, 1488. Sold for $106,250.
    <b>Swann Auction Galleries:</b> José González Cabrera Bueno, <i>Navegación Especulativa, y Práctica,</i> Manila, 1734. Sold for $55,000.
    <b>Swann Auction Galleries:</b> Francis W. Winton, manuscript on pow-wows with indigenous Canadians, 1881. Sold for $65,000.
    <b>Swann Auction Galleries:</b> Louise Bourgeois, <i>He Disappeared Into Complete Silence,</i> portfolio with complete text & 9 engravings, 1947. Sold for $413,000.
    <b>Swann Auction Galleries:</b> Erich Maria Remarque, <i>All Quiet on the Western Front,</i> first American edition, Boston, 1929. Sold for $9,375.
    <b>Swann Auction Galleries:</b> Sir William Russell Flint, gouache & watercolor illustration for Homer's <i>Odyssey,</i> 1924. Sold for $22,500.
    <b>Swann Auction Galleries:</b> Kurt Vonnegut, archive of 12 letters, signed to his family, 6 illustrated, 1930s-40s. Sold for $12,500.
    <b>Swann Auction Galleries:</b> Oscar Wilde, <i>Lady Windermere's Fan,</i> first edition, presentation copy, signed & inscribed, London, 1893. Sold for $27,500.
    <b>Swann Auction Galleries:</b> Emil Cardinaux, <i>St. Moritz,</i> 1918. Sold for $17,500.
    <b>Swann Auction Galleries:</b> R.J. Waters, 3 panoramas of the San Francisco earthquake & fire, 1906. Sold for $21,250.
    <b>Swann Auction Galleries:</b> Album with 200 cartes-de-visite, including images by Felice Beato, John Thompson & F.W. Sutton, Japan & China, 1863-69. Sold for $35,000.
    <b>Swann Auction Galleries:</b> Thomas Paine, <i>The American Crisis,</i> Fishkill, NY, December 1776. Sold for $40,000.
  • <center><b>Sotheby’s New York<br>Fine Books & Manuscripts Online<br>Ending December 17</b>
    <b>Sotheby’s Online, Now - Dec 17:</b> SHAKESPEARE, WILLIAM. <i>Mr. William Shakespeares Comedies, Histories, and Tragedies…</i> The Second Impression. 1632. $100,000 to $150,000
    <b>Sotheby’s Online, Now - Dec 17:</b> GEORGE CURZON, 1ST MARQUESS CURZON OF KEDLESTON. “Curzon Tiger Hunt.” [India: circa 1901]. 120 albumen photographs. $3,000 to $5,000
    <b>Sotheby’s Online, Now - Dec 17:</b> (CASSADY, NEAL). Kerouac, Jack. <i>On the Road.</i> New York: Viking Press, 1957. Inscribed. $10,000 to $15,000
    <b>Sotheby’s Online, Now - Dec 17:</b> VEGA, JOSEPH PENSO DE LA. <i>Confusion de Confusiones. Dialogos curiosos entre un Philosopho agudo, un Mercader discrete...</i> Amsterdam, 1688. $200,000 to $300,000
    <b>Sotheby’s Online, Now - Dec 17:</b> RACKHAM, ARTHUR — [WILLIAM SHAKESPEARE]. "The Moon Like to a Silver Bow New-Bent in Heaven," original illustration for <i>A Midsummer Night's Dream.</i> $12,000 to $18,000
  • <b>Bonhams New York: Fine Books and Manuscripts Including the World of Hilary Knight. December 5, 2018</b>
    <b>Bonhams, Dec 5:</b> KNIGHT, HILARY. The Original Portrait of Eloise that Hung at the Plaza Hotel. $100,000 to 150,000
    <b>Bonhams, Dec 5:</b> WARHOL, ANDY. "Iced Lemon Delight," an Original Watercolor Presented to Hilary Knight's cat, Phoebe $8,000 to 12,000
    <b>Bonhams, Dec 5:</b> SENDAK, MAURICE. <i>Where the Wild Things Are.</i> PRESENTATION COPY, INSCRIBED with drawing to Hilary Knight in the month following publication. $10,000 to 15,000
