Rare Book Monthly

Articles - June - 2004 Issue

An Important Tool: Website Traffic Ratings

The Websearch toolbar is automatically fitted into your internet toolbar. Rank is shown along with a star rating.


By Bruce McKinney

Everyday on the internet when people visit sites the contacts are recorded. Data is not being maintained on who visits which site (unless you have spy software on your system that, with or without your permission, is recording this information), only the "hits"or electronic contacts are recorded. These counts are tabulated by various companies and are available for free. They tell us where the traffic is on the net. These counts do not directly convert into dollars because they reflect only visits, not interaction but they are nevertheless very useful, particularly for gauging comparative activity. Think of them as heartbeats.

These days there are millions of sites. Keeping count of how many "contacts" are occurring at each of them is a daunting task. Anyone who uses the Google toolbar can have a Page Rank indicator on their screen that shows how Google rates your site based on a variety of factors. This is more a qualitative and quantitative ranking.

Another toolbar option for activity measurement is available from www.websearch.com and it is very useful. It only works on Microsoft operating systems however. For sites among the top 500,000 on the net they provide a comparative numeral rating. They aren’t able to record every click on the web but they record enough clicks, from a variety of search engines, that they can estimate both who is in the first 500,000 and what their relative rankings are. At the end of this article I’ll show you how to add this toolbar option to your browser if you are interested to try it.

Among the auction houses here are ratings recorded on June 27th using WebSearch's software. As you read this they will have already changed at least marginally. As in golf the low score wins: the higher the rating the lower the number. eBay, the online auction juggernaut, is by far the highest ranked firm in this sector. Their formula is unique. They sell thousands of generally but not exclusively lower priced books every day and books are only a small part of what they sell. In addition to these auctions houses there are more than 40 others that are not currently receiving a rating.

Auctions:
eBay 8
Sotheby's24,437
Christie's27,530
Butterfield's 46,280
Skinner, Inc. 151,318
Bonham's153,401
PBA (Pacific)174,821
Doyle, New York 209,773
Old World Auctions 247,484
PIASA 258,514
Dorotheum 352,450
Sanford Alderfer 385,666
Freeman's 411,830
Holabird 430,629
Swann452,899
Heritage Map Museum 462,800
Eldred's 496,349
Bloomsbury Not Rated
Waverly AuctionsNot Rated
John's Western GalleryNot Rated

Of the traditional auction houses most sell other things besides books so PBA, as a book site is actually a stronger "book" site than is first apparent because all the houses above it are also selling other things and receiving some of their 'hits' for them. Frequency of sales is also a factor. An auction house that conducts twelve auctions a year should eventually have many more hits than an auction house that holds six. The scale of a business will ultimately be reflected in these counts. Most sites are not rated, simply because they are not yet within the first 500,000 in terms of activity. Many in time will be.

These WebSearch ratings reflect activity over several months, not only the present moment so improvement and decline register slowly. As well, every day thousands of sites are internally revised to increase their competitiveness. This is a process of endless tinkering. Successful websites are snakes, not statues.

A low rating (a high number) may also reflect site problems. Without naming names we'll just say that all sites do not perform equally. Some websites are using state of the art software and others only cans and wires. Visitors believe they can identify under-engineered sites because, for them, these sites are consistently slow and sometimes awkward. In fairness to website operators I need to point out that a user's operating system, their settings and their connection are frequent sources of problems. Generally, if a user doesn't have problems on the web but has a problem with a site, it is a site problem. However, just because a user can retrieve email does not mean their computer and browser are properly configured. Email is relatively simple. Net searching and the resultant interaction with sites often are not.

