Rare Book Monthly

Articles - August - 2015 Issue

Twenty Years Ago, the Book World Was Turned Upside Down

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The most important book in the history of bookselling?

It's been just 20 years. On July 16, 1995, a buyer purchased a copy of the ever-popular Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought. The book was written by Douglas Hofstadter and other members of the Fluid Analogies Research Group. The book world would never be the same.

 

Fluid Technologies was the first book ever to be purchased from Amazon.com. Amazon had been founded by Jeff Bezos the prior year to take advantage of the young, new medium, the internet, or the worldwide web as it was more often called in the day. Prior to then, people used to buy their books in places called "bookstores." Okay, people still do, but not nearly as much as they did in 1995. Bezos had seen projections of growth in internet use for the years ahead and decided that was where he wanted to be.

 

Bezos was not a bookman. He came from Wall Street. Bezos chose to sell on the internet before he chose to sell books. He believed books to be a logical product, as worldwide sales were enormous, and he could "stock" a greater inventory than could stores, since he could purchase them to fill orders he received.

 

Amazon was not an immediate threat to those in the antiquarian and rare book trade. Amazon sold new books. First to feel their wrath would be the new book sellers. The new book business had just gone through a painful revolution as mom & pop stores were replaced by chains such as Waldenbooks and B. Dalton, only in turn to be beaten down by the larger, social meeting-place chains such as Barnes & Noble and Borders. Now they would soon find themselves fighting for their lives as well.

 

Amazon took off. It was part of the business plan. Rather than focusing on making a profit quickly, Bezos focused on becoming big. He realized others could follow his business model, so he concluded the only way to succeed was to quickly become the biggest, making it hard for others to successfully enter the field. Amazon would be the Wal-Mart of the book world. And so it became, but by then, Amazon had expanded to become the Wal-Mart of all internet commerce. They sell just about everything now, books being just a small fraction of their business. Last year, they had 165,000 employees and made $89 billion in sales. This is no bookstore anymore.

 

While the collectible book category was not as much affected by Amazon, internet specialists in collectible books soon arose. Interloc, which preceded Amazon online, but only as a private, dealer-to-dealer network, opened to the public. They changed their name to Alibris. The Advanced Book Exchange, today known as AbeBooks, did the same. However, their business model was different. Rather than competing against existing booksellers as did Amazon, they sold books on behalf of existing dealers. In 2000, Amazon joined the used book fray offering a similar marketplace selling the inventory of existing dealers. In the early days, fees were small, and dealers reached all kinds of markets never before available to them from their shops in one town. The rare and antiquarian book trade experienced a renaissance. In time, fees rose, competition increased, and collectors, having finally found those long sought-after books, no longer bought quite so freely. It was fun while it lasted.

 

Today's bookselling world is vastly different from the one Amazon entered 20 years ago. The largest change came with new books. Of the aforementioned leaders 20 years ago, Waldenbooks, B. Dalton, and Borders are all gone. Barnes & Noble clings to life. For the sales of old books, be they collectible editions or merely reading copies, the independent sellers live on. Many have disappeared as they weren't able to adjust to the changing market. Internet sales necessitated that many Main Street shops would have to close. Some went out of business, others shifted to the internet, some retain storefronts but they are more warehouses for internet sales than vibrant retail locations. It is difficult to stock inventory for an Amazon-size seller of old books, particularly rare books for which there may be few copies available at any given time. The result is that the model of a selling site serving multiple smaller booksellers remains the internet model for collectible books, preserving a place for the traditional bookseller, even if they must sell in non-traditional ways. Today's challenges may have more to do with demand than supply. Finding the next generation of collectors may be more of a challenge than fending off an Amazon.

 

1995. A lot has happened since then.


Posted On: 2015-08-03 18:04
User Name: Fattrad1

Bruce,

Without open shops and book fairs there will be ever fewer collectors. Where else do young people experience the tactile feel of the book, the aroma of old paper and gain the knowledge of how and what to collect. Yet you work fervently against both entities, perhaps you seek the destruction of rare printed material?