    <b>Bonhams New York: Fine Books and Manuscripts Including the World of Hilary Knight. December 5, 2018</b>
    <b>Bonhams, Dec 5:</b> NOLAND, KENNETH. Original circle painting, untitled, acrylic and ink on cloth, for cover of monograph $8,000 to 12,000
    <b>Bonhams, Dec 5:</b> TOULOUSE-LAUTREC. <i>Histoires Naturelles,</i> 1899. With 22 original lithographs. $10,000 to 15,000
    <b>Bonhams, Dec 5:</b> SHAKESPEARE, WILLIAM. <i>A Collection of Poems,</i> [1711]. The first authoritative and complete collected Sonnets.$15,000 to 20,000
    <b>Bonhams New York: Fine Books and Manuscripts Including the World of Hilary Knight. December 5, 2018</b>
    <b>Bonhams, Dec 5:</b> LONDON, JACK. <i>The Call of the Wild.</i> 1903. First edition, first state jacket. $2,000 to 3,000
    <b>Bonhams, Dec 5:</b> FROST, ROBERT. Autograph Manuscript of "Build Soil," 12 pp, 1932-1936. $15,000 to 20,000
    <b>Bonhams, Dec 5:</b> GOULD, GLENN. Glenn Gould's extensively annotated copy of Bach's Goldberg Variations $100,000 to 150,000
    <b>Bonhams New York: Fine Books and Manuscripts Including the World of Hilary Knight. December 5, 2018</b>
    <b>Bonhams, Dec 5:</b> PLATH, SYLVIA. EARLY Autograph Letter Signed, about her beginnings as a writer, Northampton, MA, 1951. $7,000 to 10,000
    <b>Bonhams, Dec 5:</b> HOUDINI, HARRY. A collection of 11 cast iron shackle and lock items from Houdini's personal collection. $20,000 to 30,000
    <b>Bonhams, Dec 5:</b> M4 ENGIMA MACHINE, with very rare RARE HYDRA KEY ENVELOPE. $400,000 to 600,000
  • <center><b>Doyle: Angling Books from the Collection of Arnold "Jake” Johnson<br>Online Only Auction ending Dec. 18</b>
    <b>Doyle, Arnold “Jake” Johnson Online-Only Auction, ending Dec 18:</b> WETZEL, CHARLES M. American Fishing Books. $400 to $600
    <b>Doyle, Arnold “Jake” Johnson Online-Only Auction, ending Dec 18:</b> BISSELL, ALFRED E., <i>In Pursuit of Salar.</i> $400 to $600
    <b>Doyle, Arnold “Jake” Johnson Online-Only Auction, ending Dec 18:</b> <i>The Settler and Sportsman in Anticosti.</i> $400 to $600
    <center><b>Doyle: Angling Books from the Collection of Arnold "Jake” Johnson<br>Online Only Auction ending Dec. 18</b>
    <b>Doyle, Arnold “Jake” Johnson Online-Only Auction, ending Dec 18:</b> CARLETON, HENRY GUY, <i>Advice to Young Anglers.</i> $300 to $500
    <b>Doyle, Arnold “Jake” Johnson Online-Only Auction, ending Dec 18:</b> ROBINSON, ROLAND EVANS, <i>Forest and Stream Fables. By Awahsoose the Bear.</i> $300 to $500
    <b>Doyle, Arnold “Jake” Johnson Online-Only Auction, ending Dec 18:</b> SAWADA, KEN, <i>The Art of the Classic Salmon Fly.</i> $300 to $500
    <center><b>Doyle: Angling Books from the Collection of Arnold "Jake” Johnson<br>Online Only Auction ending Dec. 18</b>
    <b>Doyle, Arnold “Jake” Johnson Online-Only Auction, ending Dec 18:</b> SOUTHARD, CHARLES ZIBEON, <i>The Evolution of Trout and Trout Fishing in America.</i> $400 to $600
    <b>Doyle, Arnold “Jake” Johnson Online-Only Auction, ending Dec 18:</b> SOUTHARD, CHARLES ZIBEON, <i>Trout Fly-Fishing in America.</i> $400 to $600

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