Rare Book Monthly

  • Fonsie Mealy’s, Dec. 12-13: Roberts (David) & Croly (George). The Holy Land, Syria, Idumae, Arabia, Egypt and Nubia. Lond. 1842 - 1843 [-49]. First Edn. €10,000 to €15,000.
    Fonsie Mealy’s, Dec. 12-13: Incunabula: O'Fihily (Maurice). Duns Scotus Joannes: O'Fihely, Maurice Abp… Venice, 20th November 1497. €8,000 to €12,000.
    Fonsie Mealy’s, Dec. 12-13: An important file of documents with provenance to G.A. Newsom, manager of the Jacob’s Factory in Dublin, occupied by insurgents during Easter Week 1916. €6,000 to €9,000.
    Fonsie Mealy’s, Dec. 12-13: WILDE (Oscar), 1854-1900, playwright, aesthete and wit. A lock of Wilde’s Hair, presented by his son to the distinguished Irish actor Mícheál MacLiammóir. €6,000 to €8,000.
    Fonsie Mealy’s, Dec. 12-13: Heaney (Seamus). Bog Poems, London, 1975. Special Limited Edition, No. 33 of 150 Copies, Signed by Author. Illus. by Barrie Cooke. €4,000 to €6,000.
    Fonsie Mealy’s, Dec. 12-13: Binding: Burke, Thomas O.P. (de Burgo). Hibernia Dominicana, Sive Historia Provinciae Hiberniae Ordinis Praedicatorum, ... 1762. First Edition. €4,000 to €6,000.
    Fonsie Mealy’s, Dec. 12-13: COLLINS, Michael. An important TL, 29 July 1922, addressed to GOVERNMENT on ‘suggested Proclamation warning all concerned that troops have orders to shoot prisoners found sniping, ambushing etc.’. €3,000 to €4,000.
    Fonsie Mealy’s, Dec. 12-13: Scott Fitzgerald (F.) The Great Gatsby, New York (Charles Scribner's Sons) 1925, First Edn. €2,000 to €3,000.
    Fonsie Mealy’s, Dec. 12-13: Yeats (W.B.) The Poems of W.B. Yeats, 2 vols. Lond. (MacMillan & Co.) 1949. Limited Edition, No. 46 of 375 Copies Only, Signed by W.B. Yeats. €1,500 to €2,000.
    Fonsie Mealy’s, Dec. 12-13: Miller (William) Publisher. The Costume of the Russian Empire, Description in English and French, Lg. folio London (S. Gosnell) 1803. First Edn. €1,000 to €1,500.
    Fonsie Mealy’s, Dec. 12-13: Miller (William) Publisher. The Costume of Turkey, Illustrated by a Series of Engravings. Lg. folio Lond.(T. Bensley) 1802. First Edn. €800 to €1,200.
    Fonsie Mealy’s, Dec. 12-13: Mason (Geo. Henry). The Costume of China, Illustrated with Sixty Engravings. Lg. folio London (for W. Miller) 1800. First Edn. €1,400 to €1,800
  • Sotheby’s
    Fine Books and Manuscripts
    8 December 2023
    Sotheby’s, Dec. 8: [Austen, Jane] — Isaac D'Israeli. Jane Austen's copy of Curiosities of Literature. 100,000 - 150,000 USD
    Sotheby’s, Dec. 8: [Austen, Jane]. A handsome first edition in boards of the author's debut novel. 70,000 - 100,000 USD
    Sotheby’s, Dec. 8: Brontë, Charlotte. "I am no bird; and no net ensnares me..." 100,000 - 150,000 USD
    Sotheby’s, Dec. 8: Eliot, George. The author's magnum opus. 25,000 - 35,000 USD
    Sotheby’s, Dec. 8: Whitman, Walt. Manuscript written upon the Death of Lincoln, 1865. 60,000 - 80,000 USD
  • Sotheby’s
    Important Modern Literature from the Library of an American Filmmaker
    8 December 2023
    Sotheby’s, Dec. 8: Kerouac, Jack. Typescript scroll of The Dharma Bums. Typed by Kerouac in Orlando, Florida, 1957, published by Viking in 1958. 300,000 - 500,000 USD
    Sotheby’s, Dec. 8: Hemingway, Ernest. The autograph manuscript of "The Short Happy Life of Francis Macomber." [Key West, finished April 1936]. 300,000 - 500,000 USD