Posted On: 2015-08-06 21:11
User Name: designbooks

Though your article is primarily on Amazon, this is the 26th anniversary of books being sold through dial up computers. ABACIS (Antiquarian Books and Collectibles Informations Service) came online offering books from dealers such as Strand, Second Story Books and many others to libraries. ABACIS eventually became Interloc.


Rare Book Monthly

  • <center><b>Potter & Potter Auctions<br>Fine Books & Manuscripts,<br>including Americana<br>February 16, 2023</b>
    <b>Potter & Potter, Feb. 16:</b> [KELMSCOTT PRESS]. CHAUCER, Geoffrey. <i>The Works…now newly imprinted.</i> Edited by F.S. Ellis. Hammersmith: Kelmscott Press, 1896. $100,000 to $125,000.
    <b>Potter & Potter, Feb. 16:</b> [EINSTEIN, Albert (1879–1955)]. –– ORLIK, Emil (1870–1932), artist. Lithograph signed (“Albert Einstein”). N.p., 1928. $10,000 to $15,000.
    <b>Potter & Potter, Feb. 16:</b> TOLKIEN, John Ronald Reuel. <i>[The Lord of the Rings trilogy:] The Fellowship of the Ring.</i> 1954. –– <i>The Two Towers.</i> 1954. –– <i>The Return of the King.</i> 1955. $10,000 to $15,000.
    <b>Potter & Potter, Feb. 16:</b> CLEMENS, Samuel Langhorne ("Mark Twain") and Charles Dudley WARNER. <i>The Gilded Age: A Tale of Today.</i> Hartford and Chicago, 1873. $6,000 to $8,000.
    <b>Potter & Potter, Feb. 16:</b> LOVECRAFT, Howard Phillips. <i>Beyond the Wall of Sleep.</i> Collected by August Derleth and Donald Wandrei. Sauk City, WI: Arkham House, 1943. $2,000 to $3,000.
  • <center><b>California International Antiquarian Book Fair<br>February 10-12, 2023<br>Pasadena Convention Center<br> abaa.org/cabookfair
    <center><b>California International Antiquarian Book Fair<br>February 10-12, 2023<br>Pasadena Convention Center<br> abaa.org/cabookfair
    <center><b>California International Antiquarian Book Fair<br>February 10-12, 2023<br>Pasadena Convention Center<br> abaa.org/cabookfair
    <center><b>California International Antiquarian Book Fair<br>February 10-12, 2023<br>Pasadena Convention Center<br> abaa.org/cabookfair
    <center><b>California International Antiquarian Book Fair<br>February 10-12, 2023<br>Pasadena Convention Center<br> abaa.org/cabookfair
    <center><b>California International Antiquarian Book Fair<br>February 10-12, 2023<br>Pasadena Convention Center<br> abaa.org/cabookfair
    <center><b>California International Antiquarian Book Fair<br>February 10-12, 2023<br>Pasadena Convention Center<br> abaa.org/cabookfair
    <center><b>California International Antiquarian Book Fair<br>February 10-12, 2023<br>Pasadena Convention Center<br> abaa.org/cabookfair
    <center><b>California International Antiquarian Book Fair<br>February 10-12, 2023<br>Pasadena Convention Center<br> abaa.org/cabookfair
    <center><b>California International Antiquarian Book Fair<br>February 10-12, 2023<br>Pasadena Convention Center<br> abaa.org/cabookfair
    <center><b>California International Antiquarian Book Fair<br>February 10-12, 2023<br>Pasadena Convention Center<br> abaa.org/cabookfair
  • <b><center>Swann Auction Galleries<br>View Our Record Breaking Results</b>
    <b>Swann:</b> Gideon Welles, <i>Extensive archive of personal and family papers of Lincoln’s Secretary of the Navy,</i> 1791-1914. Sold September 29 — $281,000.
    <b>Swann:</b> Charles Addams, <i>Rock Climbers,</i> cartoon for <i>The New Yorker,</i> watercolor, ink and gouache, 1954. Sold December 15 — $37,500.