    Sotheby’s, Dec. 8: Miller, Henry. Typescript of The Last Book, a working title for Tropic of Cancer, written circa 1931–1932. 100,000 - 150,000 USD
    Sotheby’s, Dec. 8: Ruscha, Ed. Twentysix Gasoline Stations, with a lengthy inscription to Joe Goode. 40,000 - 60,000 USD
    Sotheby’s, Dec. 8: Hemingway, Ernest. in our time, first edition of Hemingway’s second book. 30,000 - 50,000 USD
  • Swann
    Maps & Atlases, Natural History & Color Plate Books
    December 7, 2023
    Swann, Dec. 7: Samuel Augustus Mitchell, A New Map of Texas, Oregon and California with the Regions Adjoining, Philadelphia, 1846. $3,500 to $5,000.
    Swann, Dec. 7: 17th–19th-century case maps of various locations. $1,500 to $2,000.
    Swann, Dec. 7: Andreas Cellarius, Haemisphaerium Stellatum Boreale Cum Subiecto Haemisphaerio Terrestri, celestial chart, Amsterdam, 1708. $2,500 to $3,500.
    Swann
    Maps & Atlases, Natural History & Color Plate Books
    December 7, 2023
    Swann, Dec. 7: Vincenzo Coronelli, Set of engraved gores for Coronelli’s monumental 42-inch terrestrial globe, Venice, circa 1688–97. $18,000 to $22,000.
    Swann, Dec. 7: Lucas Janszoon Waghenaer, group of four navigational charts, Antwerp, 1580s. $2,000 to $3,000.
    Swann, Dec. 7: Thomas Bros, Block Book of Berkeley, Oakland, 1920s. $800 to $1,200.
    Swann
    Maps & Atlases, Natural History & Color Plate Books
    December 7, 2023
    Swann, Dec. 7: John Nieuhoff & John Ogilby, An Embassy from the East-India Company of the United Provinces, map of China, plan of Canton, London, 1673. $1,200 to $1,800.
    Swann, Dec. 7: Frederick Sander, Reichenbachia, St. Albans, 1888-1894. $5,000 to $7,000.
    Swann, Dec. 7: Two early illustrated works on horsemanship and breeding, Nuremberg, early 18th century. $700 to $800.
    Swann
    Maps & Atlases, Natural History & Color Plate Books
    December 7, 2023
    Swann, Dec. 7: John Gould, A Monograph of the Ramphastidae, or Family of Toucans. Supplement to the First Edition, London, 1834; 1855. $40,000 to $60,000.
    Swann, Dec. 7: John Pinkerton, A General Collection of the Best and Most Interesting Voyages and Travels in All Parts of the World, London, 1808–14. $1,500 to $2,500.
    Swann, Dec. 7: Oakley Hoopes Bailey, Hackensack, New Jersey, Boston, 1896. $800 to $1,200.
  • CHRISTIE’S
    Valuable Books and Manuscripts
    London auction
    13 December
    Find out more
    Christie’s, Explore now
    TREW, Christoph Jacob (1695–1769). Plantae Selectae quarum imagines ad exemplaria naturalia Londini in hortus curiosorum. [Nuremberg: 1750–1773]. £30,000–40,000
    Christie’s, Explore now
    VERBIEST, Ferdinand (1623–88). Liber Organicus Astronomiae Europaeae apud Sinas restituate. [Beijing: Board of Astronomy, 1674]. £250,000–350,000
    Christie’s, Explore now
    PROPERTY FROM THE COLLECTION OF ALICE & NIKOLAUS HARNONCOURT. Master of Jean Rolin (active 1445–65). Book of Hours, use of Paris, in Latin and French, [Paris, c.1450–1460]. £120,000–180,000
    Christie’s, Explore now
    A SILVER MICROSCOPE. Probably by Antoni van Leeuwenhoek (1632–1723), c.1700. £150,000–250,000
    Christie’s, Explore now
    AN ENGLISH HORARY QUADRANT
    C.1311. £100,000–150,000

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