    <b>Swann:</b> Charlotte Brontë, <i>Jane Eyre. An Autobiography. Edited by Currer Bell,</i> three volumes, first edition, 1847. Sold June 16, 2022 — $23,750.
    <b>Swann:</b> Geoffrey Chaucer, <i>The Workes of Geffray Chaucer Newlye Printed,</i> London, 1542. Sold October 13 — $106,250.
    <b><center>Swann Auction Galleries<br>View Our Record Breaking Results</b>
    <b>Swann:</b> Dorothea Lange, <i>Migrant Mother, Nipomo, California (Destitute pea pickers in California. Mother of seven children. Age 32),</i> silver print, 1936. Sold October 20 — $305,000.
    <b>Swann:</b> George Washington, Autograph Document Signed, with two manuscript plat maps in holograph, 1751. Sold October 27 — $37,500.
    <b>Swann:</b> Winfred Rembert, <i>Winfred Rembert and Class of 1959,</i> dye on carved & tooled leather, 1999. Sold October 6 — $233,000.
    <b>Swann:</b> M.C. Escher, <i>Relativity,</i> lithograph, 1953. Sold November 3 — $81,250.
  • <b><center>Sotheby’s<br>Original Film Posters<br>27 January - 10 February 2023</b>
    <b>Sotheby’s, Jan. 27-Feb. 10:</b> Vertigo (1958), poster, US. The ultimate poster on this classic Hitchcock title, one of three known examples. £40,000 to £60,000.
    <b>Sotheby’s, Jan. 27-Feb. 10:</b> Lawrence of Arabia (1962), roadshow poster, US. £8,000 to £12,000.
    <b>Sotheby’s, Jan. 27-Feb. 10:</b> Star Wars (1977), style C poster, printer's proof, US. £7,000 to £10,000.
    <b>Sotheby’s, Jan. 27-Feb. 10:</b> The Navigator/ La Croisiere du Navigator (1924), re-release poster (1931), French. £5,000 to £8,000.
    <b>Sotheby’s, Jan. 27-Feb. 10:</b> Bullitt (1968), special test poster, US. £3,000 to £5,000.
  • <b>Old World Auctions (Feb 8):</b> Lot 817. Bellin's complete five-volume maritime atlas with 581 maps & plates (1764). $24,000 to $30,000.
    <b>Old World Auctions (Feb 8):</b> Lot 325. An early and important map of the Republic of Texas (1837). $11,000 to $14,000.
    <b>Old World Auctions (Feb 8):</b> Lot 45. De Bry's early map of North Pole depicting Willem Barentsz' expedition (1601). $3,500 to $4,250.
    <b>Old World Auctions (Feb 8):</b> Lot 154. Poignant map of the United States documenting lynchings (1931). $250 to $325.
    <b>Old World Auctions (Feb 8):</b> Lot 457. Extremely rare matching set of pro-German propaganda from WWI (1914). $2,000 to $2,400.
    <b>Old World Auctions (Feb 8):</b> Lot 815. Homann's world atlas featuring 110 maps in contemporary color (1751). $14,000 to $16,000.
    <b>Old World Auctions (Feb 8):</b> Lot 60. Miniature pocket globe based on Herman Moll (1785). $3,500 to $4,500.
    <b>Old World Auctions (Feb 8):</b> Lot 8. Visscher's rare carte-a-figures world map (1652). $14,000 to $16,000.
    <b>Old World Auctions (Feb 8):</b> Lot 158. Matching satirical maps of the US by McCandlish: "Ration Map" & "Bootlegger's Map" (1944). $3,000 to $4,000.
    <b>Old World Auctions (Feb 8):</b> Lot 820. One of the finest English atlases of the early 19th century (1808). $4,750 to $6,000.
    <b>Old World Auctions (Feb 8):</b> Lot 59. Important milestone in preparation for 1969 moon landing (1963). $750 to $900.
    <b>Old World Auctions (Feb 8):</b> Lot 805. Superb bible leaf with image of crucifixion of Jesus with gilt highlights (1518). $800 to $950.

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